$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Deeper clean that is gentle on skin and removes more residue from dirt, food and stains than the leading Free detergent**vs. leading national competitor Free detergent
- From Tide, the #1 brand used by dermatologists
- Free from dyes and perfumes for a laundry detergent that's gentle on your skin and clothes
- Hypoallergenic laundry detergent that's specially formulated to minimize the risk of skin irritation and allergies
- No matter what type of machine you have or the water temperature you prefer, Tide Free & Gentle ensures exceptional cleaning results every time
- Safe to use on all fabric types
- Keep product closed and out of reach of children
Description
Face it, the world can be a really dirty place. Coffee mugs get jostled, flowerbeds get weeded, and home plates get slidden into. In a world where common stains can be mere moments away, you need a clean that can stand up to them. Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent. You can trust Tide Free & Gentle to provide a superior clean that is gentle on your skin. Our advanced formula is specially designed to deliver a deeper clean without the use of dyes or perfumes, ensuring that your clothes are thoroughly cleansed with a specially formulated detergent for those with sensitive skin.Trust the brand that dermatologists recommend. Tide, the #1 brand used by dermatologists, understands the importance of caring for your skin. Our Free & Gentle formula has been meticulously crafted to provide an exceptional cleaning performance while being kind to your skin. Feel confident knowing that you are using a detergent that is recommended by the experts.Tide Free & Gentle Liquid Laundry Detergent is free of dyes and perfumes, making it ideal for those with sensitivities or allergies. Our hypoallergenic formula is designed to provide a gentle and non-irritating laundry experience for everyone in your family.Tide Free & Gentle Laundry Detergent works in any machine, whether you have a top-loading or front-loading machine, and is designed to work even in cold water delivering outstanding performance every time. That's not only good for your sense of clean, it's also good for your energy bill. Experience the trusted power of Tide in a detergent that is specifically designed for sensitive skin. Try Tide Free & Gentle Liquid Laundry Detergent today and enjoy a deeper clean that is gentle on your skin. With its dermatologist-recommended, dye-free, and perfume-free formula, this detergent provides peace of mind and exceptional cleaning results.
Scent: Unscented
Health Facts: Phosphate-Free, Paraben-Free, Bleach-Free, Dye-Free, Trichloroethylene-Free, Hypoallergenic, Aluminum-Free, No Fragrance Added, Perchloroethylene-Free
Product Warning: Keep out of reach of children, flush immediately if product enters eyes, keep container tightly sealed, seek medical help if product is swallowed
Features: Odor Control, Color Care, Dermatologist Tested
Formulation: Concentrated, High Efficiency, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice, National Eczema Association Seal of Acceptance
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 13918061
UPC: 030772121443
Item Number (DPCI): 003-08-0640
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water; c10-16 pareth; sodium c10-16 alkylbenzenesulfonate; sodium lauryl sulfate; polyethyleneimines alkoxylated; sodium salts of c12-18 fatty acids; sodium citrate; propylene glycol; c10-16 alkyldimethylamine oxide, alcohol; sodium cumenesulfonate; tetrasodium glutamate diacetate; calcium formate; subtilisin; amylase enzyme; benzisothiazolinone; cellulase enzyme; mannanase enzyme.
Allergens & Warnings:
CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL., CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes f swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. it in eyes, rinse well with water for 15 minutes.Shipping details
Estimated ship dimensions: 7.3 inches length x 5.5 inches width x 11.1 inches height
Estimated ship weight: 6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this detergent h.e ok?
submitted by Alexaaa - 9 years ago
A: Tide makes an h e version.
submitted byKkvw - 9 years agoA: Sure is. Use it all the time.
submitted byska - 9 years agoA: This particular listing is not our HE version. We do make an HE Tide Free and Gentle Liquid Detergent. We do not suggest using regular detergents in an HE washing machine. If your washer is HE, be sure to use our HE detergent.
submitted byTide - 6 years agoBrand expert
Q: Is this detergent clear as opposed to blue like the original? Thanks!
submitted by Klynn - 11 months ago
A: Yes. It is clear with a slight yellowish tint. There are no dyes so its just the color of the ingredients.
