Loading, please wait...

PUR Classic 30-Cup Water Dispenser Filtration System - Blue/White

About this item


  • Filters twice as fast**
  • Certified to reduce 15 physical and chemical contaminants, 2x more than Brita's® leading pitcher filter.* Reduces certain pesticides, industrial pollutants, heavy metals, chlorine (taste & odor) and more
  • 30 cup capacity (each cup equals 8oz. glass of water). 18 cups of filtered water and 12 cups in the holding tray. Each filter filters up to 40 gallons or 2 months.
  • LockFit™ design for secure filter fit
  • Slim, space-saving design fits in the fridge
  • BPA-Free and Dishwasher-Safe – Only PUR Pitchers and Dispensers are dishwasher safe so you can prevent grime build up
  • Pull down spout for ease of use. Carrying handle for easy transport
  • Use only genuine PUR Filters, which are independently certified and tested. Be cautious of generic and private filters. They are not tested or certified to filter the same as PUR filters. PUR filters are the only filters certified to reduce chemical and physical contaminants when used with PUR systems. Be sure it’s PUR.


Dimensions (Overall): 10.38 Inches (H) x 15.38 Inches (W) x 5.75 Inches (D)

Weight: 3.5 Pounds

Water Filtration Compatibility: Pur Pitcher Filters

Capacity (Volume): 30 Cup

Filters: Chlorine, Pesticides, Unpleasant Odors, Mercury, Unpleasant Tastes

Filter Life: 40-Gallon Lifespan

Material: Plastic

Care & Cleaning: Spot or Wipe Clean

Warranty: 90 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869

TCIN: 70323
UPC: 723987703527
Item Number (DPCI): 072-00-0170
Origin: Made in the USA and Imported


Each PUR water filter is certified to reduce Mercury and certain Industrial Pollutants as well as reducing chlorine (taste and odor) and more. The filter lasts up to 2 months and gives you 40 gallons (or 640 8oz cups) of cleaner, great-tasting water. PUR’s superior filter technology uses activated carbon and ion exchange media to reduce 2x more chemical contaminants than Brita's® leading pitcher filter.* The dispenser has a slim, space saving design that fits easily in the fridge. Large 30 Cup Capacity Dispenser. All PUR chemical and physical pitcher filters fit in all PUR pitchers and dispensers. Includes 1 Dispenser & 1 Pitcher Filter.

*Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP.
**Compared with PUR Lead Reducing filter PPF951KTM *

If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Shipping options

Shipping details

Estimated ship dimensions: 16.1 inches length x 11.4 inches width x 5.8 inches height
Estimated ship weight: 4.515 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Virgin Islands, U.S., Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), APO/FPO, Guam (see also separate entry under GU)

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the in-store purchase, ship date or online order pickup. See return policy for details.
See the return policy for complete information.

From the manufacturer

No information loaded.

Guest Ratings & Reviews

4.2 out of 5 stars with 338 reviews
82% would recommend
178 recommendations
value: 4.33 out of 5
quality: 4.12 out of 5

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.