$2299.99 when purchased online
Target Online store #3991
About this item
Highlights
- Object Tracking Sound+ and Dolby Atmos
- Active Voice Amplifier Pro and Adaptive Sound Pro
- NQ4 AI Gen3 Processor
- Motion Xcelerator 165Hz
- Please check the product box for the Samsung provided manual with instructions
Description
Samsungs most advanced 4K processor powers Samsung Vision AI to upscale both picture and sound for stunning cinematic excellence along with personalized experiences. Whether youre streaming or gaming this TV sets the tone and maps out every scene to maximize your viewing pleasure with our best Glare Free technology exceptional motion enhancement up to 4K for crisp visuals and OLED HDR Pro for bright and beautiful picture contrast. You'll think you're at a movie theater.
Features
•NQ4 AI Gen3 Processor
•Glare Free
•OLED HDR Pro
•Motion Xcelerator 165Hz
•4K AI Upscaling Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
Glare FreeWatch everything you love without distracting reflections so you can get lost in your content even with sun streaming through your windows or that one lamp you keep on while watching the latest thriller.
OLED HDR ProSee new details and highlights pop off the screen. Our brightest OLED with pixel-level pitch-blacks delivers dramatic contrast for vibrantly detailed picture.
Motion Xcelerator 165HzExperience smooth visuals and blazing fast speeds for VRR gaming at up to 4K 165Hz.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound+ and Dolby AtmosFeel like you're inside the scene. Audio moves in sync with the objects on screen while the dedicated top-channel speakers* power Dolby Atmos for multidimensional sound that fills the room.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Samsung Account required for network-based smart services including streaming apps and other smart features. Computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only external device connections (e.g. via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection. What's in the Box
•S95F 55" 4K OLED Smart TV
Features
•NQ4 AI Gen3 Processor
•Glare Free
•OLED HDR Pro
•Motion Xcelerator 165Hz
•4K AI Upscaling Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
Glare FreeWatch everything you love without distracting reflections so you can get lost in your content even with sun streaming through your windows or that one lamp you keep on while watching the latest thriller.
OLED HDR ProSee new details and highlights pop off the screen. Our brightest OLED with pixel-level pitch-blacks delivers dramatic contrast for vibrantly detailed picture.
Motion Xcelerator 165HzExperience smooth visuals and blazing fast speeds for VRR gaming at up to 4K 165Hz.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound+ and Dolby AtmosFeel like you're inside the scene. Audio moves in sync with the objects on screen while the dedicated top-channel speakers* power Dolby Atmos for multidimensional sound that fills the room.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Samsung Account required for network-based smart services including streaming apps and other smart features. Computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only external device connections (e.g. via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.
•S95F 55" 4K OLED Smart TV
Dimensions (Overall): 27.8 inches (H) x 48.2 inches (W) x .4 inches (D)
Weight: 30.4 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 10.1 inches
Stand Width: 48.2 inches
Number of HDMI ports: 4
Product Depth with Stand: 10.5 inches
Product Height with Stand: 30.4 inches
Product Width with Stand: 0 inches
Screen Size: 55 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254617
UPC: 887276953502
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 32 inches length x 6 inches width x 56 inches height
Estimated ship weight: 73 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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5.0 out of 5 stars with 37 reviews
A Truly Stunning Viewing Experience
5 out of 5 stars
- 4 days ago
originally posted on The Insiders

[This review was collected as part of a promotion.] I recently upgraded to the Samsung 55” OLED 4K S95F Smart TV, and I can confidently say it’s one of the most impressive displays I’ve ever seen. From the moment I turned it on, the picture quality blew me away. The blacks are deep and inky, the colors are rich and vivid, and the overall clarity is stunning. Watching sports has never looked smoother thanks to the 144Hz refresh rate—it makes fast motion look natural and crisp, which has completely changed how I enjoy live games. As a gamer, this TV exceeded all my expectations. I’ve been playing Call of Duty Warzone on my PlayStation 5, and the difference is unbelievable. The visuals are ultra-sharp with vibrant detail, and the OLED panel handles dark scenes with amazing contrast and precision. Fast-paced action looks fluid thanks to the TV’s high refresh rate and low input lag, which really gives me an edge during intense firefights. The gaming experience feels more immersive than ever, and the level of responsiveness is just perfect for competitive play. The ultra-slim profile and nearly bezel-less design make it a sleek addition to my living room setup. It mounted easily on the wall, and the slim One Connect Box helps keep cords out of sight, giving it a clean, modern look. The built-in Tizen smart platform is responsive and intuitive, with all the major streaming apps ready to go out of the box. I’ve also been impressed by the Object Tracking Sound Lite technology—it creates a surprisingly immersive audio experience even without a soundbar. Overall, this TV combines exceptional OLED visuals with premium features designed for entertainment lovers and gamers alike. I find myself rewatching favorite movies and playing games just to enjoy the picture all over again. If you’re looking for a TV that offers both cutting-edge tech and an amazing viewing experience, this is it.
Great picture
5 out of 5 stars
Islcreations - 5 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use mine to stream, watch sports, movies. My son also plays his ps5 on it
I'm dating myself but miles better than the plasma
5 out of 5 stars
LLARK84 - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Samsung OLED TV vs. Plasma: A Major Upgrade Rating: 5/5 As someone who held onto my old plasma TV for years because of its deep blacks and rich picture, I was hesitant to switch. But after getting a Samsung OLED TV, I can confidently say—it’s not just better, it’s next-level. First off, the picture quality is jaw-dropping. The OLED panel delivers true blacks that rival (and surpass) plasma, but with way more contrast, brightness, and clarity. Samsung's OLED combines self-lit pixels with Quantum Dot tech, so the colors are incredibly vivid without looking overblown. Every frame looks more lifelike, especially in 4K HDR content. Where my plasma struggled with reflections and brightness in daylight, this OLED handles it effortlessly. It’s brighter, more energy-efficient, and razor-thin—plasma looks like a brick in comparison. Motion handling is smoother too. Whether I'm watching fast-paced sports or gaming in 120Hz with low input lag, the OLED keeps everything crisp without ghosting. And there’s no burn-in paranoia like with plasma—Samsung's OLEDs are built with smarter pixel shifting and burn-in prevention. Bottom line: if you loved plasma, you’ll love this even more. It’s got all the strengths (deep blacks, cinematic feel) but fixes the flaws—better brightness, smarter features, sleeker design, and way better gaming support. Samsung’s OLED isn’t just a worthy successor—it’s the evolution plasma fans have been waiting for.
The best TV on the market
5 out of 5 stars
Neilb - 8 days ago
originally posted on Samsung US
Picture is brighter than anything I've seen images jump off the screen pure blacks
best television i've ever owned
5 out of 5 stars
arn8555 - 10 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use for streaming and on air tv. the picture and sound is amazing. The quality is evidet as soon as you unpack it from the box. very pleased with this purchase
Excellent TV!
5 out of 5 stars
Cap1209 - 11 days ago
originally posted on The Insiders

[This review was collected as part of a promotion.] I’m loving this tv! I’ve been using the 55” Class Samsung OLED 4K S95F for a few days now and am impressed with the vibrant colors and am loving the matte screen. I have it in my bedroom where there is a lot of light during the day so the matte screen makes a huge difference compared to my old tv. It is a great tv to game on, especially when paired with the Samsung soundbar with QSymphony. I’d definitely recommend this tv to a friend. Especially to those who have a lot of natural light in the room.
This product is amazing
5 out of 5 stars
Newlook - 14 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use this TV to watch the news, sports, Netflix and even play games. It's great for the kids and everyone really.
Superb!
5 out of 5 stars
Cubby - 15 days ago
originally posted on Samsung US
Though I've only had the 65" S95F a couple of days as of this review, I am totally amazed at the picture quality and clarity. Even older standard definition shows look crisp and sharp. I found that I usually prefer the customized AI mode where I increased the brightness a slight bit. Filmmaker mode is excellent, but usually a little dark for my taste. The speakers are excellent for how thin this TV is. The ant-reflectuon screen, of which I've read all kinds of negative comments, is awesome. No reflections at all and bright rooms present no issues. Gaming on it with my PS5 is excellent as well. Every time I turn this TV on I am amazed at just how beautiful the picture is, and I would definitely recommend it to anyone.
Beautiful replacement
5 out of 5 stars
Juhangingout - 16 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] We do a lot of TV watching n gaming with children from 3 to 20 in the house. Graphics are very sharp with beautiful colors
Beautiful non glare tv!
5 out of 5 stars
robsmomwendyaolcom - 18 days ago
originally posted on The Insiders

