Sponsored
Seventh Generation EasyDose Ultra Concentrated 66-Loads Laundry Detergent Lavender-23.1 fl oz
$12.59 sale price when purchased online
$13.99 list price
Target Online store #3991
About this item
Highlights
- Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
- Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
- Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 90 fl oz bottle.
- Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains.
- Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners.
- Refreshing lavender scent made from real ingredients: 100% essential oils & botanical ingredients in our washing detergent
Description
Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With a refreshing lavender scent made with 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.
Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Fresh Lavender scent!
At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "
Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Fresh Lavender scent!
At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "
Scent: Lavender
Health Facts: Artificial Fragrance-Free, Dye-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free
Product Warning: Eye irritant, keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed
Product Form: Liquid
Formulation: High Efficiency
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material, Cruelty-Free, Biodegradable, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 23.1 fl oz (US)
Number of uses: 66
TCIN: 76158734
UPC: 732913447381
Item Number (DPCI): 003-02-2242
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, laureth-6 (plant-derived cleaning agent), propylene glycol (plant-based solvent), octyl/decyl glucoside (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent), plant-derived fragrances: citrus aurantium dulcis (orange) peel oil, lavandula angustifolia (lavender) oil, lavandula hybrida (lavandin) oil, linalool, mentha viridis (spearmint) leaf oil, pelargonium graveolens (geranium) flower oil, pogostemon cablin (patchouli) oil
Allergens & Warnings:
CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK PANEL., Avoid contact with eyes. FIRST AID TREATMENT: For product contents see ingredient list. CONTACT WITH EYES: Flush with water for at least 15 minutes and consult a physician. IF SWALLOWED: Drink plenty of water and call a Poison Control Center or physician immediately., KEEP OUT OF REACH OF CHILDREN. CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED., Lavandula oil/extract, linalool, linalyl acetate, pelargonium graveolens flower oil, citrus aurantium peel oil, limonene, pogostemon cablin oil, citronellol, camphor and geraniol are fragrance allergens.Shipping details
Estimated ship dimensions: 3.59 inches length x 2.21 inches width x 8.23 inches height
Estimated ship weight: 1.715 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), APO/FPO, Virgin Islands, U.S.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How much does the easy dose dispense?
submitted by Maria - 3 years ago
A: Hi there - 1 Squeeze of our EasyDose Laundry Detergent should equal .35 fl oz/ 10.3 ml (or 2 tsp)
submitted bySeventh Generation - 3 years agoBrand expertA: 0.35 fl oz per dose, totaling 66 total doses per 23.1 fl oz bottle.
submitted byTarget Shopper - 3 years ago
Q: How much do you use for a super big load since it is concentrated?
submitted by Kelly Varner - 5 months ago
A: Thanks for asking. We recommend using one squeeze for medium loads, two squeezes for heavy loads. We hope this helps.
submitted bySeventh Generation - 5 months agoBrand expert
Q: Is this laundry detergent with lavender good for very sensitive skin?
submitted by JRH - 3 years ago
A: Hi there - Although everyone is different and the Lavender Laundry Detergent may work well for you, we typically recommend our Free & Clear products for anyone with sensitivities. These products are hypoallergenic, free of dyes, fragrances, optical brighteners, and chlorine. They work hard and get the job done, but are easy on both you and the environment. You can find out more about Free & Clear products at www.seventhgeneration.com/Free-and-Clear.
submitted bySeventh Generation - 3 years agoBrand expert
Q: Is this Detergent free and clear of optical brighteners?
submitted by momof2 - 4 years ago
A: Seventh Generation Easydose Ultra Concentrated Laundry Detergent does not contain any Optical Brighteners, none of our Laundry Detergents have optical brighteners.
submitted bySeventh Generation - 4 years agoBrand expert
Q: Can this detergent be used on delicates?
