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Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 2 of 4Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 3 of 4Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 4 of 4
Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 1 of 4

Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 27.5lbs

$55.99 ($0.13/ounce)
Size27.5lb

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At a glance

About this item

Highlights

  • Real beef is the number 1 ingredient in this high protein dog food, which supplies 32 percent protein for strong muscles, including a healthy heart
  • Purina ONE natural dog food made with protein-rich beef bone broth for dogs, added vitamins, minerals, and nutrients crafted by a veterinarian-recommended brand in Purina-owned, U.S. facilities
  • 100 percent nutrition for adult dogs with 0 percent fillers or animal by-product so that every ingredient in this dry Purina ONE dog food has a purpose
  • Dog kibble including omega-6 fatty acids for healthy skin and coat, natural sources of glucosamine to help support joint health for dogs and bone broth, a naturally-occurring source of collagen
  • High quality adult dog food featuring 2x the tender morsels compared to Purina ONE Lamb and Rice Formula adult dog food

Description

Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Beef and Salmon adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dog food uses real beef as the number 1 ingredient and includes real salmon. Each serving of this Purina ONE dry dog food helps deliver 32 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With Real Beef and Salmon dog food.
Pet Caution Statement: Not for puppies under 1 year of age
Storage Instructions: Store in Dry Place
Used For: Joint Health, Skin and Coat Health, Immune System Health
Intended Pet Type: Dog
Features: Meat as the First Ingredient, No Artificial Preservatives, No Artificial Flavors, All Natural, No Animal By-Products, Natural, No Artificial Colors
Dietary Needs: Naturally Flavored, High Protein
State of Readiness: Ready to Eat
Form: Dried, Kibble, Cut
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 27.5 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 79196585
UPC: 017800183345
Item Number (DPCI): 083-06-6863
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Amount :

% Daily Value*
Crude Protein (Min) 32%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/kg
Vitamin E (Min) 460IU/kg
Glucosamine (Min) 350mg/kg
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

beef, chicken meal, soybean meal, whole grain wheat, beef fat preserved with mixed-tocopherols, corn protein meal, soy flour, canola meal, corn germ meal, whole grain corn, glycerin, beef bone broth, salmon, rice, natural flavor, oat meal, soy protein concentrate, calcium carbonate, soybean oil, salt, mono and dicalcium phosphate, vegetable juice (color), potassium chloride, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. e417623

Shipping details

Estimated ship dimensions: 31.62 inches length x 16.62 inches width x 8.25 inches height
Estimated ship weight: 32 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Why does this say 'no poultry by-products' and then list chicken meal as a top ingredient?

submitted by Leann - 5 months ago

  • A: Thanks for your question. We understand how that wording can be confusing. When we say a recipe contains “no poultry by‑product meal,” it means we do not use lower‑value parts such as feet, necks, or organs that fall under the by‑product category. Chicken meal, however, is a high‑quality, concentrated source of protein made from clean chicken muscle tissue. It is not considered a by‑product. That’s why it can appear on the ingredient list while the formula still meets our “no poultry by‑product meal” promise. We hope this helps, and if you have further questions or concerns, please contact us by following this link: https://www.purina.com/contact-us/. - The ONE Team

    submitted byPurina - 5 months ago
    Brand expert
See all questions (1)

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Guests are saying

Guests appreciate the high protein content and natural ingredients of this dog food, which contribute to their pets' energy levels and overall health. Many dogs, including picky eaters, enjoy the beef and salmon flavors, making it a popular choice among various breeds. The food is also noted for improving coat condition and digestion, with many guests expressing satisfaction with their dogs' reactions and willingness to eat. Overall, it seems to be a reliable option for maintaining a healthy diet for dogs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 482 reviews
    dog likes it: 4.23 out of 5
    easy to digest: 4.91 out of 5
    nutrition: 4.82 out of 5
    quality: 4.67 out of 5
    value: 4.5 out of 5
    85% would recommend
    14 recommendations
    5 out of 5 stars
    3 May, 2026
    originally posted on purina.com
    Image

    My dogs favorite

    [This review was collected as part of a promotion.] He loves the big fluffy bites in this particular brand that you can see he gets so happy when I say you want your bites.
    Wheedle
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on purina.com
    Image

    love

    [This review was collected as part of a promotion.] my dog absolutely loves this food. we also use it for rescues at our doggie daycare.
    britbrat13
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on purina.com
    Image

    Amazing

    [This review was collected as part of a promotion.] My dog loves this food, he’s been on this for 3 months now and seems to have better digestive health.
    Ryan
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on purina.com
    Image

    Best Dog Food

    [This review was collected as part of a promotion.] Wouldn't feed my dog anything else. When we first got our dog she got dog chow but she was never full and always hungry. But with true instinct shes never searching for more food after. And shes happier.
    HEX97
    Did you find this review helpful?
    5 out of 5 stars
    12 April, 2026
    originally posted on purina.com
    Image

    Big bag

    [This review was collected as part of a promotion.] New flavors for the dogs. They likeit and it comes in a big bag will buy again
    Sheri
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on purina.com
    Image

    He loves it!

