ECO-FRIENDLY: Sustainably handcrafted from eco-friendly natural fibers, this on-trend classic jute rug is the perfect addition to any room.
HAND MADE: Each rug is handmade and stitched with hand braided fringe where applicable, meaning it’s marked by subtle but individual differences that make your rug unique.
REVERSIBLE: With a flatweave pile, both sides have the same design - doubling the life span of your rug.
EASY CARE: Handmade rugs should be treated more carefully than machine-made rugs due to the artisanal nature in which they are created. Remove any stains immediately by blotting with a clean cloth or sponge. Avoid using water as that might damage and discolor the natural fibers, instead, for tougher stains use a dry rug shampoo or baking soda. For dry debris take the rug outdoors and give it a good shake. Rotate for even wear.
COMPACT SHIPPING: Your rug will arrive factory rolled/folded and may have creases from tight packaging and compression during storage. These normally flatten within 3-7 days. You can also reduce or remove creasing by rolling the rug and massaging the creases with your hands. The backing will loosen to help the rug lay flat.
Description
Living up to its nickname as the "Golden Fiber," jute is a staple in organic home decor. Hand-braided in India from natural jute and cotton fibers, our Braided Jute Collection features a variety of patterns and neutral colors that make these rugs the perfect base for any room's design. As soft as they are durable, these rugs are the perfect organic accent to any room's design.
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89058397
UPC: 889919895071
Origin: Imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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unique loom Area Rug
Feet
Inches
2x3
24x36
2x8
24x96
2x12
24x144
4x6
48x72
5x8
60x96
8x10
96x120
9x12
108x144
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 24 inches length x 5.5 inches width x 5.5 inches height
Estimated ship weight: 6.7 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Unique Loom
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This rug collection has received a mix of feedback from guests, highlighting its aesthetic appeal and versatility in various spaces. Many guests appreciate the natural fibers and design, which complement their decor beautifully. However, some concerns were raised regarding quality issues such as uneven edges and stitching. Overall, the rug is seen as a stylish addition to homes, particularly in living rooms and kitchens, with a comfortable feel underfoot.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
197 star ratings
4.4 out of 5 stars with 197 reviews
1 out of 5 stars
15 March, 2026
originally posted on rugscom
Pretty, but falls apart
It fell apart- rhe edges came unraveled. It’s thin, which I expected for the price and it’s pretty, but the ends are not tightly woven.
Amanda J
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5 out of 5 stars
16 February, 2026
originally posted on rugscom
Really liked it
Great rug really strong. There were a few places where the thread was seperating, but not an issue that will actually be a problem. Color was great size was correct and it feels very sturdy and strong. No under rug mat needed to keep it down ( which was a bonus). The only other critics I have of it was just it came with a lot dirt on it so open outside and vacuum a bunch! It also had a weird smell but it went away after 2 dats of airing it out.
Bella
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5 out of 5 stars
2 January, 2026
originally posted on rugscom
BEAUTIFUL AND GREAT QUALITY!
We purchased this rug for our very small (but cozy!) living room soace. This rug is exactly like it looks in the photographs and has an earthy feel. The diamond shape is subtle and lends some character to a “plain” textured rug. I highly recommend!!!☺️
CFitz
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5 out of 5 stars
31 December, 2025
originally posted on rugscom
Very happy with this purchase
Beautiful rug. Soft under my feet. The color grey is right on and the white design is not “too” white. I’m very happy with this purchase.
Amanda
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2 out of 5 stars
28 November, 2025
originally posted on rugscom
poor quality
I bought this rug 2 years ago (use it 1 1/2 year) and need to replace it. This rug is falling apart. I do have a dog that runs over it as well, so it's in a "high traffic" area. The color looks great and it might do well in a bedroom or low traffic area.
karin
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4 out of 5 stars
22 November, 2025
originally posted on rugscom
9x12 Jute Rug
Rug is very nice, soft; however some fraying on the ends. I would purchase again.
Mimi
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5 out of 5 stars
7 November, 2025
originally posted on rugscom
Well made and modern
This runner is modern and appears well made. It is exactly what my hallway needed
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5 out of 5 stars
31 October, 2025
originally posted on rugscom
Love this rug
Ordered a similar Rug and love the way it ties my room together. Plan to order more rugs to match.
Mt916
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5 out of 5 stars
27 October, 2025
originally posted on rugscom
Definitely Worth It
This rug looks great at a good price and is exsctly what we wanted.
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5 out of 5 stars
11 September, 2025
originally posted on rugscom
Jute Rug
Love love this rug and it looks great in our bedroom
Karen
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5 out of 5 stars
7 September, 2025
originally posted on rugscom
Great durable rug!
This rug is absolutely fantastic. The craftsmanship is immediately noticeable—the hand-braided design adds a beautiful, artisanal touch that elevates any space. It has a natural, earthy texture that feels both stylish and grounded. What really stands out is its durability. While it looks great indoors, it performs exceptionally well as an outdoor rug too. The jute material is tough and I can imagine would hold up well over time. If you're looking for a large, versatile rug with a handmade feel and rugged durability, this one is a winner.
Darla
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5 out of 5 stars
6 September, 2025
originally posted on rugscom
Gorgeous Rug!
I’m so pleased with this gorgeous rug! I love the look and texture of it, as well as how it makes my living room look prettier and more put together.
Shnny
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5 out of 5 stars
19 August, 2025
originally posted on rugscom
I reccommend
Soft and thick. Matches grey, black or natural decor The pattern does not overwhelm
Linny G
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1 out of 5 stars
19 August, 2025
originally posted on rugscom
So recommend
Tip quality. Thick and soft. Picks up grey, black or natural colors in your floor or room. Seems to go with most interiors except very formal.
Linny G
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5 out of 5 stars
18 August, 2025
originally posted on rugscom
Quality, natural-feeling rug
Quality seems good, and unrolled nicely with limited need for weighing down. Color is more ivory/cream than white, but very natural looking. Softer than I expected (not soft-soft, but not rough like I feared).
Mike
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5 out of 5 stars
15 August, 2025
originally posted on rugscom
Pattern Adds a Nice Touch
So far I'm really liking this rug. The pattern is a nice addition to what is otherwise a standard jute rug.
Catherine S
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5 out of 5 stars
5 August, 2025
originally posted on rugscom
You’ll Love It!
This is a beautiful runner! It’s perfect in our hallway. So happy with it and we got it on sale!
Nano
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5 out of 5 stars
26 January, 2025
originally posted on rugscom
Beautiful Jute runner
Gorgeous! Nice weight to it and it’s perfect for the bathroom.
DSquared
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5 out of 5 stars
15 January, 2025
originally posted on rugscom
braided jute runner with white trim
great condition and exactly as described. love the options for colors also
Julie S
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5 out of 5 stars
5 December, 2024
originally posted on rugscom
Excellent Choice for your Jute Rug Selection
This is a very substantial carpet. Nicely crafted and exactly received just as I had hoped.