Bright Starts Lights & Colors Driver Steering Wheel Baby Toy: Educational Focus, Music, Lights Up, Volume Control
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Guests are saying
This toy is designed to engage and entertain young children with its vibrant colors, sounds, and interactive features. Many guests appreciate its ability to keep babies occupied and help them develop skills like hand-eye coordination. However, some guests have experienced issues with durability, as several toys stopped working after a short period. Overall, it is a fun and engaging option for infants and toddlers, making it a popular choice for playtime.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 342 reviews
appropriate for age: 4.77 out of 5
design: 4 out of 5
safety: 4.63 out of 5
70% would recommend
48 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
25 February, 2026Verified purchase
this broke after the first month and a new one was sent and has stopped working yet again.
poor quality
1 reply from Kids2 team - 1 month ago
Hello there! We very much appreciate your business and apologize for any inconvenience you have experienced with your Bright Starts Lights & Colors Driver Steering Wheel Baby Toy please get in touch with us at 800-230-8190 on weekdays between 9 a.m. and 5 p.m. EST.
1 out of 5 stars
20 January, 2026Verified purchase
(no review title)
Had it less then a year batteries died, went to replace them and the toy completely stopped working.
1 reply from Kids2 team - 2 months ago
Thank you for contacting us. We appreciate you being a valued customer. We're sorry to hear you are having problems with your Bright Starts Lights & Colors Driver Steering Wheel Baby Toy. Please contact us directly on 800-230-8190 Monday-Friday, 9 am - 5 pm EST.
5 out of 5 stars
9 January, 2026
(no review title)
We keep this toy in our car so my son can “drive” while I am. Got it when he was 1.5 and now he’s 2.5 and loves it all the same!
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2026Verified purchase
So fun
My 4 month old loves this toy for tummy time! Lots of fun sounds and once he starts sitting I’m sure was enjoy it then too!
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025
A must buy
I’ve had this toy for four years now. We got it for our daughter when she was 9 months old and she still plays with it. It has held up well to all of her use and is about to be used by our youngest! Would highly recommend this toy.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025Verified purchase
Great Toy, Poor Quality.
It’s a great toy, but unfortunately, we’re down two of them now — both with the same issue: they randomly stop working and won’t turn back on, even after replacing the batteries.
1 reply from Kids2 team - 5 months ago
Thank you for reaching out. Please contact our Consumer Services Team@ 800-230-8190 or email us@ consumerservices@kidsii.com please be sure to provide your model# & manufacture date code for assistance.
3 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2025
WARNING: Overstimulating Flashing Lights
the wheel moves well and when you turn left or right, the sounds and lights indicate your turning direction. the shift knob counts 1-2-3 depending on what 'gear' you move it too. The music and car noises are relatively enjoyable, but the lighting design on this needs works. It flashes lights in a chaotic way, like this is a NASCAR event and the toy is speeding across your face. I could deal with the lack of volume control--it's just one loudish volume--but, the lights is too much. Even our OT agreed the lights were overkill.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2025Verified purchase
Didn't last long
My twins loved it, but it stopped working after 3 months. Changed the batteries, but it still won't turn on.
1 reply from Kids2 team - 7 months ago
We always strive to be helpful and appreciate your feedback. We apologize for any unsatisfactory experience you may have had with our product, Bright Starts Lights & Colors Driver Steering Wheel Baby Toy. To assist you as quickly as possible, please contact us at 800-230-8190 during our business hours of Monday to Friday, 9 a.m. to 5 p.m. EST.
1 out of 5 stars
14 September, 2025
Cheap
Day 1 and it quit working. Changed batteries and still not working. Very cheap and I do not recommend.
1 reply from Kids2 team - 7 months ago
We've received your comments regarding the Bright Starts Lights & Colors Driver Steering Wheel Baby Toy. We value hearing feedback from parents like you and appreciate you sharing this information. To help us learn more and offer support, please call our team directly at 800-230-8190 Monday-Friday, 9 a.m. - 5 p.m. EST.
