$817.99 sale price when purchased online
$899.99 list price
Target Online store #3991
About this item
Highlights
- Enjoy vibrant colors in all your content and admire true-to-life artworks when you're not watching TV
- Virtually glare-free screen has a subtle, matte texture, specifically designed to make your favorite works look like a real prints
- Automatically turns on when someone enters the room and adjusts brightness and color based on the room's lighting
- TV tailored to you with AI-enhanced picture & sound and new personalized experiences
- Slim design that mounts flush to the wall with customizable bezels to look just like a real frame
Description
Featuring a matte screen for a print-like finish Pantone Validated colors and a slim customizable bezel that looks like a gallery frame the TV for art lovers has access to curated works from top-tier galleries and museums to blend into any style or dcor. Samsung Vision AI powers superb picture sound and personalized TV experiences.
Features
•Modern Frame Design
•Art Mode
•Artful Picture Quality with QLED
•Samsung Vision AI
•Anti-Reflection with Matte Display
Modern Frame DesignLooks like real art with a slim design that mounts flush to the wall customizable bezels to match your style and an external hub that connects the TV to power and your devices with a single wire.
Art ModeWhen you're not watching TV the Frame transforms into art. Access a curated collection from the Art Store or upload your own photos. Finish the look with various mat styles and colors.
Artful Picture Quality with QLEDEnjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
Samsung Vision AITV tailored to you with AI-enhanced picture sound plus revolutionary personalized experiences that let you engage more deeply with your content.
Anti-Reflection with Matte DisplaySee your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle matte texture making art look like a real print.
Motion Xcelerator 144HzPlay your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology it supports VRR games at up to 4K 144Hz providing incredible performance for your favorite games.6
Customizable FrameYour home your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home dcor or change it up based on your mood.3
Slim-Fit Wall Mount IncludedThe Frame looks like art for many reasons. When mounted flush against the wall the gap between the TV and the wall is minimal creating the illusion of a genuine piece of art.
Motion + Brightness SensorShow your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.4
Disclaimers
•Samsung Account log-in and Wi-Fi connection are required. Subscription is required to enjoy all the arts from the Art Store which offers 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
•Samsung Vision AI features vary by model; see individual model for more info.
•Customizable bezels sold separately.
•Samsung Account required for network based smart services including streaming apps and other smart features. Separate [connected] computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only externa
Features
•Modern Frame Design
•Art Mode
•Artful Picture Quality with QLED
•Samsung Vision AI
•Anti-Reflection with Matte Display
Modern Frame DesignLooks like real art with a slim design that mounts flush to the wall customizable bezels to match your style and an external hub that connects the TV to power and your devices with a single wire.
Art ModeWhen you're not watching TV the Frame transforms into art. Access a curated collection from the Art Store or upload your own photos. Finish the look with various mat styles and colors.
Artful Picture Quality with QLEDEnjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
Samsung Vision AITV tailored to you with AI-enhanced picture sound plus revolutionary personalized experiences that let you engage more deeply with your content.
Anti-Reflection with Matte DisplaySee your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle matte texture making art look like a real print.
Motion Xcelerator 144HzPlay your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology it supports VRR games at up to 4K 144Hz providing incredible performance for your favorite games.6
Customizable FrameYour home your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home dcor or change it up based on your mood.3
Slim-Fit Wall Mount IncludedThe Frame looks like art for many reasons. When mounted flush against the wall the gap between the TV and the wall is minimal creating the illusion of a genuine piece of art.
Motion + Brightness SensorShow your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.4
Disclaimers
•Samsung Account log-in and Wi-Fi connection are required. Subscription is required to enjoy all the arts from the Art Store which offers 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
•Samsung Vision AI features vary by model; see individual model for more info.
•Customizable bezels sold separately.
•Samsung Account required for network based smart services including streaming apps and other smart features. Separate [connected] computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only externa
Dimensions (Overall): 22 inches (H) x 38.2 inches (W) x 1 inches (D)
Weight: 19 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 200x200
Native screen refresh rate: 60 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: LED Full Array
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 6.7 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 7.7 inches
Product Height with Stand: 23.3 inches
Product Width with Stand: 38.2 inches
Screen Size: 43 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254587
UPC: 887276944647
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 27 inches length x 6 inches width x 43 inches height
Estimated ship weight: 34.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 85 reviews
100% would recommend
1 recommendations
love the frame tv!
5 out of 5 stars
Thumbs up graphic, would recommend
becca j - 6 hours ago, Verified purchaser
Absolutely love the frame tv! Was easy to hang on the wall and the overall set up was easy. Have to pay extra for more “pictures/art” that you can display on the tv but it was worth the extra money.
T&C updates useless
1 out of 5 stars
Mike C - 5 days ago
originally posted on Samsung US
T&C updates cause TV not to work. Buyer beware of Samsungs poor management of TV after purchase. You are required to activate a Samsung account and are at their mercy of the units operation
1 reply from Samsung Specialist team - 5 days ago
Hi Mike C, Thanks for sharing your review of Samsung’s Frame TV. We appreciate your feedback and will be sure to pass it along to the appropriate teams. If there’s anything we can ever assist with, please don’t hesitate to call us at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also visit the Samsung website and click on ‘Support’ for: • Live Chat • Manuals, Software, & Warranty Info ~ Samsung Specialist
Picture Perfect
5 out of 5 stars
MikeNY120 - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This was the perfect choice for our basement entertaining space. It was the perfect size for over the fireplace and the artwork makes for an outstanding look while entertaining. The TV picture is outstanding for family movie night or just casual viewing. We spent a good deal of time looking for the right TV for the space and are very happy with our purchase.
Tv that has a great feature
5 out of 5 stars
Yume1527 - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] It's a great TV that can do so many stuff with a good quality. I use it for watching movie and play a game from PS5 a lot, the visuals and sound are on point. It's perfect to be a part of our decoration which is absolute stunning look.
It's Great, but....
4 out of 5 stars
Pattman - 13 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Great TV! Lots of customizations and options. My only issue is the "blues"... When I'm watching a show and let's say it's in a club setting. When the blue lights radiate onto a person, the blue color has an overpowering color on the skin of the people. It can become very annoying in some circumstances... Other than that, a wonderful TV!
1 reply from Samsung Specialist team - 13 days ago
Hi Pattman, We appreciate your input on the picture quality of Samsung’s Frame TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience. First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode 1. Standard – Default mode for general viewing 2. Dynamic – Brighter and clearer in well-lit rooms 3. Eco – Optimized for energy saving 4. Movie – Best for watching in dark environments 5. Filmmaker Mode – Preserves content exactly as intended by creators We also recommend adjusting Color Booster Pro under Expert Settings. It uses AI to enhance each scene with deeper color, richer detail, and more lifelike vibrancy in real time. You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website. ~ Samsung Specialist
Wow just great
5 out of 5 stars
1977jb - 17 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This is the best TV I've ever seen or had i love it
Frame 50 inch
3 out of 5 stars
Gizmoman - 17 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] While the tv is nice it is not much different from any other TV with the same specs so a little over priced just so you can have a frame. I have this tv for 2 weeks now and the art software package still does not work after resetting everything. A little disappointed in Samsung support who has not been able to fix this
1 reply from Samsung Specialist team - 17 days ago
Gizmoman, Thank you for your feedback on the Samsung Frame TV. If something isn’t meeting your expectations, we’d be happy to review it further and offer support with adjustments or troubleshooting. At your earliest convenience, please reach out to Samsung Support at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also visit the Samsung website and click on ‘Support’ for: • Live Chat • Manuals, Software, & Warranty Info • Creating a Service ticket ~ Samsung Specialist
I need more of these
5 out of 5 stars
merc4640 - 23 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] At a local store, I saw many of these mounted on walls vertically, with contents to look like movie posters showing, and it looked really good. While we only have one for now, these frame TVs in a smaller size like this 43" could be used for various purposes. I do wish the customizable frames would cost less but the TV itself is nice. I like how the power is supplied through the OneConnect box, and we just need to worry about routing the thin clear cable to the TV unit. I look forward to seeing how these Frame TVs would get better over time because it's already pretty good!
Best tv I have ever owned
5 out of 5 stars
Omar0493 - 29 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I honestly can believe the quality of this TV, the colors are so vibrant, the sound is excellent, but my favorite thing about this TV is the matte screen, even though the sun is facing the TV, there's no reflection, the art mode is absolutely unbelievable, it really looks like it is a frame and not a picture, it is really nice that you can use your own pictures or you can subscribe to the d samsung art store which I think it is really worth it, another thing that I really like about my TV is the endless free content, there's so much to do and watch, I have used this TV for about 6 weeks and I have no complaint, I loved it, and it is definetly a masterpiece in my living room
Samsung Frame AI Smart TV
5 out of 5 stars
JenJen13 - 29 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I recently purchased the 43-inch Samsung Smart TV, and I couldn’t be happier with my choice. Right out of the box, the setup was incredibly simple and user-friendly. Within minutes, I was connected to Wi-Fi and exploring all the built-in streaming apps. I added an antenna that fits unseen behind it to get local channels. The picture quality is outstanding for this size and price range. The 4K resolution is crisp and vibrant, with great color accuracy and clarity. The variety of artwork within the smartthings app is significant. I also love the feature of the matted photo and the color options. I immediately added my own photos for a personalized experience. It’s slim, stylish, and fits perfectly in my living room without dominating the space. If you’re looking for a high-quality, reliable 43-inch Smart TV with all the modern features at a reasonable price, I highly recommend this Samsung model.
The best TV!
5 out of 5 stars
samsunglover1802 - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] It is my first ever Frame TV and Iove the matt screen it has! The picture quality is outstanding!!
Beautiful Tv
5 out of 5 stars
Minjing - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I'm so happy with my new tv, it has so many cool features, my favorites being the one connect box to reduce cables going to and from the Tv, and the smart things hub built into the tv so I can manage all of my lights and routines all from the tv!
Couldn’t be happier!
5 out of 5 stars
UGAniceGuy - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] After reading reviews of previous versions, this version is STELLAR! Everything, from the picture quality to ease of use has been a dream. Would highly recommend for anyone considering this product!
Much improved over my 2021 Frame
4 out of 5 stars
Brewster - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Looks amazing on my art wall, disappearing into my other static art. The contrast and colors are VASTLY improved over my 2021 Frame. The only thing keeping it from 5 stars is the backlight tech is lacking compared to Samsungs top end TVs. I wish they'd trickle down the better backlighting to provide better low intensity contrast.
Amazing
5 out of 5 stars
pinarj9981 - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] This tv is amazing. Not only is the picture quality great, but the way it hangs on the wall and how see unless it is almost in mesh with the wall is unlike any other tv i've seen. It's very. Easy to hook up things to the box that comes with it.So there's no chords and cabulls looking awful and messy going up to the tv. I'm also very. Impressed with the trial that I had for art and pictures whiich is the reason this t v is so amazing. The library that samsung offers is large and has many different styles to choose from. It honestly does look like a picture in a frame on the wall versus a television which was where my skepticism was at first but now I'm a total believer. Absolutely amazing piece of tech.
Makes life easier
5 out of 5 stars
Simms - 1 month ago
originally posted on Samsung US
Absolutely love my new 65" Samsung The Frame (2025)! The picture quality is stunning, and Art Mode makes it look like a real painting on the wall. It blends perfectly with my space—beautiful and smart.