[This review was collected as part of a promotion.] This tv is so beautiful! It has non glare which is very important to me because my living room is south facing and has bright sun. The quality of the picture is amazing, so lifelike. You can see every little detail as if you are there. It really makes the shows an experience to watch. The sound is good but we are putting a sound bar with it to have a theater effect. Set up was extremely easy. It is a thin and sleek tv. The stand is in the center of the tv which makes it fit well on most console stands. The NQ4 AI Gen3 definitely enhances the viewing experience. It enables a more precise and clear picture while enhancing audio. The AI helps to automatically adjust to my room size. I highly recommend this beautiful tv.
1 reply from Samsung Specialist team - 18 days ago
Hi there! Thanks for your review! We’re so glad you’re enjoying the stunning 4K experience with the NQ4 AI Gen3 Processor on your S95F OLED. Whether it’s movies, sports, or shows, everything gets upscaled to incredible 4K, with sound optimized for a fully immersive experience. Thanks for choosing Samsung! Whether you’re looking to fine-tune your setup or explore new features, we’re here to help. Call Samsung Support at 1-800-SAMSUNG from 8 AM to 12 AM EST, 7 days a week. You can also visit our website to: • Chat with an agent • Access manuals, software, and warranty info • Register your product for quick support and promotions ~ Samsung Specialist
World Class OLED TV
5 out of 5 stars
Shazyp - 18 days ago
originally posted on The Insiders

[This review was collected as part of a promotion.] This new Samsung S95F OLED TV is truly a world class TV with the best possible display on the market. When I say world class I mean it, the display is beautiful in a way that immerses you into the screen and makes you feel like you are seeing things unfold before your own eyes. Its amazing the amount of colors this TV produces that are vibrant and just pop as well having blacks that are truly black since each individual pixel turns off. The display also gets eye blisteringly bright even in a sunlit living room without issue, I have to keep the brightness down to level 10 out of 50 for my own eyes sake. The speakers on this TV are also truly impressive with how loud they get considering the size of the TV. Sound will fill the room easily no matter the mode you have it on and this TV comes with enough sound modes for any audiophile to enjoy. The one sound mode that left me impressed is Q-Symphony that works simultaneously with a compatible Samsung soundbar to produce sound that bounces all over the room. Upon getting the TV and unboxing it you immediately notice that its premium because of how heavy it is despite its size, but that is mostly because of the stand because that sucker weighs almost 15-20 pounds by itself when assembled. The TV is sleek and beautiful to look at and looks great either mounted or on the stand itself. The remote is also really cool since it can be charged by solar or a USB C cable, so no more worrying about changing batteries. The great thing about the TV is that it has all the bells and whistles you'd want in a TV and its why I believe its a world class TV.
I just love it!
5 out of 5 stars
KiriG - 19 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Just bought this TV and it's great. I still need to work my way round all the specs it has.
I love that there is a game bar with a gaming hub
5 out of 5 stars
Daniel2012Atik - 20 days ago
originally posted on Samsung US
This is easily my favorite tv , it is fast , smooth and a lot more . I wish if samsung could had made their remote into a pointer remote and name a version of this tv that is glossy the samsung s95fA
The Best Television
5 out of 5 stars
gigastorm1 - 21 days ago
originally posted on The Insiders

[This review was collected as part of a promotion.] The Samsung OLED S95F is one of the best television that I have ever owned. The television itself is very thin. It comes with a very heavy stand that took a while for me to setup as the slots barely had enough space to slide into each other. Once I plugged everything in, set up was easy as my Samsung phone did all the work. The 4k resolution is stunning. In comparison with my old television, anti-reflective screen does makes the color look more vivid. Picture in motion is smooth and clear. Samsung AI controls the color and brightness of the television based on the brightness of the room. The solar remote is light and compact but I prefer controlling my television through the SmartThings app. It is automatically brought up when I am close to the television. The app lets me control everything just a touch away. The sound quality is great for backward facing speakers.
Great fratures and crystal clear picture!
5 out of 5 stars
SamsungGurlX - 21 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Daily use, family movie nights, video games, weather, news. Crystal clear picture and sound is great. I don't have a surround sound and love to listen to music while doing daily chores a day this tv is perfect!
This product is amazing
5 out of 5 stars
Samsung4Life - 21 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This tv is absolutely amazing. Extremely crisp and clear images. Movies are beautiful to watch and make them amazing to watch. I'm so happy with this tv
The Sound of Color
5 out of 5 stars
Jcan214 - 21 days ago
originally posted on The Insiders

