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Revlon ColorStay Full Time Volumizing Mascara - 0.25 fl oz
$9.99
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About this item
Highlights
- 24HR NO-FLAKE VOLUME: Natural-looking, buildable volume; no flaking for 24HRS
- NEVER BREAKS DOWN: No flaking, smudging or crunching; lashes feel silky.
- FLEXIBLE FORMULA: Double shield technology™ helps shield lashes from oil, sweat and tears, while Sunflower Microfibers deliver endlessly buildable yet lightweight volume.
- UNIVERSAL BRUSH: Designed to fit diverse eye shapes.
- MULTIPLE SHADES: Available in waterproof and non-waterproof shades, including a natural brown shade.
Description
No fake. No flake. NEW Revlon ColorStay Full Time™ Mascara gives you natural-looking volume that won’t flake. Our flexible formula features Double Shield Technology™ to help shield lashes against oil, sweat and tears. No flaking for 24HRS—just lightweight, buildable volume that never quits. With Sunflower Microfibers for volume that won’t weigh you down, plus a Universal Brush designed to fit diverse eye shapes. Works on all lash types. Available in waterproof and non-waterproof shades, including a natural brown shade.
Suggested Age: Adult
Color Finish: Natural
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: 8.57 Grams
Features: Non-Clumping, Smudgeproof, Non-Flaking, Long Lasting
TCIN: 92214036
UPC: 309970211707
Item Number (DPCI): 052-02-6419
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, cera alba/beeswax/cire d'abeille, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, palmitic acid, stearic acid, aminomethyl propanediol, butylene glycol, polybutene, ppg-51/smdi copolymer, ammonium acrylates copolymer, pvp, acacia senegal gum, glyceryl rosinate, tall oil glycerides, 1.2-hexanediol, acrylates/polytrimethylsiloxymethacrylate copolymer, caprylic/capric triglyceride, caprylyl glycol, cellulose, disodium edta, hydrolyzed vegetable protein, isostearic acid, lauroyl lysine, lecithin, pectin, pentylene glycol, polyglyceryl-3 polyricinoleate, polyhydroxystearic acid, saccharomyces ferment, tetrasodium edta, tocopheryl acetate, tridecane, triethoxycaprylylsilane, undecane, phenoxyethanol, disodium laureth sulfosuccinate, sodium lauryl sulfate, tocopherol, may contain/peut conteni/puede contener (+/-): [iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499)]. b04032.
Shipping details
Estimated ship dimensions: 0.83 inches length x 2.59 inches width x 6.31 inches height
Estimated ship weight: 0.063 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1044 ratings
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Guests are saying
The Revlon Colorstay Full Time Mascara is a standout choice for guests seeking a reliable mascara that delivers impressive volume and length without clumping or flaking. Its unique curved brush ensures easy application, while the lightweight formula keeps lashes looking fresh all day. Many guests appreciate its buildable nature, allowing for a natural or dramatic look. With easy removal and a pleasant scent, this mascara is perfect for everyday use or special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3117 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
3 recommendations
3 out of 5 stars
20 October, 2025
originally posted on influenster.com

Ehhhhh
[This review was collected as part of a promotion.] Very mediocre mascara. Doesn’t do much for my lashes but can act as a good separator before applying a different mascara. I like pairing it with my lengthening mascara.
5 out of 5 stars
20 October, 2025
originally posted on influenster.com

Natural lifting and seperating
[This review was collected as part of a promotion.] Lovely mascara! Seperates lashes quite well and doesn’t clump. Definitely a new love! Is very thin and natural, not a volumizing product. Love it for natural days.
5 out of 5 stars
14 October, 2025
originally posted on influenster.com

Easy to use
[This review was collected as part of a promotion.] I’ve been using this for the past few weeks and love!!! The wand is super natural lifting and I love using this for a natural lash effect! The only thing I would say is it dries fairly quickly but overall amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
- Eye color: Hazel
- Skin concern: Aging
- Skin tone: Light
- Hair color: Blonde
- Skin type: Dry
(no review title)
Love it! I have NO lashes and this makes mine look thick and glamorous! Also it doesn’t flake off like others.
5 out of 5 stars
5 October, 2025
originally posted on influenster.com

Great mascara
[This review was collected as part of a promotion.] I loved this mascara! It was great from start to finish. I had the brown shade and I enjoyed the fact that it was actually brown and not black brown. Separates the lashes very well. It’s perfect for bottom lashes. Wish it gave a bit more volume but can be built up
4 out of 5 stars
30 September, 2025
originally posted on influenster.com

Length and volume but slightly clumpy
[This review was collected as part of a promotion.] I would say this is one of my better mascaras when it comes to length and volume and lasting power but when you build it up it’s becomes slightly clumpy. I would say it is simple to remove with any makeup remover!
3 out of 5 stars
19 September, 2025
originally posted on influenster.com

