Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Eyebrow Wax - 0.28oz - Ulta Beauty
$26.00
Count0.28oz
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This brow freeze product has garnered a strong following among guests for its ability to hold brows in place all day without flaking or feeling sticky. Many appreciate its lightweight texture and clear formula, which allows for a natural look. While some guests have experienced issues with the product's longevity and consistency over time, the overall effectiveness and ease of use make it a popular choice for achieving well-groomed brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2776 reviews
57% would recommend
7 recommendations
1 out of 5 stars
25 May, 2026
originally posted on http://www.ulta.com

horrible
- FLAKES and has white residue, gross - literally will melt at room temp and you cant do anything to get the consistency the same - had to throw it away, was unusable
3 out of 5 stars
11 May, 2026
originally posted on influenster.com

Eh
This wax was great at first. I loved that it made my brows stay in place all day but after month or so it started to melt. The wax became liquified. Not sure what happened
5 out of 5 stars
22 April, 2026
originally posted on http://www.ulta.com

My favorite
This is my favorite brow product for holding my stubborn eyebrows. It lasts all day. I recommend using a little bit to avoid flaking. First, I brush my eyebrows with the spoolie. I like to scoop a bit with the spatula, and paint it on my eyebrows.
5 out of 5 stars
17 April, 2026
originally posted on influenster.com

Easy, quick, amazing eyebrows!
Best money ever spent on a brow product! I'm a very busy person and when it comes to eyebrows I used to just let them be, had them shaped once every now and then at my local hair salon. But then one day my hairdresser suggested this product. She re-shapes them for me once a month and I also get a tint but other than that I use this gel everyday, literally freeze them in place and that's it. Looks amazing and like it takes a lot of effort but is so easy to use and quick.
5 out of 5 stars
11 April, 2026
originally posted on http://www.ulta.com

I would buy this product again and again
I love this brow gel is the best on my market
5 out of 5 stars
17 March, 2026
originally posted on influenster.com

Definitely buy it!
I absolutely love this! I have tried my fair share of brows gels, and this one bets them all imo! It has great shine hold and consistency. The texture is perfect for what you are aiming for.
4 out of 5 stars
12 March, 2026
originally posted on influenster.com

Strong yet gentle brow hold for beautifully styled
I use this brow gel every day and I really love it.It holds my brows in place all day and gives them a nice lifted look.It is easy to apply, lightweight,and easy to remove, with almost no scent.
5 out of 5 stars
1 February, 2026
originally posted on influenster.com

Reliable brow wax that delivers a clean,laminated
If you're struggling with messy brows, this Brow Freeze is worth a try.The first thing I noticed was the smooth application it doesn't feel sticky.It offers great buildability,allowing you to go from natural to a full laminated effect easily.You only need a tiny bit,so the amount provided will last forever.It’s also great that the scent is very subtle.Overall,it gives you perfect control for any brow shape.
2 out of 5 stars
29 January, 2026
originally posted on influenster.com

Weighs down thick brows
Wasn’t a fan of this. I like her brow gel much more. I have thick brow hair and this weighed it down. I made sure to avoid serums and creams in brow hair before I applied and it still made them look flaky and crusty. The shelf life is maybe 4-6 months so use it up quick and don’t double dip. I even bought the spatula spoolie for this and I couldn’t make it work for me.
5 out of 5 stars
23 January, 2026
originally posted on influenster.com

So good
Love the brow freeze. It keeps my brows in place all day without them flaking or feeling crusty. It’s a wax like consistency and very easy to use. It blends into your brows so nicely. Do recommend
2 out of 5 stars
30 December, 2025
originally posted on http://www.ulta.com

I was so excited to try this but ended up being disappointed
I naively bought this product thinking it would hold down my sparse buy course brow hairs but the gel was oily and my hairs come back up. I even tried doing another layer bit it just leaves my brows looking flaky. Was expecting so much better. Im disappointed :(
5 out of 5 stars
27 December, 2025
originally posted on influenster.com

Brow freeze
This brow freeze is one of the best brow freezes. I have ever used the volume. It gives the brows is absolutely amazing… This brow freeze will last all day for high defined volume brows.. This brow freeze is also great if you wanna strengthen and listen and sculpt your browse to have them last all day.. This has no sense so you do not have to worry about being broke out by the fragrance or anything of that matter it’s great for all skin types, all skin tones, and all brows… This brow freeze is truly one of the best brawl freezes. I have used. It will be the only brow freeze. I will ever use because it is that good.. I’ve been using this brow freeze for approximately 2 1/2 years and when I say it has been a holy Grail product of mine, it has been a re-purchase and it will be a continuing product that I will continue to purchase…
5 out of 5 stars
9 December, 2025
originally posted on http://www.ulta.com

Holy grail for every day
I do not do popular trends like soap brows or even draw on my brows, so I can't speak to the performance in that way. But I get bad crazy old man scientist brows that go everywhere no matter if I trim them and I know I can't be the only one. Other gels I have tried have given me greasy or crunchy brows, or have not lasted. This gel dries down naturally and holds them in place all day! I work 12 hour shifts, often running around like a chicken with my head cut off, and my brows still look fabulous in a natural way. This has become a daily staple whether I am wearing makeup, working, or none of the above.
3 out of 5 stars
26 November, 2025
originally posted on http://www.ulta.com

Hard to use
I couldn't get just the right amount.
5 out of 5 stars
18 November, 2025
originally posted on influenster.com

Great longevity
I’ve been using Brow Freeze by Anastasia Beverly Hills and honestly—my brows have never looked this put together. The clear wax formula gives insane hold without feeling crunchy or sticky.  I can brush my brows up, lock them in place, and go about my day—even when it’s humid or windy.
3 out of 5 stars
15 November, 2025
originally posted on influenster.com

Not for me
I think this brow freeze gel is more suitable for professional use. It’s best to be applied using a clean brush every time or use a spatula to scoop it first, then distribute using a brush. It’s just too much work for a regular daily makeup look. It’s not travel-friendly to me either. It does give a laminated effect, lifting brow hairs and keeping them in place, but I still prefer regular tube brow gels better.
5 out of 5 stars
7 November, 2025
originally posted on influenster.com

It keeps my brow in check all day!
I have thick eyebrows and this gel works so well with my brows. I don’t know what ingredients they use but it’s working for me. I love that it doesn’t have any strong scent. I love the packaging and for the price you actually get a lot.
5 out of 5 stars
4 November, 2025
originally posted on http://www.ulta.com

Love, love, love this product!
10/10 recommend this product. It's by far my favorite brow product to keep everything in place.
5 out of 5 stars
26 October, 2025
originally posted on http://www.ulta.com

A little goes a long way.
I'm not sure why this doesn't get better reviews. I think it's really good. You don't need much product on your brush and it lays all your brow hairs down perfectly.
5 out of 5 stars
16 October, 2025
originally posted on abh.com
Life changing
If you remember Star Trek, namely, Mr. Spock, you’ll know what my brows looked like as a kid. As I got older, I tried tweezing, waxing, pencils, shadows…nothing looked natural or gave me a real arch. Until now! Holy sh*t, you guys! This product makes my sparse and every-which-way growing eyebrow hairs settle down into a line that frames my eyes. It’s like aquanet for your brows! These things are not going anywhere, and yet, the texture still looks completely natural. 1000% recommend!