Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Blue Buffalo Life Protection Beef & Brown Rice Recipe Adult Dry Dog Food - 2 of 4Blue Buffalo Life Protection Beef & Brown Rice Recipe Adult Dry Dog Food - 3 of 4Blue Buffalo Life Protection Beef & Brown Rice Recipe Adult Dry Dog Food - 4 of 4
Blue Buffalo Life Protection Beef & Brown Rice Recipe Adult Dry Dog Food - 1 of 4

Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Beef and Brown Rice - 15lbs

$43.99 ($0.18/ounce)

Size15lbs

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • REAL MEAT FIRST: Blue Buffalo foods always feature real meat as the first ingredient; High-quality, real beef helps your dog build and maintain healthy muscles; Plus they contain wholesome whole grains, garden veggies and fruit
  • FOR ADULT DOGS: BLUE Life Protection Formula adult dog food contains essential proteins and carbohydrates to help meet the energy needs of adult dogs, and features omega 3 & 6 fatty acids to promote a shiny coat and healthy skin
  • ANTIOXIDANT-RICH LIFESOURCE BITS: A precise blend of antioxidants, vitamins and minerals carefully selected by holistic veterinarians and animal nutritionists to support immune system health, life stage needs and a healthy oxidative balance
  • A NATURAL DOG FOOD: BLUE dry dog food is made with the finest natural ingredients enhanced with vitamins and minerals; BLUE contains NO chicken (or poultry) by-product meals, corn, wheat, soy, artificial flavors or preservatives
  • Contains one (1) 15 lb. Bag of BLUE Life Protection Formula Adult Dry Dog Food, Beef and Brown Rice

Description

Formulated for the health and well-being of dogs, BLUE Life Protection Formula Dry Dog Food is made with the finest natural ingredients enhanced with vitamins and minerals. It contains the ingredients you’ll love feeding as much as they’ll love eating.

BLUE Life Protection Formula dog food is a product of the Blue Buffalo company. Based in the United States, Blue Buffalo makes premium-quality pet foods featuring real meat, fruit and vegetables.
Pet Caution Statement: No warning applicable
Storage Instructions: Store in Dry Place
Used For: Bone Health, Skin and Coat Health, Immune System Health
Intended Pet Type: Dog
Features: Soy-Free, Meat as the First Ingredient, Wheat Free, No Artificial Flavors, Colors or Preservatives, Added Rice, No Artificial Flavors, No Animal By-Products, Natural, No Artificial Colors
State of Readiness: Ready to Eat
Form: Kibble
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes
Pet food type: Dry
Net weight: 15 Pounds
Pets subtype: Dog Food
Country of Origin: United States
Street Date: January 6, 2022
TCIN: 84279054
UPC: 840243145263
Item Number (DPCI): 083-06-0043
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

deboned beef, chicken meal, brown rice, oatmeal, barley, peas, chicken fat (preserved with mixed tocopherols), flaxseed (source omega 6 fatty acids), natural flavor, dried tomato pomace, fish meal (source of omega 3 fatty acids), dried yeast, salt, direct dehydrated alfalfa pellets, potassium chloride, calcium carbonate, dried chicory root, alfalfa nutrient concentrate, choline chloride, dl-methionine, preserved with mixed tocopherols, l-threonine, dried sweet potatoes, carrots, taurine, zinc amino acid chelate, zinc sulfate, vegetable juice for color, ferrous sulfate, vitamin e supplement, iron amino acid chelate, blueberries, cranberries, barley grass, parsley, turmeric, dried kelp, glucosamine hydrochloride, yucca schidigera extract, niacin (vitamin b3), calcium pantothenate (vitamin b5), copper sulfate, l-ascorbyl-2-polyphosphate (source of vitamin c), l-lysine, biotin (vitamin b7), vitamin a supplement, copper amino acid chelate, manganese sulfate, manganese amino acid chelate, thiamine mononitrate (vitamin b1), riboflavin (vitamin b2), vitamin d3 supplement, vitamin b12 supplement, pyridoxine hydrochloride (vitamin b6), calcium lodate, folic acid (vitamin b9), sodium selenite, oil of rosemary.

Shipping details

Estimated ship dimensions: 21.04 inches length x 13.59 inches width x 4.45 inches height
Estimated ship weight: 15.52 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Why does the label say no chicken by-product meal but the ingredients list chicken meal? My dog may be allergic to chicken and I’m looking for a beef only, no chicken kibble.

submitted by Designdreamer - 11 months ago
  • A: We’re sorry for the confusion regarding the ingredients. The True BLUE Promise is that our products are formulated with the finest natural ingredients and never contain any chicken or poultry by-product meals. You can search for chicken-free formulas here: https://bluebuffalo.com/product-finder/dog/dry-food/. Be sure to use the filters to search for 'Chicken-Free' under the 'Special Formulas & Preferences' tab. We hope this helps! For further questions, please don’t hesitate to use the Contact Us section to ensure your furry friend gets the best nutrition. You can reach us at https://bluebuffalo.com/about/contact/. Thank you!

    submitted byBlue Buffalo Expert - 11 months ago
    Brand expert

Q: Is this dog food suitable for all breeds?

submitted by AI Shopping Assistant - 23 days ago
  • A: Yes, it is formulated for adult dogs of all sizes.

    submitted byAI Shopping Assistant - 23 days ago
    Ai generated

Q: What ingredients are included in this dog food?

submitted by AI Shopping Assistant - 23 days ago
  • A: This recipe features beef as the first ingredient and includes brown rice alongside other natural components.

    submitted byAI Shopping Assistant - 23 days ago
    Ai generated

Q: What benefits does this food provide for dogs?

submitted by AI Shopping Assistant - 23 days ago
  • A: It supports bone health, skin and coat health, and boosts the immune system.

    submitted byAI Shopping Assistant - 23 days ago
    Ai generated

Q: Does this dog food contain any artificial additives?

submitted by AI Shopping Assistant - 23 days ago
  • A: No, it is free from artificial flavors, colors, and preservatives.

    submitted byAI Shopping Assistant - 23 days ago
    Ai generated

Q: How should this dry dog food be stored?

submitted by AI Shopping Assistant - 23 days ago
  • A: It is recommended to store the dog food in a dry place to maintain quality.

    submitted byAI Shopping Assistant - 23 days ago
    Ai generated

Q: I have tiny dog and eats smaller size pieces. Will this meet their needs?

submitted by Klr - 10 months ago
  • A: For small breed dogs, we recommend 1 meal per day. Please refer to our daily feeding chart for portion guidance based on your pet’s weight. You can find it here: https://www.bluebuffalo.com/en-ca/dry-dog-food/life-protection-formula/beef-recipe/

    submitted byBlue Buffalo Expert - 8 months ago
    Brand expert

Q: It says on the bed and barley bag that there is no chicken or poultry meal, but on the ingredient list chicken meal is the second ingredient listed. Which is it?

submitted by Allergic to chicken - 1 year ago
  • A: Sorry for any confusion. The True BLUE Promise is that our products are formulated with the finest natural ingredients and never contain any chicken or poultry by-product meals. You can search for chicken-free formulas here: https://bluebuffalo.com/product-finder/dog/dry-food/. Be sure to use the filters to search for 'Chicken-Free' under the 'Special Formulas & Preferences' tab. Hope this helps! Please feel free to contact us at https://bluebuffalo.com/about/contact/ if you're still in need of further assistance.

    submitted byBlue Buffalo Expert - 1 year ago
    Brand expert

Additional product information and recommendations

Discover more options

Guests also viewed

4.8 out of 5 stars with 1281 reviews
dog likes it: 5 out of 5
easy to digest: 4.8 out of 5
nutrition: 4.75 out of 5
quality: 5 out of 5
value: 4.8 out of 5
100% would recommend
8 recommendations
5 out of 5 stars
23 April, 2026
originally posted on influenster.com
Image

Good acceptance

Here is a review that covers palatability, energy, texture, size and consistency: The food has very good palatability, since my dog eats it with enthusiasm from the first day. As for energy, I have noticed that it remains active for longer, without sudden changes. The texture of the croquettes is firm but easy to chew, which facilitates digestion. The size is suitable for adult dogs, neither too big nor too small. In addition, the consistency of the product is uniform in each portion, which conveys good quality. Overall, it is a reliable and well-balanced option. Summary in one line: Good acceptance, sustained energy and croquettes of adequate size and texture.
LeidyM
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2026Verified purchase

Dog likes this beef

Yummy
Keystonegirl
dog likes it: 5 out of 5
easy to digest: 5 out of 5
nutrition: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
8 March, 2026Verified purchase

(no review title)

My dog loves it.
Lynette
Did you find this review helpful?
1 out of 5 stars
14 February, 2026
originally posted on bluebuffalo.com
Image

I feel betrayed

I'm furious, I have been feeding my basset hounds this food for months and my dog is all broke out. I found the ingredients to include chicken meal and chicken fat. This is supposed to be beef and brown rice. Never again.
1 reply from Blue Buffalo Customer Care Team team - 3 months ago
The True BLUE Promise is that our products are formulated with the finest natural ingredients and never contain any chicken or poultry by-product meals. Our meat meals include bone for essential minerals but come from the same high-quality cuts as our deboned meat. We follow strict AAFCO guidelines. If you're not completely satisfied, you can return the unused portion to the retailer for a full refund or exchange with your receipt.
Kelly A
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase

Blue Buffalo

My picky doodle loves this kibble!
Tamara
dog likes it: 5 out of 5
easy to digest: 5 out of 5
nutrition: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
31 December, 2025
originally posted on bluebuffalo.com
Image

My dogs like this food

My 2 dogs like this food. It smells better than the last brand that I was feeding them. So far, we've gone through almost two of the 34 lb. bags. I bought it because it was on sale but will continue to buy more. Four stars instead of 5 because I only give a 5-star review to dog food that smells good enough for me to eat.
Avlrules
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase

(no review title)

Good quality dog food
Would not recommend
dog likes it: 5 out of 5
easy to digest: 4 out of 5
nutrition: 4 out of 5
quality: 5 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
7 September, 2025
originally posted on bluebuffalo.com
Image

Miss leading. It should not have any chicken!

The front of the bag says no chicken. The ingredients say chicken. My dog is allergic to chicken. I bought this thinking there was no chicken. Very disappointed.
1 reply from Blue Buffalo team - 8 months ago
Hi there! Our packages state that we do not use chicken by-product meal or poultry by-product meal in our foods. We follow strict AAFCO guidelines definitions for feed ingredients. The AAFCO definition for meals prohibits the use of by-products. All of our "chicken free" offerings will have that called out on the front of the bag. You can also use the search filters on our website to specify only "chicken free" products. https://www.bluebuffalo.com/product-finder/dog/dry-food/ We hope this helps.
Mell lip
1 guest found this review helpful. Did you?
5 out of 5 stars
21 June, 2025
originally posted on bluebuffalo.com
Image

Variety

Good mixture of all healthy natural sources of nourishment, and my Husky will eat it dry or moistened.
VeeGee
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2025Verified purchase

Dogs coat looks great

My dog loves this food and he is the softest, shiniest boy.
Michie
dog likes it: 5 out of 5
easy to digest: 5 out of 5
nutrition: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
22 April, 2025
originally posted on bluebuffalo.com
Image

My dog loves the beef

I have aa 5 year old American Bully who's a rescue dog. He is the most picky eater I've ever had, and if he doesn't like it, he just won't eat it. I had challenges finding a food he liked, because he won't eat chicken, but I found this, it's beef, and he just loves it! He likes the life source bits, too. Since he's been on Blue Buffalo, his energy level is high, and his coat is shiny, smooth and beautiful. his stools are good, he never farts or has bad breath. So it seems his body likes it too. I'm happy that i'm not feeding him preservatives or artificial garbage.
1029
2 guests found this review helpful. Did you?
5 out of 5 stars
7 April, 2025
originally posted on bluebuffalo.com
Image

My dogs love this

They are happy and playful after eating this food
Lab lady
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
9 March, 2025Verified purchase

American made dog food

My labradoodle loves this mix and I can read everything on the label. Thank you Blue!
DarlaTN
dog likes it: 5 out of 5
easy to digest: 5 out of 5
nutrition: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
2 October, 2024
originally posted on bluebuffalo.com
Image

Features

Been on blue for years now
Sweetness
1 guest found this review helpful. Did you?
5 out of 5 stars
20 August, 2024
originally posted on bluebuffalo.com
Image

A+

My Pittie loves the Beef because the bites are small. She is a very picky eater and the vet recommended this. I like that it doesn’t contain a lot of fillers. We tried the Chicken first which she ate pretty well but she seemed to favor the Beef more.
Firewife
1 guest found this review helpful. Did you?
5 out of 5 stars
28 July, 2024
originally posted on bluebuffalo.com
Image

Protecting my Indigo

I am looking to find a forever food for my dog
Pammy
Did you find this review helpful?
5 out of 5 stars
9 July, 2024
originally posted on bluebuffalo.com
Image

Picky Great Dane

Great product, I have a great dane that wont eat anything but beef and is extremely picky and he loves this. Wish they made it in a large breed beef flavor. Trust me when i say we have tried the whole line of Life protection and this is the only one he will eat and thats not including all the other brands we have tried.. THANK YOU !
nikkoyoz
1 guest found this review helpful. Did you?
5 out of 5 stars
2 February, 2024
originally posted on bluebuffalo.com
Image

My Pitty Likes It!

I adopted my pitty from a shelter, and transitioned her to Blue Buffalo, beef and rice! she seems to love it, she does not turn away any food. But i have noticed her poop being much more firm. I am thankful to have a healthy based dog food for my girl!
kelsey
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
17 January, 2024Verified purchase

Recommend

Recommend this product.
Elaleigh
nutrition: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
25 November, 2023
originally posted on bluebuffalo.com
Image

(no review title)

Good Dog food all my dogs are on this loves and firm stools
Kshibas
2 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy