New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleCelebrate DiwaliDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished - 2 of 4Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished - 3 of 4Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished - 4 of 4
Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished - 1 of 4

Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished

$1,979.00 reg $3,899.99
Sale 
save $1,920.99 (49% off)

Out of Stock

Sold & shipped by Beach Camera
Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15, witness contrast with deep, detailed blacks and dazzling highlights, making movies and shows come to life.
  • BILLIONS OF REAL-WORLD COLORS: Access billions of accurate real-world colors XR Triluminos Pro. POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV.
  • MOVIES INCLUDED WITH THE BRAVIA TV: Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app. Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.

Description

The sleek design and cinematic audio and visuals make BRAVIA 8 the perfect centerpiece for your living space. Pure OLED black and vibrant color brings out vibrant textures and astonishing realism in everything you watch. The screen is the speaker, delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat. KEY FEATURES: Cinema is coming home Feel the emotion and excitement of the movies with BRAVIA. Our decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness, contrast, and color. Immerse yourself in the story with detailed picture quality just as you see in real life. Pure black and stunning highlights Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15, see truly authentic contrast with deep, detailed blacks and dazzling highlights that makes movies and shows burst off the screen. Billions of real-world colors Access billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise color in every scene and makes skin tones look completely natural. Powerful TV processing Watch everything with lifelike picture quality, powered by the intelligent XR Processor™. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time, boosting color, contrast, and clarity, bringing astounding realism to your content. Everything you stream. All on one screen. With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV™ brings together your favorite entertainment from across your apps and organizing it all, just for you. Studio calibrated picture Our film production expertise helps us faithfully reproduce the creator’s vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies, shows, and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.4,5 More immersive movie experience BRAVIA TVs support the rigorous standards of Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®, for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress. Crystal clear picture Bring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image™. See the authentic features of people’s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery. Blur-free action Watching sports and action-packed movies just got a whole lot better. XR OLED Motion™ combats blur and judder by analyzing on-screen motion and precisely controls every frame to ensure picture quality stays smooth, bright, and clear. Hands-free help from Google With Google Assistant, searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying, “Hey Google, find action movies” to search across your favorite apps. Access entertainment, get answers on screen, and control smart home devices. Your favorite streaming apps in one place Sony Google TVs™ give you access to all your favorite streaming apps in an easy-to-navigate interface, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more. Family-friendly smart TV With Kids Profiles, kids get their very own Google TV™ experience — a space that’s just for them, with apps and entertainment designed with kids in mind. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime. Do it all with BRAVIA Connect app Easily control your BRAVIA TV from your smartphone. With BRAVIA Connect app, you can adjust volume and settings without needing your remote or the TVs on screen menu. The app also provides technical support, recommendations, and helps you discover useful features. Perfect for PlayStation® 5 Get detailed, responsive game play and feel the action all around you with BRAVIA TV exclusive features for the PlayStation® 5 console. Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup for detailed, high-contrast scenes. Auto Genre Picture Mode automatically switches the TV to Game Mode when gaming to ensure reduced input lag and back to Standard Mode when streaming for optimized picture quality. All your game settings in one place With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen for precision gaming on your big TV. IN THE BOX: Sony BRAVIA 8 K77XR80 77" 4K HDR Smart OLED TV | Power Cord | Voice Remote Control with Batteries | Tabletop Stand
Dimensions (Overall): 38.75 inches (H) x 67.5 inches (W) x 1.62 inches (D)
Weight: 74.9 pounds
Electronics Condition: Manufacturer Refurbished
Screen Resolution: 4K
Native screen refresh rate: 120 Hz
Screen Mirroring Technology: Apple Airplay
VESA Mounting Standard: 300x300
Backlight type: OLED (No Backlight)
Aspect Ratio: 16:9 Aspect Ratio
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
High Dynamic Range (HDR): HDR10
Screen Size: 75 inches
Stand Depth: 16 inches
Stand Width: 49.6 inches
Product Depth with Stand: 16 inches
Product Height with Stand: 39.88 inches
Product Width with Stand: 67.5 inches
Number of HDMI ports: 4
Battery: No Battery Used
TCIN: 1006428906
UPC: 027242929937
Origin: imported
Energy Guide Label Not Required:
ENERGYGUIDE LABEL NOT REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7 inches length x 75 inches width x 44 inches height
Estimated ship weight: 98.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beach Camera

