EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
$9.99When purchased online
About this item
At a glance
Clean
Highlights
- Using Plant-Based & Organic Formulations
- Certified Organic Extracts
- No Sulfates-No Parabens-No Silicones
- Cruelty-Free & Vegan
- For every Raw Sugar product purchased, a bar of soap is donated
Specifications
Scent: Rosemary, Avocado
Hair Type: All Hair Types
Health Facts: Paraben-Free, Formaldehyde Donor-Free, Silicone-Free, Vegan, Butylparaben-Free, Gluten-Free, Phthalate-Free, Contains Avocado, Nonylphenol Ethoxylate Free, Formaldehyde-Free, Sulfate-Free, Dye-Free, Propylparaben-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free, Plant-Based, Contains Recycled Content
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Nourishing
Net weight: 18 fl oz (US)
Features: Lightweight, Rinse Off
TCIN: 75565880
UPC: 895697005717
Item Number (DPCI): 063-00-1994
Origin: Made in the USA and Imported
Description
Raw Sugar Truly Unruly Shampoo Avocado + Apple Cider Vinegar + Rosemary Oil
Put the OOMPH back into your curls with our Truly Unruly Shampoo! Deeply cleanse your hair without any unnecessary ingredients that weigh your curls down. Fortified with rich Avocado, cleansing Apple Cider Vinegar, and healing Rosemary Oil -- your curls are left defined and frizz is luxuriously tamed. Wild curls are under control but wild spirit is still fully intact!
Why You'll Love it:
Make your curls your best feature with our Truly Unruly hair duo! Care for your luscious locks with our blend of Certified Organic Coconut Oil, Avocado, Apple Cider Vinegar, Rosemary, and Jojoba Seed Oil. Cold Pressed essential oils and vitamins help to tame frizz, heal damaged hair, and achieve that healthy, shiny fierce look.
Raw Sugar products are created in Southern California through ColdPress Technology - to protect and preserve the essence of every whole fruit and perfect plant we handpick for their pure, unfiltered nutrients.
Fun Fact: For every product you buy, Raw Sugar donates a bar of soap to a family in need.
LOOK FOR THE BAMBOO TOPS & WHITE BOTTLES
Put the OOMPH back into your curls with our Truly Unruly Shampoo! Deeply cleanse your hair without any unnecessary ingredients that weigh your curls down. Fortified with rich Avocado, cleansing Apple Cider Vinegar, and healing Rosemary Oil -- your curls are left defined and frizz is luxuriously tamed. Wild curls are under control but wild spirit is still fully intact!
Why You'll Love it:
Make your curls your best feature with our Truly Unruly hair duo! Care for your luscious locks with our blend of Certified Organic Coconut Oil, Avocado, Apple Cider Vinegar, Rosemary, and Jojoba Seed Oil. Cold Pressed essential oils and vitamins help to tame frizz, heal damaged hair, and achieve that healthy, shiny fierce look.
Raw Sugar products are created in Southern California through ColdPress Technology - to protect and preserve the essence of every whole fruit and perfect plant we handpick for their pure, unfiltered nutrients.
Fun Fact: For every product you buy, Raw Sugar donates a bar of soap to a family in need.
LOOK FOR THE BAMBOO TOPS & WHITE BOTTLES
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
purified water (aqua), cocamidopropyl betaine, sodium c14-16 olefin sulfonate, sodium lauroyl isethionate, sodium cocoyl isethionate, decyl glucoside, sodium cocoamphoacetate, sodium cocoyl glutamate, butyrospermum parkii (shea) butter extract (certified organic/cold pressed extracts), cocos nucifera (coconut) oil (certified organic/cold pressed extracts), simmondsia chinensis (jojoba) seed oil (certified organic/cold pressed extracts), olea europaea (olive) fruit oil (certified organic/cold pressed extracts), persea gratissima (avocado) fruit extract (certified organic/cold pressed extracts), pyrus malus (apple cider) vinegar, rosmarinus officinalis (rosemary) leaf oil (certified organic/cold pressed extracts), aloe barbadensis (aloe vera) leaf juice (certified organic/cold pressed extracts), polyquaternium-7, glycerin, guar hydroxypropyltrimonium chloride, pvp, phenoxyethanol, sodium chloride, dehydroacetic acid, benzyl alcohol, citric acid, fragrance (parfum).