submitted by Fern from Florida - 4 years ago
A: All of our Laundry Detergents use enzymes. These can be too strong for some delicate materials. We suggest checking the garment for recommendations for use with or without enzymes. You can use our Dish Liquid for handwashing delicates, this does not have any enzymes in it.
submitted bySeventh Generation - 4 years agoBrand expert
Q: Hi is this drain field / septic safe?
submitted by Kristi - 4 years ago
A: Yes, our EasyDose Ultra Concentrated Laundry Detergent is septic safe. All of our products are septic safe, this will not do any harm to your system. Feel free to contact our Customer Care team with any additional questions.
submitted bySeventh Generation - 4 years agoBrand expert
Q: can this be used for high efficiency washing machines?
submitted by chillpapaya - 4 years ago
A: Absolutely!! This can be used in any type of machine. We have designed this to be as easy as possible, simply follow the directions for dosing on the back of the bottle. Please reach out to our team if you have any further questions. info@seventhgeneration.com or 800-211-4279
submitted bySeventh Generation - 4 years agoBrand expert
Q: Is the bottle refillable?
submitted by KPop - 4 years ago
A: Hi there, unfortunately the EasyDose bottle is not refillable at this time.
submitted bySeventh Generation - 4 years agoBrand expert
This product is featured in a recent Target Finds story
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4.5 out of 5 stars with 1730 reviews
80% would recommend
177 recommendations
quality: 3.87 out of 5
cleans effectively: 4.24 out of 5
value: 3.76 out of 5
scent: 4.13 out of 5
Great detergent
5 out of 5 stars
Thumbs up graphic, would recommend
Blondiewax - 4 days ago, Verified purchaser
Love this detergent. It has a nice lite smell but nothing too heavy. It also cleans very well. Even my husband who works in construction says it works well on his really dirty clothes.
FALSE HYPE
1 out of 5 stars
Thumbs down graphic, would not recommend
Jess B - 2 months ago, Verified purchaser
Not worth the hype on here, very disappointing.
1 reply from Seventh Generation team - 2 months ago
Thanks for taking the time to share your experience with our team! We're sorry our Fresh Lavender Ultra Concentrated Laundry Detergent wasn't the right fit for you, and we've shared your comments with our team.
Didn't clean clothing
3 out of 5 stars
Thumbs down graphic, would not recommend
Ashley - 2 months ago, Verified purchaser
I had high hopes for a concentrated detergent, but it didn't deliver. I used the recommended amount, but my clothes aren't clean. I needed to remove the musty smell from a week in a musty hotel, but my clothes came out smelling exactly like they did before I washed them. Beyond frustrating since I have to use laundromats.
1 reply from Seventh Generation team - 2 months ago
We're sorry to hear that our Fresh Lavender Scent Laundry Detergent didn't meet your needs. Your feedback is valuable to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48196851 so we can address your concerns and enhance your experience.
The Dispenser Does Not Operate as Described
1 out of 5 stars
- 2 months ago
originally posted on seventhgeneration.com
Unfortunately, the promised "easy dose" feature was a complete failure. When I opened the cap, laundry liquid began pouring out of the opening long before the bottle reached the completely upside-down position featured in Seventh Generation's video. I even tried to "prime" the bottle once or twice, but the laundry liquid just kept pouring out. With no way to easily dispense and measure the product, and no idea how much I ought to be using when the "one firm squeeze" instruction fails, I'm returning this for a refund.
1 reply from Seventh Generation Consumer Services team - 2 months ago
We apologize for any inconvenience caused by our Liquid Ultra Concentrate Lavender Detergent. Your satisfaction is our priority. Please reach out to our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48132073 so we can address your concerns promptly.
Quality in a smalll container
5 out of 5 stars
Thumbs up graphic, would recommend
Cindra - 3 months ago, Verified purchaser
Small size bottles work well for storage space. All 7th generation products are great
A repeat purchase!
