Raisin Bran Breakfast Cereal

Kellogg’s Blueberry Branch Crunch cereal boasts dried blueberries in its ingredient list and prominently features them in its packaging. However, the only dried blueberries in the cereal are in the few blueberry-flavored crunchy oat clusters. Despite the packaging’s claims, there are no whole dried blueberries elsewhere in the cereal. This clearly violates the federal Fair Packaging and Labeling Act of 1967, which prohibits “consumer deception … with respect to descriptions of ingredients.” Kellogg’s Special K with Red Berries clearly states that it contains real strawberries, while this product only claims to contain blueberry-flavored crunchy oat clusters. Kellogg’s seems to rely on consumers not reading the fine print. Consumers should unite and file complaints against Kellogg’s, or even consider a class-action lawsuit. I am deeply disappointed and feel deceived and lied to. I would not have purchased this product if I had known it didn’t actually contain the whole dried blueberries depicted on the box. I am puzzled as to why Target would sell a product that is deceptively marketed to consumers.

I bought this a week ago July 2025 and something has changed in the quality of bran and raisins. This use to be my favourite cereal and it’s just tastes bland and of cardboard now. So disappointed in the lack of quality.

I have eaten raisin bran for years due to the low iron content. I have a medical condition that requires me to limit my iron intake. I recently purchased the 20.9 oz. box and after getting it home I discovered that the Nutrition Facts on the side of the box now states that the iron content has jump from 10% to 90%. If I hadn't checked the label, I could have had an issue. No where on the box does it say that the cereal has been "fortified" or now contains additional iron except for the Nutrition Facts. My question: Is Kellogg's going to continue to make the original raisin bran with only 10% iron, or is this new 90% iron content now the norm?

great way to get your fiber!

Very deceiving marketing. The picture on the box shows blueberries in the cereal. There are no actual blueberries in the cereal. It’s simply bran flakes that are blueberry flavored. Won’t buy again.

I bought a box today in July 2025 and immediately noticed the box was thinner than what I used to buy. Then I started checking the internet about shrinkflation and discovered that Kellogg's is a primary culprit. This just really seems sleazy and deceptive. Such practices "leave a bad taste in your mouth". After a lifetime of 55+ years enjoying your cereal, I've decided it's time to try something new.

Not a fan of regular Raisin Bran but absolutely love the Blueberry Bran Crunch. Smells awesome out of the box and tastes great!

The last box I got was stale and box had been tossed so no return this time. But normally love it and it's normally fresh.

I understand that the product settles after filling, but I noticed that the top of the plastic liner was also 1=1/2 inches below the top of the box. Does the liner also settle or is this just your way of making the product seem larger than it really is?

This has been my favorite cereal for years, hands down. But the last 3 boxes I have purchased have not been good. Something has changed. The quality is not as good as it once was. The flakes are not as crispy (which is what gives it the CRUNCH) and the flakes TASTE BURNT. I can visually see flakes that are burned. Maybe a bad batch has been shipped out and it needs to sell completely out, but i am so sad because this is the only cereal I truly enjoy. So much so that i searched for a platform to leave this review.

Smashed, squished, pounded to crumbs. The cereal was placed flat in the bottom of the box with all the heavy items on top. The shipping box was a bit crushed also, so it was handled roughly. But inside the box the poor cereal was pounded to death.

There are no dried blueberries in this, despite showing them prominently in the cereal on the box. There are almost no crunch clusters either. This is just a box of wheat flakes with a fake blueberry flavor.

Raisin Bran is my favorite cereal and some of these negative comments must be from the competition bc it's literally the same great product as always... perfect combination of bran and raisins. I've tried the other brands and nowhere near the quality so just do yourself a favor and buy the OG

So glad I found this! So yummy!

What did you guys do. I have been eating raisin bran for years but just got a box and the flakes are different and the raisins taste odd… and I love raisins. I’m throwing out the boxes I just bought.

This tastes good just not a lot of blueberries

I love eating a bowl of cereal then having to hack at the bowl with a fire ax and blow torch just to get the dried cereal out the bowl

Love to eat this fiber delicious cereal which was shipped free with quick delivery.

I only bought Kellogg's Raisin Bran because all the other brands tasted horrible. After changing the recipe, that's what your product tastes like. Guess that is a good thing because now I can purchase the exact same product for half the price

Extremely artificial tasting with very few granola clusters.