$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dual Benefits: Soft Feel and Fresh Scent
- 3X More Fresh*: Long lasting scent *vs leading liquid detergent alone
- Easy to Use: Simply measure and pour into your machine's fabric softener dispenser or drawer
- Universal Compatibility: Safe on all washing machines, standard and high-efficiency (HE) machines
- Multi-Benefit: Protects Colors, Fights Stretch, Anti-Static, Anti-Fuzz, Wrinkle Reduction
- Laundry Essential: Make a regular part of your laundry routine for softer, fresher, better fabrics
Description
Experience the dual benefits of softness and freshness with Downy Fabric Softener Liquid. April Fresh is Downy's historic iconic scent, with a delightful combination of clean, sweet freshness making it America's #1 Fabric Softener scent*. This fabric softener offers enhanced freshness, providing a longer-lasting scent** that keeps your clothes smelling great from storage until wear and throughout the day. In addition to softening and freshening the fabrics you wash, Downy Fabric Softener also has five additional benefits to enhance the way your fabrics look and feel - protects colors, fights stretch, anti-static, anti-fuzz, and wrinkle reduction. Downy Fabric Softener is easy to use - after adding your favorite laundry detergent, simply measure and pour the liquid fabric softener into your machine's drawer or directly into the agitator for softness and long-lasting freshness. Downy Fabric Softener is universally compatible, safe on all washing machines, making it a versatile choice for all your laundry needs. Make this fabric softener liquid part of your regular laundry routine and enjoy softer, fresher clothes every time. Elevate your laundry experience with Downy Fabric Softener Liquid. *#1 Selling Fabric Softener Scent, $ and VOL Sales, Nielsen Total US xAOC Latest 52 Wks - w/e 04/05/25**lasting freshness vs the leading liquid detergent alone.
Scent: Fresh
Health Facts: Paraben-Free, Sodium Lauryl Sulfate-Free, Phthalate-Free, Bleach-Free, Phosphate-Free, Aluminum-Free, Sulfate-Free
Product Warning: Keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, wash hands with soap and water after handling
Features: Color Care, Odor Control
Formulation: Concentrated, High Efficiency
Product Form: Liquid
Sustainability Claims: Biodegradable
Safety and Security Features: Spill-Resistant Lid
Net weight: 44 fl oz (US)
Number of uses: 60
TCIN: 89044157
UPC: 030772100332
Item Number (DPCI): 003-07-4668
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), colorants, fragrances, water
Allergens & Warnings:
Using more than recommended can increase this effect., ● On garments made with fluffier fabrics (such as fleece, velour, chenille, and terry cloth)., ● On children's sleepwear or garments labeled as flame resistant as it may reduce flame resistance., DO NOT USE THIS PRODUCT:, WARNING: Liquid fabric softener can increase fabric flammability., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 3.42 inches length x 5.12 inches width x 11.17 inches height
Estimated ship weight: 3.18 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this laundry detergent like do I have to use another detergent for washing the clothes then add this or is this just fine by itself
submitted by Jolene - 3 years ago
A: Q no no me que era lo que me faltaba para que me lo mando de una vez por que no no lo mando en la escuela escuela las las 322²²Q 2222222²²3
submitted by2233 - 8 months agoA: Hey there, Jolene. Our April Fresh is a fabric conditioner that's to be used in addition to your preferred laundry detergent. If you have further questions, give us a call at (800) 688-7638.
submitted byDowny - 2 years agoBrand expert
Q: Is this still safe to use without using laundry detergent?
submitted by Ariella - 2 years ago
A: For best results, we recommend using Downy with laundry detergent, as this with give your garments the most optimal clean. If you have other questions, feel free to give us a call at (800) 688-7638.
submitted byDowny - 2 years agoBrand expert
Q: can I use this for a hand wash item
submitted by Unhappy - 3 years ago
A: You can use fabric conditioner when hand washing laundry.
submitted byDowny - 3 years agoBrand expert
Q: ARE THESE DOWNIES MADE FOR (HE) MACHINES?
submitted by Jennie - 4 years ago
A: Great question, Jennie! All of our softeners are safe to use in both HE and non-HE machines. If you have any other questions, you can call us at: (800) 688-7638 anytime! - The Downy Team
submitted byDowny - 4 years agoBrand expert
Q: I'm just learning how to do laundry and I don't quite remember how to add this product to the wash please help me
submitted by Newton - 6 years ago
A: We're here to help! If your machine has a dispenser, shake the bottle well before using, measure out enough liquid in the cap, and then add the liquid to your dispenser according to the machine's instructions. If you don't have a dispenser, shake the bottle well, measure out the liquid in the cap, and then add it to the final rinse cycle, remembering to push the clothes aside to avoid pouring it directly on them.
submitted byDowny - 6 years agoBrand expert
Q: how to best use this product
submitted by Newton - 6 years ago
A: That will depend on if your machine has a dispenser or not. Always shake the bottle well before using, regardless. If your machine has a dispenser, measure the liquid out using the cap and pour the liquid into the dispenser according to the machine's instructions. If your machine doesn't have a dispenser, measure the liquid in the cap and add the liquid to the final rinse cycle, pushing away the clothes to avoid pouring it directly onto your laundry.
submitted byDowny - 6 years agoBrand expert
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Guests are saying
Guests appreciate Downy April Fresh fabric softener for its long-lasting, pleasant scent, softening properties, and affordability. It's a reliable product that has been used by many for years. However, some guests have reported issues with the product leaving stains on clothes and the scent being too strong or different from what they remembered.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 13840 reviews
quality: 4.83 out of 5
scent: 4.81 out of 5
value: 4.67 out of 5
96% would recommend
575 recommendations
Great
5 out of 5 stars
Thumbs up graphic, would recommend
PurpleDaisy - 1 day ago, Verified purchaser
Downey fabric softener is the only brand I use. I’ve tried many other brands, but nothing compares to Downey. My towels and clothes are soft, fresh and smell so nice.
Softner
5 out of 5 stars
Thumbs up graphic, would recommend
Mary - 5 days ago, Verified purchaser
Been using for years.
Broken in the top
1 out of 5 stars
Thumbs up graphic, would recommend
Is stinking - 7 days ago, Verified purchaser
Is liquid or broken in the top
1 reply from Downy team - 5 days ago
We're sorry to hear this bottle is broken. So we can learn more and best assist you, could you please give us a call when you have a moment? You can reach us at (800) 688-7638.
close
5 out of 5 stars
Thumbs up graphic, would recommend
1 - 8 days ago, Verified purchaser
I love this I always use it in my clothes
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Rk - 10 days ago, Verified purchaser
Perfect size perfect timing
Nice
5 out of 5 stars
Thumbs up graphic, would recommend
Shan - 25 days ago, Verified purchaser
It smells wonderful and fresh I love the way it smell
Downey?
1 out of 5 stars
Thumbs down graphic, would not recommend
Jennifer - 27 days ago, Verified purchaser
Zero scent and didn't dissolve and had to rerinse my clothes
1 reply from Downy team - 26 days ago
We're so very sorry to hear about this, Jennifer. When using the right amount of fabric softener for your load size, and when using it as directed, we wouldn't expect you to have this kind of experience. We always want you to have an amazing laundry day, so we'd love to connect about this some more and help. Please call us at (800) 688-7638.
Fresh
5 out of 5 stars
Thumbs up graphic, would recommend
Penguin - 28 days ago, Verified purchaser
Downey April fresh not only makes my clothes soft but also is my favorite for the fresh fragrance.
Fresh smell
5 out of 5 stars
Thumbs up graphic, would recommend
Andy - 1 month ago, Verified purchaser
I like the smell of this and how soft it makes the clothes. Really happy that it doesn’t have crap febreeze in it.
Great
5 out of 5 stars
hanp6_6486 - 1 month ago
originally posted on influenster.com
Its awesome item. And it works for my laundry. Scent is very perfect. Very reasonable price and perfect structure . I love this one so much. Wonderful product
April Fresh Clothes
5 out of 5 stars
Thumbs up graphic, would recommend
Jezzika79 - 1 month ago, Verified purchaser
Makes my clothes super soft. They small fresh and clean.
Mother
5 out of 5 stars
Thumbs up graphic, would recommend
Kat - 2 months ago, Verified purchaser
Lovely scent good deal but 2 get one free
Downy So Fresh
5 out of 5 stars
nemog2_2564 - 2 months ago
originally posted on influenster.com
I love this Downy April Fresh softener! It makes clothes feel super soft and smell amazing Just a small amount does the job, and it really helps with static and wrinkles too. Definitely a laundry essential for me Gets the job done and never had any skin issues. I would highly recommend Downy to anyone looking for a fabric softener that consistently does the job and goes above and beyond. Downy is definitely a must-have in my laundry routine
It's the best
5 out of 5 stars
karinajenniferb_3470 - 2 months ago
originally posted on influenster.com
I love its aroma, it leaves clothes with a pleasant smell, I recommend it, it is soft like a mother's love, try it You won't regret it I love its fragrance and presentation.
Softness that it leaves my clothes
5 out of 5 stars
Thumbs up graphic, would recommend
Twinsmom - 2 months ago, Verified purchaser
I like the softness that it leaves my clothes.
Most have!
5 out of 5 stars
mayshalti_6074 - 2 months ago
originally posted on influenster.com
This downy liquid fabric smells so so good! My mother in law uses this and this is when I started using it! It has the best smell I’ve ever smelled! The clothes smells amazing for long time and looks really clean as well! The price isn’t bad for the quality you get! Definitely recommend.
Soft and alluring scent
5 out of 5 stars
poona_5805 - 3 months ago
originally posted on influenster.com
Ultra Downy April Fresh Liquid Fabric Conditioner makes my clothes soft and alluring scent. The texture gives the comfort to my clothes. Good value for money.
Weak April fresh scent!
1 out of 5 stars
Loyalcustomer - 3 months ago
originally posted on downy.com
Lately, the April fresh scent does not last and can barely be detected in the Tide detergent product.
1 reply from Customer Care team - 3 months ago
Thank you for sharing this with us. Our Downy Ultra products are put through many quality checks to ensure they arrive to you in the best condition, and we're sorry to hear that you aren't noticing the scent from your Downy Ultra April Fresh. We'd like to learn more about your experience, and would appreciate you giving us a call at (800) 688-7638.
Smells so good!!!!
4 out of 5 stars
madysenw27_4958 - 3 months ago
originally posted on influenster.com
Downy fabric softener earns a solid 4 out of 5 stars for its overall performance. The scent is absolutely amazing—fresh, long-lasting, and not too overpowering, making laundry day feel a little more luxurious. The packaging is sleek and easy to handle, with a well-designed spout that helps avoid spills. In terms of effectiveness, Downy does a great job at softening clothes, reducing static, and leaving fabrics feeling smooth and refreshed. It also offers good value for the money, as a little goes a long way per load. However, its environmental impact is a slight drawback, as it contains some ingredients that aren’t the most eco-friendly. Despite that, it’s a great product for anyone looking to elevate their laundry experience with an incredible scent and noticeable fabric care.
The good old Downy April Fresh scent...
5 out of 5 stars
Thumbs up graphic, would recommend
StPaulRed - 3 months ago, Verified purchaser
You just can't go wrong with the OG Downy. We use the Downy Ball and it works great.