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RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Ivory - 2 of 4RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Ivory - 3 of 4RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Ivory - 4 of 4
RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Ivory - 1 of 4

RTIC Outdoors 30 Cans Ultra-Tough Soft Sided Cooler - Ivory

$134.99

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Floats in water making it the perfect cooler for the lake, pool, or boat
  • Durable, leak-proof zipper and puncture-resistant liner prevent spills and tears
  • Heavy-duty coated exterior built to handle rough terrain and outdoor conditions
  • Includes zippered storage pocket and adjustable shoulder strap for easy carrying
  • •LEAK-PROOF WITH ZIPPER – This outdoor cooler is a 100% leak-proof cooler thanks to a durable zipper that prevents spills and leaks. Comes in a 12 can cooler bag, 20 can cooler, 30 can cooler, and 40 can cooler size.

Description

The RTIC 30 Can Ultra-Tough Soft Cooler is built to handle your biggest adventures—from beach trips and camping to fishing and backyard BBQs.
Made to float and designed for extreme durability, this leak-proof cooler is as versatile as it is tough. It features a heavy-duty, tear-resistant coated vinyl exterior and a fully waterproof zipper.

With up to 1.5 inches of closed-cell foam insulation, the Ultra-Tough Soft Cooler keeps contents cold for up to 2 days—perfect for road trips, lake days, and outdoor excursions. The waterproof interior works with both ice cubes and ice packs, while welded seams help lock in the cold and prevent leaks. Lightweight yet rugged, it includes a zippered pocket and adjustable shoulder strap for easy carrying.

Best of all—it floats, making it the ideal floating cooler for the pool or boat. Whether you're packing a picnic, hauling drinks, or heading off-grid, this cooler is ready to go wherever you do.

This 30 Can Soft Cooler holds up to 30 cans or 20 quarts and includes an exterior storage pocket to keep essentials within easy reach (note: pocket is not waterproof).

Note: The Ultra-Tough Soft Cooler was previously named the "Soft Pack Cooler." Some packaging may still reflect the old name as we work to reduce waste.
Dimensions (Overall): 13 Inches (H) x 15.75 Inches (W) x 11.7 Inches (D)
Weight: 6 Pounds
Liner Material: Vinyl
Capacity (Volume): 20 Quart
Number of Beverage Cans Held: 30
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 91703606
UPC: 840008262174
Item Number (DPCI): 337-01-0101
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

coolers
all

Item Type Personal Small Medium Large Giant
Volume 0 - 16 quarts 17 - 35 quarts 36 - 59 quarts 60 - 99 quarts 100 quarts and above

All sizes in inches unless otherwise noted.

Shipping details

Estimated ship dimensions: 13.23 inches length x 17.24 inches width x 13.66 inches height
Estimated ship weight: 6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What type of insulation does the cooler use?

submitted by AI Shopping Assistant - 2 days ago
  • A: The cooler uses up to 1.5 inches of closed-cell foam insulation to keep contents cold.

    submitted byAI Shopping Assistant - 2 days ago
    Ai generated

Q: How does the cooler perform in water?

submitted by AI Shopping Assistant - 2 days ago
  • A: The cooler is designed to float in water, making it suitable for pools, lakes, and boats.

    submitted byAI Shopping Assistant - 2 days ago
    Ai generated

Q: What features make this cooler easy to carry?

submitted by AI Shopping Assistant - 2 days ago
  • A: The cooler includes an adjustable shoulder strap and a zippered pocket for ease of transport.

    submitted byAI Shopping Assistant - 2 days ago
    Ai generated

Q: Is the exterior of the cooler resistant to damage?

submitted by AI Shopping Assistant - 2 days ago
  • A: The cooler features a heavy-duty, tear-resistant coated vinyl exterior for enhanced durability.

    submitted byAI Shopping Assistant - 2 days ago
    Ai generated

Q: Can the cooler be used for both ice cubes and ice packs?

submitted by AI Shopping Assistant - 2 days ago
  • A: Yes, the waterproof interior of the cooler accommodates both ice cubes and ice packs.

    submitted byAI Shopping Assistant - 2 days ago
    Ai generated

Additional product information and recommendations

3.9 out of 5 stars with 3979 reviews
50% would recommend
2 recommendations
4 out of 5 stars
6 April, 2026
originally posted on RTIC Outdoors
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Multiple uses.