submitted byMelissa L - 9 months agoA: There's no dye added to our Free & Gentle detergents, however, it's a light yellow color.
submitted byP&G - 11 months agoBrand expert
Q: Why is HE on the front top of the bottle but is not high efficiency? This is misleading and led me to believe the product I was purchasing is HE. I think it's a marketing scam that needs attention.
submitted by Kathy - 2 years ago
A: We hope it helps to know this detergent is HE.
submitted byTide - 2 years agoBrand expertA: This! Target, fix this listing! The main photo shows HE and most of the review photos show HE bottles. This is seriously misleading. Some identifier in your database must not be unique.
submitted byHooHaHaver - 2 years ago
Q: can you use it for slime
submitted by vivi - 8 years ago
A: No. We have only tested our products for laundry use.
submitted byTide - 6 years agoBrand expertA: it didn't help remove slime from clothes.
submitted byska - 8 years ago
Q: What is the PH level of Tide Free & Gentle?
submitted by Irish Skillet - 6 months ago
A: All 2x Liquids (at 10% solution)*: have a PH of 8.1 – 8.6.
submitted byP&G - 6 months agoBrand expert
Q: Is this suitable for hand washing
submitted by Laura - 9 months ago
A: Thank you for your interest in our Tide Free & Gentle, Laura. You can certainly use this to hand wash your clothes.
submitted byP&G - 9 months agoBrand expert
Q: Does this product contain Nickel? Does it contain limoneme?
submitted by thnkfwd - 9 months ago
A: Under label info on the listing, you'll be able to see a list of ingredients.
submitted byP&G - 9 months agoBrand expert
Q: Does this contain fabric softener in its ingredients?
submitted by Liseyloo - 9 months ago
A: That is an excellent question, Liseyloo. Our Tide Free & Gentle does not contain fabric conditioner. If you have any questions, please feel free to give us a call at (800) 879-8433.
submitted byP&G - 9 months agoBrand expert
Q: Is this actually SIXTY FOUR or EIGHTY FOUR ounces
submitted by JEN - 10 months ago
A: This detergent is 84 fl oz.
submitted byP&G - 10 months agoBrand expert
Q: Is this a pH-neutral detergent?
submitted by Alina - 11 months ago
A: Thanks for asking about the pH level of Tide Free & Gentle Liquid Laundry Detergent. The pH of all Tide liquids is 8.1 – 8.6, so they are slightly alkaline.
submitted byTide - 11 months agoBrand expert
Frequently Bought Together
All Your Laundry Needs Covered
$6.99
$15 Target GiftCard with $50 select household essentials
4.6 out of 5 stars with 985 ratings
$6.99($0.26/fluid ounce)
$15 Target GiftCard with $50 select household essentials
4.7 out of 5 stars with 727 ratings
Discover more options
$12.99($0.21/fluid ounce)
$15 Target GiftCard with $50 select household essentials
4.6 out of 5 stars with 1855 ratings
$13.69($0.16/fluid ounce)
$15 Target GiftCard with $50 select household essentials
4.5 out of 5 stars with 76 ratings
Related Categories
Summary of reviews
Tide Free and Gentle Liquid Laundry Detergent is a popular choice for guests with sensitive skin or allergies, offering a fragrance-free and dye-free formula. It effectively cleans clothes while being gentle on the skin, making it suitable for families and those with skin sensitivities. However, some guests have reported issues with the new formula causing skin reactions and a chemical smell. Despite this, many appreciate its hypoallergenic properties and cleaning power.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1669 reviews
cleans effectively: 4.43 out of 5
quality: 4.36 out of 5
scent: 4.1 out of 5
value: 4.05 out of 5
78% would recommend
102 recommendations
Safety for skin
5 out of 5 stars
irynay90_3963 - 12 days ago
originally posted on influenster.com
This laundry gel is odorless and colorless. It does not cause allergies or skin reactions. It cleans dirt effectively. I like to use it for bedding and underwear. Good price.
Deathly allergic reaction
1 out of 5 stars
ScrewYouTide - 13 days ago
originally posted on tide.com
I’ve used this for years before, but recently after use I broke out in a monstrous rash and hives that surpassed home medication and had to go to the hospital for treatment. Maybe if you want to surprise us by reformulating and adding benzisothiazolinone which is banned in Europe maybe add a disclaimer scum bags!
1 reply from Customer Care team - 11 days ago
We're very sorry to learn you've had this experience, as our Safety Team's always hard at work in our factories. They assure us that all Tide products are thoroughly evaluated to be safe when used as directed, so we’re very sorry to hear about your experience. We hope you’re no longer using this bottle of Tide Free & Gentle Liquid Laundry Detergent, but that you still have it. If you do,keep it in a safe spot, just in case we need to retrieve the bottle from you. So we can learn more about how you're feeling today and further assist you with this experience, please, call us at your convenience. We’re here Mondays through Fridays, from 9 AM to 6 PM, EST, and Saturdays and Sundays, from 9 AM to 5:30 PM, EST. Our number is 1 (800) 879-8433.
No fragrance or dyes
5 out of 5 stars
carliewilson_6769 - 14 days ago
originally posted on influenster.com
This is very gentle on my clothes. It doesn't contain any harsh dyes or irritants. There are no fragrances. It gets my clothes clean and leaves them soft and fresh. It comes in a large jug with a measuring cap for the size of load I have. It is a good value and lasts me a long time
Neither free nor gentle
1 out of 5 stars
Wiley13 - 18 days ago
originally posted on tide.com
“Why am I breaking out in a red, itchy rash? Nothing in my daily routine has changed: soap, shampoo, lotion, food, etc. Surely it’s not the laundry detergent; not only have we used it before but also it claims to be ‘free
1 reply from Customer Care team - 18 days ago
We're sorry to hear this. Due to the many health and safety tests our products have gone through, this isn't something we'd expect. Your welfare is very important to us, so we recommend that you discontinue using this detergent. So we can learn more and make sure you're ok, could you please give our Safety Team a call at (800) 879-8433?
Formula w/benzisothiazolinone allergic reaction
1 out of 5 stars
Kate54 - 24 days ago
originally posted on tide.com
As a person with sensitive skin, I have always been able to rely on Tide Free and Gentle to keep my skin comfortable and safe. I bought a new bottle of tide from my local store in March and the new formula is a nightmare. My face has swollen up, with hives on my face, neck, shoulders, back and legs. Please please please. If you say you’re free and gentle, BE free and gentle. The saddest part is I would have been a life long customer but now that it’s no longer safe for me to use, I have to find alternatives.
1 reply from Customer Care team - 23 days ago
We're terribly sorry to hear this, Kate. All of our detergents have gone through strict quality checks to ensure that they reach you in perfect condition, and are safe to use when used as directed, every time. So we apologize that wasn't your experience this time. We recommend discontinuing use, if you haven't done so already. We'd like to learn more, as well as make this right. When you have a chance, please give us a call so we can help, our number is: (800) 879-8433
Please send better!
5 out of 5 stars
Thumbs up graphic, would recommend
Lori - 1 month ago, Verified purchaser
Tide is the best. This product was put in a box with items that were crushed in delivery. Please do better packing!!!!
Good choice for babies
5 out of 5 stars
tinaf149_5839 - 1 month ago
originally posted on influenster.com
I was looking for a baby friendly detergent for my newborn and after reading reviews, I found Tide Free & Gentle. It is free of dyes and perfumes, making it a great option for babies with sensitive skin. The only downside is that it's not very effective on tough stains. Overall, it's a good choice.
Detergent for sensitive skin.
5 out of 5 stars
Thumbs up graphic, would recommend
Lindy - 2 months ago, Verified purchaser
I have very sensitive skin and this is my go to detergent for clothing.
Great detergent
5 out of 5 stars
Thumbs up graphic, would recommend
Momoftwoperkasie - 2 months ago, Verified purchaser
I've been using Tide Free and Gentle on my family's clothes for years. My children have allergy's to detergents with scents in them so that is why I switched to this one. It cleans everything perfectly, doesn't fade the colors in our clothes, leaves no scent and doesn't irritate my family's skin. I love this detergent!
Works great!
5 out of 5 stars
melissaf278_6715 - 2 months ago
originally posted on influenster.com
The Tide Free and Gentle liquid laundry detergent works great! I love how gentle it is and doesn't have all the extra things in it that I don't want! Works great for my sensitive skin!
Horrible product!
1 out of 5 stars
Sujo - 2 months ago
originally posted on tide.com
Doesn't warrant even one star. I've been using this so-called Free
1 reply from Customer Care team - 2 months ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
1 reply from Customer Care team - 2 months ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
1 reply from Customer Care team - 2 months ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
Good
4 out of 5 stars
Thumbs up graphic, would recommend
kitkat - 2 months ago, Verified purchaser
This is good. I wish I was a little bit cheaper
The Best Laundry Detergent I Have Ever Used
5 out of 5 stars
thatssewjaclyn_5318 - 2 months ago
originally posted on influenster.com
Tide Free and Gentle Liquid Laundry Detergent is by far the best laundry detergent that I have ever used. I have super sensitive skin and I use this detergent for everything. From clothes, to towels, to dog beds, all of them get washed in this detergent. The packaging makes it easy to measure and cost is appropriate for the amount of loads you can wash. The laundry always comes out clean and the scent is not overwhelming.
Great for sensitive skin
5 out of 5 stars
Thumbs up graphic, would recommend
Mnflamingo - 2 months ago, Verified purchaser
Having a family member with skin issues, this is a soap we have been able to use with success.
Excellent free & clear option.
5 out of 5 stars
Thumbs up graphic, would recommend
SusieQ - 2 months ago, Verified purchaser
Seems to do a great job without the scents and dyes. This product oddly smells like children’s glue when you smell it, but it does not carry over to the clothes. This is my new favorite free and clear detergent. Especially love getting these at Target as they are typically a great value. One jug also lasts quite a while. Have and will continue to buy again!
Can’t use anymore
1 out of 5 stars
Notabot - 2 months ago
originally posted on tide.com
I used to love tide with bleach alternative, but since last year it just makes me itch so badly I had to change brands. I love the way it cleans, but they did something to the formula to cause an allergic reaction. Very upset with this formula change.
1 reply from Customer Care team - 2 months ago
We're so sorry to hear that your Tide PLUS Bleach Alternative made you feel itchy, and we appreciate you bringing this to our attention! Tide products go through extensive testing, and they're found to be safe and effective to use as directed, so this isn't what we'd normally expect, and we're grateful you let us know. Your safety is important to us, so we recommend discontinuing use for now, and in the meantime, we'd love to learn more to be able to help you find the right product for you. Please hold on to your detergent, and give our team a call at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday or 9:00 AM-5:30 PM EST Saturday, so we can help!
Only detergent we use
5 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 2 months ago, Verified purchaser
My husband and son both have terrible eczema and this is the only detergent we use to help with it!
Allergic reaction
1 out of 5 stars
Iralam - 2 months ago
originally posted on tide.com
I have no known allergies to date except for this detergent. I have always gone with tide as my elected detergent, until now. I broke out in hives with this “free
1 reply from Customer Care team - 2 months ago
Our goal is for everyone to have an exceptional laundry day, and of course, you're no exception. We're truly sorry to hear about this, but know that with our safety checks, this isn't what we expect as it's free of fragrance, pH balanced, and gentle to skin when used as directed. Because you had this experience, we ask that you please discontinue using it. We'd like to make a detailed report to our team and help. Please call us at (800) 879-8433.
Please crew members
5 out of 5 stars
Bren - 3 months ago, Verified purchaser
This is more to the workers that pick customers orders then the product, the product I love what I don't love or even like is the target employees that can't make sure caps are on tight so thanks to them I have tide all over my car seats!!!! And particle bottle missing because of this. Very sad and not an easy clean up on a pretty new vehicle!
Safe for sensitive skin
5 out of 5 stars
stacybeanz_2783 - 3 months ago
originally posted on influenster.com
My youngest kiddo has sensitive skin and this is the only detergent we use. There is no scent, and clothes come out smelling clean but scent free. The price is comparable to the other brands out there and you can usually find a coupon depending on the retailer.