Raw Sugar The Truly Unruly Shampoo - Avocado + Apple Cider Vinegar + Rosemary Oil - 18 fl oz
$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Your new secret weapon to nourish the scalp and unleash your hair's true unruly spirit
- Gently cleanses and removes buildup without weighing down your curls
- Balances and soothes scalp and curls for smoothness and lasting shine
- Crafted with rich Avocado Oil, Apple Cider Vinegar and Rosemary Oil
- Designed for curly, frizz-prone hair; safe for color-treated hair
- Created with Cold Press Technology® to deliver pure, nutrient-rich care for skin & hair
- Formulated without SLS/SLES sulfates, parabens, phthalates or silicones
- Clean, vegan hair care, not tested on animals
- Packaged in Post-Consumer Recycled (PCR) plastics
Description
Love your hair from the outside in with Raw Sugar’s The Truly Unruly Apple Cider Vinegar Shampoo. This shampoo gently cleanses, balances and tames your scalp and curls. It delivers a deep cleanse and frizz-smoothing effects, allowing your innate curl pattern to shine through, unleashing hair's true unruly spirit.
Highlighted Ingredients:
Avocado Oil: deeply moisturizes hair
Apple Cider Vinegar: helps rebalance the scalp while cleansing the hair
Rosemary: helps rejuvenate the scalp and fight the oil buildup, skin cells, and hair product
Raw Sugar hair care is vegan, not tested on animals, color-safe, and formulated without sulfates, phthalates, silicones or parabens. Our products are packaged in post-consumer recycled plastic and made with good-for-you ingredients that won’t harm or strip the hair or skin of its natural goodness. We use the highest quality fragrances in our products and follow strict EU guidelines.
***This ingredient list is subject to change. Please refer to product packaging for the most up-to-date ingredient list.***
Highlighted Ingredients:
Avocado Oil: deeply moisturizes hair
Apple Cider Vinegar: helps rebalance the scalp while cleansing the hair
Rosemary: helps rejuvenate the scalp and fight the oil buildup, skin cells, and hair product
Raw Sugar hair care is vegan, not tested on animals, color-safe, and formulated without sulfates, phthalates, silicones or parabens. Our products are packaged in post-consumer recycled plastic and made with good-for-you ingredients that won’t harm or strip the hair or skin of its natural goodness. We use the highest quality fragrances in our products and follow strict EU guidelines.
***This ingredient list is subject to change. Please refer to product packaging for the most up-to-date ingredient list.***
Scent: Rosemary, Avocado
Hair Type: All Hair Types
Health Facts: Paraben-Free, Formaldehyde Donor-Free, Silicone-Free, Vegan, Butylparaben-Free, Gluten-Free, Phthalate-Free, Contains Avocado, Nonylphenol Ethoxylate Free, Formaldehyde-Free, Sulfate-Free, Dye-Free, Propylparaben-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free, Plant-Based, Contains Recycled Content
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Nourishing
Net weight: 18 fl oz (US)
Features: Lightweight, Rinse-Off
TCIN: 75565880
UPC: 895697005717
Item Number (DPCI): 063-00-1994
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, dimethyl lauramide/myristamide, *simmondsia chinensis (jojoba) seed oil, persea gratissima (avocado) fruit extract, apple cider vinegar, *rosmarinus officinalis (rosemary) leaf oil, glycerin, panthenol, polyquaternium-7, guar hydroxypropyltrimonium chloride, citric acid, sodium chloride, sodium benzoate, potassium sorbate, fragrance (parfum). * certified organic/cold press.
Shipping details
Estimated ship dimensions: 9.02 inches length x 3.61 inches width x 2.44 inches height
Estimated ship weight: 1.33 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it silicone free and is it ok for fine hair?
submitted by Laurie - 3 years ago
A: Hello Bea, the Raw Sugar Shampoo Truly Unruly Avocado + Apple Cider Vinegar + Rosemary Oil silicone-free and ideal for all hair types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 3 years agoBrand expertA: Hi Sugar! Yes, all of our hair care is silicone free and great for all hair types! For fine hair, we highly recommend trying our Volume Revive duo!
submitted byRaw Sugar - 3 years agoBrand expert
Q: Does this shampoo lighten hair that was dyed but to dark?
