Sponsored
Sony K85XR50 BRAVIA 5 85" Mini LED 4K HDR Google TV (2025)
$2,399.99
Out of Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver captivating brightness and authentic contrast
- XR Processor™ with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity
- With Acoustic Multi-Audio™, sound positioning tweeters produce wider, elevated sound that matches the picture you see
- Upscale all your HD and digital content and bring back lost detail with XR Clear Image™ and AI technology
- Get a truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®
Description
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creator’s vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
Features
•Thousands of Precisely Controlled Mini LEDs
•Billions of Accurate Real-World Colors
•XR Processor™ with AI Technology
•Blur-Free XR Motion Clarity™ Technology
Billions Of Real-World ColorsAccess billions of accurate colors and shades capturing every subtlety seen in real life. XR Triluminos Pro™ enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV™ brings together your favorite entertainment from across your apps and organizes it all just for you.
Studio Calibrated PictureGet picture quality just as creator’s intended with Studio Calibrated Picture Modes. Netflix Adaptive Calibrated Mode enhances the picture by automatically adjusting brightness to your room conditions. With Prime Video Calibrated Mode see movies shows and live sports the way filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode brings studio-quality picture mastering to your home theater.
Crystal Clear Picture Powered by AI TechnologyBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image™ powered by AI technology. See the authentic features of people’s faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Hands-Free Help From GoogleWith Google Assistant searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying “Hey Google find action movies” to search across your favorite apps. Access entertainment get answers on screen and control smart home devices.
Family-Friendly Smart TVKids Profiles give kids their very own Google TV™ experience with apps and entertainment designed just for them. Kids can pick from a selection of playful avatars and themes and parents can restrict what streaming services are shown limit watch time and set a bedtime.
Cinematic Surround SoundGet a theater-like experience with cinematic surround sound and clear dialogue. With Acoustic Multi-Audio™ sound positioning tweeters on the sides of the TV produce a wider elevated soundstage enabling audio to follow the action on screen. Voice Zoom 3™ uses AI technology to intelligently control dialogue so that every word is loud and clear. And with support for Dolby Atmos® and DTS:X® everything you watch gets the true surround sound treatment.
Do it All with BRAVIA Connect AppEasily control your BRAVIA TV from your smartphone. With BRAVIA Connect app you can adjust volume and settings without needing your. The app also provides technical support recommendations and helps you discover useful features.
All Your Game Settings in One PlaceWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay so you always have your enemy in your sights and use the Screen Size feature to shrink your screen for
Features
•Thousands of Precisely Controlled Mini LEDs
•Billions of Accurate Real-World Colors
•XR Processor™ with AI Technology
•Blur-Free XR Motion Clarity™ Technology
Billions Of Real-World ColorsAccess billions of accurate colors and shades capturing every subtlety seen in real life. XR Triluminos Pro™ enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV™ brings together your favorite entertainment from across your apps and organizes it all just for you.
Studio Calibrated PictureGet picture quality just as creator’s intended with Studio Calibrated Picture Modes. Netflix Adaptive Calibrated Mode enhances the picture by automatically adjusting brightness to your room conditions. With Prime Video Calibrated Mode see movies shows and live sports the way filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode brings studio-quality picture mastering to your home theater.
Crystal Clear Picture Powered by AI TechnologyBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image™ powered by AI technology. See the authentic features of people’s faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Hands-Free Help From GoogleWith Google Assistant searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying “Hey Google find action movies” to search across your favorite apps. Access entertainment get answers on screen and control smart home devices.
Family-Friendly Smart TVKids Profiles give kids their very own Google TV™ experience with apps and entertainment designed just for them. Kids can pick from a selection of playful avatars and themes and parents can restrict what streaming services are shown limit watch time and set a bedtime.
Cinematic Surround SoundGet a theater-like experience with cinematic surround sound and clear dialogue. With Acoustic Multi-Audio™ sound positioning tweeters on the sides of the TV produce a wider elevated soundstage enabling audio to follow the action on screen. Voice Zoom 3™ uses AI technology to intelligently control dialogue so that every word is loud and clear. And with support for Dolby Atmos® and DTS:X® everything you watch gets the true surround sound treatment.
Do it All with BRAVIA Connect AppEasily control your BRAVIA TV from your smartphone. With BRAVIA Connect app you can adjust volume and settings without needing your. The app also provides technical support recommendations and helps you discover useful features.
All Your Game Settings in One PlaceWith Game Menu quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows apply a Crosshair overlay so you always have your enemy in your sights and use the Screen Size feature to shrink your screen for
Dimensions (Overall): 42.79 inches (H) x 74.6 inches (W) x 2.36 inches (D)
Weight: 102 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x400
Native screen refresh rate: 60 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: LED Full Array
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 0 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 2.36 inches
Product Height with Stand: 42.79 inches
Product Width with Stand: 74.6 inches
Screen Size: 85 inches
Battery: 2 AAA Alkaline, Required, Not Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1004161523
UPC: 027242932814
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9 inches length x 80 inches width x 49 inches height
Estimated ship weight: 147.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 38 reviews
4 out of 5 stars
30 November, 2025
originally posted on sony.com
Great features
Good quality and as expected , installation took a very long time
5 out of 5 stars
29 November, 2025
originally posted on sony.com
Awesome!!!
Received as a gift!! And love the quality of the picture
1 reply from Sony North America Customer Support team - 5 days ago
Thank You for the Fantastic Review, Willow1003! We are absolutely thrilled to hear that your new K-65XR50C television was a gift and that you are enjoying it so much! It is incredibly rewarding to know that the quality of the picture is making such a positive impression. We put a tremendous amount of effort into delivering the clear, vibrant, and stunning images you expect from a premium Sony TV, and we are delighted that it shines through in your viewing experience. Thank you again for sharing your feedback and for making Sony a part of your home! Best regards, Gus, Sony Social Media Team
5 out of 5 stars
28 November, 2025
originally posted on sony.com
AMAZING TELEVISION......PATHETIC REMOTE CONTROL
This tv is unbelievable. Everything about it is perfect....with the exception of the worthless, TINY remote control. This is a $6500 Sony 98'' television. This remote is simply unacceptable. I immediately ordered a new universal Sony remote with backlit buttons and a numeric keypad and play/pause/rewind/fast forward options.
1 reply from Sony North America Customer Support team - 6 days ago
Hi NautilusPIMP, We are elated to hear that you find your 98-inch Sony BRAVIA 5 "unbelievable" and that everything about the TV itself is perfect, leading to a five-star rating! We are thrilled that the TV's performance and quality are truly outstanding. However, we sincerely apologize that the included remote control was disappointing. We appreciate you sharing your detailed and honest feedback about the size, lack of backlighting, and missing dedicated keys. We have noted your comments and will certainly be sharing your concerns about the included remote with our Product Development Team for their review and consideration in future accessory designs. Thank you for choosing Sony! Regards, Dominick
5 out of 5 stars
24 November, 2025
originally posted on sony.com
Fantastic Television
We've had this TV almost two weeks and wow such a difference. It's a sharp crystal clear picture, the details it has are fascinating, any woodland or similar is an added bonus. We got a £100 off the cost which made this buy even more fantastic. We recommended this model television, purchase before they run out of stock. Can't wait to watch The Christmas Chronicles 3 on this television. Thank you Sony....
5 out of 5 stars
23 November, 2025
originally posted on sony.com
Excellent picture quality
We bought this tv recently as our tv had given up the ghost we bought Sony Bravia as we had the older version and liked it very much.
5 out of 5 stars
18 November, 2025
originally posted on sony.com
Extremely pleased with sound and picture quality
I bought my TV 2 weeks ago and am very happy with my purchase
5 out of 5 stars
17 November, 2025
originally posted on sony.com
Excellent sharp pic
Excellent TV natural colours all the settings are easy to find and adjust if necessary the blacks are black and have fantastic detail throughout the screen (86")
1 out of 5 stars
14 November, 2025
originally posted on sony.com
Poor image
Picture started off good but then it image started to freeze on the tv channels
1 reply from Sony support team team - 19 days ago
Hi, Thank you for your feedback. We’re sorry to hear that the picture started to freeze on your K-65XR5. This is not the experience we aim to provide, as we continuously strive to deliver the best possible quality. If the issue persists, please follow the below steps: 1. Disconnect all the external devices from the TV. 2. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 3. Update your software following the steps at this link: https://cutt.ly/GteKyeKO (Copy and paste the link into your browser) 4- Retune the channels. 5. Perform factory data reset following the steps at this link: https://cutt.ly/kteKyxmi (Copy and paste the link into your browser) And you can also use the following link to help you with the initial setup afterwards: https://cutt.ly/SrcuhqKd (Copy and paste the link into your browser) If you need any further assistance, do not hesitate to contact us using the details provided in the following link: //cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
5 out of 5 stars
12 November, 2025
originally posted on sony.com
Great performance
Excellent picture quality easy to set up guide through each stage. Sits well in living room. Program settings with 2 remote options. Great sound options. Highly recommend this TV
2 out of 5 stars
10 November, 2025
originally posted on sony.com
Very disappointed with this expensive product
So very disappointed at enormous difficulty in setting up and not being told in advance that I cannot get Freeview Channels
1 reply from Sony UK team - 23 days ago
Hi, Thank you for your feedback. We're sorry to hear that you're experiencing difficulties setting up your K-55XR5 and having issues getting Freeview channels. This is not the experience we aim to provide, as we continuously strive to deliver the best quality possible. You can easily set your TV up by following the steps here: https://cutt.ly/0e1b2oAa Additionally, the K-55XR5 supports Freeview as it has a built-in DVB-T / T2 tuner. You can access Freeview channels through the YouView app (Live TV and Catchup) using an aerial cable connected directly to the TV. Furthermore, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
5 out of 5 stars
9 November, 2025
originally posted on sony.com
Great TV
Great picture.Easy to use remote controls (2 of them). Not watched so much tv in years!
5 out of 5 stars
7 November, 2025
originally posted on sony.com
Sony quality still the best
Very happy with new TV. Sony quality as good as ever.
5 out of 5 stars
6 November, 2025
originally posted on sony.com
Great large TV, highly recommend..
Great TV… I was apprehensive about it when I ordered it as had read that the pic was not very bright and clear… but much better than I expected, my room gets lots of sunshine and the pic is very clear and bright. The sound quality is also very clear.
5 out of 5 stars
6 November, 2025
originally posted on sony.com
TOP CLASS TV
I though my 58” Panasonic was top class but this Sony Bravia takes things to a new level both in sound (via AV AMP) and picture
4 out of 5 stars
31 October, 2025
originally posted on sony.com
Good TV but only lapse is can't connect Hard Drive
It's a good TV with good technology but the only thing is that I cannot connect my external hard drive with this TV as I have seen that because of some power output this TV doesn't supports external hard disk.
1 reply from Sony North America Customer Support team - 1 month ago
Hi Vaibs67, It's great to hear that you find the Sony BRAVIA 5 to be an excellent TV with good technology, and we sincerely appreciate you taking the time to leave a 4-star review! We also want to address your concern regarding the external hard drive immediately. We apologize for any confusion, but we are happy to confirm that the BRAVIA 5 absolutely supports external hard drives for media playback! It sounds like the issue you encountered may be related to the drive's formatting or its power draw exceeding the USB port's output. For future reference, the BRAVIA 5 officially supports external hard drives that use the following specifications: Supported File Systems: FAT32, exFAT, and NTFS Maximum Drive Size: FAT32: Up to 2TB exFAT and NTFS: Up to 32TB If your current external hard drive is formatted outside of these systems or exceeds the size limits, that would explain the connection issue. For a full breakdown of compatible hard drive requirements and additional troubleshooting steps, you can visit: https://www.sony.com/electronics/support/articles/00148248 We hope this clarifies the situation and helps you get your hard drive connected so you can enjoy all your media! Thanks for choosing Sony! Regards, Dominick
2 out of 5 stars
31 October, 2025
originally posted on sony.com
Disappointing TV
Poor picture quality. This TV picture is worse than my 10 year old Samsung smart TV, WHY? The TV connection keep dropping while watching TV programme. Lack of support as Sony tech support are not contactable.
1 reply from Sony support team team - 1 month ago
Hi, Thank you for your feedback. We’re sorry to hear that the picture quality of your K-55XR5 didn't meet your expectations. This is not the experience we aim to provide, as we continuously strive to deliver the best possible quality. You can configure various settings related to the TV display such as colour and brightness for picture quality by following the steps at this link: https://cutt.ly/Lr3X4X22 Regarding the connection issue, please follow the below steps: 1. Try another connection method and test again. 2. Disconnect all the external devices from the TV. 3. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 4. Update your software following the steps at this link: https://cutt.ly/Ar3X7jgd 5. Perform a factory data reset following the steps at this link: https://cutt.ly/3r3X7GyT And you can also use the following link to help you with the initial setup afterwards: https://cutt.ly/SrcuhqKd For further assistance, please do not hesitate to contact us using the details provided in the following link: //cutt.ly/heoRCkdW Nadine @Sony Support UK
4 out of 5 stars
29 October, 2025
originally posted on sony.com
Why no Freesat?
As a tv, the picture quality and sound are excellent. However the requirement given to the supplier was for a tv for Freesat. This tv does not do Freesat. I have had to buy a box to make Freesat work. Why not include the bit of software ? We are Sony tv household ( we have three) next time Im afraid it wont be.
1 reply from Sony UK team - 1 month ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your K-55XR5, and happy with the picture and sound quality we always aim to deliver! Yet, we are sorry to learn that you're facing difficulties getting Freesat channels. If you're looking for a TV that supports Freesat, you may consider one of the compatible models at this link: https://cutt.ly/dr5bPycF (Copy and paste the link in your browser). However, we appreciate your feedback regarding including Freesat in the next software update; hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. Furthermore, if any further assistance is needed, feel free to contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the link in your browser). Menna @Sony Support UK
5 out of 5 stars
28 October, 2025
originally posted on sony.com
Excellent TV's
My Fourth Sony Bravia, never been disappointed, just retired my 16 year old model, still working well, and the others have now been moved around to different rooms. They're just very good TV;s
5 out of 5 stars
26 October, 2025
originally posted on sony.com
Great picture and sound.
Excellent picture and sound, great TV. Easy to use and navigate.
2 out of 5 stars
22 October, 2025
originally posted on sony.com
Well, if only it worked
Took an hour or so to have it set up on TV stand. Plugged it in and it powered up. Only problem was the remote and the TV didn't recognize each other so all I had was a $1000 nothing in the room. Called the retailer PC Ricardsxand was transferred four times before getting to speak with someone. No service available today or tomorrow. I asked him to overnight a new remote and he said he'd get back to me. Four hours later I'm still waiting. My suggestion, don't purchase from PC Richard's.
1 reply from Sony North America Customer Support team - 1 month ago
Hello Mr Rob, Thank you for considering Sony products. We sincerely apologize for the frustrating experience you’ve had with setting up your K-55XR50 TV and the issues with the remote and TV recognition. We also apologize for the inconvenience you experienced with the dealer and the delays in getting the support and replacement remote you needed. This is certainly not up to the quality standards we strive for. We appreciate you taking the time to share your feedback. Please rest assured that we will forward your comments to our dedicated Sony team for their review as we continue to work diligently to improve our products and service. Best regards, -Fred