Cedarwood, smoky embers, and burnt maple combine with just a hint of raspberry to create a broody and complex fragrance.
Fragrances now last 20% longer with Puralast™
Cruelty Free
No parabens or phthalates
Description
Chic. Adventurous. Complex.
This fragrance blends chic, distinctive notes to create an experience that's woody, intricate, and undeniably alluring. Top notes of burnt maple and raspberry swirl into an aromatic heart of green clove and subtle cinnamon. Cedarwood and sandalwood scent combined with smoky embers linger longer, creating a completely elevated feel.
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.
Scent: Sandalwood, Charcoal, Oud Wood
Product Warning: Keep out of reach of children, keep out of reach of animals
Package Quantity: 1
TCIN: 95074178
UPC: 810180404365
Item Number (DPCI): 054-09-6261
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.24 inches length x 2.18 inches width x 3.73 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Guests have shared a diverse range of experiences with the scents, highlighting favorites like white vetiver and sea salt grapefruit for their refreshing and uplifting qualities. Many appreciate how these fragrances can transform spaces, creating inviting atmospheres. However, some scents have received criticism for being too strong or not filling larger areas effectively. Overall, the product offers a variety of options that cater to different preferences, making it suitable for various settings.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
4504 star ratings
4.4 out of 5 stars with 4504 reviews
quality
3.0 out of 5
quality: 3 out of 5
value
3.0 out of 5
value: 3 out of 5
50% would recommend
2 recommendations
2 out of 5 stars
6 September, 2026
originally posted on Pura Scents
Not a fan
[This review was collected as part of a promotion.] I did not like this scent upon opening the vial and sniffing it. I can’t bring myself to plug it into my diffuser.
Heather B.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 September, 2026Verified purchase
My house smells like a 5 star hotel
This is my all time favorite scent! It makes my home smell like a luxury hotel or spa and I get so many compliments! The smell is luxurious and light, as well as calming. This is my new go-to pura scent.
Saralyn
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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2 out of 5 stars
4 September, 2026
originally posted on Pura Scents
Doesn’t quite smell like candle….
Charcoal is one of my favorite candle scents, so when I found this I was hyped. Once I started using it, the hype vanished. I don’t hate it, but I do have to keep intensity all the way down and have Havana Vanilla(capri blue in other bay so it rotates the scent and mixes nicely. I won’t buy the charcoal scent again though.
Kimberly
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1 out of 5 stars
3 September, 2026
originally posted on Pura Scents
Not a fan
[This review was collected as part of a promotion.] Horrible dusky Smokey. Had to remove and toss after 3 days. Husband kept on asking if something was burning
Becky C.
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 September, 2026Verified purchase
Not good
I had the reed diffuser version of this and love that smell, so I got the plug in for another room. They smell nothing alike, and it’s not good.
K
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
31 August, 2026
originally posted on Pura Scents
Oof. . . all I smell is the smokiness
[This review was collected as part of a promotion.] Not a fan of this one. . . all I can pick up is the smokiness in the scent. I definitely wouldn't want this diffusing anywhere in my house.
Chuck
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1 out of 5 stars
30 August, 2026
originally posted on Pura Scents
No Thanks
[This review was collected as part of a promotion.] It’s giving charcoal. Weird. Would recommend to my arch nemesis.
Cortney A.
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4 out of 5 stars
21 August, 2026
originally posted on Pura Scents
Charcoal's Good, but Limited for Me.
[This review was collected as part of a promotion.] Does smell like a smoldering campfire, but also smells like a slight scent of smoke in the house. I tend to like more spicy scents, reminiscent of holidays or seasons.
Mary D.
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3 out of 5 stars
21 August, 2026
originally posted on Pura Scents
Charcoal
[This review was collected as part of a promotion.] It was mid smelled exactly as it was named. I was not a fan of it. Didn’t get any of the maple or raspberry.
Faye S.
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1 out of 5 stars
6 August, 2026
originally posted on Pura Scents
A big miss
[This review was collected as part of a promotion.] Wow, did not know something could smell this putrid. Smells like a trash truck. Yikes!! My husband who rarely comments on anything though something was decomposing in our house.
marybeth m.
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5 out of 5 stars
6 August, 2026
originally posted on Pura Scents
I love the smell of
[This review was collected as part of a promotion.] I love the smell of my house. The best products I’ve ever used.
florina s.
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5 out of 5 stars
4 August, 2026
originally posted on Pura Scents
LOVE this! Mysterious
[This review was collected as part of a promotion.] I was shocked with how neat and mysterious this scent is. It has now made it into my rotation of purchases. Definitely sets the mood. Reminds me of a night in fall? Try it!
Jenn D.
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5 out of 5 stars
2 August, 2026
originally posted on Pura Scents
Buy it
[This review was collected as part of a promotion.] The level of intensity was amazing. It’s lights up your space
David B.
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5 out of 5 stars
29 July, 2026
originally posted on Pura Scents
Smokey!
[This review was collected as part of a promotion.] At first I thought my husband was grilling food. If this is your vibe then this is a great scent for you! It is strong and grows on you. The first couple of times I was confused thinking something was burning.
Karla P.
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5 out of 5 stars
16 July, 2026
originally posted on Pura Scents
Earthy
[This review was collected as part of a promotion.] This is a nice scent with earthy tones that feel warm and inviting.
Angela K.
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2 out of 5 stars
2 July, 2026Verified purchase
Smell of Burning Charcoal
The scent just isn’t something I gravitate to or use. I thought it was going to be Charla’s in Clean the Air, not the smell of burning charcoal. I couldn’t really smell it in the store, but when I got it home, I couldn’t smell it without opening it. I do like other Pura scents. The low rating is due to the scent just not being my style.
Leslie
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1 out of 5 stars
24 June, 2026
originally posted on Pura Scents
Smells like a charcoal grill.
[This review was collected as part of a promotion.] I guess the name was charcoal. I just didn’t expect it to smell just like our grill. I won’t use it so I can’t speak to strength or longevity of the scent.
Karen P.
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1 out of 5 stars
23 June, 2026Verified purchase
(no review title)
This has been sitting at a Federal Express warehouse across town for 5 days and there is no way for me to cancel the order.
Deborah
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2 out of 5 stars
20 June, 2026
originally posted on Pura Scents
Too smoky
[This review was collected as part of a promotion.] Love the candle smell of this fragrance but this fragrance smells mostly of a wood burning fireplace
DruAnn M.
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5 out of 5 stars
13 May, 2026
originally posted on Pura Scents
Charcoal
[This review was collected as part of a promotion.] I love it! I come home and my house smells amazing! This is my first experience with Pura. What I did learn and will do differently next time is make sure my 2 fragrances are completely different in my diffuser so I can really tell the difference when they alternate. I love the scent of charcoal, it fills the room and is clean, fresh and not perfumey.
