Wella Color Touch Pure Naturals Hair Color - 4/19 - Medium Brown/Ash Cedre - Cool Toned Brown, Uncompromised Shine: Ultimate Demi-Permanent Refresh

Discover the brilliant color and shine of Wella Color Touch, the trusted demi-permanent color loved by professionals and now ready to transform your hair at home. This isn't permanent dye, but a low-commitment, ammonia-free color-refreshing treatment that beautifully enriches your natural tone or previously colored hair, lasting up to 28 washes. Shade 4/19 Medium Brown/Ash Cedre is your secret weapon for achieving a sophisticated, cool-toned medium brown, expertly blending out unwanted warmth with its soft ash and cendre (smoky) undertones. It delivers a multi-faceted result that captures and reflects light, giving your hair an uncompromised vibrancy and a glossy shine that's up to 63% more intense than untreated hair.

The secret to this demi-permanent dye’s brilliance lies in its advanced formula. It is fortified with a NEW built-in Metal Purifier that neutralizes harmful metallic impurities in your hair, ensuring you achieve a true-to-tone color and consistent vibrancy regardless of your hair's current condition. This innovative technology protects the integrity of the color from one application to the next. The gentle, creamy emulsion is designed for easy, precise application—no drips, no mess—and is vegan, free of mineral oils, and formulated without silicones or ammonia (except for Color Touch Plus variations), making it an excellent choice for stressed or dry hair.

The Wella Color Touch Pure Naturals line is perfect for clients who love flexibility and want to refresh their shade often without the full commitment of permanent color. It provides natural, glowing hair with luminous reflections and can deliver up to 50% gray hair coverage (up to 70% with Color Touch Plus, sold separately), blending early grays seamlessly for a soft, virtually invisible root re-growth. Use it as a toner, a color refresh on lengths and ends, or for a full-head application—it always leaves your hair feeling manageable, soft, and silky. Elevate your brunette with this sophisticated 4/19 shade for a deep, cool-cendre effect that is nothing short of stunning.