submitted by Shellie - 5 months ago
A: Hi Shellie! The Truly Unruly Shampoo is not formulated to lighten hair. It is designed for curly or frizz-prone hair types to cleanse, balance and tame your scalp and curls.
submitted byRaw Sugar - 5 months agoBrand expert
Q: Does it provide volume?
submitted by Williams - 5 months ago
A: Hey Williams, Great question! The Raw Sugar The Truly Unruly Shampoo helps remove buildup without weighing down your curls. We recommend to follow up with your favorite styling products to build volume! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Does this contain coconut oil? On the ingredients list online, coconut oil is not listed, however it is mentioned in the product description.
submitted by Jennynicole77 - 10 months ago
A: Hi Jenny! Thank you for your question. Truly Unruly Shampoo does not currently contain coconut oil. Periodically we adjust our formulas, so the ingredient list is subject to change. Please refer to product packaging for the most up-to-date ingredient list.
submitted byRaw Sugar - 10 months agoBrand expert
Q: Is this good for dry color treated hair?
submitted by Cat - 1 year ago
A: Hello! Our hair care products are formulated without sulfates and are safe for color treated hair.
submitted byRaw Sugar - 1 year agoBrand expert
Q: Can this shampoo cause dandruff in people prone for dandruff?
submitted by Mist - 2 years ago
A: Hello! Although this product is safe to use, we understand that different people may have different reactions. We suggest speaking with your dermatologist before use, if you have a much more sensitive scalp.
submitted byRaw Sugar - 2 years agoBrand expert
Q: Would you recommended this for fine, oily hair?
submitted by Rev - 5 years ago
A: Hi Sugar! We highly suggest trying the Scalp Restore collection!
submitted byRaw Sugar - 5 years agoBrand expert
Q: Is this product safe for us to use on a 5 year old little girl ?
submitted by NannyS - 5 years ago
A: Hi Sugar! Our products are best used for adults and may contain plant-derived oils & extracts from fruits, vegetables, flowers, tree-nuts, seeds, legumes, herbs and spices.
submitted byRaw Sugar - 5 years agoBrand expert
Q: Is this shampoo and conditioner safe for color treated hair?
submitted by lakota - 6 years ago
A: Hi Sugar! All Raw Sugar hair care products are color safe. Thank you for supporting our mission!
submitted byRaw Sugar - 6 years agoBrand expert
Q: Is this product good for people with thick hair?
submitted by rebeccakatz - 6 years ago
A: Hi Sugar! Yes! This product is great for thick hair, as it will help to fight frizz while cleansing and moisturizing your hair. We hope you enjoy!
submitted byRaw Sugar Living - 6 years ago
Frequently bought together
$1.99 - $9.99
$5 Target GiftCard with $30 on select personal care on select items
4.7 out of 5 stars with 3015 ratings
$2.99 - $12.99
$5 Target GiftCard with $30 on select personal care
4.6 out of 5 stars with 1762 ratings
$2.99 - $14.99
$5 Target GiftCard with $30 on select personal care on select items
4.4 out of 5 stars with 3288 ratings
Guests also viewed
$9.99($0.56/fluid ounce)
$5 Target GiftCard with $30 on select personal care
4.3 out of 5 stars with 662 ratings
$9.99($0.56/fluid ounce)
$5 Target GiftCard with $30 on select personal care
4.6 out of 5 stars with 111 ratings
$9.99($0.56/fluid ounce)
$5 Target GiftCard with $30 on select personal care
3.8 out of 5 stars with 996 ratings
$9.99($0.56/fluid ounce)
$5 Target GiftCard with $30 on select personal care
4.3 out of 5 stars with 854 ratings
$9.99($0.56/fluid ounce)
$5 Target GiftCard with $30 on select personal care
4.2 out of 5 stars with 869 ratings
$9.99($0.56/fluid ounce)
$5 Target GiftCard with $30 on select personal care
4.4 out of 5 stars with 52 ratings
Discover more options
$9.99($0.56/fluid ounce)
$5 Target GiftCard with $30 on select personal care
4.2 out of 5 stars with 869 ratings
$9.99($0.56/fluid ounce)
$5 Target GiftCard with $30 on select personal care
3.8 out of 5 stars with 996 ratings
$9.99($0.56/fluid ounce)
$5 Target GiftCard with $30 on select personal care
3.9 out of 5 stars with 421 ratings
$9.99($0.56/fluid ounce)
$5 Target GiftCard with $30 on select personal care
4.3 out of 5 stars with 662 ratings
$8.19($0.68/fluid ounce)
$5 Target GiftCard with $30 on select personal care
4.4 out of 5 stars with 1550 ratings
$9.99($0.56/fluid ounce)
$5 Target GiftCard with $30 on select personal care
4.6 out of 5 stars with 111 ratings
Related Categories
Guests are saying