Shipping details
Estimated ship dimensions: 9.01 inches length x 2.39 inches width x 2.36 inches height
Estimated ship weight: 1.33 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it silicone free and is it ok for fine hair?
submitted by Laurie - 9 months ago
A: Hi Sugar! Yes, all of our hair care is silicone free and great for all hair types! For fine hair, we highly recommend trying our Volume Revive duo!
submitted byRaw Sugar - 9 months agoBrand expertA: Hello Bea, the Raw Sugar Shampoo Truly Unruly Avocado + Apple Cider Vinegar + Rosemary Oil silicone-free and ideal for all hair types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: Can this shampoo cause dandruff in people prone for dandruff?
submitted by Mist - 2 months ago
A: Hello! Although this product is safe to use, we understand that different people may have different reactions. We suggest speaking with your dermatologist before use, if you have a much more sensitive scalp.
submitted byRaw Sugar - 2 months agoBrand expert
Q: Would you recommended this for fine, oily hair?
submitted by - 3 years ago
A: Hi Sugar! We highly suggest trying the Scalp Restore collection!
submitted byRaw Sugar - 3 years agoBrand expert
Q: Is this product safe for us to use on a 5 year old little girl ?
submitted by NannyS - 3 years ago
A: Hi Sugar! Our products are best used for adults and may contain plant-derived oils & extracts from fruits, vegetables, flowers, tree-nuts, seeds, legumes, herbs and spices.
submitted byRaw Sugar - 3 years agoBrand expert
Q: Is this shampoo and conditioner safe for color treated hair?
submitted by lakota - 4 years ago
A: Hi Sugar! All Raw Sugar hair care products are color safe. Thank you for supporting our mission!
submitted byRaw Sugar - 4 years agoBrand expert
Q: Is this product good for people with thick hair?
submitted by rebeccakatz - 4 years ago
A: Hi Sugar! Yes! This product is great for thick hair, as it will help to fight frizz while cleansing and moisturizing your hair. We hope you enjoy!
submitted byRaw Sugar Living - 4 years ago
This product is featured in a recent Target Finds story
4.4 out of 5 stars with 507 reviews
66% would recommend
111 recommendations
value: 3.91 out of 5
quality: 4.07 out of 5
effectiveness: 3.98 out of 5
Best ever!
5 out of 5 stars
Mary - 12 days ago
originally posted on Raw Sugar
Tried many shampoos for my naturaly curly hair and seriously this is the best beyond all that I have tried! Where has this been all my life!!
Truly unruly
1 out of 5 stars
Would not recommend
Abo - 17 days ago
My hair is long and a little bit thick and wavy. But this shampoo lathers well but it doesn’t feel like it’s cleaning my scalp. And even after conditioning well, I could feel my hair DRYING out like getting STIFF while I was still finishing the shower. The only way I could describe the way my hair felt is; it feels like when you get your hair wet in a swimming pool and it’s all dried out and hard.
ATTN CONTAINS SILICONE!!
1 out of 5 stars
Would not recommend
Mama - 28 days ago
What drew me in is what this company stands for: cruelty free clean hair care. I really like their leave in spray for the littles but it ends there. I’ve tried a few of their shampoos and conditioners and they all are very heavy and leave buildup on the hair and scalp. I purchased this shampoo as the last one I’d try (I did not use the tea tree set). After only one use, this made my hair and scalp feel “coated”. A careful review of the ingredients list shows PVP. Companies love to make claims in bold print but hide the truth in the fine print. PVP is a SILICONE! It leaves an undesirable film on the hair and scalp!! It’s water soluble so washes out but it still works to lock out moisture from the hair! No bueno! In the future, I will study labels before buying and will find the truth in the fine print. Thumbs down for Raw Sugar
Wish the scent was stronger
5 out of 5 stars
Would recommend
skubz16 - 1 month ago
Scent is light which is not good for me because I like my hair to smell good after I wash it. I prefer a strong scent like loreal. It does the job but I wash my hair every 3 days and need it to smell fresh as long as possible. Dry shampoo helps but a strong shampoo smell helps me smell beautiful for longer.
Hair loss
1 out of 5 stars
Would not recommend
Rachel - 1 month ago, Verified purchaser
Never struggled with hair loss until I used this product. My has been constantly shedding since I started using this shampoo. Also leaves a lot of buildup on my scalp. Don’t do it.