[This review was collected as part of a promotion.] I was very surprised at how the color came thru the TV without making any adjustment which I will attribute to the Vision AI system on the TV. The picture is outstanding and the sound is spectacular! The only drawback is that i got the 55 instead of the 65/77" inch screen. If you are a movie watcher, enjoy playing games, or just scrolling thru channels the way I do then this is the Smart TV for you. I also like the fact that the screen is pure black and has no glare at all! I cant wait to watch more sports this season and with the Q-Symphony I know the sound will fill the entire house. It also has built in screensaver functions and to many features to name is this review. This is the TV of the future and will last me for years to come. When it comes to home entertainment this is where it all begins.
It gets better!
4 out of 5 stars
ingr - 24 days ago
originally posted on The Insiders

[This review was collected as part of a promotion.] The Samsung S95F is Samsung's latest flagship OLED TV and the successor to the S95D. It's really surprising how much "better" Samsung's QD-OLED panel can get as the S95F boasts an upgraded QD-OLED panel that is 30% brighter, reaching a peak brightness of 2000 nits, and a faster refresh rate of 165Hz. The overall design remains very similar to the S95D and features a slim profile with razor-thin edges and slim bezels. Similar to its predecessor, the S95F also has the One Connect box that can be mounted on the wall or on the stand itself. The TV includes four HDMI 2.1 ports, supports HDR10+, and introduces new AI features like AI Upscaling Pro and Vision AI. Overall, if you're buying this TV, you're likely buying it for the QD-OLED panel, and it does not disappoint - enhanced brightness, richer colors, improved contrast, and better shadow detail are just some improvements Samsung has made. The only reason I cannot give this TV a perfect rating is because Samsung never has and continues to not support Dolby Vision which is rather unfortunate.
Excellent OLED Worthy Of The Flagship Title
5 out of 5 stars
WestinF - 24 days ago
originally posted on The Insiders

[This review was collected as part of a promotion.] An absolute stunning television. We just upgraded our Samsung Mini LED tv with this OLED panel and are absolutely blown away... From the insanely thin form factor, beautiful color range and depth, high brightness, and the super impressive matte screen; this is the TV to beat this year. The more time we spend with matte screens the more we have decided they are a must have feature, especially in our house which has lots of windows and natural light. The UI is snappy, the AI features are nice add ons, especially the ability to live translate foreign language, and the voice features work great. As a video gamer this TV is as good as you can get in terms of gaming features and performance for console gaming. With many other Samsung devices in our home, we love that we can see the status of things such as our washer and dryer status, home temperatures, and home cameras through the TVs smarthings integration as well. A small, but nice touch is the remote which is charged via solar, so no worrying about changing the batteries! The S95 is the best money can buy currently and we cannot recommend it enough, the deep blacks, stunning picture quality, and the non glare screen make it the top TV of the year.
Stunning Picture, Glare-Free Brilliance
5 out of 5 stars
Munchys - 25 days ago
originally posted on The Insiders

[This review was collected as part of a promotion.] I've been using the TV for the better part of a couple of weeks now, and I'm really impressed to say the least. If you're looking for high-quality picture performance, especially in a room that isn't completely dark, this TV is a standout. The strongest point for TV, being an OLED, is that it provides deep blacks and high contrast, which gives movies and shows a cinematic feel. Additionally, the OLED HDR Pro technology increases the brightness and detail in highlights significantly. Colors are vibrant and accurate, aided by the Pantone Validation, which is super cool. One thing that stands out the most, and you'll notice a lot if you watch in bright lit rooms or sunlit rooms, is the Glare-Free screen. My living room has considerable natural light, and reflections were noticeable on my previous TV. With the S95F, reflections are clearly reduced. I can watch dark scenes during the day without significant distraction from reflections. It makes a noticeable difference. Also something I've noticed - The AI Gen2 Processor does a good job upscaling lower-resolution content, making most content look sharp on the 4K panel. Gaming on this TV performs well. The 144Hz refresh rate results in very smooth gameplay, particularly with fast-paced games on compatible consoles or PCs (like PS5/Xbox Series X). Combined with the OLED contrast and HDR, games are great. The built-in sound with Object Tracking Sound+ (OTS+) and Dolby Atmos support is decent for a TV this thin. It provides some directionality to the audio. However, like most TVs, bass output is limited. I would definitely hook this up with a Samsung soundbar for a more immersive audio experience. The Infinity One Design is slim and minimalist, with super super thin bezels. Looks fantastic in our house. All in all, just something you need to see to believe and experience. It's really a game changer.