$38.00 when purchased online
Target Online store #3991
About this item
Highlights
- Face Filter Blurring & Moisturizing Primer -Sunrise
- Instantly primes, blurs & smooths skin for a filter-like finish
- Evens out the look of skin tone over time
- Creates a radiant base for makeup
- Non-comedogenic
- Cruelty-free
- 96% agreed their foundation goes on smoother/more evenly (*Self assessment on 122 subjects after 1 use)
Description
Available in sheer, buildable tints that blur skin & create a radiant base for makeup, plus an untinted priming formula that doubles as a sheer, golden illuminizer. Instantly prime, smooth & even out the look of skin while getting a glowy, “filter-like” finish. Formulated with S6Pro Complex, a TULA-exclusive proprietary super six blend of prebiotics & probiotic extracts to help improve skin smoothness & maintain skin balance. All Filter Primers are powered by clean & effective ingredients like licorice to target an uneven complexion, plus probiotic extracts to help balance skin. Non-comedogenic. Won’t clog pores. Find your blur!
cosmos
deep
magic hour
medium / deep
sunrise
medium
luna
fair / light
first light
non-tinted
Does not contain live cultures.
How To Use:
Apply 1-3 pumps of this buildable primer & blend thoroughly to release its special skin-blurring “glow particles.” Use as the last step in skincare routine before makeup.
Filter Primer Sunrise
Aqua/Water/Eau, Isododecane, Cyclopentasiloxane, Phenyl Trimethicone, Cyclohexasiloxane, Dimethicone, Ethylhexyl Palmitate, Glycerin, PEG-10 Dimethicone, PEG-9 Polydimethylsiloxyethyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Lactococcus Ferment Lysate, Lactobacillus Ferment, Lactobacillus, Beta Vulgaris (Beet) Root Extract, Inulin, Alpha-Glucan Oligosaccharide, Polymnia Sonchifolia Root Juice, Pinus Pinaster Bark Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Curcuma Longa (Turmeric) Root Extract, Salvia Hispanica Seed Oil, Lactic Acid, Maltodextrin, Butylene Glycol, 1,2-Hexandiol, Propanediol, Tocopherol, Tocopheryl Acetate, Xanthan Gum, Caprylic/Capric Triglyceride, Cellulose Acetate, Docosahexaenoic Acid, Eicosapentaenoic Acid, Acrylates/Ammonium Methacrylate Copolymer, Boron Nitride, Ethylhexylglycerin, HDI/Trimethylol Hexyllactone Crosspolymer, Magnesium Stearate, Mica, Phosphatidylcholine, Phytosphingosine, Polyglyceryl-4 Isostearate, Polymethylsilsesquioxane, Propylene Carbonate, Propylene Glycol Stearate, Silica Silylate, Sodium Benzoate, Sodium Chloride, Sorbitol, Tetrasodium Glutamate Diacetate, Phenoxyethanol, May Contain: +/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499)
cosmos
deep
magic hour
medium / deep
sunrise
medium
luna
fair / light
first light
non-tinted
Does not contain live cultures.
How To Use:
Apply 1-3 pumps of this buildable primer & blend thoroughly to release its special skin-blurring “glow particles.” Use as the last step in skincare routine before makeup.
Filter Primer Sunrise
Aqua/Water/Eau, Isododecane, Cyclopentasiloxane, Phenyl Trimethicone, Cyclohexasiloxane, Dimethicone, Ethylhexyl Palmitate, Glycerin, PEG-10 Dimethicone, PEG-9 Polydimethylsiloxyethyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Lactococcus Ferment Lysate, Lactobacillus Ferment, Lactobacillus, Beta Vulgaris (Beet) Root Extract, Inulin, Alpha-Glucan Oligosaccharide, Polymnia Sonchifolia Root Juice, Pinus Pinaster Bark Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Curcuma Longa (Turmeric) Root Extract, Salvia Hispanica Seed Oil, Lactic Acid, Maltodextrin, Butylene Glycol, 1,2-Hexandiol, Propanediol, Tocopherol, Tocopheryl Acetate, Xanthan Gum, Caprylic/Capric Triglyceride, Cellulose Acetate, Docosahexaenoic Acid, Eicosapentaenoic Acid, Acrylates/Ammonium Methacrylate Copolymer, Boron Nitride, Ethylhexylglycerin, HDI/Trimethylol Hexyllactone Crosspolymer, Magnesium Stearate, Mica, Phosphatidylcholine, Phytosphingosine, Polyglyceryl-4 Isostearate, Polymethylsilsesquioxane, Propylene Carbonate, Propylene Glycol Stearate, Silica Silylate, Sodium Benzoate, Sodium Chloride, Sorbitol, Tetrasodium Glutamate Diacetate, Phenoxyethanol, May Contain: +/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499)
Scent: Unscented
Health Facts: Contains Probiotics
Product Form: Cream
Beauty Purpose: Nourishing, Smoothing, Skin Texture Improvement
Recommended Skin Type: Combination
Net weight: 1 fl oz (US)
TCIN: 82557493
UPC: 850014698683
Item Number (DPCI): 342-01-0076
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, isododecane, cyclopentasiloxane, phenyl trimethicone, cyclohexasiloxane, dimethicone, ethylhexyl palmitate, glycerin, peg-10 dimethicone, peg-9 polydimethylsiloxyethyl dimethicone, cetyl peg/ppg-10/1 dimethicone, disteardimonium hectorite, lactococcus ferment lysate, lactobacillus ferment, lactobacillus, beta vulgaris (beet) root extract, inulin, alpha-glucan oligosaccharide, polymnia sonchifolia root juice, pinus pinaster bark extract, glycyrrhiza glabra (licorice) root extract, curcuma longa (turmeric) root extract, salvia hispanica seed oil, lactic acid, maltodextrin, butylene glycol, 1.2-hexandiol, propanediol, tocopherol, tocopheryl acetate, xanthan gum, caprylic/capric triglyceride, cellulose acetate, docosahexaenoic acid, eicosapentaenoic acid, acrylates/ammonium methacrylate copolymer, boron nitride, ethylhexylglycerin, hdi/trimethylol hexyllactone crosspolymer, magnesium stearate, mica, phosphatidylcholine, phytosphingosine, polyglyceryl-4 isostearate, polymethylsilsesquioxane, propylene carbonate, propylene glycol stearate, silica silylate, sodium benzoate, sodium chloride, sorbitol, tetrasodium glutamate diacetate phenoxyethanol, may contain: +/- titanium dioxide (ci 77891), iron oxides (ci 77492), iron 0xides (ci 77491), iron oxides (ci 77499).
Shipping details
Estimated ship dimensions: 1.25 inches length x 1.25 inches width x 5.5 inches height
Estimated ship weight: 0.14 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This product has garnered mixed feedback from guests, with many appreciating its lightweight feel and ability to blur imperfections. It serves as a versatile primer that can be worn alone or under makeup, providing a natural look. However, concerns about packaging and product quantity have been raised, with some guests feeling that the product does not deliver the expected results for their skin type. Overall, it is favored for its ease of use and subtle coverage.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 6324 reviews
Smoothens Skin: 4.93 out of 5
Improves Skin Texture: 4.92 out of 5
Moisturizing: 4.83 out of 5
Nourishing: 4.75 out of 5
Accurate Scent: 5 out of 5
81% would recommend
22 recommendations
1 oz lasted 8 months
5 out of 5 stars
Em - 15 days ago
originally posted on http://www.ulta.com
I don't use this every day but at least 3-5 times a week. A little goes a long way. I'm writing this review because I just purchased the super size and noticed all these reviews saying the bottle is not full. It's frustrating to me that so many people are complaining about that when my 1 oz lasted me 8 months. I use this in place of moisturizer and primer. It has something in it that eats up the oils on my face and in my makeup. It keeps me matte all day.
It's good but expensive
4 out of 5 stars
Celestial - 18 days ago
originally posted on http://www.ulta.com
Goes on smooth and definitely blurred. Good covering and the tint it seriously helps if don't wanna use foundation. It's light but you gotta be careful when you're pumping.
Does not blur my pores at all.
2 out of 5 stars
Kyy - 19 days ago
originally posted on http://www.ulta.com
I don't understand how this has such great reviews and 4.5 stars. It does absolutely nothing for my pores. Does not blur AT ALL. So glad I got it 50% off.
Too expensive, bad packaging
2 out of 5 stars
Jess - 1 month ago
originally posted on http://www.ulta.com
Ive been using this for a while, to give it the benefit of the doubt. I have not seen any change on my skin. It feels oilier. It feels like im wearing sunscreen on top of my sunscreen. No blurring. Very expensive ( I purchased it on sale and would never buy it at reg cost). The packaging started to fall apart! It cut my finger just by opening it! Total let down!
great product in a big bottle. careful if you have fair skin
4 out of 5 stars
April - 1 month ago
originally posted on http://www.ulta.com
i love this primer!! feels just like skincare. super moisturizing and blurring. im of very fair skin and after testing the primer on the back of my hand, the fairest primer seemed still too dark. i got the unpigmented one for all skin though, and its great!! it also seems an awful big bottle for what feels to be in there
great product in a big bottle. careful if you have fair skin
4 out of 5 stars
April - 1 month ago
originally posted on http://www.ulta.com
i love this primer!! feels just like skincare. super moisturizing and blurring. im of very fair skin and after testing the primer on the back of my hand, the fairest primer seemed still too dark. i got the unpigmented one for all skin though, and its great!! it also seems an awful big bottle for what feels to be in there
Not understanding the hype
2 out of 5 stars
Redheadedgrrl - 2 months ago
originally posted on http://www.ulta.com
Didn't notice any benefit to using this primer. Glad I bought it at 50% off. Did get clogged pores around nose more frequently but that is really all this did for me.
Feels nice
4 out of 5 stars
MKH - 2 months ago
originally posted on http://www.ulta.com
This is moisturizing and feels noce but expensive and packaging seems like it will waste product.
I will buy this over and over!
5 out of 5 stars
Lisa - 2 months ago
originally posted on http://www.ulta.com
Love this primer! The only primer I will use from now on!
Love this!
5 out of 5 stars
Renee - 2 months ago
originally posted on http://www.ulta.com
This gives just a hint of color and looks great. I don't quite agree that it blurs pores but it is a nice serum-like formula that feels nourishing. Glad I bought this.
I will buy again!
5 out of 5 stars
Melissa - 2 months ago
originally posted on http://www.ulta.com
Works great!
Pass
1 out of 5 stars
Lyly - 2 months ago
originally posted on http://www.ulta.com
If youre looking for a blurring primer, look into other options. Even milani has a great pore blurring putty primer. This one peeled. I have other primers that hydrate as well and dont peel.
Product good, what little of it there is
2 out of 5 stars
Sunshineinfl - 2 months ago
originally posted on http://www.ulta.com
Received what looked like used tube. Had to pump a lot to get product out. I like it and love Tula products but feel ripped off by this one. We'll see how many uses I get from it to decide if worth price to buy again.
Pump broken upon arrival. Will be returned.
1 out of 5 stars
Thumbs down graphic, would not recommend
jazzbird - 2 months ago, Verified purchaser
I opened to use for the first time and the pump won't work. Will be returned. Disappointing.
Great product. Terrible packaging
2 out of 5 stars
AAA12.3 - 2 months ago
originally posted on http://www.ulta.com
The priduct is great, but packaging is unusable!! Came inly 1/2 full. Decoded to try another container and the liguid dried up so now i jave a ball of the product. I really wowh they wpuld improve the packaging!! Save yourself miney & frustration.
Not for me
3 out of 5 stars
Erin H - 2 months ago
originally posted on http://www.ulta.com
I am in my late 40's with olive skin and this did nothing to blur my pores. It was basically a light tinted moisturizer that required me to wipe my eyebrows with a tissue afterward. The tissue always had a sort of orange residue from my brows. Like I said, more of a tinted moisturizer, not so much a primer.
Didn't get the hype
2 out of 5 stars
Lucy - 3 months ago
originally posted on http://www.ulta.com
Maybe its my skintone and/or type: Asian, fair to light skin with slight warm understone, this primer ever so slightly unified my complexion and blurred my pores - definitely nothing magic like Benefit porefessional primer or Erborian Bb cream I'm using. I got Luna which is supposedly for fair skin but didn't brighten at all, and my makeup was about the same with or without this primer. I don't think it doesn't worth the hype for me. Go try Erborian people its my holy grail.
Filled with air
2 out of 5 stars
Amykort - 3 months ago
originally posted on http://www.ulta.com
I bought this for my 14 y/o as an intro to face makeup. Dissapointed in Tula becuase we did like 90 pumps before any product came out. It feels empty which is disappointing because I like the product.
This is my go-to primer
5 out of 5 stars
Amy - 3 months ago
originally posted on http://www.ulta.com
I've tried a lot of primers, including the elf girl holy grail. This Tula primer is the best. It makes my face so even and gives a great base. It's not too shiney but gives a perfect flow underneath makeup. im blonde hair blue eyes and fairly light but can tan well, and I use the color Luna.
Works really well for me!
4 out of 5 stars
- 3 months ago
originally posted on http://www.ulta.com
I took a chance to try something new during a sale and it paid off! I only need to use 1 pump and it helps my skin look more even in tone. I am super pale so it does give me a little color. But the biggest benefit is that I can just use this, some concealer for under eye and any problem spots, and then some mascara and I get I nice easy natural look.