5 out of 5 stars
Thumbs up graphic, would recommend
flowerpower - 3 months ago, Verified purchaser
The small size and light weight of this detergent is a big drawing point for many reasons. It's a bonus that it smells good and is very effective. I've purchased the lavender scent twice and I would be open to trying other scents in this line.
Ordered it for the smell but it does last.
2 out of 5 stars
Thumbs down graphic, would not recommend
Nicole - 3 months ago, Verified purchaser
Not as strong as the ultra, it doesn't leave a smell on the clothes at all. They come out clean but it's not concentrated enough so you use too much.
1 reply from Seventh Generation team - 3 months ago
Thanks for sharing your feedback with us! We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 47720124.
Overall, it's pretty good
4 out of 5 stars
Mother ship - 3 months ago, Verified purchaser
Get the dosing correct definitely takes some finesse. If you invert the bottle without squeezing, detergent just dribbles out. You need to invert it and give ot a good squeeze right away. Now for the scent. I love the scent of French Lavender. It's more herbal than floral, and very soothing. This is definitely not French Lavender. It's somewhat herbal, with a slight hint of patchouli. Having said that, I don't mind it at all. It's not overwhelming, and my clothes smell clean. I much prefer this over a floral scent. I'm still deciding of I'm going to purchase it again.
Great product but was damaged at delivery
4 out of 5 stars
Thumbs up graphic, would recommend
Holly Southworth - 4 months ago, Verified purchaser
I love this product. I have purchased it before in store but decided to order online and have it shipped. The bottle was damaged when I received it. Dented at the bottom.
Love!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Hannah - 4 months ago, Verified purchaser
Smells sooo good and works really well, and lasts a while! With such a small bottle, you think it won't last so long. The detergent is thick, and you only need a bit to go a long way. The automatic squeeze and stop mechanism is very handy and neat. The lavender scent is very very nice. I really love this detergent.
Works well
5 out of 5 stars
Thumbs up graphic, would recommend
RoxyB - 5 months ago, Verified purchaser
I have been using this product for a while. It does a nice job cleaning my clothes and doesn't have an overwhelming scent. My daughter has skin allergies and the lavender scented detergent does not bother her skin.
Don't Bother - Dosing doesn't work!
2 out of 5 stars
Thumbs down graphic, would not recommend
Disneychick06 - 5 months ago, Verified purchaser
I love the easy dose feature and the fact that this takes up so little space, but the dosing stopped working after two loads. Complete waste. It also does not complete 66 loads of laundry.
1 reply from Seventh Generation team - 5 months ago
Hi there, thanks for reaching out. We're sorry to hear the mechanism of our Ultra Concentrate Lavender Detergent Liquid didn’t work, and we'd like to help! Please reach out to our team at SVG.support@unilever.com., and share ref ID: 47063375 - have a great day!
Consumer
5 out of 5 stars
Thumbs up graphic, would recommend
Fryeboy - 6 months ago, Verified purchaser
It's amazing how so little can clean so much.
Musty clothes
2 out of 5 stars
mb - 6 months ago, Verified purchaser
I really love the easy dose feature and it doesn’t take up much space which is a major perk but I feel like my clothes have started smelling kind of musty since starting to use this? Like they aren’t getting clean all the way. If it worked this would be a 5 star product because I love the smell out of the bottle
1 reply from Seventh Generation team - 6 months ago
We sincerely appreciate you taking the time to share your thoughts. While we're happy to hear you love the scent and the easy dose feature of our EasyDose Ultra Concentrated Fresh Lavender Scent Laundry Detergent, we're sorry to hear you had this experience with your clothes - could you please email our team at SVG.support@unilever.com and share ref ID: 46750131, so we can ask you some questions in order to help you. We'll be waiting for your email!