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.3 out of 5 stars with 116 reviews

New Sony TV

5 out of 5 stars
Big Eddie - 15 days ago
originally posted on sony.com
Image
paperwork and directions to set up were the hardest to follow I have ever experienced picture diagrams made no sense, left me needing much more .
1 reply from Sony North America Customer Support team - 14 days ago
Hi Big Eddie, Thank you so much for your 5-star review of the Sony - BRAVIA 8! It's a true pleasure to hear you're enjoying your new TV. We also value your feedback regarding the setup instructions and will be sharing it with our team so we can continue to improve the experience. If you'd like assistance with setup, adjusting your settings, or getting the most out of your TV, our technical support team is always willing to help at: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv We appreciate you choosing Sony and hope you continue enjoying your BRAVIA 8! Regards, Dominick
Did you find this review helpful?

Waste of Money

1 out of 5 stars
Honest Guy - 15 days ago
originally posted on sony.com
Image
Had this TV a few weeks now, it was to replace our ancient Plasma . What I would give to get my old tv back. How on earth people rave over this tv is beyond me. Switching between channels takes ages. Sony are relying on using an App to watch everything , but if you just plug an ariel in and watch ordinary tv your in for a world of pain.
1 reply from Sony support team team - 13 days ago
Hi, Thank you for your feedback. We’re sorry to hear that you're experiencing a slowdown when switching your TV channels. This is certainly not the experience we aim to provide, as we continuously strive to deliver the best possible quality. Please follow the instructions outlined at this link and test again: https://cutt.ly/Lr0gyUKX In case the issue remains, follow the below steps: 1. Disconnect all the external devices from the TV. 2. Update your software by following the steps at this link: https://cutt.ly/yr0gdZ1H 3. Perform factory data reset by following the steps at this link: https://cutt.ly/wr0gfpMu And you can also use the following link to help you with the initial setup afterwards: https://cutt.ly/SrcuhqKd If you need any further assistance, do not hesitate to contact us using the details provided in the following link: //cutt.ly/heoRCkdW Nadine @Sony Support UK
Did you find this review helpful?

Great TV

5 out of 5 stars
Lennox2 - 15 days ago
originally posted on sony.com
Image
Excellent TV, lovely picture and sound. Easy to use remote and menu system. TV of the year accolade is well deserved.
Did you find this review helpful?

Everything a TV should be in 2025.

5 out of 5 stars
djwazza - 18 days ago
originally posted on sony.com
Image
Easy to set up, crystal clear OLED screen and a reasonable interface with Google. All in all everything that a modern TV should provide.
Did you find this review helpful?

Excellent

5 out of 5 stars
JThom - 18 days ago
originally posted on sony.com
Image
Very good TV. Well worth the price. Excellent sound.
Did you find this review helpful?

Good TV , Excelent picture and good quality sound

5 out of 5 stars
Alan2502 - 18 days ago
originally posted on sony.com
Image
Bought approx 2 weeks ago, Excelent picture and sound. Rear side cable cover could be desigend a bit better and not just a bit of plastic , This is my 3rd Bravia , Would be better if they made there own softrware and got rid of this google stuff, Also only has 2 USB,s 4 would have been better. Simple remote makes life easier.. Decent manual would have been much better than the piece of paper with print so small one can hardly see it , Not interested in online documents,
Did you find this review helpful?

Not good

1 out of 5 stars
Jay46weld - 21 days ago
originally posted on sony.com
Image
Bought tv 10 months ago but after 9 months it failed. Not happy😠
1 reply from Sony UK team - 18 days ago
Hi, Thank you for your feedback. We're sorry to hear that you're experiencing a vertical line issue with your K-55XR80. This is not the norm, as we always strive to deliver the best quality possible. Please try the steps at this link and test again: https://cutt.ly/zrMZtrdY If the issue remains, try the steps below: 1. Disconnect all externals (e.g. sky box, Ariel cable, HDMI cables or USB, etc.) 2. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 3. Make sure the software is updated using this link: https://cutt.ly/WrMZsEAW 4. Perform a factory data reset following the steps here: https://cutt.ly/NrMZdm3O In case the TV doesn't turn on, but you're still able to see the line, please perform a forced factory reset following the steps below: 1. Unplug the TV from the mains. 2. Press and hold the power button on the TV itself, not on the remote control. 3. Plug the TV back in while holding the power button. 4. Don't release your fingers until the TV turns on, or until the LED flashes white. Furthermore, if any further assistance is needed, please contact us using this link: https://cutt.ly/heoRCkdW Menna @Sony Support UK
Did you find this review helpful?

Great look and features

5 out of 5 stars
PB 21 - 21 days ago
originally posted on sony.com
Image
I bought this product a month ago and have not been let down .with buying from a local store who took time taking me through what the product did and could do. Glad I updated my t.v
Did you find this review helpful?

Simple to set up

5 out of 5 stars
Jarvo67 - 22 days ago
originally posted on sony.com
Image
I have had this TV for two weeks now and cannot fault it . The set up was very easy as was pairing a sound bar and DVD player . The picture quality is outstanding .
Did you find this review helpful?

Not up to Sony usual standards.

4 out of 5 stars
jonfixit - 22 days ago
originally posted on sony.com
Image
Disappointed with the Freesat system on this TV. It does not give a complete Programme Guide! Makes it pointless to record programmes in the future. I was hoping to remove my set top box with this feature!
1 reply from Sony support team team - 20 days ago
Hi, Thank you for your feedback. We’re sorry to learn that the Freesat system is not working on your K-65XR80. Please know the Freesat system is not compatible with your TV, and that's why it doesn't give you a programme guide. You can find the compatible models here: https://cutt.ly/2rMk1cQ8 If you need any further assistance, do not hesitate to contact us using the details provided in the following link: //cutt.ly/heoRCkdW Nadine @Sony Support UK
Did you find this review helpful?

Fabulous picture

4 out of 5 stars
Mr Fleming - 22 days ago
originally posted on sony.com
Image
Has a Fabulous picture, build quality is excellent, Audio pretty good but easily improved with an external amp etc. Disappointed with the quality of remote control compared with my last Sony TV. Also disappointed with the google TV interface. Note factory reset doesn’t remove google TV. The remote buttons don’t always take you where you expect. I preferred the simple interface on my last Sony TV from 2008 (sadly it’s tuner packed in). TV has a UK specification, why can’t it have a proper decent quality specific UK English A5 manual. Also there is nothing smart about a smart TV, I don’t want to watch any of the top picks for me.
1 reply from Sony support team team - 20 days ago
Hi, Thank you for your feedback. We’re happy to hear that you're enjoying your K-55XR80. Yet, we're sorry to learn that you're facing difficulties with the remote control and the TV interface. Regarding the remote control, please follow the steps outlined here and test again: https://cutt.ly/GrBeUEzd If you delete the Google Account, the TV will return to the factory default settings. You can also change the screen that is displayed when the TV is turned on to the TV broadcast channel or external input such as HDMI that you were watching before turning off the TV by following the steps at this link: https://cutt.ly/grMhJSUo Also, the TV comes with an operating instruction that help you to discover the TV features. If you need any further assistance, do not hesitate to contact us using the details provided in the following link: //cutt.ly/heoRCkdW Nadine @Sony Support UK
Did you find this review helpful?

Too early to assess

5 out of 5 stars
- 30 days ago
originally posted on sony.com
Image
We've had the TV 1 week but are waiting for connections.
Did you find this review helpful?

Great picture and great audio options

5 out of 5 stars
Keith G - 1 month ago
originally posted on sony.com
Image
I have not had this TV very long, but already think it is the best I have ever had. It has a great picture no matter which angle you are viewing from. It also has a fantastic audio option that allows direct bluetooth connection to my hearing aids while allowing the built in sound to be controlled by the remote! THe only TV I have found that does this.
1 reply from Sony North America Customer Support team - 1 month ago
Hello Keith G, Thank you for choosing Sony! We couldn’t be happier to hear that you’re already loving your K-65XR80 TV! It’s wonderful to know the picture quality impresses you from every angle and that the audio features, especially the direct Bluetooth connection to your hearing aids with remote control, are working perfectly. Thank you for sharing your positive experience! Best regards, -Fred
Did you find this review helpful?

Fantastic Television

5 out of 5 stars
Keener - 1 month ago
originally posted on sony.com
Image
The clarity of the picture is outstanding with great sound. A great viewing angle. Great value for the money.
1 reply from Sony North America Customer Support team - 1 month ago
Hi Keener, We're so glad to hear that. Thank you for your outstanding 5-star rating and for sharing how impressed you are with your Sony BRAVIA TV! The stunning picture clarity, immersive sound, and wide viewing angle all come together to deliver an exceptional experience—and it's wonderful to know you value the great performance and quality for the price. Thank you for choosing Sony—wishing you a fantastic day! DiegoV, Sony North America Customer Support
Did you find this review helpful?

Amazing features

5 out of 5 stars
KA65 - 1 month ago
originally posted on sony.com
Image
The Sony Bravia TV Is excellent with picture quality amazing. I am really pleased I bought it
Did you find this review helpful?

Great TV

5 out of 5 stars
Legin612 - 1 month ago
originally posted on sony.com
Image
Brought specifically as we wanted dual audio but where sold on the exceptional picture quality.
Did you find this review helpful?

Never thought I needed this

5 out of 5 stars
gramillie - 1 month ago
originally posted on sony.com
Image
My hubby got me tins amazing wall mounted Sony tv. I had a smaller older Sony Bravia and was content with that......I never knew I really would be thrilled with this new Bravia 8. I am 79 years old and watch late night tv when I can't sleep and this enhances the viewing. The picture is so clear and crisp and the color is amazing. Never thought I needed this.
1 reply from Sony North America Customer Support team - 1 month ago
Hi Gramillie, We're really happy to hear that your Sony BRAVIA TV is enhancing your late-night viewing and bringing such delight into your home. Thank you for your wonderful 5-star rating! The clear, crisp picture quality and vibrant color truly help make every moment on screen more captivating. Thank you for choosing Sony—wishing you an inspiring day! DiegoV, Sony North America Customer Support
Did you find this review helpful?

GREAT TV

5 out of 5 stars
BAHRAM - 1 month ago
originally posted on sony.com
Image
THIS TV IS SO FAR SO GOOD.WE ARE HAPPY WITH THIS TX SO FAR.
1 reply from Sony North America Customer Support team - 1 month ago
Hi BAHRAM, We're so glad to hear that. Thank you for sharing your 5-star review and letting us know how happy you are with your Sony BRAVIA TV so far. It's wonderful that your experience has started off so positively—the vibrant picture clarity and immersive viewing are designed to make every moment enjoyable. Thank you for choosing Sony—wishing you a fantastic day! DiegoV, Sony North America Customer Support.
Did you find this review helpful?

Nice TV

5 out of 5 stars
Illinibird - 2 months ago
originally posted on sony.com
Image
Purchased this Sony TV to replace a Samsung. Great picture and is connected to a Bose soundbar so the audio is great also.
1 reply from Sony North America Customer Support team - 2 months ago
Hello Illinibird, Thank you for choosing Sony! We're so glad to hear you're loving your new K-65XR80 TV. It's fantastic that the picture quality is exceeding your expectations and that you're enjoying the audio with your soundbar. We appreciate you sharing your feedback! Best regards, -Fred
Did you find this review helpful?

Sony Bravia 77"

4 out of 5 stars
Ha Navi - 2 months ago
originally posted on sony.com
Image
Excellent picture at 4K, picture is haizy at lower pixels, especially ads and promotions. the original factory setting were not good, It took a while to adjust picture colors quality and external speakers. Picture looks much better after a week viewing. In general an excellent product
1 reply from Sony North America Costumer Support team - 2 months ago
Hello Ha Navi, Thank you so much for taking the time to share your experience with the BRAVIA 8. We're thrilled to hear you're now enjoying the "excellent" picture quality we strive for, especially after a week of viewing. We understand that initial setup and fine-tuning the picture to your personal preference can take some time, and we appreciate your patience in getting the colors and external speakers just right. Your feedback about the picture quality on lower-resolution content, like ads and promotions, is very insightful—It's true that the quality of these can often be limited by the original source resolution and the stability of your internet connection. We continuously work to improve our processing for all types of content. We're glad to know that, in general, you find it to be an excellent product. Thanks for choosing Sony! Sincerely, Jenn | Sony Social Media Team.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy