Wella Color Touch Pure Naturals Hair Color - 5/19 - Light Brown/Ash Cedre - High-Shine, Low-Commitment: Demi-Permanent Color That Captivates

Discover the secret to a high-shine, vibrant hair color that's as committed as you want it to be—no long-term drama required. Wella Professionals Color Touch is the ultimate demi-permanent color, delivering the uncompromised intensity and vibrancy often associated with permanent dye, but with the freedom of a formula that beautifully fades over approximately 28 washes. This gentle, ammonia-free formula features an updated, vegan composition that includes Wella’s innovative Built-in Metal Purifier, ensuring a true-to-tone result and color security regardless of your hair's condition. It's the perfect choice for clients who adore changing their tone more frequently, offering a luscious, multi-dimensional hue with soft, natural-looking regrowth.

This particular shade, 5/19 Light Brown/Ash Cendre, infuses your light brown base with cool, subtle ash and cendre (cedre) reflections for an on-trend, sophisticated twist. The gentle, professional-grade formula is an ideal way to enhance your natural color, darken your tone, or refresh your ends between permanent color services, offering up to 70% gray coverage with the Color Touch Plus variation. Unlike harsh dyes, Color Touch is formulated to be kind to your hair, leaving it feeling nourished and healthy thanks to its gentle composition that is free from ammonia*, mineral oils, and silicones. Embrace a stunning transformation with a glossy, glass-like shine and a no-drip consistency for the most precise application every time.

Your hair will feel supple and look dramatically more vibrant, reflecting light in a way that’s simply captivating and makes heads turn. This low-maintenance color solution is part of a versatile palette of over 90 shades, giving you unlimited creative color options that are easily customizable to your unique style. Whether you're seeking to perfect your natural brown with a cool edge or are simply in the mood for a new look that won't tie you down, the Color Touch line offers the confidence of a professional salon result at your fingertips. Simply mix with the corresponding Color Touch Emulsion and apply to towel-dried hair for an amazing hair color experience.