Not too bad
[This review was collected as part of a promotion.] My new go to mascara! I love the wand for application technique and overall good packaging. stays on all day but still easy to remove with a makeup remover. Smells good and has good ingredients.curl good , lash separating good . Give some volume.
4 out of 5 stars
12 September, 2025
originally posted on influenster.com

Would recommend !
[This review was collected as part of a promotion.] Very nice quality! Applies very nice and even. Packaging is very light and compact! Overall such a great product and recommend it to people who ask me where i got my eyelashes done (;
4 out of 5 stars
9 September, 2025
originally posted on influenster.com

My lashes stay arched all day long.
I love this mascara since my lashes stay arched all day long. The wand has two sides, one for length and the other on for volume. My only problem with it, is how hard it is to take it off, but maybe that’s because I only use the waterproof version. They also have the brown mascara, which I think is better if you are looking for a more natural look.
4 out of 5 stars
31 August, 2025
originally posted on revlon.com
Actually does not flake
It does not flake! Color is light Not a thick formula; but that’s great for no clumping Only negative is the wand is very flimsy.
5 out of 5 stars
27 August, 2025
originally posted on influenster.com

Long wear
[This review was collected as part of a promotion.] This color stay mascara curls my straight lashes in one stroke. It make them full with volume and separates the slumped hairs. It is buildable and waterproof. Marks so many of my boxes in what I am looking for in a mascara. Highly recommend.
5 out of 5 stars
26 August, 2025
originally posted on influenster.com

Good
[This review was collected as part of a promotion.] It’s good , not my favorite but it’s not bad .. reasonable price and last for hours .. easy to apply and remove and don’t make you eyes feel heavy so it’s a plus
5 out of 5 stars
26 August, 2025
originally posted on influenster.com

Great product
[This review was collected as part of a promotion.] I really liked this mascara, it is easy to apply and looks nice all day. No flaking or smearing. My lashes look defined and voluminous every time I wear this
4 out of 5 stars
25 August, 2025
originally posted on influenster.com

Buildable
[This review was collected as part of a promotion.] This mascara was okay… but I am extremely picky about mascara wands. My lashes tend to climb with silicone wands. It was buildable, and I liked that it really grabbed the base of my lashes.
5 out of 5 stars
22 August, 2025
originally posted on influenster.com

New fave
[This review was collected as part of a promotion.] Love this mascara! I have medium to long lashes and this mascara kept them curled all day, plus it did not smudge. The brush get the right amount of product onto the lashes which is great. It’s a great new find!
4 out of 5 stars
21 August, 2025
originally posted on influenster.com

Beautiful finish 😍
[This review was collected as part of a promotion.] Revlon doesn't disappoint with their products and this mascara is no exception! I did not give it five stars though since it does flake and clump a bit.
5 out of 5 stars
21 August, 2025
originally posted on influenster.com

Love this!
[This review was collected as part of a promotion.] I personally loved this mascara. It worked really well on my eyelashes without making them clumpy. I like that the applicatior is curved, it makes it easier for me to use.
4 out of 5 stars
21 August, 2025
originally posted on influenster.com

Loved it
[This review was collected as part of a promotion.] It was good mascara. It was waterproof for the most part. I loved that it stayed on all day. I would definitely buy it again. It gave my lashes a lot of length
5 out of 5 stars
20 August, 2025
originally posted on influenster.com

Revlon ColorStay Full Time Mascara
[This review was collected as part of a promotion.] I recently tried the Revlon ColorStay Full Time Mascara, and I have to say it really lives up to the “ColorStay” name. The formula is long-wearing, smudge-resistant, and holds up impressively throughout the day without flaking. I didn’t notice any transfer under my eyes, even after hours of wear. The brush does a great job at separating lashes while also adding noticeable volume and length. I especially like that it layers well — one coat gives a natural, lifted look, while two or three coats give you that bold, dramatic lash effect without clumping. Comfort-wise, it feels lightweight on the lashes, and despite the staying power, it removes pretty easily with a good makeup remover. The only slight downside is that if you prefer a softer, more flexible lash feel, this one can be a little stiffer since it locks in so well. This mascara is a fantastic choice if you’re looking for a reliable, all-day mascara that won’t smudge or flake. It’s perfect for long workdays, nights out, or anytime you want your lashes to look fresh from morning to evening.
4 out of 5 stars
18 August, 2025
originally posted on influenster.com

Great mascara
[This review was collected as part of a promotion.] Loved the packaging design. It’s easy to apply and doesn’t smudge like other mascaras. Really liked it and will purchase in the future. Also barely no scent