$1497.99 sale price when purchased online
$1499.99 list price
Target Online store #3991
About this item
Highlights
- Combines the pure blacks and infinite contrast of OLED with the vibrant color accuracy of Quantum Dots for stunning picture quality
- Advanced AI-driven processor enhances everything on screen including upscaling content, optimizing brightness, and more
- Immersive sound that moves with the action on-screen, combined with cinematic-quality Dolby Atmos for deeper, more dynamic audio
- Turn your TV into a smart home command center by controlling connected devices directly from your screen using the SmartThings app
- Delivers realistic, vibrant colors—especially important for natural skin tones and true-to-life visuals, certified by Pantone
Description
Experience a stunning picture with enhanced brightness and depth all in a sleek design with a thin bezel. Dive into your content with Samsung Vision AI experiences and immerse yourself in multi-dimensional audio with top-firing speakers.
Features
•NQ4 AI Gen2 Processor
•4K AI Upscaling
•OLED HDR
•PANTONE Validated
Vibrant Lifelike Color with Unmistakable OLED ContrastSelf-illuminating pixels deliver vibrant expert-validated color and unmistakable OLED contrast enhanced by Samsung Vision AI. A flowing design complements the bold brightness and depth on-screen and enhanced sound.
NQ4 AI Gen2 ProcessorUses AI with the power of 20 neural networks to enhance picture quality of your content to 4K and optimizes sound for superb performance in everything you watch.2
4K AI UpscalingWatch your shows and videos in stunning detail. Our AI processor upscales your content to up to 4K using 20 AI neural networks and ensures sharp and smooth picture quality.
OLED HDRReveal hidden details with bold brights and inky blacks in each scene. The NQ4 AI Gen2 processor analyzes each scene to improve brightness for a more dynamic picture.
Pantone ValidatedWith color validated by the experts at Pantone you can be sure colors look realistic and skin tones accurately shown for a vibrant and true-to-life picture.
Contour DesignMade to look bold yet elegant design that evokes gentle waves. Smooth lines and flowing design come together to harmoniously blend into your home.
Motion Xcelerator 120HzExperience smooth visuals and soaring speeds for VRR gaming with Motion Xcelerator 120Hz.
Color Booster ProExperience vibrant and dynamic colors as AI analyzes each scene and enhances the hues for a more vibrant viewing experience.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top-channel sound comes from around and above you for room-filling multidimensional sound.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.4
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Disclaimers
•Samsung Vision AI features vary by model; see individual model for more info.
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Performance may vary depending on the light condition.
•Samsung Account required for network-based smart services including streaming apps and other smart features. Computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only external device connections (e.g. via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.
•S85F 55" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display
•Screen Size: 54.6 inche
Features
•NQ4 AI Gen2 Processor
•4K AI Upscaling
•OLED HDR
•PANTONE Validated
Vibrant Lifelike Color with Unmistakable OLED ContrastSelf-illuminating pixels deliver vibrant expert-validated color and unmistakable OLED contrast enhanced by Samsung Vision AI. A flowing design complements the bold brightness and depth on-screen and enhanced sound.
NQ4 AI Gen2 ProcessorUses AI with the power of 20 neural networks to enhance picture quality of your content to 4K and optimizes sound for superb performance in everything you watch.2
4K AI UpscalingWatch your shows and videos in stunning detail. Our AI processor upscales your content to up to 4K using 20 AI neural networks and ensures sharp and smooth picture quality.
OLED HDRReveal hidden details with bold brights and inky blacks in each scene. The NQ4 AI Gen2 processor analyzes each scene to improve brightness for a more dynamic picture.
Pantone ValidatedWith color validated by the experts at Pantone you can be sure colors look realistic and skin tones accurately shown for a vibrant and true-to-life picture.
Contour DesignMade to look bold yet elegant design that evokes gentle waves. Smooth lines and flowing design come together to harmoniously blend into your home.
Motion Xcelerator 120HzExperience smooth visuals and soaring speeds for VRR gaming with Motion Xcelerator 120Hz.
Color Booster ProExperience vibrant and dynamic colors as AI analyzes each scene and enhances the hues for a more vibrant viewing experience.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top-channel sound comes from around and above you for room-filling multidimensional sound.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.4
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Disclaimers
•Samsung Vision AI features vary by model; see individual model for more info.
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Performance may vary depending on the light condition.
•Samsung Account required for network-based smart services including streaming apps and other smart features. Computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only external device connections (e.g. via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.
•S85F 55" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display
•Screen Size: 54.6 inche
TCIN: 1003254613
UPC: 887276934624
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
Shipping details
Estimated ship dimensions: 33 inches length x 6 inches width x 54 inches height
Estimated ship weight: 38.8 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 87 reviews
Wonderful Product(TV)
5 out of 5 stars
BestTV - 2 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This Tv runs smoothly, the picture has amazing quality, great sound quality never have to have the volume to high to hear the tv. Couldn't ask for a better tv.
Awesome TV, never seen anything like it
5 out of 5 stars
Ohnopotato - 2 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Unlike any other. Ultimate TV for sports. Love this thing.
Overall great product
5 out of 5 stars
Hmmmmm - 2 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use it mostly for gaming, the picture quality is next level! The audio is also great! The only thing I don't like is the remote!
Great Product
5 out of 5 stars
GidyJnr - 6 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] And OLED TV isn't an OLED TV without revealing the true colors of a video or an image. This TV does just that and more. The response time is fast, Connectivity is seamless, gaming and videos are awesome. The remote is simple and easy to use and I love the AI integration. Love it!
Low Contrast
3 out of 5 stars
SamsungFan - 6 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The contrast between shadows is too dark. I adjusterd all the settings to brighten the picture but it seems that a lot of scenes are so dark that you cannot see what is in the shadows or backgrounds of some pictures. I also purchased the QLED Q8F 43 inch for our bedroom. The contrast is great on it. If I coud repurchase, it would be the QLED for our living room like the one we previously had. Lightening ruined both our televisions.
1 reply from Samsung Specialist team - 6 days ago
Samsungfan, We appreciate your input on the picture quality of Samsung’s S85F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience. First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode 1. Standard – Default mode for general viewing 2. Dynamic – Brighter and clearer in well-lit rooms 3. Eco – Optimized for energy saving 4. Movie – Best for watching in dark environments 5. Filmmaker Mode – Preserves content exactly as intended by creators You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website. ~ Samsung Specialist
This tv is amazing in every way
5 out of 5 stars
Michael - 13 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Streaming is amazing with this TV. Best picture that I've ever owned in a television you can literally count the nose hairs on the people awesome sound
All in one
5 out of 5 stars
Gatormoccasin - 14 days ago
originally posted on Samsung US
This set has everything one could ask for in a television.
This product is amazing and really nice frame pics
5 out of 5 stars
AYLove - 21 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use it for streaming mostly had used it for games twice and it's amazing. I would love you have another one
Settings are not clear
4 out of 5 stars
Mjrojic - 25 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Cannot get youtubeTV to come up as default app. ?????????!!!!
1 reply from Samsung Specialist team - 25 days ago
Hello, Thank you for your review. You can customize what your TV does at startup by adjusting the Start Screen Options. To do this, navigate to: Settings > All Settings > Advanced Features > Start Screen Option and choose from the following: 1. Start with Smart Hub Home – Automatically launches Smart Hub when the TV is turned on. You can enable or disable this option based on your preference. 2. Autorun Multi View Casting – If you cast YouTube content from your mobile device, the TV will automatically display the content using Multi View. 3. Autorun Multi View Mirroring – When you screen mirror your mobile device, Multi View will automatically open to show your device’s screen. If you need help adjusting these settings or have any other questions, please contact Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
Awesome picture, affordable cost.
5 out of 5 stars
EddieP - 25 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] We use our Samsung TV for watching Blu Ray movies. It has the clearest, sharpest picture of any TV we have owned through the years.
Great upgrade
4 out of 5 stars
GeorgeT - 26 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV has a great picture. The only drawback is the Home Screen is too busy.
Love my OLED TV
5 out of 5 stars
Dave_biscuits - 1 month ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Have used this TV for a month now, I've wanted to buy an OLED TV for a long time and this model didn't disappoint. It may be an entry level OLED TV, but it's the best value in my opinion. The smart features and performance are excellent, got it set up and running very quickly. Colours and contrast are outstanding as you'd expect from OLED. Found the price point of this television to be excellent value too. Highly recommend this to anyone thinking of jumping into an OLED TV.
Design and smart features
5 out of 5 stars
OLEDOracle - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I like the Precision Contour Design with super-slim bezels, and near-bezel-less cabinet in graphite black for a stylish look that stands out on the wall or on a stand And the Solar-powered remote for an eco-friendly, minimalist experience I also love that it has Live translate, click-to-search recommendations, SmartThings, voice assistants, access to free content with Samsung TV Plus, cloud gaming hub, 7‑year OS updates with Samsung Vision AI, and 2025 One UI Tizen OS
I love all the features on this TV
5 out of 5 stars
Lovetogame - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love playing games on it the picture is so vibrant
I recently purchased S85F 55inch OLED & 5 Stars EZ
5 out of 5 stars
LOVEYOLIFE - 2 months ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The OLED line of Samsung TVs are superior for my taste and line of work. There range of features help me switch back and forth from work to my personal life with ease, and all with the best quality a person can want in a Flat-screen.
I love my Samsung TV and want another one
5 out of 5 stars
Elkotet - 2 months ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I always had Samsung tvs and absolutely adore them, the only problem is that I moved for college and wasn't able to bring mine with me because I changed states to my grandma's house, I want to buy another one but I am too poor right now. The TV itself is amazing, I love the colors and used it to play elden ring, I have 300 hours in it so the TV had to be pretty good, but wasn't just good it was amazing.
This is an official Smart TV. Perfect size.
5 out of 5 stars
Blackajack360 - 2 months ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use my TV in my master bedroom to Netflix and chill with my lady friend. I also enjoy watching sports like ESPN.
This product has great features i like it
5 out of 5 stars
CocoPoups91 - 2 months ago
originally posted on Samsung US
[This review was collected as part of a promotion.] In my daily routine i used it to play video games or watch some series on Netflix
(no review title)
5 out of 5 stars
Samsungtv94 - 2 months ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] Exceeded expectations by a mile. The picture quality is amazing
Best picture quality of any TV I've owned
4 out of 5 stars
SirNotAppearingInThisFilm - 2 months ago
originally posted on Samsung US
[This review was collected as part of a promotion.] For the last four sets of TVs I've bought Samsung. I haven't had a bad experience yet, and that continues with this set. The picture quality is the best I've ever owned. This replaced a 7 year old LED model and there are several noticeable improvements. 1. The user interface is much quicker 2. There are plenty of HDMI inputs 3. Significantly thinner display AND bezels are tiny I already had a Samsung account which enabled me to go from a box on my porch to watching streaming video in about 15 minutes. This impressed me. Really the only negative I've experienced is with the remote. My previous 3 Samsung sets have had RF remotes and this one is only IR. You don't realize how annoying that line of sight limitation can be when you are used to the radio based remotes. This was an even bigger disappointment since this is, in my opinion, a premium set where some of my others were not. I would still recommend this to others as it is a great set.