This shampoo is a popular choice for those with curly hair, offering a gentle cleanse that enhances curl definition and reduces frizz. Many guests appreciate its natural ingredients, such as rosemary oil and apple cider vinegar, which contribute to a fresh scent and a lightweight feel. While it works well for many, some guests with color-treated or fine hair have experienced dryness or buildup. Overall, it's a well-loved product for enhancing curls and maintaining hair health.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 664 reviews
effectiveness: 3.93 out of 5
quality: 4 out of 5
value: 3.84 out of 5
65% would recommend
128 recommendations
Good for oily roots
5 out of 5 stars
Jessica V. - 1 month ago
originally posted on Raw Sugar
[This review was collected as part of a promotion.] This product has been working great for my oily roots. It helps reduce the build up between washes.
I was amazed at not
5 out of 5 stars
Evelyn C. - 2 months ago
originally posted on Raw Sugar
[This review was collected as part of a promotion.] I was amazed at not only how wonderful my hair looks styled but I also love the fact that I didn’t lose any hair when I washed my hair. My only disappointment is that when I would use Rogaine the night after I shampoo, my hair starts to fall out a lot. So for me, I cannot use the Rogaine with it, which is not great because then I lose my hair that way too - much more loss. If I didn’t have AGA/alopecia, I wouldn’t have a problem with your shampoo.
Shampoo
5 out of 5 stars
Christine J. - 2 months ago
originally posted on Raw Sugar
[This review was collected as part of a promotion.] This also makes me feel better about what I’m using to clean my hair. My scalp feels clean, my hair behaves better and I really like this shampoo
Best Shampoo and Conditioner
5 out of 5 stars
Thumbs up graphic, would recommend
cmmartinezg2009 - 3 months ago, Verified purchaser
I love the smell of the shampoo and conditioner. The product makes my hair feel soft.
Hair looked great, but fell out in clumps
2 out of 5 stars
Thumbs down graphic, would not recommend
Hersheykiss - 3 months ago, Verified purchaser
I wanted to love everything about this shampoo. The smell (which I normally can't tolerate most smells), the lather and how amazing my hair looked after using this with the conditioner. Unfortunately, after using this a few times, my hair started coming out in clumps while washing. I didn't want to believe it. It worked so well! My hair didn't stop falling out until I stopped using it. I've never had this happen from any product before. So, please beware if you start losing more hair than normal, it may this product.
The best. Seriously.
4 out of 5 stars
Thumbs up graphic, would recommend
MizLuv - 3 months ago, Verified purchaser
This stuff is amazing. I was having serious breakage issues and tried several products over a period of months. This is the one that made an immediate and obvious difference. I’ve been through about three bottles of this and the companion conditioner, and I have seen a DRAMATIC reduction in breakage. My fine 2c hair is now shiny with true curls instead of frizzy and dry looking. I used to have to Swiffer my bathroom daily, and would get an actual handful of hair in my drain screen after every shower. No more. Normal amounts of random hairs on the floor, and I barely have to clean the drain filter. ONE HALF STAR OFF because of the truly terrible caps on these bottles. I’ve had six of these bottles, and they have ALL leaked. It got to the point that I salvaged a pump from another product to replace them. Please please please trade out your cute little fake wood caps for something that works. ANOTHER HALF STAR OFF because it’s not fragrance free. Fortunately, the scent is not one that triggers my allergies or migraines. It is relatively mild and does not linger once my hair is dry. That said, I wish companies would just stop with all the fragrances. A lot of people just cannot tolerate them. And even if you can, who wants to smell like six different competing scents? One for your body wash, another for conditioner, then there’s moisturizer, and deodorant, and overly strong fabric softener, all topped off with a spritz of actual perfume… ugh! It’s gross.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Kimmysego - 4 months ago, Verified purchaser
Love the smell and how soft it made my hair!
save your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Irondeficiency - 5 months ago, Verified purchaser
Dried my curls out so bad! Tried this shampoo because my last one was so harsh on my hair but this one stripped my hair of everything it had. I have been trying to do everything to get my hair to what it was and now I have to start over because of this shampoo. Worst shampoo I’ve ever tried. Made my scalp so dry and irritated and itchy.
