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IT Cosmetics Bye Redness Serum - 1 fl oz - Ulta Beauty: Color Correction, Sensitive Skin, Contains Colloidal Oatmeal - 2 of 4IT Cosmetics Bye Redness Serum - 1 fl oz - Ulta Beauty: Color Correction, Sensitive Skin, Contains Colloidal Oatmeal - 3 of 4IT Cosmetics Bye Redness Serum - 1 fl oz - Ulta Beauty: Color Correction, Sensitive Skin, Contains Colloidal Oatmeal - 4 of 4
IT Cosmetics Bye Redness Serum - 1 fl oz - Ulta Beauty: Color Correction, Sensitive Skin, Contains Colloidal Oatmeal - 1 of 4

IT Cosmetics Bye Redness Serum - 1 fl oz - Ulta Beauty: Color Correction, Sensitive Skin, Contains Colloidal Oatmeal

$36.00

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Real results:
  • In 1 week, clinical improvement** in:
  • Redness
  • Skin clarity
  • Smoothness
  • Strengthens the skin's moisture barrier in 1 hour***
  • **Based on an 8-week clinical study.
  • ***Based on a 1-hr instrumental TEWL study."

Description

IT Cosmetics Bye Bye Redness Serum is your skin-calming serum with a lightweight, milky texture that instantly reduces facial redness with light-reflecting green pigments and improves the look of skin tone and texture over time. Safe for eczema and rosacea-prone skin.

Twice daily, apply 3-4 drops onto clean skin, using fingertips to press onto face.

Avoid contact with eyes. If contact occurs, rinse thoroughly with water.

YOUR BYE BYE REDNESS ROUTINE
1.Cleanse: Confidence in a Cleanser 2.Treat: Bye Bye Redness Serum
3.Hydrate: Confidence in a Cream Anti-Aging Moisturizer
4.Protect: CC+ Cream SPF 50+
Scent: Unscented
Health Facts: Contains Colloidal Oatmeal
Product Form: Serum
Beauty Purpose: Color Correction, Tone Correction
Recommended Skin Type: Sensitive
Net weight: 1 fl oz (US)
TCIN: 89987628
UPC: 3605972891983
Item Number (DPCI): 342-01-0366
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.42 inches length x 1.54 inches width x 4.07 inches height
Estimated ship weight: 0.21 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

This serum has garnered attention for its effectiveness in reducing redness associated with rosacea and sensitive skin. Many guests report significant improvements in their skin's appearance, with a soothing and hydrating feel. The lightweight formula allows for easy application under makeup, making it a versatile addition to daily skincare routines. While some guests experienced varying results, the overall consensus highlights its potential to calm irritation and enhance skin texture.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 1953 reviews
    66% would recommend
    3 recommendations
    5 out of 5 stars
    31 March, 2026
    originally posted on http://www.ulta.com
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    Must have product

    I am fair skin and tend to burn easily. This stuff is a game changer. After a few minutes I can definitely tell a difference
    Kennedy
    Did you find this review helpful?
    2 out of 5 stars
    23 March, 2026
    originally posted on http://www.ulta.com
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    Broke My Skin Out

    I have redness and was excited to use this. However, my skin is on the sensitive side and this broke me out pretty bad. I returned it for a refund.
    MissKay
    Did you find this review helpful?
    4 out of 5 stars
    20 March, 2026
    originally posted on itcosmetics.com
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    Redness remover

    [This review was collected as part of a promotion.] This Product works pretty good at removing red. I use it every morning before I apply facial lotion and make up.
    KatrinaR
    Did you find this review helpful?
    1 out of 5 stars
    10 March, 2026
    originally posted on itcosmetics.com
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    Lacks effectiveness for me

    Unfortunately, this product gave no benefit to me. I did not see an immediate color correcting of the redness on my cheeks and forehead. Within 2 days, it actually increased the redness in the form of blotchy red patches over my face. No itching, but the patches burn when my other products are applied. When I stopped using the serum, the patches cleared. This was the only change I made in my routine - adding this serum. I cannot use this product.
    1 reply from ITC CS team - 27 days ago
    Hello there! Thank you for trying our Bye Bye Redness Serum. We are sorry to hear that our product was no benefit to you and you did not notice an immediate color correcting for your redness on your cheeks and forehead. And in 2 days it actually increased the redness in the form of blotchy red patches on your face. The patches burn when other products are applied but it is not itchy. As soon as you stopped using the serum the patches cleared up. As this was the only change to your routine. We apologize that you encountered this issue. We can assure you this is not a common occurrence. We apologize that you had this experience and we would love to help.1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 45624136. It would be helpful if you have the product with you when you call. We look forward to speaking with you! Thank you for your feedback.
    Emmalee
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on http://www.ulta.com
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    Bye bye redness

    Works great in helping restore a damaged skin barrier. My skin is softer, less irritated, and much less red!
    Abigail
    Did you find this review helpful?
    1 out of 5 stars
    8 February, 2026
    originally posted on http://www.ulta.com
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    Useless

    I have rosecea and this product came up when I was searching for something to help calm some of the redness. Used the whole bottle. No results. None at all. I'm a white woman, late 30's, combo skin, no acne issues, but lots of redness and some rosecea bumps when i have a bad flare. Save your money on this one.
    Kdub
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    3 February, 2026
    originally posted on itcosmetics.com
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    Does nothing significant for redness

    This is not nearly as good as the Bye Bye Redness cream makeup. This doesn't neutralize redness in any noticable manner. What a dissapointment after the Bye Bye Redness was instant in its redness coverage. Searching for a different brand now.
    1 reply from ITC CS team - 2 months ago
    Hello Jmb19! Thank you for trying our Bye Bye Redness Serum. We are sorry to hear that this is not nearly as good as the Bye Bye Redness Cream makeup, does not neutralize redness in any matter and was disappointing as the Bye Bye Redness was instant in covering redness. We apologize that you had this experience with our product. We truly appreciate you taking the time to review the product and want you to know your feedback helps us as we continue to improve. We appreciate your feedback.
    Jmb19
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 February, 2026

    Great

    [This review was collected as part of a promotion.] Great product. I have alot or redness I'm my cheeks and it really have improved with this product
    Yaya
    Did you find this review helpful?
    2 out of 5 stars
    31 January, 2026
    originally posted on itcosmetics.com
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    Feels nice but no redness rwlief

    This serum does feel good on my skin and creates a nice primer for makeup application… But it does not help with redness at all! Quite disappointed, won’t be buying again.
    1 reply from ITC CS team - 2 months ago
    Hello SimbaBacon! Thank you for your review for our Bye Bye Redness Serum. We are happy to hear that you found our redness serum felt good on your skin and creates a nice primer for applying makeup. We are sorry to hear that you found our product does not help with redness at all and you won't be purchasing again. We apologize that you encountered this issue and that our product did not meet your expectations. This is not the experience we want our IT Family to have. Thanks for the feedback. Your satisfaction is very important to us. We appreciate you reaching out to us!
    SimbaBacon
    Did you find this review helpful?
    5 out of 5 stars
    29 January, 2026
    originally posted on http://www.ulta.com
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    This product transformed my skin!

    This is BY FAR the best product I have ever used. It has almost completely obliterated my rosacea. I am a little bit different than most rosacea sufferers because my skin is EXTREMELY oily for a woman in her forties, and the oil seemed to make the redness and inflammation worse. This product is not at all greasy and has really calmed my skin down a lot. I will be devastated if this product ever gets discontinued. It also is one of the few products available that contains carnosine, which is so powerful for anti-aging.
    Jessica
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 January, 2026
    originally posted on itcosmetics.com
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    Easy care

    [This review was collected as part of a promotion.] I get Out of the shower dry off and use 2 pumps and it's perfect
    Jcissell
    Did you find this review helpful?
    5 out of 5 stars
    12 January, 2026
    originally posted on itcosmetics.com
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    Bye Bye Redness Serum

    This serum is actually working for me! The redness isn't gone but it is definitely reduced the redness making it less noticeable! I have only used it for about a month. I will continue to use this for sure!
    Clazzy
    Did you find this review helpful?
    1 out of 5 stars
    5 January, 2026
    originally posted on http://www.ulta.com
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    Don't waste your money

    I used this for a good month despite realizing about a week in there was no short term benefit in hopes that maybe there was a longer term benefit. I saw zero benefit of this product and I actually saw some issues in using it, namely that it gets very pilly with any makeup applied or other treatments like face lotion. Product does not layer well with other products, it slides off almost immediately when another liquid is applied over or under it.
    Jamie
    Did you find this review helpful?
    5 out of 5 stars
    21 December, 2025
    originally posted on itcosmetics.com
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    Love it!

    Love this! It takes the red out of my skin and many times I wear it without makeup. Looks great.
    Kellydale
    Did you find this review helpful?
    5 out of 5 stars
    2 December, 2025
    originally posted on http://www.ulta.com
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    Effective

    I find i have to use foundation bc if not my skin gets patchy red and irratated. Since having this product, my skin feels soothed and redness 90 improved. That is a big deal to me.
    Sara
    Did you find this review helpful?
    5 out of 5 stars
    13 November, 2025
    originally posted on itcosmetics.com
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    Bye Bye Redness works

    I have been using Bye Bye Redness for about a week now in the morning and again at night. This works ! I am very happy with this product.
    Lil22
    Did you find this review helpful?
    3 out of 5 stars
    8 November, 2025
    originally posted on itcosmetics.com
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    Just okay

    I didn’t notice that it reduced redness, however it’s a good moisturizer.
    1 reply from ITC CS team - 5 months ago
    Hi Jojo70! We are so sorry to hear you did not notice any reduction in your redness after using our Bye Bye Redness Serum. We certainly understand how disappointing IT is when a product does not provide the results you were looking for. As per our website you should notice results in a week. We will gladly accept the return of any product purchased at itcosmetics.com within 30 days of the order date. If your purchase was made from our website, within the last 30 days, please use this link https://tinyurl.com/25qu9tu3 and follow the steps to complete your return. We hope this is helpful and we appreciate your comments!
    Jojo70
    Did you find this review helpful?
    5 out of 5 stars
    8 November, 2025
    originally posted on itcosmetics.com
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    Redness

    This works and reduces the redness. While it goes on cold and wet. It dries fast and you can’t even tell it’s on
    Duos
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2025
    originally posted on itcosmetics.com
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    Impressed

    [This review was collected as part of a promotion.] I bought this skeptical as to how much it would help but it has! I've seen a noticeable difference around my red/dry spots. It's evened it out and blends it quite well. It is expensive but for the amount needed it's worth it.
    No more Red
    Did you find this review helpful?
    4 out of 5 stars
    17 October, 2025
    originally posted on itcosmetics.com
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    I think it's awesome. Still working on loving it

    [This review was collected as part of a promotion.] I think this product has amazing benefits and potential. Still working on what applications work the best for me.
    Keywestgirl
    Did you find this review helpful?

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