coolers
all
| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
$99.99 when purchased online
Target Online store #3991
About this item
Highlights
- MULTIPLE DAYS OF COOLING – The RTIC soft insulated cooler is the perfect insulated cooler bag to keep your food and drinks cool wherever needed for multiple days.
- IT’S A FLOATING COOLER – Not to mention it’s a floating cooler, it floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where the adventure takes.
- LIGHTWEIGHT AND DURABLE – The soft cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. The 12 can Soft Pack Cooler measures 11 x 9.5 x 11 inches.
- MULTIPLE USES – It’s the perfect ice cooler, drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, beach cooler. Features 2 inches of closed-cell foam.
- LEAK-PROOF WITH ZIPPER – This outdoor cooler is a 100% leak-proof cooler thanks to a durable zipper that prevents spills and leaks. Comes in a 12 can cooler bag, 20 can cooler, 30 can cooler, and 40 can cooler size.
Description
DESCRIPTION:
RTIC 12 can Soft Pack Cooler
The RTIC soft insulated cooler is just what you need for a day trip at the lake, camping, picnic, fishing, a day on the beach, or at the pool. The perfect carry cooler bag to keep your food and drinks cool wherever needed for multiple days. Not to mention it’s a floating cooler bag, it floats, so your drinks and snacks can go wherever you go. The cooler box has a zippered pocket and an adjustable shoulder strap for easy carrying. The drink and food cooler measures 11 x 9.5 x 11 inches. Inside dimensions are 9.25 x 7.75 x 7.5 inches.
The cooling bag cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. It makes an ideal beverage cooler, travel cooler, beer can cooler, lunch box cooler, camp cooler, fishing cooler, boat cooler, beach cooler, and more. It’s a 100% leak-proof cooler bag thanks to a durable zipper that prevents spills and leaks. Features a puncture and tear-resistant liner.
Comes in a 12 can cooler bag, 20 can cooler bag, 30 can cooler bag, and 40 can cooler bag size.
RTIC 12 can Soft Pack Cooler
The RTIC soft insulated cooler is just what you need for a day trip at the lake, camping, picnic, fishing, a day on the beach, or at the pool. The perfect carry cooler bag to keep your food and drinks cool wherever needed for multiple days. Not to mention it’s a floating cooler bag, it floats, so your drinks and snacks can go wherever you go. The cooler box has a zippered pocket and an adjustable shoulder strap for easy carrying. The drink and food cooler measures 11 x 9.5 x 11 inches. Inside dimensions are 9.25 x 7.75 x 7.5 inches.
The cooling bag cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. It makes an ideal beverage cooler, travel cooler, beer can cooler, lunch box cooler, camp cooler, fishing cooler, boat cooler, beach cooler, and more. It’s a 100% leak-proof cooler bag thanks to a durable zipper that prevents spills and leaks. Features a puncture and tear-resistant liner.
Comes in a 12 can cooler bag, 20 can cooler bag, 30 can cooler bag, and 40 can cooler bag size.
Dimensions (Overall): 11 Inches (H) x 11 Inches (W) x 9.5 Inches (D)
Weight: 2.4 Pounds
Interior Dimensions: 7.5 Inches (H), 9.25 Inches (W), 7.75 Inches (D)
Features: Adjustable Straps, Leakproof
Liner Material: Foam
Capacity (Volume): 1.1 Quart
Number of Beverage Cans Held: 12
Includes: Personal Cooler
Material: Vinyl
Care & Cleaning: Wash With Soap and Water
TCIN: 89973454
UPC: 840008223618
Item Number (DPCI): 337-01-3025
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 11.57 inches length x 13.19 inches width x 12.2 inches height
Estimated ship weight: 4.3 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this need an ice pack
submitted by Elishia - 14 days ago
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Guests are saying
The cooler is praised for its durability and ability to keep items cold for extended periods, making it ideal for outdoor activities like camping and beach trips. Many guests appreciate its size and design, which fits well in various settings. However, concerns about the zipper's functionality have been frequently mentioned, with several guests experiencing issues that affect the overall usability of the cooler. Despite these challenges, the cooler remains a popular choice for its performance and style.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 3613 reviews
40 can
4 out of 5 stars
George B. - 2 days ago
originally posted on RTIC Outdoors
Good cooler keeps things cold do not like the zipper on the top gets stuck sometimes wish the top had a velcro easy access top
Soft coolers
4 out of 5 stars
Clifton C. - 3 days ago
originally posted on RTIC Outdoors
Good cooler as far as keeping things cold. I bought this because my previous RTIC soft cooler’s zipper is broken, won’t zip closed, and RTIC doesn’t do any repairs.
Condensation problems
2 out of 5 stars
Terrance J. - 4 days ago
originally posted on RTIC Outdoors
Outside of cooler gets a lot of condensation when filled with ice.
Father’s Day gift for boat
4 out of 5 stars
Anne B. - 4 days ago
originally posted on RTIC Outdoors
Husband loves it! It’s a great cooler. Perfect size. Only complaint is the design of zipper. As others say it takes 2 hands to open and is a tough pull. Otherwise it’s great.
Bought online, it was too
1 out of 5 stars
Jeff - 4 days ago
originally posted on RTIC Outdoors
Bought online, it was too big, bulky, and heavy for my hopes. . . looked like a good quality product!
Great cooler
5 out of 5 stars
Jim H. - 5 days ago
originally posted on RTIC Outdoors
This is my third rtic soft cooler, love them all> when cooler ships , there is styrofoam inserted in the corners of the cooler top to help keep its shape. I would make these permanent, it would extend the cooler life especially the zipper.
Inside liner at the bottom not finished properly
4 out of 5 stars
John S. - 6 days ago
originally posted on RTIC Outdoors
First time I used was June 18 2025 Item functions well and keeps things cold One issue; the liner inside in the bottom has raised edge appears it was not finished properly I hope it does not separate or pull loose
DO NOT BUY OR BUY EXTENDED WARRANTY IF THEY HAVE THAT
1 out of 5 stars
Kyle S. - 9 days ago
originally posted on RTIC Outdoors
Terrible product. Easy on my stuff and take care of it. Put the lubrication on the zipper before and during use. I had the 40 can and it lasted 2 trips. Zipper will separate where it’s like glued on the bottom and then it will jump a tooth and it’s done. The replaced my product and I’ve used this new one 4 times. On time 2 the rubber zipper part broke. They sent me a new one. Round 4 and it separated and the zipper jumped and now won’t seal and bottom 2 came apart. Now it’s outside of a year and won’t replace. So if anyone wants to have bags laying around that won’t seal get this product or holler at me. I’ve got 2 so far.
I like it
5 out of 5 stars
Chauncey J. - 9 days ago
originally posted on RTIC Outdoors
I'm delighted about my purchase and the cooler is holding up nicely. This is my second 1, and my next purchase should be the roller cooler.
Well-Made and Stylish, but Quite Heavy When Full
4 out of 5 stars
Jodi C. - 9 days ago
originally posted on RTIC Outdoors
I bought this cooler for my husband for Father’s Day 2025. It turned out to be much larger than I expected, but he doesn’t mind the size at all—he really likes the look and design. Personally, I wish I had gone with the 20- or 30-can version, since once it’s filled with beer and ice, it’s going to be pretty heavy and a bit awkward to carry. That said, it seems well-built and definitely looks great. Overall, a solid purchase!
Needs a bag strap
4 out of 5 stars
Cheryl - 10 days ago
originally posted on RTIC Outdoors
Perfect for us Flight Attendants who do multi-day trips with the exception of needing a luggage strap, the kind that goes over the roller bag handle. Thanks
Great cooler - 8 years running
5 out of 5 stars
Bigdumbandugly - 10 days ago
originally posted on RTIC Outdoors
Have used this cooler for 8 years for all things cold. Back and forth to vacation home, boat trips, vacations. Still fit as a fiddle. and keeping things cold. HIghly recommend.
Need a zipper that is
4 out of 5 stars
Joshua B. - 10 days ago
originally posted on RTIC Outdoors
Need a zipper that is easier to use and maintenance free. Good price and holds ice all day on the boat in Fl.
Good product
4 out of 5 stars
Benjamin R. - 10 days ago
originally posted on RTIC Outdoors
The quality feels good and it does maintain my cans cold the only thing I don’t like its the the strap made from leather it’s slippery on my shoulders while i am carrying it
Poor Zipper
1 out of 5 stars
Jose - 11 days ago
originally posted on RTIC Outdoors
This does not compare to the Otter box cooler. The zipper is a real struggle! I have already replaced the lunchbox twice and now of course I am ineligible for another replacement. . . So I guess if you do not need to use this item daily it will be okay. However, if you actually intend to use the item on the daily look elsewhere for something more durable and pay more. Like the saying says, You get what you PAY for!!!
Soft coolers zippers suck!
2 out of 5 stars
Matthew B. - 11 days ago
originally posted on RTIC Outdoors
So between me and my wife have bought 8 soft coolers total ranging from 2-40 can, 1-30can, 2-20can, 2-40 can wheeled everyday coolers, and 1 -12 can every day cooler, and 4 out of the 8 have broken zippers we have always used the lube they send with it we have purchased 4 other hard coolers from them and r very happy with those except the handles break on 65 or bigger those can’t handle a loaded cooler bust soft coolers have inferior zippers and I wish my wife would not have bought the latest go round of soft coolers as they r not going to last I suspect
Nice
5 out of 5 stars
Jan D. - 11 days ago
originally posted on RTIC Outdoors
Well made, keeps ice all day. Bought for boating days to make it easier to put cooler on the beach or sandbar.
Love it! It's lightweight, well
5 out of 5 stars
Robin R. - 11 days ago
originally posted on RTIC Outdoors
Love it! It's lightweight, well constructed and looks very nice
Zippers break
1 out of 5 stars
Tim S. - 12 days ago
originally posted on RTIC Outdoors
Have had two of these but the zippers broke on both. The first one RTIC replaced but not after the second one broke. It’s a good size but I wouldn’t get it again.
We haven’t used this cooler
5 out of 5 stars
Lindsay S. - 12 days ago
originally posted on RTIC Outdoors
We haven’t used this cooler yet, but have loved all of our other Rtic products!