$29.99 when purchased online
Target Online store #3991
About this item
Highlights
- GET MORE REWARDS POINTS: Scan the MySimilac QR code on select products to earn points toward a Reward
- MADE IN EUROPE: Starts with fresh milk from cows in Ireland
- EASY-TO-DIGEST NUTRITION MODELED AFTER BREAST MILK: Pure Bliss by Similac Irish Farms infant formula is made with high-quality ingredients and crafted with care
- MADE WITHOUT: Artificial growth hormones, palm olein oil, corn syrup, and is non-GMO
- SUPPORTS BRAIN & EYE DEVELOPMENT: Our formula has DHA and ARA to support brain and eye development
- FROM SIMILAC: The #1 infant formula brand fed in hospitals
- ALSO AVAILABLE: Pure Bliss by Similac Irish Farms Toddler Drink
Description
Pure Bliss by Similac infant formulas are made with high-quality ingredients, modeled after breast milk,† and crafted with care for your little one. As the makers of Pure Bliss, we’re inspired by the idea that providing nutrition for your baby should be simple. We’re here to support you on your journey with baby—to nurture their growing body and cradle them with love. Pure Bliss by Similac Irish Farms* starts with fresh milk from cows in Ireland. It is made with high-quality ingredients and has DHA to support baby’s brain and eye development. It also has no artificial growth hormones,‡ no palm olein oil, no corn syrup, and it’s non-GMO.§ * Not for infants or children with galactosemia. † Designed as a complete or partial breast milk substitute. ‡ Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows. § Ingredients not genetically engineered.
Serving Size: 5.3 fl oz
Amount :
% Daily Value*
Total Fat 5.6g
Sodium 25mg
Total Carbohydrate 10.7g
Protein 2.07g
Vitamin D 75IU
Calcium 82mg
Iron 1.9mg
Potassium 110mg
Vitamin A 300IU
Vitamin C 9mg
Vitamin E 1.5IU
Vitamin K 8mcg
Thiamin 100mcg
Riboflavin 160mcg
Niacin 1100mcg
Vitamin B6 63mcg
Folic Acid 16mcg
Vitamin B12 0.26mcg
Biotin 4.6mcg
Pantothenic Acid 470mcg
Choline 24mg
Phosphorus 44mg
Iodine 8mcg
Magnesium 6mg
Zinc 0.79mg
Selenium 2mcg
Copper 95mg
Manganese 5mg
Chloride 68mg
Omega-6 (linoleic acid LA) 938mg
Inositol 4.9mg
Water 141g
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
nonfat milk, lactose, high oleic sunflower oil, whey protein concentrate, soy oil, coconut oil, galactooligosaccharides, less than 2% of: c. cohnii oil, m. alpina oil, beta-carotene, lutein, potassium citrate, calcium carbonate, ascorbic acid, soy lecithin, potassium chloride, magnesium chloride, ferrous sulfate, choline bitartrate, choline chloride, ascorbyl palmitate, salt, taurine, m-inositol, zinc sulfate, mixed tocopherols, d-alpha-tocopheryl acetate, niacinamide, calcium pantothenate, l-carnitine, vitamin a palmitate, copper sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, phylloquinone, biotin, sodium selenate, vitamin d₃, vitamin b₁₂, calcium phosphate, potassium hydroxide, potassium iodide, and nucleotides (adenosine 5'-monophosphate, cytidine 5'- monophosphate, disodium guanosine 5'-monophosphate, disodium uridine 5'-monophosphate)
Baby Formula Focus: Eye Development, Growth Support, Immune System Support, Brain Development
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Kosher, Halal
Features: Non-GMO, Grass Fed
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 24.7 Ounces
TCIN: 54556804
UPC: 070074673189
Item Number (DPCI): 007-09-0495
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.25 inches length x 5.25 inches width x 5.25 inches height
Estimated ship weight: 1.92 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Is this formula made in the UAS with USA products?