Weighless Hydration
5 out of 5 stars
Thumbs up graphic, would recommend
Dawn - 5 months ago, Verified purchaser
My daughter loves this shampoo and the conditioner. She didn't think it is much of a clarifying shampoo, but the ingredients delivered a lot of moisture without weighing down her curls.
Made my hair fall out
1 out of 5 stars
Thumbs down graphic, would not recommend
P R - 5 months ago, Verified purchaser
I only used this shampoo for about a month or so and it made my hair fall out so much. I had very thick, full wavy hair and now I can see my scalp
Do not buy!
2 out of 5 stars
Thumbs down graphic, would not recommend
Lcerrato0701 - 8 months ago, Verified purchaser
The shampoo does not lather well at all and always left my scalp feeling dirty. I do not recommend if you are like me and do not brush your hair while wet because it also leaves your head feeling greasy and never fully dries. I also noticed that it leaves so much build up that my hair brush and head would literally get full of lint balls! I would have to deep clean my brush every time I wanted to used it. Do not be fooled by the pretty yet clean smell this product has
It’s a shampoo. Nothing fancy.
3 out of 5 stars
Emily G. - 9 months ago
originally posted on Raw Sugar
[This review was collected as part of a promotion.] It’s a shampoo. Nothing fancy. I don’t really feel any difference.
Soooo good!
5 out of 5 stars
Thumbs up graphic, would recommend
mom of 2 - 9 months ago, Verified purchaser
This shampoo is great for curly girls! It cleans and leaves hair smelling fantastic without stripping moisture from curly hair. LOVE it!
Finally Clean Hair
5 out of 5 stars
Thumbs up graphic, would recommend
AP - 9 months ago, Verified purchaser
I love this shampoo! My hair feels so clean and soft. I use it daily and couldn’t be happier (especially at this price point)! I had issues with the last couple shampoos I tried with managing frizz and cleaning roots/eliminating grease. This product worked great! Would definitely recommend. I do not have color treated hair so can’t speak to that but seems to be easy on my hair.
I love the Truly Unruly
5 out of 5 stars
Kim H. - 10 months ago
originally posted on Raw Sugar
[This review was collected as part of a promotion.] I love the Truly Unruly products - shampoo and conditioner! It makes my hair super soft and also defines my curls. And the best part is the frizz is soooo much better. Very pleased!
Great for curls
5 out of 5 stars
Thumbs up graphic, would recommend
Jen - 10 months ago, Verified purchaser
Smells really fresh! Curl specialist recommended this product. Been working great
Raw Sugar Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
M - 11 months ago, Verified purchaser
Love this shampoo really helps define my curls after the shower!
1000000\10
5 out of 5 stars
Thumbs up graphic, would recommend
Cassandra - 1 year ago
I could cry I love this shampoo so much. The way my curls dry naturally after using this only three times is MIND BLOWING to me. I would pay double the price for this (but like…don’t raise the prices please hahaha). My curls feel lightweight, aren’t extremely frizzy and feel great after using this shampoo. Highly recommend and also recommend the conditioner!
Lost hair in chunks
1 out of 5 stars
Thumbs down graphic, would not recommend
jomama - 1 year ago
I lost chunks of hair! Stopped the use of this stuff and my hair went back to normal! Do not buy
Stripped hair dye color
3 out of 5 stars
Thumbs down graphic, would not recommend
Natkat1112 - 1 year ago, Verified purchaser
Although I liked this shampoo’s consistency and lather, it stripped my hair dye out of my hair, that I use to cover grey hair. I cannot use it anymore sadly, figured it was worth sharing my experience for others to avoid.