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Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 2 of 4Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 3 of 4Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 4 of 4
Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 1 of 4

Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 27.5lbs

$55.99 ($0.13/ounce)
Size27.5lb

In Stock

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At a glance

About this item

Highlights

  • Real beef is the number 1 ingredient in this high protein dog food, which supplies 32 percent protein for strong muscles, including a healthy heart
  • Purina ONE natural dog food made with protein-rich beef bone broth for dogs, added vitamins, minerals, and nutrients crafted by a veterinarian-recommended brand in Purina-owned, U.S. facilities
  • 100 percent nutrition for adult dogs with 0 percent fillers or animal by-product so that every ingredient in this dry Purina ONE dog food has a purpose
  • Dog kibble including omega-6 fatty acids for healthy skin and coat, natural sources of glucosamine to help support joint health for dogs and bone broth, a naturally-occurring source of collagen
  • High quality adult dog food featuring 2x the tender morsels compared to Purina ONE Lamb and Rice Formula adult dog food

Description

Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Beef and Salmon adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dog food uses real beef as the number 1 ingredient and includes real salmon. Each serving of this Purina ONE dry dog food helps deliver 32 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With Real Beef and Salmon dog food.
Pet Caution Statement: Not for puppies under 1 year of age
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Joint Health, Skin and Coat Health, Immune System Health
Dietary Needs: Naturally Flavored, High Protein
Features: Meat as the First Ingredient, No Artificial Preservatives, No Artificial Flavors, All Natural, No Animal By-Products, Natural, No Artificial Colors
Form: Dried, Kibble, Cut
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 27.5 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 79196585
UPC: 017800183345
Item Number (DPCI): 083-06-6863
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Amount :

% Daily Value*
Crude Protein (Min) 32%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/kg
Vitamin E (Min) 460IU/kg
Glucosamine (Min) 350mg/kg
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

beef, chicken meal, soybean meal, whole grain wheat, beef fat preserved with mixed-tocopherols, corn protein meal, soy flour, canola meal, corn germ meal, whole grain corn, glycerin, beef bone broth, salmon, rice, natural flavor, oat meal, soy protein concentrate, calcium carbonate, soybean oil, salt, mono and dicalcium phosphate, vegetable juice (color), potassium chloride, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. e417623

Shipping details

Estimated ship dimensions: 31.62 inches length x 16.62 inches width x 8.25 inches height
Estimated ship weight: 32 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Why does this say 'no poultry by-products' and then list chicken meal as a top ingredient?

submitted by Leann - 4 months ago

  • A: Thanks for your question. We understand how that wording can be confusing. When we say a recipe contains “no poultry by‑product meal,” it means we do not use lower‑value parts such as feet, necks, or organs that fall under the by‑product category. Chicken meal, however, is a high‑quality, concentrated source of protein made from clean chicken muscle tissue. It is not considered a by‑product. That’s why it can appear on the ingredient list while the formula still meets our “no poultry by‑product meal” promise. We hope this helps, and if you have further questions or concerns, please contact us by following this link: https://www.purina.com/contact-us/. - The ONE Team

    submitted byPurina - 4 months ago
    Brand expert
See all questions (1)

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Guests also viewed

Guests are saying

Purina One True Instinct High Protein Dry Dog Food is a favorite among dogs and their owners, praised for its high protein content and appealing flavors like beef and salmon. Many guests report improved energy levels and shiny coats in their pets. The food is well-received by picky eaters and is noted for its quality ingredients, making it a reliable choice for maintaining a healthy diet. However, some guests have expressed concerns about specific ingredients causing allergies in their dogs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 465 reviews
    dog likes it: 4.23 out of 5
    easy to digest: 4.91 out of 5
    nutrition: 4.82 out of 5
    quality: 4.67 out of 5
    value: 4.5 out of 5
    85% would recommend
    14 recommendations
    3 out of 5 stars
    2 March, 2026
    originally posted on purina.com
    Image

    Well he smashed it

    [This review was collected as part of a promotion.] Well see if it's true with in this week So hopefully it's all goodso9ooooooooooooooooiiiiioooo thankkkkkn yoouuu
    1 reply from The ONE Team team - 28 days ago
    Thank you for taking the time to share your feedback with us. Please know that your input is greatly valued and appreciated, as it helps us continue to improve our products and services. If you have any further questions or concerns, we invite you to contact us through the following link: https://www.purina.com/contact-us. - The ONE Team
    Boss
    Did you find this review helpful?
    4 out of 5 stars
    28 February, 2026
    originally posted on purina.com
    Image

    4/5

    [This review was collected as part of a promotion.] my dog likes it but isn't crazy about it. not sure what cpupd be improved since I am not the one eating this
    doggo
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on purina.com
    Image

    PurinaOne True Instinct

    [This review was collected as part of a promotion.] Great food, love the protein content and ingredient list. Currently have two of my dogs on it. And potentially will add more dogs onto it in the future.
    Zoi
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on purina.com
    Image

    Miles loves this food

    [This review was collected as part of a promotion.] We got Miles from a foster who recommended it. The vet said it is very good food as it is high protein. My boy loves it.
    Ktraveler
    Did you find this review helpful?
    2 out of 5 stars
    23 February, 2026
    originally posted on purina.com
    Image

    Not so much

    [This review was collected as part of a promotion.] Trying to stay within the same dog food brand. Thought I would try another flavor. She does not care for this at all.
    1 reply from ONE team - 1 month ago
    Thank you for reaching out and sharing your experience with us. We’re sorry to hear that your dog didn’t enjoy the Purina ONE True Instinct High Protein with Real Beef & Salmon Dog Food. We understand how unique each dog’s tastes can be, and how important it is to find the right match. We’d love to learn more about what she likes so we can help you find a recipe she’ll be excited about. When you have a moment, please connect with us through this link: https://www.purina.com/contact-us. – The ONE Team
    Bella
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on purina.com
    Image

    Protein

    [This review was collected as part of a promotion.] I like the high protein for my German short hair pointer and she likes the taste of it
    Stella2024
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on purina.com
    Image

    Shiny coat

    [This review was collected as part of a promotion.] I mix this with our dogs main food and they love it! Makes their coats so soft and shiny
    Freya
    Did you find this review helpful?
    5 out of 5 stars
    19 February, 2026
    originally posted on purina.com
    Image

    Dog loves it

    [This review was collected as part of a promotion.] My dog is thriving on this dry dog food, vet very impressed, recommend for all dog owners
    1 reply from The ONE Team team - 1 month ago
    Thank you for taking the time to share your feedback with us. Please know that your input is greatly valued and appreciated, as it helps us continue to improve our products and services. If you have any further questions or concerns, we invite you to contact us through the following link: https://www.purina.com/contact-us. - The ONE Team
    Zazie
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2026
    originally posted on purina.com
    Image

    So crunchy!

    [This review was collected as part of a promotion.] This kibble is so crunchy that my fur babies come running when I open the bag
    Kozmolovesmaddie
    Did you find this review helpful?
    5 out of 5 stars
    16 February, 2026
    originally posted on purina.com
    Image

    Great

    [This review was collected as part of a promotion.] Great stuff my dog loves it and she is a picky eater she likes other purina but this is far her favorite one
    Shaunna
    Did you find this review helpful?
    5 out of 5 stars
    12 February, 2026
    originally posted on purina.com
    Image

    By far their favorite

    [This review was collected as part of a promotion.] My dogs are picky when it comes to dry food. We decided to try something different and change up their dry food. They love it. We thought at first maybe because it's something new. So we bought another bag and it was the same. They couldn't get enough of it.
    Slthompson2
    Did you find this review helpful?
    4 out of 5 stars
    12 February, 2026
    originally posted on purina.com
    Image

    Affordable and well made dog food

    [This review was collected as part of a promotion.] My dog loves this nibbles, she does seem to digest this well, but she’s not picky, but i do give her extra supplements for joints when feeding this one
    zuzik
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on purina.com
    Image

    Purina, one beef and salmon

    [This review was collected as part of a promotion.] Purina one beef and salmon is a great product that my dog absolutely loves!
    KK
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on purina.com
    Image

    Beef & Salmon True Instinct

    [This review was collected as part of a promotion.] My dogs absolutely love this and go crazy for it. It has also been a great switch from their turkey formula that we used to also love! My dog developed a turkey allergy and this food has been a life saver!
    AJ
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on purina.com
    Image

    Dogs can’t get enough of it!!

    [This review was collected as part of a promotion.] My vet suggested I get my dogs the salmon flavored kibble. This now is a favorite of theirs and it seems it’s a favorite for others as it’s hard to keep it in stock. When I find it, I make sure to get multiple bags. Otherwise, I have to try multiple stores before finding any in stock.
    EmVee
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on purina.com
    Image

    Beef & Salmon goodness

    [This review was collected as part of a promotion.] My active shepherd mix needs lots of protein in his diet for all of his nutritional needs. He truly enjoys the taste of Purina true instinct beef & salmon.
    Woofers42317
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on purina.com
    Image

    Wow!

    [This review was collected as part of a promotion.] My dog eats this even without a topper unlike other dog foods I've tried. He was brought to me with Pedigree dry and wet pouch dog food. Only three pouches which equaled six meals to top off. When I ran out he wouldn't eat until supper time, out of hungry as heck. This. True Instinct without a topper he still eats. 😊
    Katt
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on purina.com
    Image

    Spot loves it!

    [This review was collected as part of a promotion.] Spot loves it. Transitioning to this food. So far so good. He gobbles it up.
    Dee
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on purina.com
    Image

    Doggy Approved

    [This review was collected as part of a promotion.] My puppy was so over puppy food and we found she struggled to finish a bag of whatever food she had, she literally was over it! This is the first bag and flavor she loves and keeps eating!
    BonMom
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on purina.com
    Image

    Great food

    [This review was collected as part of a promotion.] My dog is picky but loves this tried everything but he seems to always come back to this
    Percymom
    Did you find this review helpful?

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