$1799.99 when purchased online
Target Online store #3991
About this item
Highlights
- NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
- 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience
- OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels
- AI Motion Enhancer Pro Sharpens and smooths out the motion of fast moving balls and text to so you don't miss a play
- Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen
Description
Samsungs fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds whether you're streaming or gaming.
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 55" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 55" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Dimensions (Overall): 27.9 inches (H) x 48.2 inches (W) x 1.6 inches (D)
Weight: 35.3 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 2.8 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 10.4 inches
Product Height with Stand: 30.5 inches
Product Width with Stand: 48.2 inches
Screen Size: 55 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254596
UPC: 887276945255
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 33 inches length x 6 inches width x 54 inches height
Estimated ship weight: 50.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently Also Added
Guests also viewed
$199.99 - $499.99
reg $239.99 - $599.99 Sale
4.5 out of 5 stars with 5879 ratings
$249.99 - $579.99
reg $299.99 - $799.99 Sale
3.8 out of 5 stars with 208 ratings
$209.99 - $479.99
reg $249.99 - $649.99 Sale
4.2 out of 5 stars with 496 ratings
Discover more options
$199.99 - $499.99
reg $239.99 - $599.99 Sale
4.5 out of 5 stars with 5879 ratings
$209.99 - $479.99
reg $249.99 - $649.99 Sale
4.2 out of 5 stars with 496 ratings
$119.99
reg $129.99 Sale
4.4 out of 5 stars with 905 ratings
$199.99 - $299.99
Select items on sale
4.4 out of 5 stars with 4957 ratings
Related Categories
4.9 out of 5 stars with 29 reviews
Remarkable!
5 out of 5 stars
Teddy - 5 days ago
originally posted on Samsung US
This TV goes beyond expectations. Without even realizing it, older movies and TV shows suddenly have HD clarity, and the sound is like nothing else. Samsung never fails.
This is a great TV in our living room
4 out of 5 stars
SansNC - 6 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV has a great picture. I like that is nice and slim. I wish there was a way to set it up so a specific app opend up. Also, I wish the remote came with a number pad.
Best TV yet
5 out of 5 stars
Bondibs - 6 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] When bought this TV I seen it in the show room and was amazed it did not disappoint 👏
My 1st smart tv
4 out of 5 stars
MzMeliszG143 - 6 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Because I had samsung galaxy phone when I went from a regular TV to smart tv I decided to go with the same platform I already knew and I haven't changed yet. I love my Samsung tvs they are easy to use and everything if not mote or better then all the others.
Great TV expensive but worth the money
5 out of 5 stars
Rodbol - 9 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] If you have change from an old tv this looks amazing with colors and clarity that are incredible
Love the picture and the user interface.
5 out of 5 stars
TurtleWayne - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Mostly streaming. Some occasional gaming with a PS5. Great gaming performance with low input latency
Amazing Picture Quality and fantastic options!!!
5 out of 5 stars
Mishky - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Sports, Streaming, Pictures, Wall papers, All around an outstanding purchase we are so happy with this amazing TV!
Samsung has done it again.
5 out of 5 stars
Rromero - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] For years I have trusted samsung to deliver the best. I use Samsung phones Samsung wearable and ofcourse Samsung TV. This tv will give you a viewing experience unlike any other. They just keep making great stuff.
Amazing Quality
5 out of 5 stars
michelle100100 - 13 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] This is my first time with a Samsung TV and I am loving it. I am so impressed with the quality. It was very easy to install. It is very light and thin. The 4k quality is phenomenal. I notice a big difference in the improved sound quality due to the object tracking sound and the adaptive sound pro. The interface is easy to work with and I am really enjoying seeing all of the tv options I have with the pro endless free content. The controller has my favorite apps with just one button which makes it easy to get to what I want to watch quicker. There is voice command available on the remote. Overall I think this is a fantastic tv to upgrade any type of space and I am excited about all of the great features.
Lumens are there
5 out of 5 stars
Manonamission - 16 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Every time I get home i'm fascinated by how great this t v screen looks on my wall and how clear the picture is.