submitted by Myerstnt - 8 months ago
A: Do you not see the word “IRISH” right on the can? It’s a product of Ireland. That’s why it’s so good.
submitted byMommyMe123 - 2 months agoA: Thanks for your question! It would be best to call our team to learn more. We can be reached at 800-986-8800 M-F, 8:30am-7pm, EST. -The Similac Team
submitted byAbbott Nutrition Team - 8 months agoBrand expert
Q: What’s the amount of Taurine, L-carnitine, DHA and ARA?
submitted by Bryan - 8 months ago
A: Thanks for your question! It would be best to call our team to learn more. We can be reached at 800-986-8800, M-F from 8:30am-7pm, EST. -The Similac Team
submitted byAbbott Nutrition Team - 8 months agoBrand expert
Q: What is the whey / casein ratio and what carbohydrate is used for pure bliss?
submitted by DaisyMax - 11 months ago
A: To best answer your question please reach out to our Similac Feeding Experts at 800-986-8800, M-F from 8:30am-7pm, ET & reference customer# 04702304. -The Similac Team
submitted byAbbott Nutrition Team - 10 months agoBrand expert
Q: is this 0 fat formula?
submitted by Helen - 2 years ago
A: Pure Bliss provides complete nutrition for babies 0-12 months of age. If you have additional questions, feel free to give our team a call at 800-986-8800, M-F from 8:30am-7pm, ET. - The Similac Team
submitted byAbbott Nutrition Team - 2 years agoBrand expert
Q: is it similar to premium sensitivity formula similac?
submitted by Md - 3 years ago
A: We can't speak to any competitor products, but it's always best to speak with your baby's doctor to see what would be right for your little one! - The Similac Team
submitted byAbbott Nutrition Team - 3 years agoBrand expert
Q: Can you tell me the difference between this and Similac 360 total care? Thank you!
submitted by Portland Mommy - 3 years ago
A: Similac 360 Total Care is our closest formula to breast milk. Similac 360 Total Care and Similac 360 Total Care Sensitive are our latest generation of products and have an exclusive blend of 5 HMO prebiotics that are structurally identical to those in breast milk. However, all of our Similac formulas provide complete nutrition for babies so it is up to parents and their doctor to choose which to feed their baby. Learn more at Similac.com. -The Similac Team
submitted byAbbott Nutrition Team - 3 years agoBrand expert
Q: Is the DHA from fish oil or from algae?
submitted by Daddit - 3 years ago
A: The DHA used in Abbott Nutrition infant formulas is from C. cohnii oil, which is a vegetarian source. - The Similac Team
submitted byAbbott Nutrition Team - 3 years agoBrand expert
Q: Is this product recalled?
submitted by S Bansal - 3 years ago
A: The voluntary recall includes some powder formulas with specific lot codes and expiration dates of April 1, 2022 or later manufactured at our Sturgis, Michigan facility. The lot code can be entered into our lot locator on similacrecall.com to help you. Since we make our products at several different sites, it’s difficult to list product names and know they were included. We recommend checking the lot locator on similacrecall.com or calling us at 1-800-986-8540 to find out if your product was recalled. -The Similac Team
submitted byAbbott Nutrition Team - 3 years agoBrand expert
Q: how long can the powder be used once the can is opened?
submitted by pen - 3 years ago
A: Once the container of powder has been opened, make sure it's stored in a cool, dry place (not in a refrigerator) and use it within a month. - The Similac Team
submitted byAbbott Nutrition Team - 3 years agoBrand expert
Q: What is the difference between the Similac Organic and the Pure Bliss?
