Gold Bond Ultimate Pure Moisture Lotion Unscented - 5.5 oz: Whole Body Hydration, Tube for Dry Skin with Hyaluronic Acid
$5.99 ($1.09/ounce)See 1 deal for this item
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$6.39 - $9.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 2715 ratings
$3.99($1.33/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 2825 ratings
$12.49($6.25/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 4300 ratings
Highly rated
$12.59($1.80/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 647 ratings
$12.39($1.55/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 814 ratings
$11.99 - $16.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 632 ratings
Frequently bought together
$6.39 - $9.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 2715 ratings
$3.99($1.33/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 2825 ratings
$7.99($0.67/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 249 ratings
$9.99($0.83/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 918 ratings
Guests also viewed
$6.39 - $9.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 2715 ratings
$2.99($1.20/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 1355 ratings
$12.99($0.54/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 1152 ratings
$12.39($1.55/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 814 ratings
$11.99 - $16.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 632 ratings
Related Categories
Guests are saying
This lotion is highly praised for its effectiveness in targeting dry and cracked skin, making it suitable for various uses on both the body and face. Guests appreciate its lightweight, non-greasy formula that absorbs quickly, providing lasting hydration without irritation. The inclusion of beneficial ingredients like ceramides, grapeseed oil, and niacinamide enhances its appeal. However, some guests have expressed concerns about the pump design and occasional allergic reactions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 188 reviews
effectiveness: 4.89 out of 5
quality: 4.89 out of 5
value: 4.78 out of 5
100% would recommend
9 recommendations
5 out of 5 stars
25 March, 2026
originally posted on influenster.com

Simple, clean, effective
Let me testify on Gold Bond’s behalf. In an era of very confusing skincare, this product is a lifesaver!! It’s clear of dangerous ingredients, lightweight, quick absorbing, long lasting, and a little goes a long way! After a long day it feels so refreshing not only for facial care but for stubborn dry skin, leaving me feeling new. It’s also thick so it doesn’t come out all at once and it should last me a long while, so it’s definitely worth the money. It’s a small but full bottle, making it easier to take with me to the gym or sleepovers. My go to recommendation for simple, clean moisturizing.
5 out of 5 stars
22 March, 2026
originally posted on goldbond.com
(no review title)
It’s the only daily face moisturizer my skin likes. Plus it’s the perfect weight and moisture for the body during the summer. Please please please bring back the big bottle! I can’t find it anywhere and makes me fearful that this on an exit list.
5 out of 5 stars
15 March, 2026
originally posted on goldbond.com
Please do not discontinue!
PLEASE DO NOT DISCONTINUE!!!! BEST LOTION EVER!
5 out of 5 stars
11 March, 2026
originally posted on goldbond.com
Gold Bond Pure Moisture is the BEST
3/11/26 PLEASE DO NOT DISCONTINUE THIS PRODUCT!!!!! I am very picky about moisturizer and this is the first one I have truly loved in a very long time. Everyone in our house uses it daily for hands, body, and face. It is the only Gold Bond product that I buy on a regular basis. If this is no longer available, I will definitely not be buying any other Gold Bond products again.
5 out of 5 stars
9 March, 2026
originally posted on goldbond.com
Best Everyday Lotion
Best daily face and body lotion I've ever used. No obnoxious smells, non-greasy, dries quickly, and works wonders. I use daily and haven't had dry skin since I've started using it. I work in manufacturing where my skin is routinely exposed to environments that cause callous, dry skin and this stuff works better than other brands targeting that market. Pure Moisture is fantastic year round, especially in winter. Only thing wrong with it is that it doesn't come in a bigger bottle! Just like the tools I work with every day, GB Pure Moisture gets the job done without any extra gimmicks, scents, or fancy marketing add-ons. You know what you're getting and you know that it's going to get the job done efficiently.
5 out of 5 stars
8 March, 2026
originally posted on goldbond.com
Bring Back The Big Bottles Please!
The absolute best! It's the only lotion that I want to use on my body. It adds just enough hydration without being sticky. PLEASE DO NOT DISCONTINUE!!!!
5 out of 5 stars
5 March, 2026
originally posted on goldbond.com
PLEASE DON'T DISCONTINUE
This is my absolute holy grail lotion, I use it every single day multiple times there is simply nothing like it! PLEASE DON'T DISCONTINUE I'M BEGGING YOU
5 out of 5 stars
3 March, 2026
originally posted on goldbond.com
BRIGN BACK THE BIG BOTTLES
I use this DAILY and would buy the larger bottles. Please, do NOT DISCONTINUE this one like you did the Restoring. This is my favorite lotion as it makes my skin feel moisturized and no fragrance. Bring back the big bottles!!!!
5 out of 5 stars
27 February, 2026
originally posted on goldbond.com
Best cream ever
Please, I am begging you not to discontinue this product. I used to get it in the larger bottle, and now it seems like I can't order it in that size anymore. I use this on my body after showering. I live in Vermont and the air is very dry in the winter. Pure Moisture has the perfect consistency. I have your Healing Lotion and it is just too thick and frankly a pain in the neck to put on. Please let me know if you still sell it in the larger bottle and where I can get it.
5 out of 5 stars
24 February, 2026
originally posted on goldbond.com
Please Don’t Discontinue!
This is the PERFECT lotion. Please do not discontinue!
5 out of 5 stars
23 February, 2026
originally posted on goldbond.com
Perfect
This lotion is perfection and I hope to have it in my arsenal forever!
5 out of 5 stars
21 February, 2026
originally posted on goldbond.com
Wonderful lotion
Excellent for me who is highly allergic. I can't find in the big pump bottles anymore. Has it been discontinued?
5 out of 5 stars
20 February, 2026
originally posted on goldbond.com
don't discontinue
I love this product. Please keep this in production. I need larger sizes. the reviews are staggering and beg that this be continued
5 out of 5 stars
16 February, 2026
originally posted on goldbond.com
Wish this was still available
So disappointed they have discontinued this product. It was perfect. The Healing lotion, which they continue to sell, is ok for heels and elbows but trying to spread it all over your body is like trying to spread paste all over your body. Currently searching for another brand that is similar to the Pure Moisture formulation that I love.
5 out of 5 stars
11 February, 2026
originally posted on goldbond.com
The best
My favorite lotion ever, super light and scent free. Most lotions in this category have a weird smell to them, this one doesn’t. Please don’t discontinue.
5 out of 5 stars
6 February, 2026
originally posted on goldbond.com
🙏🏻 PLEASE DON'T DISCONTINUE THIS AMAZING LOTION! 🙏🏻
This lotion is the holy grail of moisturizers: lightweight, absorbs easily and is highly moisturizing. Love the texture! Love the fact that it's unscented! Love the fact that I can use it on my body and face. Love the pump packaging and was hoping Gold Bond would make a travel size too! Please don't discontinue this wonderful product!
5 out of 5 stars
31 January, 2026
originally posted on goldbond.com
Great product!
I love this product! Please don't discontinue Pure Moisture Body and Face. I have sensitive skin, and it has been the only product I have found that is gentle and moisturizing.
5 out of 5 stars
19 January, 2026
originally posted on goldbond.com
PLEASE DON'T DISCONTINUE
Please don't discontinue this product! This is one of the only lotions that doesn't clog my pores and hasn't triggered my acne.
5 out of 5 stars
17 January, 2026
originally posted on goldbond.com
Keep producing Pure Moisture lotion!!
I love this product. Can you tell me why you’re discontinuing it? It’s very light weight and is wonderful for my skin! Listen to your consumers!!
5 out of 5 stars
17 January, 2026
originally posted on goldbond.com
Please don’t discontinue!!!
Please please please don’t discontinue this product 😢