Samsung S90F OLED 55"
5 out of 5 stars
Miltonbx - 17 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I've been using the Samsung S90F 55" OLED TV for a few weeks now, and I'm genuinely impressed by its performance and design. The picture quality is outstanding—vivid colors, deep blacks, and sharp details make movies and shows look amazing. This being my first OLED TV, I was impressed by how brightly the TV displays HDR 10+ content, especially in a very bright room. I really liked that there was barely any glare reflection affecting my viewing experience, unlike some other brands I've owned. The sound is also surprisingly rich and clear, even without external speakers. I really appreciate the user-friendly interface and how smoothly it integrates with all my streaming apps. Also, since I own a Samsung Z Fold phone, the setup process was convenient using the SmartThings app, which also has a built-in digital remote. This being my first time using the Samsung TV One UI, I'm amazed at how fast and smooth it works. The TV fits beautifully in my living room, and its sleek, modern look is amazing. Overall, this amazing TV has made my family's entertainment experience very enjoyable.
1 reply from Samsung Specialist team - 17 days ago
Hi Miltonbx, Thanks for your review! We’re happy One UI Tizen is making it easy for you to use and integrate Samsung devices on the S90F OLED. With its user-friendly interface, your entertainment experience is effortless and personalized. Thanks for choosing Samsung! If you ever need assistance, whether it’s optimizing settings or exploring new features, feel free to reach out to Samsung Support at 1-800-SAMSUNG, available from 8 AM to 12 AM EST, 7 days a week. You can also visit us online at the Samsung website, where you can access: • LiveChat with an agent • Manuals, software, and warranty info • Easy product registration for quick access to support, promos, and offers ~ Samsung Specialist
Samsung TV
5 out of 5 stars
VickyS144 - 17 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This is the best TV I've ever owned. I've had other Samsung TVs but this is hands down the best. Beautiful picture, color is amazing nice clear picture quality. The sound is the best I've had on a big screen. Bought a sound bar and surround sound with the TV but don't even need it. Thank you Samsung for putting together such an exquisite tv. My family plan to enjoy it for years to come
Absolutely loving the new Samsung S90F OLED
5 out of 5 stars
123Bobby - 18 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Absolutely loving the new Samsung S90F OLED! The picture is insanely good — super deep blacks, vibrant colors, and great brightness even in daylight. Movies and games look amazing, and it handles fast action really smoothly. The design is sleek and premium, and the smart TV features are easy to use and super fast. Also awesome for gaming with low lag and all the latest tech. If you’re thinking about upgrading your TV this year, this one’s a total winner. Highly recommend
Amazing Samsung TV Review
5 out of 5 stars
GordonTVREVIEW - 19 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I recently got a Samsung TV, and I'm seriously impressed. The picture quality is stunning super sharp, vibrant colors, and deep blacks, especially with their QLED and OLED models. The smart features are easy to use, and it connects quickly to all my streaming apps. The sound is pretty good too, but I paired it with a soundbar for an even better experience. Overall, it’s a sleek, high-performing TV that’s totally worth it.
Great TV You Need It
5 out of 5 stars
Igottawin - 21 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love using my Samsung TV. Quality is insane as well as the speakers. Perfect for movie nights!!
Wonderful TV
5 out of 5 stars
Gameboy - 22 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use it for streaming and gaming and let me tell you the picture quality is amazing.
Impressive despite minor design flaws
5 out of 5 stars
msrose19 - 22 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] I absolutely love how thin this Samsung S90F TV is! It actually doesn’t look too much thicker than the glass in my storm door. The back of it that houses the internal components is pretty compact as well. And it has 4 HDMI and 3 USB-A ports so all my AV toys can be hooked up with no issue. Assembly was pretty straightforward. Just line the left and right legs up in the nested slots and push up to snap into place, no screws to deal with. The plastic center base that goes over the legs to help with stability could be improved. You lay it across the legs then push down to snap on, but it pops back off very easily when the TV is moved. It’s best to install it after you sit the TV where you want it. Mine will end up wall-mounted so the base won’t be needed anyway. Set up went fairly quickly after the initial power up and following the on-screen prompts, and the updates only took about 5 or so minutes. The TV has multiple already installed, but to add others, you’re forced to log into a Samsung account. It does come with a remote that has preset third-party app buttons on it for one-touch access. Though I’d prefer that these be customizable so that I can set them up for apps I want. The remote is smaller than I would like as it’s all too easy to press buttons incorrectly. Making the remote solar-powered was a nice attempt at energy conservation, but you have to remember to lie it facedown so that it’ll charge. This is a design flaw to me because it goes against the instinctive way one would typically put down a remote. Or for someone like me that keeps remotes in a caddy. Now, for the picture quality. It is really great! The colors really pop and the blacks are black. The picture stays clear and bright even during the daylight with the curtains open. And gaming looks simply amazing! The refresh rate is impressive and there’s very little blur or lag. I’m sure they want it to be said that AI plays a big part here, but the picture quality looks great either way. Sound quality on the other hand is just average. It’s clean and clear, but not the immersive quality I prefer. And I turned off the dynamic sound correction because it doesn’t always get it right and will suddenly be excessively loud. Overall, the ultra-thin design and the picture quality make this an impressive TV.
Impressed
5 out of 5 stars
Zaqzaq - 23 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] We are Impressed! The Samsung QN55S90FAFXZA is a great TV. Unboxing was simple and easy, since the TV is very light. The stand went on quickly, not complex. The TV is super thin we can not believe the picture it has. The AI Customization Mode makes the picture clarity and definition impressive. The object tracking sound was captivating, the sound surrounded us like we were right in the middle of the movie. We own three Samsung TV’s and this one is the best by far. Also, I almost forgot to mention the SolarCell remote control, it is simple and easy to use, the best part is that it does not take batteries. We like the fact that it charges by sunlight. The remote would be perfect if we could program the streaming service buttons. Overall, We would definitely purchase this TV again!
Great product
4 out of 5 stars
- 23 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Amazing darks and fairly good brightness i love using it for my series x and pc to game on
2025 Samsung S90F OLED TV
5 out of 5 stars
- 25 days ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The Samsung S90F OLED TV, released in 2025, stands as a flagship model in Samsung's lineup, offering advanced features and performance enhancements. Here's a comprehensive review highlighting its advantages and disadvantages: ✅ Advantages 1. Exceptional Brightness and Anti-Glare Technology The S90F boasts an impressive peak brightness of up to 4,000 nits, making it one of the brightest OLED TVs available. This is complemented by Samsung's new OLED Glare Free 2.0 technology, which significantly reduces reflections, ensuring vibrant visuals even in well-lit rooms. 2. Stunning Picture Quality By utilizing Quantum Dot OLED (QD-OLED) technology, the Samsung S95F delivers an expansive color spectrum and exceptional contrast. This combination produces vivid, true-to-life visuals with deep blacks and precise color accuracy—perfect for enjoying 4K content on platforms like FilmeElechid. 3. Enhanced Gaming Performance Designed with gamers in mind, the S90F supports a high refresh rate of up to 165Hz, ensuring smooth gameplay with minimal motion blur. It also features ultra-low input lag and compatibility with next-gen consoles, providing an immersive gaming experience. 4. Sleek Design and Build Quality The S90F maintains a slim, monolithic design with a nearly bezel-less display. Its floating stand adds to the aesthetic appeal, while the One Connect box simplifies cable management, making it ideal for wall mounting. 5. Advanced Audio Technology The TV introduces Eclipsa Audio, an open-source audio format developed in collaboration with Google, offering an immersive sound experience. It also supports Dolby Atmos, providing rich and dynamic audio without the need for external speakers. ________________________________________ ❌ Disadvantages 1. Absence of Dolby Vision Support Despite its impressive features, the S95F does not support Dolby Vision HDR, which may be a drawback for users who prefer this format for its dynamic metadata capabilities. 2. Limited Remote Control Features The included remote lacks backlighting and is constructed from plastic, which may not align with the premium feel of the TV. Additionally, it does not include the wireless One Connect box featured in models like The Frame Pro. The Samsung S90F OLED TV is a top-tier choice for those seeking exceptional brightness, superior picture quality, and advanced gaming features. Its sleek design and innovative audio technology further enhance its appeal.