Pura d'or Professional Grade Biotin Shampoo - 16 fl oz: Paraben-Free, Sodium Lauryl Sulfate-Free, Hair Regrowth
Size16 fl oz
In Stock
Free & easy returns
Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists
Available deals
$5 Target GiftCard with $30 hair & skin care purchase
In-store or Online ∙ Show items and details
At a glance
About this item
Additional product information and recommendations
Discover more options
- $8.99 - $14.99reg $11.99 - $19.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.5 out of 5 stars with 102 ratings
- $11.24 - $18.74reg $14.99 - $24.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.4 out of 5 stars with 210 ratings
- $13.49 - $17.61reg $17.99 - $23.49 Sale$5 Target GiftCard with $30 hair & skin care purchase4.7 out of 5 stars with 93 ratings
- $11.99($0.92/fluid ounce)$5 Target GiftCard with $30 hair & skin care purchase4.4 out of 5 stars with 542 ratings
- $13.99($4.37/ounce)$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 9955 ratings
- $14.99($4.68/ounce)$5 Target GiftCard with $30 hair & skin care purchase4.5 out of 5 stars with 75 ratings
- $9.99($0.61/fluid ounce)$5 Target GiftCard with $30 hair & skin care purchase4.1 out of 5 stars with 107 ratings
- $8.99($0.75/fluid ounce)$5 Target GiftCard with $30 hair & skin care purchase4 out of 5 stars with 329 ratings
- $13.49($0.84/fluid ounce)reg $17.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 57 ratings
- $32.00($4.00/fluid ounce)Spend $40, save $10 select beauty products4.2 out of 5 stars with 216 ratings
- $13.49($0.84/fluid ounce)reg $17.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.9 out of 5 stars with 46 ratings
- $13.49($0.84/fluid ounce)reg $17.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.9 out of 5 stars with 44 ratings
- $22.99($2.28/fluid ounce)$5 Target GiftCard with $30 hair & skin care purchase4.3 out of 5 stars with 219 ratings
- $15.00($15.00/ounce)Spend $40, save $10 select beauty products4.3 out of 5 stars with 3899 ratings
- $7.99$5 Target GiftCard with $30 hair & skin care purchase4 out of 5 stars with 78 ratings
Frequently bought together
- $13.49 - $22.49reg $17.99 - $29.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 82 ratings
- $13.49 - $17.61reg $17.99 - $23.49 Sale$5 Target GiftCard with $30 hair & skin care purchase4.7 out of 5 stars with 93 ratings
- $14.99reg $19.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.4 out of 5 stars with 54 ratings
- $11.99 - $20.24reg $15.99 - $26.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 58 ratings
- $13.49 - $17.61reg $17.99 - $23.49 Sale$5 Target GiftCard with $30 hair & skin care purchase4.7 out of 5 stars with 93 ratings
- $8.99 - $14.99reg $11.99 - $19.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.5 out of 5 stars with 102 ratings
- $13.49 - $22.49reg $17.99 - $29.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 82 ratings
- $10.99($0.36/fluid ounce)Coupon: $2 off+ 1 deal4.7 out of 5 stars with 4683 ratings
- Highly rated$5.99 - $16.19Lower price on select items$5 Target GiftCard with $30 hair & skin care purchase4.7 out of 5 stars with 14166 ratings
- $8.99 - $14.99reg $11.99 - $19.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 68 ratings
- $18.00 - $32.00Spend $40, save $10 select beauty products4.3 out of 5 stars with 1854 ratings
- $11.99($0.73/fluid ounce)was $13.99 New lower priceCoupon: $1 off+ 1 deal4.6 out of 5 stars with 205 ratings
- $33.49$5 Target GiftCard with $30 hair & skin care purchaseIt's a 10 Miracle Hair Mask - 8 fl oz: Sulfate-Free, Heat Protection, Cream Form, For All Hair Types4.7 out of 5 stars with 242 ratings
- $11.99 - $20.24reg $15.99 - $26.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 58 ratings
- Bestseller$6.99$5 Target GiftCard with $30 hair & skin care purchase4.5 out of 5 stars with 2289 ratings
- $16.89($3.38/fluid ounce)$5 Target GiftCard with $30 hair & skin care purchase4.6 out of 5 stars with 950 ratings
- $8.99 - $14.99reg $11.99 - $19.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 68 ratings
- $12.49 - $37.99Buy 3, get 1 free on select beauty minis on select items4.7 out of 5 stars with 1853 ratings
- Highly rated$3.19 - $15.99$5 Target GiftCard with $30 hair & skin care purchase4.6 out of 5 stars with 35251 ratings
- Highly rated$1.99$5 Target GiftCard with $30 hair & skin care purchase4.5 out of 5 stars with 639 ratings
Guests also viewed
- $15.74 - $26.24reg $20.99 - $34.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 94 ratings
- $13.49 - $17.61reg $17.99 - $23.49 Sale$5 Target GiftCard with $30 hair & skin care purchase4.7 out of 5 stars with 93 ratings
- $11.24 - $18.74reg $14.99 - $24.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.4 out of 5 stars with 210 ratings
- $13.49 - $22.49reg $17.99 - $29.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 82 ratings
- $11.99 - $20.24reg $15.99 - $26.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 58 ratings
- $8.99 - $14.99reg $11.99 - $19.99 Sale$5 Target GiftCard with $30 hair & skin care purchase4.5 out of 5 stars with 102 ratings
- $5.19($0.31/fluid ounce)$5 Target GiftCard with $30 hair & skin care purchase4.5 out of 5 stars with 65 ratings
- $13.99($4.37/ounce)$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 9955 ratings
- $22.99($2.28/fluid ounce)$5 Target GiftCard with $30 hair & skin care purchase4.3 out of 5 stars with 219 ratings
- $24.00 - $34.00Spend $40, save $10 select beauty products4.6 out of 5 stars with 13369 ratings
Related Categories
Guests are saying
This shampoo has garnered positive feedback for its ability to improve hair health, reduce shedding, and enhance overall texture. Guests appreciate its pleasant scent and effective cleaning properties, making it suitable for various hair types. Many have noted significant improvements in hair thickness and shine after consistent use. The inclusion of natural ingredients like biotin and argan oil adds to its appeal, making it a go-to choice for those seeking healthier hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 94 reviews
quality: 4.85 out of 5
value: 4.69 out of 5
97% would recommend
67 recommendations
5 out of 5 stars
12 November, 2025Verified purchase
(no review title)
It came on time and help my grandma with her falling hair
1 out of 5 stars
Thumbs down graphic, would not recommend
31 December, 2024Verified purchase
Hair loss
Hair loss after using
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2024Verified purchase
Healthy. Hair
I like its strength to clean my hair. I use it for long time.
4 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2024Verified purchase
My scalp doesn’t itch when i use it!
I usually have trouble with my scalp itching but this shampoo helps with that! I have also noticed less hair breakage/hair coming out when I brush, when I use this shampoo. The only reason I didn't give it five stars is that it could smell a little better! The smell isn't bad just not great!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 February, 2024Verified purchase
Caused more hair shedding
I started having excessive hair shedding, decided to try this shampoo out. I used for about a month and my hair started falling out a lot more. I switched back to my old shampoo and I’ve experienced much less hair shedding so I feel like this shampoo somehow has made my hair fall out more. I won’t be using it anymore
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2024Verified purchase
A better remedy
I started using this brand more than a year ago. It smells good and works good with less hair drop.
1 out of 5 stars
14 March, 2023Verified purchase
Scalp irritated
This doesn’t smell great and it irritated my scalp. Had to return
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2023
Great Product!
Excellent product line. They all leave my hair, thicker, soft and shiny.
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2022Verified purchase
Healthy hair
Good ingredients, hair stopped falling off, new hair growth.
5 out of 5 stars
Thumbs up graphic, would recommend
11 October, 2022Verified purchase
Perfect for thining hairs
Really worked for me to restore my hair growth i used it with conditioner n saw instant results
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2022Verified purchase
Great for my postpartum hair
I tried a lot of things after having my son and my hair just did not bounce back like I had hoped. Between hormones and a mom bun, it was a mess. I can actually see a difference with this shampoo and the smell is amazing. The whole house has noticed that I "shed" less and my hair feels and looks so much better. Give it time to work, it does!
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2022Verified purchase
My hair looks and feels healthy and thicker.
I've been using this shampoo and the matching conditioner for a few weeks, and my hair feels softer, thicker, and holds it's style longer. Light scent, but just enough to smell it when I shake my head during the day. Pleasantly surprised at how good my hair feels after using this shampoo.
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2022Verified purchase
Beautiful results!
I'm very impressed with this shampoo. I have dry and damaged hair from chlorine and blow drying so I needed something that wouldn't strip my hair of moisture. This works perfectly! I feel clean and fresh, not at all weighed down.
5 out of 5 stars
16 September, 2022Verified purchase
Great for 4C hair
My bf and I both use this. His hair was thinning in the front but after about a month it started to come back!
5 out of 5 stars
Thumbs up graphic, would recommend
15 September, 2022Verified purchase
Good smell for biotin product
It works for me as I don't have any side effects when using it. The smell is my favorite. It's not strong nor light.
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2022Verified purchase
A definite yes
This is not my first rodeo with this shampoo! I really like how my hair looks and feels after my wash. I have long blond thin hair and I feel this shampoo makes my hair fuller and shinny! It’s that good feeling of knowing Youre putting something good on your head!
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2022Verified purchase
Smells great
Great smell. Leaves hairs smooth and shiny. Smellls great.
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2022Verified purchase
Great purchase
I'm 64 with very fine thinning hair that I wear in a short pixie cut. Although I was using the Purador blue label I noticed post styling an increase of hair in the sink. While searching online I came across this shampoo with great reviews. I've been using now for about a month and have seen postive results. Not only has this helped reduce my hair loss but I love the way it suds up and makes my hair feel. It rinses out nicely with little to no tangles. Post blow out I have soft full hair that holds my style well. This product worked very well for me.
5 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2022Verified purchase
Good for aging hair
The scent isn’t as strong as you first think. Just after a few uses you start to notice a few differences. My hair is softer. The “crispy crunch” when I touch my hair has gone. I’ve lost less hair when I run my hands through my hair brush alone. That’s more than I’ve had with other shampoos.
5 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2022Verified purchase
Shedding less
After using this shampoo for a couple of weeks, I am noticing less hair collecting in the shower drain and in my hairbrush. Lathers well and smells great. The pump is perfect addition to reduce dispensing more product than I need.