1 out of 5 stars
12 April, 2025
originally posted on kidsii.com
(no review title)
Stopped working about 6 months after we got it. Tried new batteries, still didn’t work. Of course out of the 90 day so can’t do anything but throw it away and not recommend. I hope their other products are better
1 reply from Consumer Services team - 1 year ago
We value feedback and are sorry to learn that your experience with the Bright Starts Lights & Colors Driver Steering Wheel Baby Toy was unsatisfactory. Our team always wants to be helpful! So that we may assist you as quickly as possible, please give us a call at 800-230-8190 Monday-Friday, 9 am - 5 pm EST.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 April, 2025Verified purchase
Cheap dont waste your money
Cheaply made, broke fast, didn't last long
1 reply from Kids2 team - 1 year ago
We've received your comments regarding the Bright Starts Lights & Colors Driver Steering Wheel Baby Toy. We value hearing feedback from parents like you and appreciate you sharing this information. To help us learn more and offer support, please call our team directly at 800-230-8190 Monday-Friday, 9 a.m. - 5 p.m. EST.
1 out of 5 stars
18 February, 2025
originally posted on kidsii.com
Stopped working
My son was gifted this for Christmas, he has only played with it a handful of times and it's no longer working. I supervise him with any electronic toy so I know he wasn't being improper with it or getting it wet.
1 reply from Consumer Services team - 1 year ago
Thank you for providing your feedback on the product. We appreciate your input as a parent and would like to offer our support. To assist us in gaining further insight, please contact our team at 800-230-8190 Monday-Friday, 9 a.m. - 5 p.m. EST.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 January, 2025Verified purchase
Doesn't last long!
It was a fun toy, for about 2 days and it doesn’t turn on even after changing batteries. Seems like a common problem.
1 reply from Kids2 team - 1 year ago
We value feedback and are sorry to learn that your experience with the Bright Starts Lights & Colors Driver Steering Wheel Baby Toy was unsatisfactory. Our team always wants to be helpful! So that we may assist you as quickly as possible, please give us a call at 800-230-8190 Monday-Friday, 9 am - 5 pm EST.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2025Verified purchase
Broke fast
Great toy. However, it doesn’t last long. It broke down after 1 month
1 reply from Kids2 team - 1 year ago
We are grateful that you shared this information regarding Bright Starts Lights & Colors Driver Steering Wheel Baby Toy with us and that parents like you provided us with feedback. For additional assistance, please give us a call on 800-230-8190, Monday through Friday, from 9 a.m. to 5 p.m. EST.
5 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2024Verified purchase
Fun!
Super cute! Grands loved it, easy on and off tpp
1 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2024Verified purchase
Didnt last
Stopped working after three months! Played with by my baby (7-9 months old) can’t understand how it no longer works after replacing batteries.
1 reply from Kids2 team - 1 year ago
Your input means a great deal to us. Thank you for sharing your experience with the Bright Starts Lights & Colors Driver Wheel Baby Toy. Our product specialists are eager to learn more and offer support. Call us at 800-230-8190, Monday through Friday, from 9 AM to 5 PM EST.
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2024Verified purchase
Perfect for sitting baby or trying to reach milestone!
Great for babies who are learning to sit.
5 out of 5 stars
Thumbs up graphic, would recommend
24 September, 2024Verified purchase
Cute toy
This is a really cute toy. I got it for my 7th month old and he loves to press all the buttons and hold on to the wheel! It fits perfectly on top of a high chair
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2024Verified purchase
Fun for baby
I bought this early for the age recommendation but baby loves it! Bought it when he was 6-7 months I think and he's still using it at 9 months!
5 out of 5 stars
Thumbs up graphic, would recommend
22 April, 2024Verified purchase
Absolute Must!!!
My son loves this toy and forced him to sit up to play with it. He was getting behind on milestones but when I brought this home he sat up independently for the first time to play.