Best shampoo
5 out of 5 stars
Would recommend
Sarah - 1 month ago, Verified purchaser
Gets the job done, affordable, no unneeded ingredients
Leaves your hair smelling heavenly
5 out of 5 stars
Would recommend
Shay - 1 month ago
Love this product, Smells so good, and leaves my hair nice and soft.
No.
1 out of 5 stars
Would not recommend
nikki paris - 2 months ago, Verified purchaser
This product makes my scalp very dry. I’ve never had an issue with Dandruff before I started using this product. I would not recommend this product to anyone.
Raw super
2 out of 5 stars
- 2 months ago
originally posted on Raw Sugar
[This review was collected as part of a promotion.] I gotten this from a friend and to be honest didn't like it at all made my hair feel like grass soft grass that's dance felt like I stripped all my hair and just made it stretch you feeling like when you bleach your hair and which is weird cuz it's shampoo I'm not sure if it's supposed to do that or not but I would not recommend this to anyone it sucks
Don't buy
1 out of 5 stars
Would not recommend
kmom2 - 2 months ago, Verified purchaser
Stay away from this shampoo. I decided to give this shampoo a try since but now wished I haven't. This shampoo leaves so much build up it looks like you're scalp is snowing. I also didn't think this was a clarifying shampoo but it would leave my hair very dry I'd need to use a conditioner to soften it back up.
It smells good that is about it
4 out of 5 stars
Would not recommend
Mempcdc - 3 months ago
I enjoy the smell of the shampoo. The conditioner I can’t even use because it is way to thick. I have naturally curly hair and it doesn’t do anything special for my hair.
Healthier hair!
5 out of 5 stars
DianaR11 - 3 months ago
originally posted on Raw Sugar
[This review was collected as part of a promotion.] I like this shampoo because my hair feels healthier, It doesn’t tangle, it doesn’t feel rough or damaged and it does takes sometime to notice the difference but once you do your hair looks healthier and shiny!
Great for low-porosity curly hair!
5 out of 5 stars
Would recommend
VADesk - 3 months ago, Verified purchaser
My new shampoo! I have low-porosity 3b hair and a sensitive scalp. I have never had a shampoo that showed noticeable difference from first use. I use less product and my hair looks good longer!
Effectiveness is there
5 out of 5 stars
Would recommend
SM - 4 months ago
I love this shampoo. It makes my hair feel and look amazing. The only thing is the smell. I’m not crazy about it. It doesn’t seem bad but I’ve used better smelling shampoos. I use this conditioner after and that smells amazing so it makes up for the lack of smell in the shampoo.
Soft hair!
5 out of 5 stars
Would recommend
Sunflowers - 4 months ago, Verified purchaser
Leaves my hair incredibly soft!
Amazing!!
5 out of 5 stars
Shampoo fanatic - 5 months ago, Verified purchaser
Not to be dramatic but this shampoo has changed my life. 10/10. My hair is so much lighter, fresh, super soft, and shiny after using!!
Extraordinary
5 out of 5 stars
BoMcW3 - 5 months ago
originally posted on Raw Sugar
[This review was collected as part of a promotion.] This shampoo leaves my thick, coarse hair feeling soft, clean and manageable. Ohh wait I forgot to mention it's to my waistline with natural curls and waves. It always feels like it never gets clean enough or it's weighed down with residue from the products used, but not with this shampoo!!! I wish I would've grabbed the conditioner too!!
Smells amazing and makes my curls look better
5 out of 5 stars
ritch - 5 months ago
originally posted on Raw Sugar
[This review was collected as part of a promotion.] This shampoo has rosemary oil, avocado and apple cider vinegar. The ingredients and formulation are not heavy and do not weigh my hair down. I have long, thick, coarse and wavy hair so I really appreciate hydrating, nurturing ingredients. Raw Sugar has natural ingredients and all of their scents are amazing! I wash my hair twice a week and this does a good job of cleaning my hair and the build up between washes. This shampoo some how leaves my hair feeling softer.
Best Shampoo!
5 out of 5 stars
Would recommend
BettyRockerMum - 5 months ago, Verified purchaser
I've always been a buyer of higher end haircare products, I was having some hair annoyances while pregnant and was told to try this stuff out. This brand has not let me down in the slightest! I highly recommend this brand. Can't go wrong!
Works good
5 out of 5 stars
Would recommend
Rosie - 6 months ago, Verified purchaser
Leaves my scalp feeling fresh and clean, doesn't leave my hair with a residue like other shampoos and smells good!