$25.00 when purchased online
Target Online store #3991
About this item
Highlights
- The ultimate skincare and makeup hybrid
- Use as a face primer for long-lasting makeup or alone to give skin a dewy glow
- Nourishes, brightens, and soothes skin
- Weightless formula creates a smooth application
- Conditions and preps your face for a silky application while restoring skin’s healthy radiance
- Enriched with plant-based ingredients like Aloe Vera, Broccoli Seed Oil, and Jojoba Oil
- This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.
Description
Create a smooth canvas for long-lasting makeup with the Well People Bio Brightener Priming Serum. The ultimate skincare and makeup hybrid, the weightless formula conditions and preps your face for a silky application while restoring skin’s healthy radiance. Skin-boosting botanicals like Aloe Vera, Broccoli Seed Oil, and Jojoba Oi work to hydrate, soothe, and even out skin tone, promoting a youthful, glowing complexion.
Why you'll love it:
• Use as a face primer for long-lasting makeup or alone to give skin a dewy glow
• Nourishes, brightens, and soothes skin
• Weightless formula creates a smooth application
• Enriched with plant-based ingredients like Aloe Vera, Broccoli Seed Oil, and Jojoba Oil
Plant-powered Ingredients:
• Aloe Vera: Hydrates, soothes, and calm the delicate skin around the eye
• Broccoli Seed Oil: A natural substitute for dimethicone that brightens and smoothes skin
• Jojoba Oil: Makes skin look and feel hydrated
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.
Why you'll love it:
• Use as a face primer for long-lasting makeup or alone to give skin a dewy glow
• Nourishes, brightens, and soothes skin
• Weightless formula creates a smooth application
• Enriched with plant-based ingredients like Aloe Vera, Broccoli Seed Oil, and Jojoba Oil
Plant-powered Ingredients:
• Aloe Vera: Hydrates, soothes, and calm the delicate skin around the eye
• Broccoli Seed Oil: A natural substitute for dimethicone that brightens and smoothes skin
• Jojoba Oil: Makes skin look and feel hydrated
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.
Suggested Age: 10 Years and Up
Color Palette: Medium Tones
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: 1.69 fl oz (US)
TCIN: 89286062
UPC: 609332316010
Item Number (DPCI): 052-00-8423
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.36 inches length x 1.18 inches width x 1.34 inches height
Estimated ship weight: 0.154 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 393 reviews
I wouldn't buy this again, and wish I could return
2 out of 5 stars
CAJ - 2 months ago
originally posted on http://w3llpeople.com/
I LOVE just about everything from Well People, but not this one unfortunately. It's runny and hard to evenly apply and it's also SO BRONZE. I routinely have dark self-tanner on and this is 3-4 shades darker than my darkest self-tanner, leaving me looking muddy. I wish I could return it, but it's just sitting in my makeup drawer unused. I'd choose another base product from Well People as they're all good, other than this one.
I LOVE IT!
4 out of 5 stars
shacaral_8732 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love that it's unscented and lightweight! I wish it were more moisturizing. Wearing it without applying a moisturizer first is a little irritating for my sensitive skin. I also wish it had SPF coverage as I'm always looking for a ways to minimize products used. Besides that this product is a solid 4/5.
I enjoyed using this product
4 out of 5 stars
Amanda - 4 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I do enjoy using this. My only complaint would be that it can turn out a little patchy if you don't rub it in properly.
Great product
5 out of 5 stars
persiaaaaaa_2777 - 5 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This serum from Well People worked really well. Their brand is known for making high quality skin products and this is no different. It felt very light on the skin, and it easily blended in.
Best Priming Serum!
5 out of 5 stars
Teena - 5 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] The Bio Bronzing Priming Serum has great coverage and works well with a tinted moisturizer. I use this in my everyday routine and it does wonders for my skin. I absolutely love this product and will be repurchasing when this bottle runs out!
Lighf and sublte bronze
4 out of 5 stars
xdaeunlee_457471 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Very light and easily blendable. There’s a slight scent to it but not overpowering. There’s a very light pretty glow that gives you a slight bronze. Layers with makeup well too.
The perfect glow
5 out of 5 stars
dominiquec8038_669369 - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the glow it leaves on my skin it’s the perfect shine and finish for the perfect looking skin can wait to wear it everyday on my cruise for the perfect look and coverage
Bang for your buck
3 out of 5 stars
erinlouisebrown - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I do really like that this has a pump instead of squeeze bottle. It is a nice, warm bronze color, and really doesn’t offer any coverage so it’s great to mix in with a moisturizer for a glow. It’s more of a jelly consistency, so unfortunately it doesn’t mix well with my current SPF. But it worked well with my regular, water-based moisturizer without my SPF. Overall, I think it’s a better bang for your buck than the DE drops/other higher end brands, but because it gets pilly with my current fave SPF, I don’t tend to reach for it.
No recommend, bad product
1 out of 5 stars
anastasiiai14 - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] almost no smell, normal texture, packaging is ok, weak coverage and very shiny finish. I do not recommend this product, clogs pores. It is not clear at all why this strange product was created
Primer Bronzing Serum must have
5 out of 5 stars
sweetunboxings - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] *Received this product for free from Well People and Influenster in exchange for my honest review.* I’ve been using this bronzing priming serum after my skincare routine for the past month. I’m really enjoying the bronzing effect it has on my skin. I love that this has plant powered ingredients: aloe juice, silicone alternative, and quinoa derived peptides. This product blends well into my skin and does not irritate it. If you’re looking for a clean product that will give you that bronzing glow, this is it! Thank you Well People and Influenster! 💞🫶🏼🥰
A nice bronzing boost for tan skin
3 out of 5 stars
meaganc55 - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This bronzing serum is like something I’ve never used before. I definitely think it’s something unique that’s on the beauty market. You can use this after your skin care routine, or you can use it before your concealer and foundation. You can basically add it as a bronzing boost. It only comes in one shade, which is a bit of a issue for some. There’s no scent to it, which is nice. I am on the very fair side, so I would have to use such a small amount. I think this is perfect for somebody who wants a little extra bronze in the summertime but is tan. It would not work on deeper skin tones. 
Never knew I needed this
4 out of 5 stars
tiffanymaeh - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a really useful way to add depth to your makeup routine, I used it to “under paint” as a base before foundation and it looked so good! The formula is smooth and light and the color was perfect!
Light on my face
4 out of 5 stars
karic47 - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I had never used bronzing priming serum before. It was easy to apply and gave me a subtle shine! I love how it’s plant based and also feels light on my face!
Clean beauty bronze
5 out of 5 stars
Kiree14 - 7 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Love this brand! Love clean beauty and knowing it's better for me. I love the instant bronzey glow and how easy it is to blend in.
Fair Skin Approved Bronzing Drops
3 out of 5 stars
rebeccajkahn - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Cute packaging! Didn’t feel drying. Color not too dark for the fair skinned girlies. Definitely do not need a lot. I’ve tried a few bronzing drops and they’re all always too dark for me, but this one actually worked for my lighter complexion. Dewy, slight shimmer finish!
Glow
5 out of 5 stars
kathymoon02 - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This lightweight primer serum hybrid works to impart your skin with a subtle bronze while gripping makeup for a long-lasting look. Bronzing primer serum nourishes skin & imparts a healthy-looking glow.
Summer skin everytime
5 out of 5 stars
gigibeautyjunkie - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Goodbye to pale skin! I loved this product blends super well without creating patches of color, the texture is light and not oily, I would love to use it even on my claviculas for a tanned skin effect, this is definitely a must if you want to look tanned without spending too much, its fragrance is quite nice natural, the texture makes it combine perfectly with your favorite makeup, my only problem is the white packaging, being a product with color will end up made a mess
Glowing tan
5 out of 5 stars
lrdesq - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] One small pump is enough to cover an entire face and blend into neck. It gives the appearance of a lovely faux tan nice and glowy finish. It feels tacky for a good several minutes and then dries down. This works on its own or under foundation.
Nice!
5 out of 5 stars
aamiras - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The scent is pretty bland, not really anything special as far as scent. The packaging is simple and straight to the point. The texture is lightweight. And it gives me a nice glow as far as finishing.
Amazing multi use product
5 out of 5 stars
janae20 - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love this multi use product for face and body bronzing! I’ve used it mixed with lotion for events when I want my arms and chest to look bronzed/glowy and it’s also great for daily use mixed with moisturizer on the face for a healthy glow!