I bought this to replace one that was a couple of years old. I'd give it 5 stars for function, 3 for durability, hence the four stars rating. I use this primarily as a rinse bucket for my underwater camera. It holds water without leaking, and the soft sides protect the camera. My old one still held water, but the exterior seams were all coming apart. By far it's the best thing I've found for my purpose, even if I have to replace it every couple of years.
Terry F.
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5 out of 5 stars
2 April, 2026
originally posted on RTIC Outdoors
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Great Deal

Our old rtic had seen it’s day so ordered this one at a great price…
Michael W.
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4 out of 5 stars
2 April, 2026
originally posted on RTIC Outdoors
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50 cam ultra tough soft cooler

Love the durability and the large capacity it holds.
Cencheal M.
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3 out of 5 stars
2 April, 2026
originally posted on RTIC Outdoors
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broke zipper

Great bags we ordered 50 two of the bags' zippers broke out of the box trying to open them.
Henry S.
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5 out of 5 stars
2 April, 2026
originally posted on RTIC Outdoors
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Perfect

Zipper is a little hard to use but otherwise great.
Alyson P.
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5 out of 5 stars
1 April, 2026
originally posted on RTIC Outdoors
Image

Excellent railroad cooler

Great cooler and a lot of room for food. I work for the railroad and am gone for at least 2 days. Holds enough food and snacks for the time I am away.
Joseph P.
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4 out of 5 stars
1 April, 2026
originally posted on RTIC Outdoors
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Love the camo

Camo is great. Cooler works as expected for an Rtic. Price was ok given it was on sale.
Joan F.
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5 out of 5 stars
31 March, 2026
originally posted on RTIC Outdoors
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Great product took it on

Great product took it on an 8 day trip across 5 states and kept our drinks perfectly cold.
Jose S.
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5 out of 5 stars
30 March, 2026
originally posted on RTIC Outdoors
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Fantastic Cooler

Fantastic cooler, keeps everything cold without filling it up with ice.
Shawn B.
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1 out of 5 stars
29 March, 2026
originally posted on RTIC Outdoors
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Ice ice baby

This cooler is life-changing. Just when I thought there wasn’t anything good in the world. This cooler showed up at my doorstep looking better than I could’ve ever dreamed. With just a little bit of ice and a couple of sodas beers or Capri Suns this cooler makes life worth living, it keeps things cold, but it warms my heart. I greased up that zipper faster than you can say zip it things been running smooth ever since the best part about this cooler is it camouflage so sometimes people don’t even realize it there till they need a drink and I open it up for them , the only thing better than this cooler is the Lord Jesus who I thank giving me the wherewithal to buy this cooler. I love Rtic and I always will. If you guys want to send me any free coolers or sponsor me I’m a really good surfer. I’m really good spear fisherman. I’m a firefighter. I’m a father. I’m a husband , I am a Christian. Love you guys.
Iceman S.
1 guest found this review helpful. Did you?
5 out of 5 stars
28 March, 2026
originally posted on RTIC Outdoors
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Awesome cooler

Love the camouflage. Only have used it once, but it did the job. Planned on using this cooler for our boat because I didn’t want a hard cooler in the boat with the upholstery. Highly recommend!
Melissa A.
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5 out of 5 stars
27 March, 2026
originally posted on RTIC Outdoors
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awesome and rugged ice chest

This is a replacement ice chest; the first one had issues but RTIC customer serivce is great and shipped me a replacement right away. The family loves to ice chest, it keeps things cold for a long time and the size is perfect for taking to our kids sporting events each weekend. It's great to store sandwiches, fruits and drinks for the whole day.
Beth W.
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5 out of 5 stars
27 March, 2026
originally posted on RTIC Outdoors
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Great product for the price

Took this out on the boat this past weekend and even after 12 hours in the Gulf everything was still ice cold. Unzipping is a bit of a challenge but the cooler is still new so I am giving it some grace. Lots of space to pack everything you would need, very sturdy and all around very happy with my purchase
Charlotte R.
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5 out of 5 stars
25 March, 2026
originally posted on RTIC Outdoors
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This is our second 50

This is our second 50 can soft cooler from RTIC. Mine is always being used so I had to get another one
John B.
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1 out of 5 stars
25 March, 2026
originally posted on RTIC Outdoors
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Awesome cooler

This cooler is perfect for my needs. I can take it on my kayak runs and paddle board and on the road in my car. The handles are great and the shoulder strap is perfect complement to an already great bag. Love it! The two free tumblers was a great addition!
Marines R.
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3 out of 5 stars
25 March, 2026
originally posted on RTIC Outdoors
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The zipper broke

The zipper broke on end it ripped I should say and it’s awful getting open and closed theirs no hurry in that have to fight zipper all the way.
Justin K.
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5 out of 5 stars
24 March, 2026
originally posted on RTIC Outdoors
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Awesome Cooler

Great looking cooler. Much lighter (in weight) than I expected! Customizing made it the perfect gift. Great deal!
JEFFREY R.
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5 out of 5 stars
23 March, 2026
originally posted on RTIC Outdoors
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Great closing gift!

It was a great closing gift for my clients. They loved it! I like the Red White and Blue colors. They need the travel mugs to match!
Ryan A.
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2 out of 5 stars
23 March, 2026
originally posted on RTIC Outdoors
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Great cooler, tiny pocket

I love this cooler, it’s my second one. I just wish the pocket was a little bigger on the front. I can barely fit my keys in there when I go kayaking. It would be ideal to be able to fit keys, cellphone and wallet in there
Jeff D.
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1 out of 5 stars
23 March, 2026
originally posted on RTIC Outdoors
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Hard zipper

The zipper is HARD to open and close. I love it minus that zipper. Only used it once because of it.
Marilu G.
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