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Tide Clean Breeze High Efficiency Liquid Laundry Detergent
$22.99 ($0.15/fluid ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- From America's #1 detergent brand* (*Tide, based on sales)
- Cleans deeper and smells fresh
- Cleans, freshens, whitens, brightens
- Measure with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.
Description
America's #1 detergent*, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils.
Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.
Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.
The Tide clean you love is also available in Tide PODS laundry pacs.
* Tide, based on sales, Nielsen laundry detergent category
Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.
Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.
The Tide clean you love is also available in Tide PODS laundry pacs.
* Tide, based on sales, Nielsen laundry detergent category
Scent: Clean Breeze
Health Facts: Paraben-Free, Trichloroethylene-Free, Perchloroethylene-Free, Phosphate-Free, Bleach-Free, Aluminum-Free
Product Warning: Keep out of reach of children, keep container tightly sealed, seek medical help if product is swallowed
Features: Odor Control, Color Care
Formulation: Deep Cleaning, Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Net weight: 149 Ounces
Number of uses: 113
TCIN: 89790739
UPC: 030772141601
Item Number (DPCI): 003-08-9048
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cleaning agents(sodium and mea c10-16 alkylbenzenesulfonate (c10-c16) du benzènesulfonate de sodium de monoéthanolamine; c10-16 pareth/pareth c10-16; sodium lauryl sulfate; mea laureth sulfate; c10-16 alkyldimethylamine oxide, c10-16-alkyldiméthy!), stabilizers/stabilisateurs (sodium cumenesulfonate; hydrogenated castor oil; calcium formate), suds reducers/(sodium and mea salts of c12-18 fatty acids/sodium et sels de mea d'acides gras c12-18; simethicone/simethicone; dimethicone or both phenylpropyl ethyl methicone and trimethylsiloxysilicate/), water softener/(sodium and mea citrate), enzymes (subtilisin; amylase enzyme/ ; cellulase enzyme/enzyme de cellulase; mannanase enzyme/enzyme de mannanase), cleaning aids/(polyethyleneimines alkoxylated/ alcoxylées; tetrasodium glutamate diacetate), odor removers/ (diethylenetriamine; methyl di-t-butyl hydroxyhydrocinnamate), solvents/solvants (alcohol; propylene glycol; ethanolamine), preservative/agent de conservation (benzisothiazolinone), colorants, fragrances/, water/eau.' '
Allergens & Warnings:
CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED., Contains fragrance allergen(s)Shipping details
Estimated ship dimensions: 6.102 inches length x 9.173 inches width x 10.945 inches height
Estimated ship weight: 10.456 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The product has received mixed feedback, particularly regarding the scent changes that have disappointed many long-time users. Guests appreciate the cleaning power and effectiveness of the detergent, noting that it leaves clothes fresh and bright. However, the new scent has been a significant concern, with many requesting a return to the original formula. Overall, it remains a popular choice for its stain-fighting capabilities and reliability in laundry care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 704 reviews
cleans effectively: 4.75 out of 5
quality: 4.58 out of 5
scent: 4.42 out of 5
value: 4.39 out of 5
88% would recommend
151 recommendations
1 out of 5 stars
7 August, 2025
originally posted on tide.com
Unavailable
I have used the Clean Breeze Scent HE for quite awhile. No longer available. Tried a few other Tide products and the smells are awful. I have used Original Scent in the past and it now has changed. The new Original Scent makes clothes stink and causes me to have headaches. So disappointed as Tide has been my go to for years.
1 reply from Customer Care team - 3 months ago
Thank you for sharing this with us, Jojo! Safety is our top priority, and all our products are thoroughly evaluated to ensure they are safe when used as directed. If you continue to experience headaches while using Tide Original, we recommend discontinuing the use of the bottle. We're always looking for ways to improve our products to meet the needs and preferences of our consumers. As you mentioned, we've enhanced the Tide Original scent, which now also offers a longer-lasting freshness experience. Your loyalty and satisfaction mean the world to us, and we'd like to learn more about your experience to help further. When you have a moment, please give us a call at (800) 879-8433, 9 am-6 pm EST, Monday-Friday.
1 out of 5 stars
1 July, 2025
Item not available
I did not get this item. Item according to Target was not available at time of pickup.
1 reply from Tide team - 4 months ago
For assistance with your order, we’d suggest contacting Target by calling 1-800-440-0680.
5 out of 5 stars
Thumbs up graphic, would recommend
12 May, 2025Verified purchase
Great Value
Smells fresh cleans stains well
1 out of 5 stars
Thumbs down graphic, would not recommend
10 April, 2025Verified purchase
Tide
I never received this this item .. the item I received was regular tide which I didn’t like but kept .. I didn’t not want a substitute
1 reply from Tide team - 7 months ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
1 out of 5 stars
3 February, 2025
originally posted on tide.com
Bring back the Pre-2020 Clean Breeze Scent!
Why, oh WHY would you ever change a formula, a scent so beloved and tied with cleanliness for A LOT of people? Not only did I HATE how Tide changed the formulation of the scent without renaming the smell, thus gaslighting consumers into thinking *we* were somehow in the wrong for it smelling different, but I hate how the Tide team is like “aw, too bad you don’t like our scent that we totally changed and still call the same name for some reason *shrug*” and that’s all they do even though I can see SO MANY comments here pleading, begging them to bring it back. 5 years into searching for a new laundry detergent, and I still haven’t found another replacement. Tide, own up that your new smell was unpopular with the masses and bring the original Clean Breeze back! You had years to fix it, you had years to see if it’ll gain popularity, and it’s obvious that your new formulation failed because I don’t even see the “new” Ocean Breeze anywhere anymore, and I bet it’s because no one buys them anymore. Much like the “original’ scent of tide, the new Ocean Breeze scent has something in it that causes PAIN in my body when I get a whiff of it.
1 reply from Customer Care team - 9 months ago
We're very sorry to hear the scent of your Tide Clean Breeze Laundry Detergent didn't meet your previous expectations. Our products go through many tests and quality checks to ensure they are safe and bring you an excellent laundry cleaning experience. We understand that this isn't the case here, and we're here to help make this right. While our Clean Breeze scent has changed in 2020, the new scent is a more robust and dynamic fragrance with notes of fruit, floral, and clean linen. We understand the preference vary from person to person, and we'll be sure to let our team know that you would like to see our previous Clean Breeze scent brought back. Based on your experience, we recommend discontinuing the use of the product, but please hold onto it for a couple weeks in case our team needs any additional information. We would like to learn more about your experience so that our Quality and Safety Teams can look into this further and help us best assist you. When you have the chance, please give us a call at (800) 879-8433.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 January, 2025Verified purchase
Bar code says it is HE but bottle is not
The bar code pulls up that it is high efficiency but the actual bottle is not labeled as HE. had to return.
1 reply from Tide team - 7 months ago
We're sorry for any confusion, MOM. Your bottle of Tide Clean Breeze liquid laundry detergent is safe for HE machines. We appreciate you reaching out to us to share your concerns, we will provide your feedback to our team. If you have any questions about a Tide product, we're always happy to help. Please give us a call at 1-800-879-8433 from 9AM -- 6PM EST Monday–Friday.
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2024Verified purchase
Laundry is a breeze
Great smell, always leaves my clothes smelling and feeling fresh.
5 out of 5 stars
16 November, 2024
originally posted on tide.com
Clean Breeze Liquid
Absolutely exhilarating smelling, notes of the ocean
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2024Verified purchase
Tide
I've always been a Tide girl. It gets all my clothes clean and my husband being a construction worker it helps his clothes last longer
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2024Verified purchase
Littlesun
Mi ropa queda limpia y no la maltrata
5 out of 5 stars
24 October, 2024
originally posted on tide.com
Color Change
Did Tide recently change the color of the Clean Breeze scent? I've been using this scent for years and it was airways blue, however, the newest jug i just opened is green. What gives??
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2024Verified purchase
Awsom
Love the clean smell
1 out of 5 stars
Thumbs down graphic, would not recommend
22 September, 2024Verified purchase
Leaked
Leaked all of my paper towels and toilet paper
1 reply from Tide team - 1 year ago
We're sorry to hear this, Cole, as our products go through strict quality checks to ensure that they reach you in the best possible condition. We'd be happy to learn more and see how we can best assist further, so please give us a call at (800) 879-8433 when you can.
2 out of 5 stars
8 September, 2024
originally posted on tide.com
Tide Clean Breeze
I couldn’t figure out why my sinuses were driving me crazy, some smell was driving me nuts, it wasn’t my moisturizer wasn’t my hair product. Then I realized my husband bought the Clean Breeze which is overpowering. Wished I would’ve caught this before I opened it. Guess I’ll wash throw rugs and rags with it. Very disappointed.
1 reply from Customer Care team - 1 year ago
Thank you for reaching out to Tide and sharing the experience you've gone through with your bottle of Tide Liquid Laundry Detergent with Clean Breeze scent. Your health and safety are extremely important to us, and we're truly sorry you've had the experience you've shared. Our Safety Team works very hard, making sure all of our ingredients and finished products meet expectations for both performance and safety, so what you've shared isn't what we expect. For your comfort and safety, we ask you to stop using this detergent and put the remainder in a safe spot, in case we need you to return the bottle to us. Please reach out to us at your earliest convenience, so we can check in with you and make sure you're feeling alright today. Call us any Monday through Friday, from 9:00am - 6:00pm EST, at 1-800-879-8433. You can also connect with us on the weekend from 9 AM to 5:30 PM, EST. Thank you, and we look forward to hearing from you.
1 out of 5 stars
18 July, 2024
originally posted on tide.com
ORIGINAL SCENT
Bring back the pre 2020 scent please please please. Stopped using Tide all together once you changed it and would come back in a heart beat if you brought it back!
1 reply from Customer Care team - 1 year ago
Thank you for contacting Tide! It’s always a hard decision to stop making what may be a beloved product; our decisions to make changes to products are based on consumer demand, so we really appreciate you taking the time to let us know how you feel. We always take consumer feedback into account when designing future products, so we'll be sure to share your comments on this with the rest of our team. In the meantime, we'd love for you to check out our website to find our current products, and try out some alternatives such as our Tide Mountain Spring scent, or our unscented detergents. We hope you find something you love, and we'll be happy to hear more and find the perfect detergent for you. Please give us a call at (800) 879-8433, any time from 9:00AM-6:00PM EST
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2024Verified purchase
TIDE is the BEST!!
Simply the BEST!!! Removes stains & odor on our dirty wash cloths & towels with no need to Pre-Treat!! We have been using for 20+years - Tide is definitely worth it & a phenomenal laundry detergent!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 June, 2024Verified purchase
Does not exist
Target's website shows that you carry a 100 ounce clean breeze in HE but when I when I went to do my pickup order it was not HE. I did a return online and when I received the replacement, it again was NOT HE. I went to the Cambridge store to return, which they did with great difficulty, and tried to purchase the regular scent of Tide in HE and the were unable to sell it to me at the price I purchased the orginal. I think that your website needs to be updated.
1 reply from Tide team - 1 year ago
We're glad you reached out to let us know. We'd encourage you to reach out to Target directly at 1-800-440-0680 for further assistance. They'll be happy to help you with this and any questions you may have.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 June, 2024Verified purchase
Not high efficiency
Product labeled as HE online. Not HE when I picked up so I returned.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 June, 2024Verified purchase
Description inaccurate
This product is not HE as advertised. Very misleading. Thanks to all the other customers that reviewed this product as well.
1 reply from Tide team - 1 year ago
Thank you for sharing your comments with us. Our team performs extensive research, and quality tests on our Tide products to ensure our claims are true. Providing you with the best experience is what we strive for, and we'd like to better understand your experience. If you would like to share more with us, please feel free to give us a call at (800) 879-8433.
5 out of 5 stars
10 May, 2024
originally posted on tide.com
Tide Clean Breeze HE
[This review was collected as part of a promotion.] I love the scent of Tide Clean Breeze, however I can't find it in HE in stores. Is Tide Clean Breeze HE discontinued?