EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Urban Decay Eyeshadow Primer Potion - Ulta Beauty

Urban Decay Eyeshadow Primer Potion - Ulta Beauty - 2 of 4Urban Decay Eyeshadow Primer Potion - Ulta Beauty - 3 of 4Urban Decay Eyeshadow Primer Potion - Ulta Beauty - 4 of 4
Urban Decay Eyeshadow Primer Potion - Ulta Beauty - 1 of 4
$28.00 when purchased online
Target Online store #3991

About this item

Highlights

  • This nude, creamy eyeshadow primer dries translucent to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye makeup look.
  • Visibly smooths lids to create the perfect eyeshadow base for vibrant and pigmented eyeshadow application.
  • Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
  • Long-lasting formula prevents eye shadow and eyeliner from creasing and cracking.
  • Paraben-free
  • Vegan
  • Cruelty-free

Description

Urban Decay Original Eyeshadow Primer Potion is a smooth and creamy clear eyelid primer base for vibrant, crease-free eyeshadow looks that last up to 24 hours.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .33 fl oz (US)
TCIN: 82678075
UPC: 3605970936099
Item Number (DPCI): 342-02-7017
Origin: Assem USA w/foreign/dom. parts

Shipping details

Estimated ship dimensions: 4.29 inches length x 0.98 inches width x 0.94 inches height
Estimated ship weight: 0.04 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This eyeshadow primer is a favorite among guests for its ability to keep eyeshadow vibrant and crease-free throughout the day. Many appreciate its smooth application and long-lasting effects, making it a staple in their makeup routines. However, some guests have noted inconsistencies in the formula and packaging issues. Overall, it is highly recommended for anyone looking to enhance their eyeshadow experience and ensure it stays put all day.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 12126 reviews
    75% would recommend
    16 recommendations

    Arrived USED and no returns accepted

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Cn - 5 days ago, Verified purchaser
    Item quality? 5/5 Used for years? 5/5 Receiving OPENED but not able to return? 0/5 This is a wonderful eyeshadow primer and never does me wrong. If you are buying, buy from Ulta or Sephora directly, Target threw it in the box loose and it was clearly used.
    Did you find this review helpful?

    Great Eyelid Primer

    5 out of 5 stars
    Jo - 8 days ago
    originally posted on http://www.ulta.com
    Image
    Even if I'm not wearing eyeshadow I still use this primer everyday, my eyelids get oily during the day, this primer helps tremendously with that issue, that's why I've already purchased a 2nd tube!
    Did you find this review helpful?

    Not the same

    3 out of 5 stars
    Rrose - 15 days ago
    originally posted on http://www.ulta.com
    Image
    Once a year I buy this , this new one was not the same. I see small white balls and I have to wipe them off.
    Did you find this review helpful?

    Love this!

    5 out of 5 stars
    Danielle - 15 days ago
    originally posted on http://www.ulta.com
    Image
    Been using this for years. Goes in nice and drys quick. Keeps my eyeshadow on all day even in the heat.
    Did you find this review helpful?

    I highly recommend this product

    5 out of 5 stars
    Bobbette - 16 days ago
    originally posted on http://www.ulta.com
    Image
    I have been using this product for years and iit works to keep my eyeshadow on, as I have oily skin. It is the only product that I would use.
    Did you find this review helpful?

    Absolutely LOVE!!!

    5 out of 5 stars
    AC - 23 days ago
    originally posted on http://www.ulta.com
    Image
    I'm 43 and have super oily, crepey lids. This primer has been fantastic! it keeps the oil at bay, doesnt crease or get patchy, and my eyeshadow stays in place until I take it off ay night! I apply woth the wand and blend with my fingers for the perfect application. I highly recommend this product!
    Did you find this review helpful?

    Works for me

    5 out of 5 stars
    Mwmnh - 1 month ago
    originally posted on http://www.ulta.com
    Image
    I can't say whether this does anything anti aging wise, but as far as keeping my eye makeup where it should be it does the job. My skin can get rather oily and especially in the summer heat my eye makeup will move. This primer keeps it from going anywhere 8 plus hours.
    Did you find this review helpful?

    seems good to me

    5 out of 5 stars
    Carrol - 2 months ago
    originally posted on http://www.ulta.com
    Image
    I had never tried eye shadow primer but this was recommended. It does keep my shadow from welling up in the crease. I have nothing to compare it to though. It does seem pricey but it lasts a really long time.
    Did you find this review helpful?

    Made my eyes sting and water!

    1 out of 5 stars
    Nicole - 2 months ago
    originally posted on http://www.ulta.com
    Image
    I don't know what ingredient(s) I'm allergic to, but this primer made my eyes sting and water like crazy, and the primer was peeling off at the edges.
    Did you find this review helpful?

    The WORST

    1 out of 5 stars
    Trixie - 3 months ago
    originally posted on http://www.ulta.com
    Image
    This anti aging primer is the worst. My makeup is smeared and worn off within an hour. I should have stuck with the original formula
    Did you find this review helpful?

    Must have for eyeshadow

    5 out of 5 stars
    Lisa - 3 months ago
    originally posted on http://www.ulta.com
    Image
    I was recommended this product by a friend. I am a maturing woman and needed help with my aging eyelid skin. This is designed exactly for that cause. I am thrilled with the results and very pleased that the neutral eyeshadow I wear stays on throughout the entire day!
    Did you find this review helpful?

    Love This

    5 out of 5 stars
    Susan - 3 months ago
    originally posted on http://www.ulta.com
    Image
    I have been readying and hearing about eyeshadow primers. Yes I get creases. This product delvers on that and so much more. it is so smooth and creamy that it makes me feel like a million dollars. It says anti-aging.....we all need to put ourselves in this category when it comes to eyes. I have a question about how long it will last. Assuming it lasts a long while like most eye products I will rebuy again and again and again. I also want to complement the young lady in Warrenton, VA who suggested this product. i appreciate her very much. Thanks so much. Susan
    Did you find this review helpful?

    The Best!

    5 out of 5 stars
    K bunny - 3 months ago
    originally posted on http://www.ulta.com
    Image
    I don't understand the bad reviews! I have tried other brands and this is by far the best. Very long lasting!
    Did you find this review helpful?

    Yes

    5 out of 5 stars
    Penny - 3 months ago
    originally posted on http://www.ulta.com
    Image
    Makes eyeshadow appearance looks smoother.
    Did you find this review helpful?

    It does an ok job

    2 out of 5 stars
    Susan - 4 months ago
    originally posted on http://www.ulta.com
    Image
    I use Too Faced Eye Insurance for years and Lancome's eyeshadow primer. I prefer either of these oer Urban Decay's primer. It does enhance the pigment of my eyeshadow, but it's not as smooth. It seems to go on wetter and doesn't apply as evenly.
    Did you find this review helpful?

    Worst primer

    1 out of 5 stars
    Karmi - 4 months ago
    originally posted on http://www.ulta.com
    Image
    Urban Decay changed this formula from 5 years ago. It was a great product then. I returned to this one because the brand i was using stopped making its eye primer. Urban Decay primer creased within 6 hours of application, my mascara was transferred to the crease as well as my eyeliner. Returned for a refund and found a new brand to try.
    Did you find this review helpful?

    A little disappointing

    2 out of 5 stars
    Nolie - 4 months ago
    originally posted on http://www.ulta.com
    Image
    The formula is a bit strange and I don't think it dries down very well. I used it twice and got a terrible rash on one eyelid from it
    1 guest found this review helpful. Did you?

    changed the formula

    3 out of 5 stars
    amy - 4 months ago
    originally posted on http://www.ulta.com
    Image
    for 6 years I bought no other eyeshadow primer. but then they changed their formula. now before 8 hours it starts to crease. it's extra oily. and the tube somehow dries out in a month when it used to last a lifetime. bring back the old formula pls.
    2 guests found this review helpful. Did you?

    Not again

    2 out of 5 stars
    Splabby - 4 months ago
    originally posted on http://www.ulta.com
    Image
    I still crease.
    2 guests found this review helpful. Did you?

    Used to be perfection

    3 out of 5 stars
    AMZZ - 4 months ago
    originally posted on urbandecay.com
    Image
    When this product did not come with an applicator, it was perfect!! Now it dries out, doesn’t go on smooth, leaves weird texture. Also it’s hard to get the product out of the tube. Please take it back to the original way 🙏
    2 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy