$1799.99 when purchased online
Target Online store #3991
About this item
Highlights
- NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
- 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience
- OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels
- AI Motion Enhancer Pro Sharpens and smooths out the motion of fast moving balls and text to so you don't miss a play
- Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen
Description
Samsungs fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds whether you're streaming or gaming.
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 55" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 55" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Dimensions (Overall): 27.9 inches (H) x 48.2 inches (W) x 1.6 inches (D)
Weight: 35.3 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 2.8 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 10.4 inches
Product Height with Stand: 30.5 inches
Product Width with Stand: 48.2 inches
Screen Size: 55 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254596
UPC: 887276945255
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 33 inches length x 6 inches width x 54 inches height
Estimated ship weight: 50.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 61 reviews
Black Levels + Brightness = Incredible Picture
5 out of 5 stars
Ryan52403 - 3 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The knock against OLED TVs has been that they don’t get bright enough. Samsung claims that that the S90F has made significant strides in this area and while I don’t have another OLED to compare it with, the S90F was plenty bright in my well lit room with the windows open. The incredible black levels really make the image pop. The image quality is incredible and definitely lives up to the hype. I tried out several picture modes and found that Movie mode seemed to have the best color accuracy. Standard mode was ok, but dynamic was way completely off and highlights were completely blown out. The built in speakers were actually quite good for TV speakers, but really should be paired with a dedicated sound system or soundbar. The remote is pretty basic and has a solar battery charger on the back, which should prove to be a useful feature over time. I did notice that there aren’t any numbers on the remote for typing in channel numbers, but in today's age that’s probably not a huge loss. There is a way to bring up an onscreen number input and there is also a remote app for your phone that works really well and does have a number pad. It’s very easy to use and the TVs volume can be adjusted using the phone’s volume rocker. Time will tell, but I definitely see myself using the app more than the physical remote out of sheer convenience.
Beautiful color!
5 out of 5 stars
jean291 - 5 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I am very impressed by how this tv runs, it’s so smooth and the quality of the picture is amazing! From set up to the anti glare to the sound 10/10. I wasn’t sure what to expect with the AI motion, I’m not a TV buff so specs and all are hard for me to understand but I will tell you from my point of view I can really tell the difference, My tv experience is definitely better. The sound was surprisingly good, it does get pretty loud. . Picture quality is crisp and colorful. I still have to play with it a little but everything I’ve already played around with I’m blown away by. Samsung did a great job with this TV!
Incredible TV
5 out of 5 stars
swifthorror - 7 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The S90F is absolutely incredible. Samsung absolutely nailed it with this one. I've had this tv for a while now, and use it almost every day. Samsung is known for their OLED screens and if you've never seen one before you absolutely should check the S90F out. OLED colors pop and are very vibrant and it has perfect black as well. If you have some old media (such as old movies or family videos), you are able to use the Auto HDR remastering along with AI Upscaling Pro to bring it to 4K resolution which makes it look like it was recorded with more modern equipment. It really brought me back watching my old family videos on it, good times. I've only talked about how the S90F looks, but wow I was VERY impressed with the sound as well. Samsung's implementation of the Dolby Atmos technology is fantastic. I was able to cook in the kitchen and still hear the sound clearly, and still feel the deep bass clearly. I never expect deep bass from TV speakers but the S90F surprised me and just wow. I am so incredibly happy I went with the S90F. HIGHLY recommend.
Enhanced Performance and Value Samsung TV
5 out of 5 stars
Jessylinds - 9 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The Samsung OLED has a sleek look that was easy to attach to the wall. The picture is crystal clear with a step by step install process. The remote can also be accessed via the Smart Things App. The speakers are loud ( I use this TV in the primary room). Very clear pictures and easy to download apps. The tv runs smooth with an easy interface. It even connects with my other Samsung's through out the house.
Outstanding picture quality
4 out of 5 stars
Animal - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This is being used in a sim rig on PC. I use 3 of them together. The picture quality truly lends itself to ultra immersice gaming experience. 100% would recommend
Above and beyond AI Smart TV
5 out of 5 stars
mattnwendi - 11 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The Samsung QN55S90FAFXZA is AI Smart TV at its best! Setup was fast and easy. I do not use this TV for gaming but it would be excellent since the picture is crystal clear. 4K AI processor and AI-powered picture and Pantone Validated color adjusts the picture and sound to give you the best viewing experience without leaving your home. The AI motion enhancer pro is a must for viewing fast action sports like basketball. All of the AI features up to an outstanding viewing experience. This TV is above and beyond AI smart, this review is NOT!
55 in OLED SAMSUNG TV
5 out of 5 stars
Cherbear - 15 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I recommend this TV to any one looking for a mid size TV. The picture quality is excellent. Very clear picture. And the sound is great.
Cool looking with impressive picture quality
5 out of 5 stars
Deebo1 - 15 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] This is going to be a really simple review of Samsung’s S90F because overall there is not much I don’t like about this TV! It was easy to set up and was able to be enjoyed in less than 15 minutes of the box. The ultra-thin design is really slick looking and gives the stand it’s currently sitting on a whole new look. I’ll help my grandma get it mounted on the wall soon so she can quit worrying about me wanting to take it and put it in my room! Movies and TV shows look clear and colorful no matter which streaming platform I was using, but I think it’d be even more amazing if the TV had Dolby Vision. HDR10 is great, but Dolby Vision is really where it’s at. And let me say, that gaming on this TV was way better than I was expecting it to be. Tried it with 3 different gaming systems – PS5, PS4, and Xbox S – and the picture quality was consistently beautiful and there was barely a lag with either of them. Pretty impressive refresh rate! Sound quality could be improved, but that could just be me because I like to feel the sound in my chest. And I’m not sure why Samsung added AI because it really doesn’t do much, but overall this TV is pretty cool and won’t disappoint.
I need to contact Samsung to get it repaired.
1 out of 5 stars
- 16 days ago
originally posted on Samsung Canada
Currently not working, lasted almost a week. Replaced it with LG model.
1 reply from Samsung Support Team team - 13 days ago
Hi, thank you for taking time out of your day to share your thoughts with us about your Samsung experience. We understand your frustration and we will share your feedback with the team. Please feel free to contact us at 1-800-SAMSUNG or via live chat on our website (http://www.samsung.com/ca/support/) for further assistance. We appreciate you being a loyal Samsung customer.
My first samung tv 😍😍
5 out of 5 stars
Sambob - 16 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Omg best birthday present ever i have always been a fan of samsung products and finally saved enough money to buy this TV 😁😁 i am so happy with it me and my partner are going to rematch all of our favourite shows again in better quality this time 😍
My favourite features on this tv is everything
5 out of 5 stars
Patto87 - 19 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] My tv was delivered 2 weeks ago now and honestly its the best tv ive owned .. the colour sounds is incredible. Amazing for movies and gaming highly recommend it . Has 4 hdmi ports that are all 144hz
Best TV ever
5 out of 5 stars
jorla2412 - 19 days ago
originally posted on Samsung US
I am very impressed with the quality of the picture of this tv. When I first turned it on I was blown away with how clear and crisp the picture is. The AI Motion Enhancer Pro really brings the picture to life. The Auto HDR Remastering makes older content look very modern and enhances my viewing experience. The sound quality is just as great with the Active Voice Amplifier Pro and Adaptive Sound Pro. I've been enjoying viewing the Pro Endless Free Content that is available on the TV. Samsung really takes my home entertainment system to a whole new level.
Welcome Home!
5 out of 5 stars
florencialei - 27 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I thought I was just buying a TV, but I quickly realized I got something much bigger. My husband helped with the setup and even added features to control some of our smart home devices. Total win! I usually work from home, but last week I had an all-day meeting. I activated the SmartThings Pet Care feature to play calming sounds for Pippo, my mini goldendoodle! I’m not very tech savvy, so I was worried it would be overwhelming. But everything was super intuitive.I easily installed streaming apps and had no trouble navigating the TV. Now the only problem is… my son discovered the Gaming Bar and all its perks. Now he wants to use my TV. Big win for the whole family. I’d recommend this TV!
Great tv love the black on black
5 out of 5 stars
Tanpop777 - 27 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] We bought this tv about 2 weeks ago. We knew we either wanted a 8k or a Oled as I have had one in my bedroom a couple of years ago but replaced it with a bigger tv that was Qled. Only I could see the difference with the picture quality. So we decided to get the Oled 77inch. I can tell you I’m never going back. The picture quality is amazing. The black on black really makes movies come to life. If you get one you won’t regret it. I would definitely recommend it. We have so many things Samsung products now I have lost count lol. The quality and the service has always been great. And although there are other brands of Oled. That’s the main reason why we went with Samsung again.
Gaming in mind
5 out of 5 stars
Temperedglass99 - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] Samsung has done it again with the new S90 4K OLED. I mean this OLED panel is really thin not to mention the design is so sleek. The 4K OLED came nicely packaged and ready to be installed in minutes. Firing up the tv for the first time came with the Samsung's setup wizard which was no hassle at all. This tv nonetheless has some deep blacks, to the point you won't know if the tv is on at certain times until the next frame. I love the fact that this tv is perfect for my gaming because of the AI Motion Enhancer. the games will play smooth without slow downs. Did I mention this tv comes with a gaming hub that does not require any console. Yes you heard it right. All you have to do is connect you desired controllers and ready to play. I am so stoked!
Absolute QD-OLED Bliss
5 out of 5 stars
lessthanzero26801 - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I am a TV enthusiast. I get a new Samsung OLED TV every year and sell my previous models to friends and family. Usually the changes year over year are incremental. This year they set a new bar. The AI features like the ability to adjust the picture automatically based on the content you are viewing is amazing. The Samsung gaming hub continues to be super useful and practical. The Q-Symphony effect that turns the speakers into additional Atmos channels with a Samsung Dolby Atmos soundbar is mind boggling. The razer thin panel, which is almost as thin as a light strip and clad with a premium feeling black stainless back, almost seems impossible. But I must say what stands out this year the most is the panel itself. I don't know how they managed to turn the brightness and make the colors more vivid than previous years, but they certainly did. The first time I turned on content with HDR10 support, I was absolutely blown away. I don't know how I can go back to viewing content on my other TV's after viewing the S90F. I highly recommend this TV just on the picture alone. If you don't believe me, pop into your local big box store and check it out. You won't be disappointed.
Crisp picture
4 out of 5 stars
Creggan - 1 month ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] I bought this TV 2 weeks ago, and am very pleased with it. The colours are sharp, the picture is crystal clear, and the blacks are really black. I like that I can access and control my attached devices like the soundbar , and Amazon Fire from the same remote.
Great Picture
5 out of 5 stars
endersmercy89 - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I am very impressed with the quality of the picture of this tv. When I first turned it on I was blown away with how clear and crisp the picture is. The AI Motion Enhancer Pro really brings the picture to life. The Auto HDR Remastering makes older content look very modern and enhances my viewing experience. The sound quality is just as great with the Active Voice Amplifier Pro and Adaptive Sound Pro. I've been enjoying viewing the Pro Endless Free Content that is available on the TV. Samsung really takes my home entertainment system to a whole new level.
The quality of the picture.
5 out of 5 stars
So happy - 1 month ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] We bought this 2 weeks ago. We are beyond happy with this tv.
The best of all time
5 out of 5 stars
Thepack5 - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This is a very good product nothing should be changed