    [This review was collected as part of a promotion.] This is definitely one of my dogs, favorite meal combinations with the beef and the salmon. That’s definitely a long time staple for him.
    Bentleyapproved
    Did you find this review helpful?
    5 out of 5 stars
    10 April, 2026
    originally posted on purina.com
    Image

    Purina one

    [This review was collected as part of a promotion.] Love the energy it gives my girl with the high protein and natural ingredients
    Jazzy
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on purina.com
    Image

    Picky Dog

    [This review was collected as part of a promotion.] After Cooter Ray not eating for a long time I had to go back to the food I knew he would eat no problems Thank you True Instinct!
    CooterRay
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on purina.com
    Image

    My Dog's Fave!

    [This review was collected as part of a promotion.] My Husky loves True Instinct by Purina! She always gobbles it down every day.
    Chantell
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on purina.com
    Image

    Finally

    [This review was collected as part of a promotion.] [Employee of purina] My dogs have been super picky lately and we finally found a food they will eat without getting upset stomachs.
    Jumboliya
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on purina.com
    Image

    Great dog food

    [This review was collected as part of a promotion.] My dog loves this dog food and I will continue to buy a farm all the time 😉😀
    Kai
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on purina.com
    Image

    Dogs have shiny coats now

    [This review was collected as part of a promotion.] We love this food for our dogs! Helps with their coats and gives them energy
    TNDogMom
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2026
    originally posted on purina.com
    Image

    Dogs love it

    [This review was collected as part of a promotion.] My dogs love the extra protein flavor in this kibble. I’ve mixed it with their usual pro plan kibble which they really seem to enjoy
    Morgan34
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on purina.com
    Image

    Protein

    [This review was collected as part of a promotion.] Is very high in protein and the dogs love it and it is good for them you have different flavors so they don't have to eat the same thing all the time
    Protein
    Did you find this review helpful?
    3 out of 5 stars
    2 March, 2026
    originally posted on purina.com
    Image

    Well he smashed it

    [This review was collected as part of a promotion.] Well see if it's true with in this week So hopefully it's all goodso9ooooooooooooooooiiiiioooo thankkkkkn yoouuu
    1 reply from The ONE Team team - 2 months ago
    Thank you for taking the time to share your feedback with us. Please know that your input is greatly valued and appreciated, as it helps us continue to improve our products and services. If you have any further questions or concerns, we invite you to contact us through the following link: https://www.purina.com/contact-us. - The ONE Team
    Boss
    Did you find this review helpful?
    4 out of 5 stars
    28 February, 2026
    originally posted on purina.com
    Image

    4/5

    [This review was collected as part of a promotion.] my dog likes it but isn't crazy about it. not sure what cpupd be improved since I am not the one eating this
    doggo
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on purina.com
    Image

    PurinaOne True Instinct

    [This review was collected as part of a promotion.] Great food, love the protein content and ingredient list. Currently have two of my dogs on it. And potentially will add more dogs onto it in the future.
    Zoi
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on purina.com
    Image

    Miles loves this food

    [This review was collected as part of a promotion.] We got Miles from a foster who recommended it. The vet said it is very good food as it is high protein. My boy loves it.
    Ktraveler
    Did you find this review helpful?
    2 out of 5 stars
    23 February, 2026
    originally posted on purina.com
    Image

    Not so much

    [This review was collected as part of a promotion.] Trying to stay within the same dog food brand. Thought I would try another flavor. She does not care for this at all.
    1 reply from ONE team - 3 months ago
    Thank you for reaching out and sharing your experience with us. We’re sorry to hear that your dog didn’t enjoy the Purina ONE True Instinct High Protein with Real Beef & Salmon Dog Food. We understand how unique each dog’s tastes can be, and how important it is to find the right match. We’d love to learn more about what she likes so we can help you find a recipe she’ll be excited about. When you have a moment, please connect with us through this link: https://www.purina.com/contact-us. – The ONE Team
    Bella
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on purina.com
    Image

    Protein

    [This review was collected as part of a promotion.] I like the high protein for my German short hair pointer and she likes the taste of it
    Stella2024
    Did you find this review helpful?

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