Black-owned or founded brands at TargetReady for SchoolCollegeGroceryClothingBabyHomeFurnitureKitchen & DiningPatio & GardenToysElectronicsVideo GamesMoviesSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArtsSchool & Office SuppliesParty Supplies HalloweenGift IdeasLuggageGift CardsTop DealsTarget Circle OffersWeekly AdClearanceExplore What&pos;s New#TargetStyleWomen's New ArrivalsBeauty New ArrivalsKids' New ArrivalsBaby New ArrivalsMen's New ArrivalsHome New ArrivalsTarget FindsLiveOrder PickupSame Day Delivery
$29.99When purchased online
About this item
At a glance
Prebiotic/Probiotic
Gluten Free
Non-GMO
Highlights
- MODELED AFTER BREAST MILK: Pure Bliss by Similac is thoughtfully crafted nutrition modeled after breast milk
- NO COMPROMISE: With NO artificial growth hormones,* antibiotics, or palm olein oil, and it’s non-GMO†
- FOR BRAIN & EYE DEVELOPMENT: Pure Bliss has DHA and ARA, key nutrients to support brain & eye development
- FROM THE MAKERS OF SIMILAC: Thoughtfully crafted nutrition that starts with fresh milk from grass-fed cows
- MAKES 47 (4-FL-OZ) BOTTLES: One 24.7-oz can of Pure Bliss by Similac makes approximately 47 (4-fl-oz) bottles
Specifications
Contains: Soy, Milk
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Baby Formula Focus: Eye Development, Fussiness, Growth Support, Immune System Support, Brain Development, Easy to Digest, Gas
Features: Grass Fed
Dietary Needs: Kosher, Certified Gluten Free, Halal
Package Quantity: 1
Age Stage: Infant
Net weight: 24.7 Ounces
Beverage container material: Paper or Cardboard
TCIN: 54556804
UPC: 070074673189
Item Number (DPCI): 007-09-0495
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Description
Pure Bliss by Similac Infant Formula with Iron is modeled after breast milk and carefully crafted to nourish your baby for the first 12 months of life. Our formula starts with fresh milk from grass-fed cows and has no artificial growth hormones* or antibiotics, and it’s non-GMO.† Pure Bliss has DHA and ARA, nutrients like those found in breast milk that support brain and eye development. It’s thoughtfully crafted nutrition from the brand trusted by moms for over 90 years. One 24.7-oz can of Pure Bliss by Similac makes approximately 47 (4-fl-oz) bottles. * No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. † Ingredients not genetically engineered.
Prebiotic/Probiotic
A product that carries an unqualified on-pack statement about the product containing prebiotic or probiotic ingredients.Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.Non-GMO
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Serving Size: 5.3 fl oz
Amount Per Serving:
Calories: 100
% Daily Value*
Protein 2.07g
Total Fat 5.6g
Total Carbohydrate 10.7g
Water 141g
Omega-6 (linoleic acid LA) 938mg
Sodium 25mg
Vitamin A 300IU
Vitamin D 75IU
Vitamin E 1.5IU
Vitamin K 8mcg
Thiamin 100mcg
Riboflavin 160mcg
Vitamin B6 63mcg
Vitamin B12 0.26mcg
Niacin 1100mcg
Folic Acid 16mcg
Pantothenic Acid 470mcg
Biotin 4.6mcg
Vitamin C 9mg
Choline 24mg
Vitamin B8 (Inositol) 4.9mg
Calcium 82mg
Phosphorus 44mg
Magnesium 6mg
Iron 1.9mg
Zinc 0.79mg
Manganese 5mcg
Copper 95mcg
Iodine 8mcg
Selenium 2mcg
Potassium 110mg
Chloride 68mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
nonfat milk, lactose, high oleic sunflower oil, whey protein concentrate, soy oil, coconut oil, galactooligosaccharides; less than 2% of: c. cohnii oil, m. alpina oil, beta-carotene, lutein, potassium citrate, calcium carbonate, ascorbic acid, soy lecithin, potassium chloride, magnesium chloride, ferrous sulfate, choline bitartrate, choline chloride, ascorbyl palmitate, salt, taurine, m-inositol, zinc sulfate, mixed tocopherols, d-alpha-tocopheryl acetate, niacinamide, calcium pantothenate, l-carnitine, vitamin a palmitate, copper sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, phylloquinone, biotin, sodium selenate, vitamin d3, vitamin b12, calcium phosphate, potassium hydroxide, potassium iodide, and nucleotides (adenosine 5' - monophosphate, cytidine 5'- monophosphate, disodium guanosine 5'-monophosphate, disodium uridine 5'-monophosphate).
Allergens & Warnings:
CONTAINS MILK AND SOY INGREDIENTS.Shipping details
Estimated ship dimensions: 5.47 inches length x 5.12 inches width x 5.07 inches height
Estimated ship weight: 1.91 pounds
This item cannot be shipped to the following locations: Northern Mariana Islands, American Samoa (see also separate entry under AS), APO/FPO, Virgin Islands, U.S., Guam (see also separate entry under GU), United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Can you tell me the difference between this and Similac 360 total care? Thank you!
submitted by Portland Mommy - 18 days ago
A: Similac 360 Total Care is our closest formula to breast milk. Similac 360 Total Care and Similac 360 Total Care Sensitive are our latest generation of products and have an exclusive blend of 5 HMO prebiotics that are structurally identical to those in breast milk. However, all of our Similac formulas provide complete nutrition for babies so it is up to parents and their doctor to choose which to feed their baby. Learn more at Similac.com. -The Similac Team
submitted byAbbott Nutrition Team - 15 days agoBrand expert
Q: Is the DHA from fish oil or from algae?
submitted by Daddit - 4 months ago
A: The DHA used in Abbott Nutrition infant formulas is from C. cohnii oil, which is a vegetarian source. - The Similac Team
submitted byAbbott Nutrition Team - 4 months agoBrand expert
Q: Is this product recalled?
submitted by S Bansal - 5 months ago
A: The voluntary recall includes some powder formulas with specific lot codes and expiration dates of April 1, 2022 or later manufactured at our Sturgis, Michigan facility. The lot code can be entered into our lot locator on similacrecall.com to help you. Since we make our products at several different sites, it’s difficult to list product names and know they were included. We recommend checking the lot locator on similacrecall.com or calling us at 1-800-986-8540 to find out if your product was recalled. -The Similac Team
submitted byAbbott Nutrition Team - 4 months agoBrand expert
Q: how long can the powder be used once the can is opened?
submitted by pen - 5 months ago
A: Once the container of powder has been opened, make sure it's stored in a cool, dry place (not in a refrigerator) and use it within a month. - The Similac Team
submitted byAbbott Nutrition Team - 5 months agoBrand expert
Q: What is the difference between the Similac Organic and the Pure Bliss?
submitted by halieb - 1 year ago
A: Similac Organic is certified USDA organic and is Non-GMO. Pure Bliss Infant is not certified organic, but starts with fresh milk from grass-fed cows and is also Non-GMO. However, all of our Similac infant formulas provide great nutrition for babies. It’s up to the parents and their doctor as to which they choose for their baby. Hope this helps! -The Similac Team
submitted byAbbott Nutrition Team - 1 year agoBrand expert
Q: Are there pro/prebiotics in this?
submitted by Cheyloui - 2 years ago
A: Good question! In the US, Similac Infant Formulas contain prebiotics, not probiotics. Pure Bliss by Similac Infant formula has the prebiotic, galactooligosaccaride (GOS). -The Similac Team
submitted byAbbott Nutrition Team - 2 years agoBrand expert
Q: What does it taste like? Does it taste metallic or fishy?
submitted by M - 2 years ago
A: We feel like we can best assist you by speaking with you directly. Please give us a call at 800-227-5767 M-F, 8:30am - 5pm EST and reference customer# 03883905. We hope to hear from you soon. -The Similac Team
submitted byAbbott Nutrition Team - 2 years agoBrand expert
Q: is there any BPA in this packaging?
submitted by Meggo - 2 years ago
A: Thanks for your question. All our infant formula products manufactured globally – both powder and liquid – are made with packaging that does not contain BPA. -The Similac Team
submitted byAbbott Nutrition Team - 2 years agoBrand expert
Q: Can this be used for a preemie?
submitted by Preemiemama - 2 years ago
A: Pure Bliss by Similac Infant Formula has been specially designed to provide complete nutrition to your baby between 0 and 12 months. We're not able to make a specific recommendation, as you and your doctor know your baby best, so we suggest speaking with them for further guidance. -The Similac Team
submitted byAbbott Nutrition Team - 2 years agoBrand expert
4.6 out of 5 stars with 652 reviews
98% would recommend
58 recommendations
value: 4.73 out of 5
easy to prepare: 4.96 out of 5
quality: 4.88 out of 5
easy on tummy: 4.9 out of 5
Great Product!
5 out of 5 stars
Would recommend
KReeter - 11 days ago
Like many moms, the formula shortage hit about the time my baby girl was born. We were breast feeding and eventually began looking for a formula to stick with. My daughter loves this formula! Very easy on her stomach and minimal spit up, which I hadn’t expected. The price and quality are well worth it.
1 reply from Abbott Nutrition Team team - 10 days ago
Thanks for sharing your review! We would like to learn more about your baby's experience with Pure Bliss by Similac and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, EST & be sure to reference customer# 04365055 when you call. - The Similac Team
Best formula
5 out of 5 stars
Would recommend
Pure - 22 days ago, Verified purchaser
This is the only formula my breastfed baby took. He would turn away from the other ones but not this one.
Love It so far!
5 out of 5 stars
Would recommend
Awwtum - 24 days ago, Verified purchaser
My baby girl loves this so far. Spit up isn’t completely gone as all babies spit up. Her poop has softened with no more constipation. The formula smells so much better than others! So I’m betting it taste better too. I had her on sensitive thinking she was lactose intolerant but this has worked better! I feel good giving my girl this formula. It seems healthier and she seems happier! Please keep it in stock!
Great Alternative
5 out of 5 stars
Would recommend
M02 - 28 days ago, Verified purchaser
My daughter was on Enfamil Reguline and the shortage hit and for a month I had to change her formula twice cause there was nothing at any store. She had this product for about a week and did great with her tummy troubles and constipation.
Great Product
5 out of 5 stars
Would recommend
Brotha Green - 1 month ago, Verified purchaser
Great Product. my baby loves it. no gas or spit up
If youre hesitant about buying this buy it!!!
5 out of 5 stars
Would recommend
Jasmine - 1 month ago
Had to recently switch due to the shortage and I’ve tried many others but this was the only one that my babygirl liked. Seriously would recommend it’s very gentle on her stomach!
Great product
5 out of 5 stars
Would recommend
Al - 2 months ago, Verified purchaser
Great price and my baby brother loved it.
Very grateful
5 out of 5 stars
Would recommend
Mimi - 2 months ago, Verified purchaser
It’s the one formula my grandchild eats without any issues! I was so glad when I was notified that Target had it in stock.
Amazing!
5 out of 5 stars
Would recommend
Tk9921 - 2 months ago, Verified purchaser
This formula is the absolute best. I highly recommend. Due to the shortage we had to switch a few times (previously on similac total comfort) and my baby thrives on this formula and is so happy!
Best formula
5 out of 5 stars
Would recommend
Kelly C - 2 months ago, Verified purchaser
This is an amazing formula; I highly highly highly recommend this
Love this formula!
5 out of 5 stars
Would recommend
Frustrated mom - 3 months ago, Verified purchaser
Love this formula for my baby. She didn't have any problems taking this. Gentle on her tummy
No fuss
5 out of 5 stars
Would recommend
Michelle - 3 months ago, Verified purchaser
Obviously hard to find right now. My milk supply would completely stop during a formula shortage. I was nervous on what to buy but I saw this at my local target. We tried it and didn’t even have to mix with breast milk for him to take it! Little one was 8 1/2 months when we started trying it out. He will chug this stuff.
Love it!
5 out of 5 stars
Would recommend
Monica - 4 months ago, Verified purchaser
We have been supplementing with formula since birth. We had baby girl on Gerber good start but she was always fussy within an hour of having the formula. We tried earths best but that was too foamy and caused lots o gas. When we started transitioning her onto this wow so much happier and only crying when she was hungry. Settles better in her tummy and doesn’t change her poop like other formulas. I wish it was organic but the grass fed and nongmo make up for it
Very gentle
5 out of 5 stars
Would recommend
Muneca - 4 months ago
This formula is great! The quality and quantity is definitely worth the price. I wish it was WIC approved though
Baby loves it
5 out of 5 stars
Would recommend
APC 760 - 4 months ago, Verified purchaser
I breastfeed and formula feed also and my baby took this formula with no problems.
The best!
5 out of 5 stars
Would recommend
Taylor08 - 4 months ago, Verified purchaser
The best formula hands down! This is the only formula that doesn’t cause rashes on our son’s face and body. His body would break out so bad with the other formulas. As soon as we switched to this kind, it instantly cleared up. It doesn’t separate after sitting like the other kinds, looks and smells better. Love it!
Great "organic" style formula EBF baby LOVES it
5 out of 5 stars
Would recommend
Ivy - 4 months ago, Verified purchaser
This is the only formula my exclusively breastfed baby EBF will eat. Higher quality ingredients, doesn’t have that gross smell when you open the can or make a bottle of it. The only formula I have found tk be truly comparable to my breast milk 10/10
Easy transition from nursing
5 out of 5 stars
Would recommend
2ndTimeMom - 5 months ago, Verified purchaser
No gas, no fuss. Very easy transition from a breastfed baby.
Only formula EBF will take!
5 out of 5 stars
Would recommend
Morgan - 5 months ago, Verified purchaser
This is the only formula my EBF baby will take! Isn’t chalky like others and he hasn’t had any issues with his stomach like he did with others. Said ‘out of stock’ everywhere but make sure you check in store, we found some even when it said they didn’t have it at that store!
5 Stars
5 out of 5 stars
Would recommend
Cj30 - 5 months ago, Verified purchaser
I Like That It Is Non-GMO