Samsung Frame TV
5 out of 5 stars
ySong - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The Samsung Frame TV has been a good addition to my bedroom. Its slim design and the included wall mount make it sit completely flush against the wall, which gives it a clean, modern look. I appreciate that it doesn’t stand out as a typical TV and most people think it’s just a picture frame, especially due to the Art Mode. I like being able to display photos of my cat, and it’s easy to upload new images through the Smartthings app on your phone. The motion sensor feature is convenient since the screen only turns on when someone is in the room and turns off automatically when the room is empty so it saves you on energy costs. Speakers aren't too great but I didn't expect much since due to the way the TV hangs on the wall. Overall, it’s a practical TV that blends in well with the space and does exactly what I need.
Great Picture, Difficult and Confusing Interface
4 out of 5 stars
VincentB - 1 month ago
originally posted on Samsung US
We purchased the Frame to mount over our fireplace. It replaced our 13 year old Samsung LED tv. The picture quality is bright and clear. We especially like the Art Mode feature of the Frame tv. The Samsung TV Plus feature gives us access to many channels (no need for our Roku). There many more features that I have not fully explored. I feel that new/fewer button remote makes this TV very difficult to use. Changing from internet streaming to antenna tv requires you to navigate multiple menu screens. I prefer the Source button on older Samsung remotes. Volume and Channel buttons are not well marked and are very difficult to use. To put is simply, I HATE the new remote and screen menus! I made a major discovery. The remote from my old tv works with the new Frame tv. I am able to access most frequently used features like, Source, Volume, and Channel selection. Regarding the installation of the Frame tv. The mounting of the tv over my fireplace created some issues. I built a box inside the wall behind the tv for the One Connect box. I had to run USB and HDMI cables from the One Connect box to a panel mounted below the tv. Overall, we like the Frame tv and its feature. It's just going to take time to figure out how to access and use these features.
1 reply from Samsung Specialist team - 1 month ago
Hello VincentB, Thank you for sharing your experience. Please know you can easily access your Samsung TV’s Quick Settings by pressing the Settings/Number/Color button located just below the power button on your remote. Each time you press this button, it will toggle between: • Quick Settings menu • Virtual number pad • Color pad options To use Quick Settings: 1. Press the Settings/Number/Color button on your remote 2. When the Quick Settings menu appears, you can adjust commonly used options quickly 3. For more advanced adjustments, scroll to and select All Settings This shortcut helps you access essential features without navigating through the full menu. Learn TV Remote is another feature designed to help users become familiar with the layout and function of each button on the Samsung remote. When enabled, pressing any button (except the Power button, which will still turn off the TV) will prompt the TV to announce the button’s name and its purpose – without affecting TV operation. This teaching mode is especially useful for users who are visually impaired or new to Samsung remotes. To enable this feature, go to: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, simply press the Return key twice. Lastly, to help you get the most from your TV, you can download the full e-Manual and more by visiting Samsung’s website then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your xxx TV model to view or download the available guides. The e-Manual and Remote Control Guide are also conveniently built into your TV: Settings > Support > Tips and User Guides If you’d like more assistance with these features, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website. ~ Samsung Specialist
Frame the frame
5 out of 5 stars
Frame me - 2 months ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Awesome device, much much more than a television. Love the art feature. Brilliant
Major Buyers Remorse
3 out of 5 stars
Jodels - 2 months ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The color is just so-so. I upgraded from a 20yo TV that was way more vibrant. Also, 4 days after mounting the TV, a white light appeared in the bottom left corner. I had to have it serviced/ most of the TV replaced within weeks of getting it. All in all, I'm underwhelmed.
1 reply from Samsung Specialist team - 1 month ago
Jodels, Thanks for sharing your experience having your Samsung Frame TV serviced. We hope the issue has been fully resolved. Samsung remains committed to delivering the best possible product experience, quality, and value. Your feedback will be shared with both our product and customer care teams. If there’s anything more we can do to support you, please don’t hesitate to reach out to us at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also reach us via LiveChat by visiting the ‘Support’ link on our website. ~ Samsung Specialist