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Wet n Wild® Photofocus Matte Face Primer - 0.84 fl oz

Wet n Wild® Photofocus Matte Face Primer - 0.84 fl oz - image 1 of 3
$4.99

about this item

  • Phthalate Free
    Phthalate Free
  • Paraben Free
    Paraben Free
  • Cruelty Free
    Cruelty Free
The Picture Perfect Primer Base from Wet n Wild is a miraculous primer you'll love to add to your makeup routine. An effective and essential step, this smoothing primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking and brighten your complexion for ultra-vibrant color that lasts all day. Its key ingredient of white sapphire helps formulate a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion.
Product Form: Gel
For Use On: Face
Beauty Purpose: shine control, smoothing
Skin Tone: all skin tones
Color Palette: Translucent
Color Finish: sheer
Color Family: Clear
Capacity Total Volume: .840 ounces
Health Facts: phthalate-free, paraben-free, Sulfate-free, dye-free, vegan
Features: smoothes, Crease Resistant, Long Lasting
Includes: Primer
Product Warning: no warning applicable
TCIN: 49113131
UPC: 077802585004
Item Number (DPCI): 052-03-1017
Phthalate Free
Phthalate Free: A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement 'no phthalates,' or a product which is never formulated with phthalates, as confirmed by the manufacturer.
Paraben Free
Paraben Free: A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement 'no parabens,' or a product which is never formulated with parabens, as confirmed by the manufacturer.
Cruelty Free
Cruelty Free: The product is not tested on animals [Leaping Bunny Certification, Caring Consumer PETA Certification, or Choose Cruelty Free (CCF) certification].

most recent reviews

Not for oily skin

(would not recommend)
2 out of 5 stars
Anna10 days ago
This doesn't control my oil. I have oily skin, and while the primer initially dries to a matte finish, my oils come through and obliterate it within an hour. It also doesn't fill in or blur out my pores. It doesn't help foundations last on my face longer. WNW is usually pretty decent, but I'm not di...  see moreof Anna's review
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    Not a fan.

    (would not recommend)
    2 out of 5 stars
    T25 days ago
    I was excited to try this primer because of the good reviews I was seeing, but it didn't work out so well for me. I usually do my research with some MUAs and reviews but since my go-to primer but Sonia Kashuk is nowhere to be found anymore, I was in a pickle to find a new one quick while browsing th...  see moreof T's review
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      Great

      (would recommend)
      5 out of 5 stars
      Darling2 months ago
      verified purchaser
      I LOVE this primer. I have combination skin, and I also wanted to find cosmetics that are cruelty free. This is the best of both worlds, and the price is an added bonus. I've tried many primers. This is great. I definitely recommend it.  see moreof Darling's review
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        Water based primer

        (would not recommend)
        1 out of 5 stars
        Aaaaa no8 months ago
        This primer made my foundation move around after applying finishing spray. It is water based and that may be the reason for it I had only used scilicone based primer in the past and my foundation and setting spray have worked well before the change in primer. My foundation is medium to heavy coverag...  see moreof Aaaaa no's review
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          Wonderful

          (would recommend)
          5 out of 5 stars
          phat10 months ago
          Absolutely amazing. I've tried many primers and I always end up going back to this one. It feels so smooth on the skin and creates a great base for makeup. It never gives me acne, unlike other primers. It doesn't have a strong smell either. I wish it came in a bigger bottle, though.  see moreof phat's review
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            Great Primer

            (would recommend)
            5 out of 5 stars
            lori1 year ago
            verified purchaser
            I really like this primer. I have normal to a bit oily skin and this product does not break out my skin. It dries pretty quickly and creates a smooth surface for when i apply my makeup. Also its not oily.  see moreof lori's review
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