Not 66 loads
2 out of 5 stars
Tara8 - 6 months ago
originally posted on seventhgeneration.com
A firm squeeze held exactly upside down yields approximately 20 ml, not 10ml as stated on the label. This means, it’s dispensing a “heavy load” each time. The bottle only lasts about 34 squeezes and not 66. When a second squeeze is given without flipping the bottle back right side up, it dispenses about 15ml. Still not the 10ml. We tested this with multiple bottles and multiple squeezers. It’s hard to judge performance since we have been washing all our clothes with a “heavy load” dose. All we can do is trust that the company actually did concentrate it correctly. We really liked the version in the paper carton but had to switch to this when our store did. We are all for shipping less water and using less plastic. It is Not mess free. It drips and creates a ring on the counter. My hands are sticky after. We had no mess with the paper carton version. We appreciate the companies efforts to sustainability, but we feel they have miss lead the public on this product.
1 reply from Seventh Generation Consumer Services team - 6 months ago
We're very sorry to hear about this - it's not the experience we want anyone to have with our EasyDose Laundry Detergent, so we'd like to ask a few questions. Please reach out to us at SVG.support@unilever.com directly, with ref ID: 46753643. We'll keep an eye out for your email!
Company is wrong, or lying, about measurement
2 out of 5 stars
TaraSmiles - 6 months ago
originally posted on seventhgeneration.com
The measurement is incorrect. A firm squeeze while holding bottle completely upside down yields approximately 20ml, not 10ml as stated on the label. According to the bottle, this is a heavy load and not a medium load. The bottle then contains only 34 squeezes, not 66. We measured this multiple times with different bottles and different squeezers. We really enjoyed the original bottle in the paper container, but had to switch to this when our store switched. It is NOT mess free. We had a lot less mess and drips with the paper bottle. Product runs down the side and leaves a ring on the counter. We are unsure about performance since we realized the measurements were nearly 50% wrong. We really appreciate the companies efforts to create less waste, but this is misleading the public.
1 reply from Seventh Generation Consumer Services team - 6 months ago
We're so sorry to hear you had this experience with our EasyDose Laundry Detergent. The quality of our products are very important to us, and we'd like to ask a few questions - could you please email our team at SVG.support@unilever.com, and share ref ID: 46753642, so we can gather more information. We'll be waiting for your email!
Doubled in price 😭
1 out of 5 stars
Heather - 7 months ago, Verified purchaser
Ive been using this product for 2 years, it was a great valve at $7.99. This product has doubled in price so I will no longer be buying it anymore, very disappointed. It's not worth $14.79.
1 reply from Seventh Generation team - 7 months ago
Hi Heather. Thanks for reaching out! We've always taken great pride in offering the highest quality products at reasonable and fair prices - we're always on a journey to improve our products, and while we actively try to manage costs, at times, we have to make adjustments. We appreciate your feedback, and will be sure to share it with our team.
So easy!!
5 out of 5 stars
Thumbs up graphic, would recommend
Crissy - 8 months ago, Verified purchaser
I love this tiny bottle!!! So much easier than the typical size! One squeeze is one load, so easy and no mess at all!!
Favorite detergents
5 out of 5 stars
mollya3 - 8 months ago
originally posted on influenster.com
I love these easy dose detergents from seventh generation! So easy to give one squeeze and you're ready to go. They're easy to pick up and use. This one has a very light scent. They're all pretty minimally scented. My husband gets reactions to a lot of detergents but this brand always works for him.
Easy dose lid dose not work
1 out of 5 stars
- 8 months ago
originally posted on seventhgeneration.com
Wanted to like this but the easy dose feature does not work and I poured probably 10 loads of laundry worth of concentrated detergent into my washer on the first load! I wish there were measurement instruction because I don’t even know how to go about using this product with a faulty cap
1 reply from Seventh Generation Consumer Services team - 8 months ago
We appreciate your comments, and we're so sorry our EasyDose Ultra Concentrated Laundry Detergent packaging didn't quite work for you. We want to ask a few questions, so we can share some details with our team - could you kindly send us an email to SVG.support@unilever.com, and share ref ID: 46183751? We'll keep an eye out!