submitted by halieb - 4 years ago
A: Similac Organic is certified USDA organic and is Non-GMO. Pure Bliss Infant is not certified organic, but starts with fresh milk from grass-fed cows and is also Non-GMO. However, all of our Similac infant formulas provide great nutrition for babies. It’s up to the parents and their doctor as to which they choose for their baby. Hope this helps! -The Similac Team
submitted byAbbott Nutrition Team - 4 years agoBrand expert
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Guests are saying
Pure Bliss infant formula has garnered positive feedback for its gentle formulation, appealing ingredients, and pleasant smell, making it a popular choice among parents transitioning from breastfeeding. Many guests appreciate its easy mixing and lack of artificial additives, which contribute to a smoother feeding experience for their babies. However, some guests have reported digestive issues and packaging concerns. Overall, it stands out as a reliable option for those seeking a high-quality formula.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 340 reviews
easy on tummy: 4.25 out of 5
easy to prepare: 4.8 out of 5
quality: 4.5 out of 5
value: 4.48 out of 5
86% would recommend
118 recommendations
Period queen
5 out of 5 stars
Thumbs up graphic, would recommend
mommyof3 - 7 days ago, Verified purchaser
I love this milk it’s better than kendamil my baby barely spits up or is gassy ! I love it !!!
Did not cause baby to have an upset stomach
5 out of 5 stars
shalissam2_8579 - 25 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was a great backup to have in my baby nightstand in my supply breast. Milk was running low. The ingredients are great. My baby did not have an upset stomach at all when using this formula. The price is great not too expensive like the other ones.
I won't buy formula online again
1 out of 5 stars
Thumbs down graphic, would not recommend
Sierra - 1 month ago, Verified purchaser
This formula is great, but I can't use it if it ships damaged and broke open...
Good packaging
3 out of 5 stars
kattalinj_7572 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My baby isn’t here yet so I can’t say anything about taste, sensitivity, effectiveness etc, but I can say is first the packaging seems great! Also if my baby does need formula I’m really excited to try this one based off of the ingredients!
Didn't digest well
1 out of 5 stars
Angelina - 2 months ago, Verified purchaser
Gave my baby diarrhea. No idea why, she does great on other similac and spent have an allergy i know of
Smelled like metal
2 out of 5 stars
paulaslan_5457 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The product seems fine upon first glance. However when I made the first bottle it smelled and tasted like metal. Perhaps that is normal, but I don't think I would feed it to my child.
1 reply from The Consumer Relations Team team - 2 months ago
We would like to learn more about your experience with Pure Bliss Irish Farms Infant Formula and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04820479 when you call.
A good formula option
5 out of 5 stars
colleena26_836 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Use this formula to supplement a mostly breast-fed baby. Did not experience any adverse reactions like spit up or refusing to drink it, my baby managed it well.
Finally No upset belly!!!
5 out of 5 stars
centralflblonde_763 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] "We've tried Enfamil NeuroPro, Kendamil, and Earth's Best, but Similac has been a game-changer for our baby. Enfamil had a strong, unpleasant smell and caused feeding struggles, while Kendamil led to frequent spit-up. Similac has been gentle on our baby's stomach, and she feeds well without issues. The formula also has a more pleasant scent than Enfamil. We're thrilled to have found a formula that works so well - highly recommend!
Definitely not easy on stomach
1 out of 5 stars
Thumbs down graphic, would not recommend
Kate - 3 months ago, Verified purchaser
I tried switching my baby to the 360 Total Care formula to this one because My babies seem a little bit constipated and I read that this formula has cleaner ingredients. However, 3-4 days into starting this formula, My baby develops More serious rashes on the face and she starts pooping five or six times a day, crying a lot, spitting up More than usual. That's when I know she is highly intolerant to whatever ingredient is in this formula. The strange thing is, My baby has tried various different formulas from other brands without an issue. So I have no idea what is wrong with this formula but I don't recommend this.
Overall, Pure Bliss lives up to its name — a solid
5 out of 5 stars
winnietr99_4128 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Pure Bliss by Similac is a high-quality infant formula made from fresh milk sourced from cows in Ireland. What sets it apart is its clean ingredient profile — it’s Non-GMO, contains no palm olein oil, and no corn syrup, making it a healthier and more natural option for babies. The formula is iron-fortified, supporting healthy growth and development. Parents looking for a gentle, trustworthy formula with simple ingredients will appreciate this choice. Plus, it’s Halal-certified, which is a bonus for families who require that.
Good product to have on hand
5 out of 5 stars
raisingcrains_8681 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great amount of product, the ingredients are similar to what I would want for my self. The packaging is easy to open. Not sure the taste but my infant seemed to take it easy. Seemed to effectively keep my baby satisfied.
👍
5 out of 5 stars
Thumbs up graphic, would recommend
Margar94 - 3 months ago, Verified purchaser
My baby likes it 👍👍👍👍
Helped So Much with Colic
5 out of 5 stars
irisredefined_1254 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Similac has been our go to formula since my baby was born. My baby had a lot of tummy issues and this was the only one that helped with her colic and spit-ups. The Pure Bliss version is super gentle and easy on her stomach. She’s been more comfortable, sleeps better and feeds without fuss. It’s made with fresh milk from Irish cows and doesn’t have any added hormones or artificial stuff which I really like. My baby seems to be enjoying the taste and finishes her bottles with no issues. The packaging is very sturdy and easy to scoop from and it stores well. Compared to other brands, the price is on the affordable side and fair especially for the quality. We will keep using this formula until she no longer needs it.
Good quality
5 out of 5 stars
Thumbs up graphic, would recommend
Gabriella - 3 months ago, Verified purchaser
This was one of my favorite formulas I used for my newborn when I began formula feeding. Unfortunately I did switch to a different one because I wanted something with more OZ since my baby is a big boy and drinks more than the usual newborns but overall will recommend baby digested this easily and loved it. Plus it worked great with baby berza formula dispenser!!
Go to formula
5 out of 5 stars
Thumbs up graphic, would recommend
ATLmama23 - 3 months ago, Verified purchaser
This is our favorite formula we've now used for two children. Never any stomach issues and I like to cleaner ingredients. Fairly expensive like all other formulas, but we often buy a bunch when they're on sale on Targets website.
A great choice for my son
5 out of 5 stars
Thumbs up graphic, would recommend
JenA - 4 months ago, Verified purchaser
Although the ingredients could be a little better this is WAY better than some of the other options out there. I feel good about choosing this product for my baby, since my supply was too low to exclusively bf. My son has never had any problem with gas or spitting this up. He was born 4 was early too and started off small. Now at a year old he's caught up in size and very healthy. Plus it is very affordable compared to the other imported formulas
I think my baby is liking Pure Bliss Infant Formul
4 out of 5 stars
sandym229_9536 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is the first time my breastfeeding baby tried formula, I’m trying Pure Bliss Infant Formula, he’s drinking it a little everyday, I know it will take time for him to get use to it.
Easy on the stomach!
5 out of 5 stars
kenyam35_3597 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My almost one year old loved this milk. Easy on the stomach. The ingredients were simple to read and labeled. The packaging is cute. The texture of the milk is just like regular similar without the formula smell. And the price is worth it just like other formulas it is competitive. You get a large tub for a decent price.
Pretty good, but I will stick to sensitive.
3 out of 5 stars
rebeccag523_8082 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Smells much better than regular formula. It does not mix well with water though. I like that it's made with real milk! My baby did not like it much though. Made her tummy very upset, she spits up a lot and has diarrhea with this product. Might be great for some people, not for us! Packaging is too bulky for me though.
1 reply from The Consumer Relations Team team - 5 months ago
Our team would like to chat with you to learn more about your review and hope you can give us a call. We can be reached at 800-850-7677, Monday-Friday from 8:30am-5pm, ET & reference customer# 04777815. Thanks and we hope to hear from you soon.
Fresh as can be
5 out of 5 stars
biancab713_5754 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Absolutely everything was like a fresh sip of milk it didn't smell horrible like most can products it mixes well and was not hard on the tummy my little really enjoyed it