$5.49 when purchased online
Target Online store #3991
About this item
Highlights
- Prep your skin and use less makeup with this smoothing cream primer base
- Formulated to be long-lasting to help control afternoon shine
- Matte finish helps to keep shine at bay, so you only ever look your best
- Cruelty-free primer excludes parabens and sulfates
Description
Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, were here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother! For external use only. Do not consume. Keep out of reach of children.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing
Recommended Skin Type: Very Dry, Combination, Acne-Prone, Oily, Sensitive, Dry, Mature
Net weight: .84 fl oz (US)
TCIN: 49113131
UPC: 077802585004
Item Number (DPCI): 052-03-1017
Origin: Made in the USA or Imported
Ingredients:
water/eau, cyclopentasiloxane, isododecane, ethylene/acrylic acid copolymer, methyl methacrylate crosspolymer, butylene glycol, decyl glucoside, polysilicone-11, dimethicone, phenoxyethanol, triethanolamine, carbomer, caprylyl glycol, chlorphenesin, alumina, hexylene glycol, ethylhexylglycerin, hydroxyethylcellulose, 3-0-ethyl ascorbic acid 0614' '
Shipping details
Estimated ship dimensions: 4.01 inches length x 1.77 inches width x 0.78 inches height
Estimated ship weight: 0.0661 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Discover more options
Related Categories
Guests are saying
This makeup primer has received mixed reviews. Guests appreciate its affordability, oil control, and ability to extend makeup wear. However, some have found it runny, messy, and not suitable for all skin types. It is praised for its matte finish and pore-minimizing effects but criticized for its packaging and consistency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1624 reviews
easy to apply: 4.38 out of 5
easy to remove: 4.65 out of 5
long lasting: 3.82 out of 5
quality: 3.91 out of 5
value: 3.75 out of 5
60% would recommend
30 recommendations
Must use !
5 out of 5 stars
alexab169_9980 - 3 days ago
originally posted on influenster.com
Love this primer ! Makes my face feel so good and has great coverage of my red blemishes. The scent is great as well . The package is perfect and compact. Works well with other foundations as well .
Doesn’t sit well on the face
1 out of 5 stars
mikaylag56_4812 - 20 days ago
originally posted on influenster.com
For starters I very much disliked the packaging as the product would just squirt or flow out. The scent reminded me of school glue in a way and the way it sat on my face was horrendous. It separated horribly.
Good!
4 out of 5 stars
sapphiresamples_9720 - 25 days ago
originally posted on influenster.com
This was a nice primer for the price. When I wear makeup, I tend to become oily pretty fast, so I have been looking for a good mattifying primer. This is a smooth cream that dries down very fast! I had to use a larger amount of primer than I first thought because as I was putting it on, it was drying. That being said, it did not last very long for me. I was good for about 2.5-3 hours before I could see my face becoming a little oily. BUT it is very affordable and an oil blotter worked fine for upkeep!
Love the primer
5 out of 5 stars
meenar7_4259 - 27 days ago
originally posted on influenster.com
*Wet n Wild Photo Focus Matte Primer * I'm obsessed with this primer! As someone with oily skin, I've struggled to find a product that controls shine without drying out my skin. The Wet n Wild Photo Focus Matte Primer is a game-changer! *Verdict* This primer is a must-have for anyone with oily skin. It's easy to apply, long-lasting, and affordable. I've noticed a significant difference in my skin's appearance and makeup wear. Highly recommend!
Yes Yes YWS
5 out of 5 stars
manall6_4527 - 30 days ago
originally posted on influenster.com
girl gets primer our there period the coverage the texture everything about this gives you a flawless finish the packaging is aesthetic pleasing
Good value!
4 out of 5 stars
nataliyas26_4406 - 1 month ago
originally posted on influenster.com
Great for keeping skin matte and makeup in place all day! It feels lightweight and smooths out pores nicely. I took one star off because it can be a bit drying for very dry skin, so a good moisturizer underneath is a must. Overall, really good quality for the price!
Good product for the price
5 out of 5 stars
daisyd31_1576 - 1 month ago
originally posted on influenster.com
this map primer works really well. Wet and wild products are good and for the price they’re amazing. I usually buy them a stocking stuffers for my nieces and not too overpriced. I like that their cosmetics don’t have any fragrance to them., or low fragrance this is definitely a must buy
great primer to start
4 out of 5 stars
sophiad295_4738 - 1 month ago
originally posted on influenster.com
this primer is great this primer is more of a liquidy primer but great for the start of make up coverage is good it’s a primer packaging is also good
Get it !!!!!
5 out of 5 stars
ashleym930_3056 - 1 month ago
originally posted on influenster.com
I love this primer it literally sticks to your face and your makeup it’s full coverage . You won’t see your pores . Great packaging. Durable. Recommend
A definite buy
5 out of 5 stars
lindak200_8967 - 2 months ago
originally posted on influenster.com
This stuff works great alone or under foundation. Inexpensive but a great product. Easy to find just about anywhere. I use my without foundation.
Great for oily skin
5 out of 5 stars
Thumbs up graphic, would recommend
Alsteria - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Eye color: Brown
- Hair color: Brunette
- Skin concern: Acne, Uneven skin tone, Pores
I have really oily skin, like five min after a shower and I’m shining. This primer really keeps it at bay all day, of course some shine will get through after a while but I’m not worried about blotting or refreshing my skin all day. You really don’t need to use much either as it spreads easily, I’ve been using it everyday on most of my face and it’s lasted over a month
if you need matte this is a good option to look at
4 out of 5 stars
arianaf86_7099 - 2 months ago
originally posted on influenster.com
doesn’t really have a smell but helps with texture and keeping ur oils limited to keep makeup looking good. finish is matte ! there’s no coverage and packaging is fine
Love it
5 out of 5 stars
b2therooklynn_3066 - 2 months ago
originally posted on influenster.com
This product is a game changer and super affordable. Didn't leave my skin feeling cakey. I would highly suggest for all my full faced girlies out there.
AFFORDABLE
4 out of 5 stars
mamanikki_5646 - 2 months ago
originally posted on influenster.com
I actually really like this primer, the finish is matte and my pores don’t seem too visible. The packaging is simple & easy to travel with. The smell isn’t strong, and its just a clear coverage not too heavy on the skin.
Awesome sauce
5 out of 5 stars
anahio32_8355 - 2 months ago
originally posted on influenster.com
Just threw it out and didn’t take a picture 😕but love it! Has little to no sent and has a smooth thick texture, fills in the pores and leaves a flawless finish. Always my go too and leaves makeup looking full coverage. Easy packaging love that it’s a squeeze bottle
Matte!
5 out of 5 stars
ionarecile_7139 - 2 months ago
originally posted on influenster.com
This is a great product. I would say it is a dupe for the Smashbox Photo Finish Primer! It is great for on the go and it is very silky. I love it! There is also no smell, so that is great!
Great drugstore find for a flawless base.
4 out of 5 stars
lifeisgenerous_4296 - 2 months ago
originally posted on influenster.com
Lightweight, smooth, and super affordable! Blurs pores, grips makeup, and lasts all day. Great drugstore find for a flawless base. I love using when going out
I loooove
5 out of 5 stars
shanicer2e41_3901 - 2 months ago
originally posted on influenster.com
This is by far one of my fav drug store primers !!! It honestly performs like the high end primers and I’m here for it . The texture is amazing n it doesn’t have any crazy fragrances
Lightweight, affordable matte primer that actually
5 out of 5 stars
brendac561_6261 - 2 months ago
originally posted on influenster.com
I’ve used this matte primer on hot Texas days, and it holds up surprisingly well! The texture is lightweight, smooths my skin, and it grips makeup without feeling sticky. No weird scent, and the finish is natural matte—not drying or cakey. It’s great for oily or combo skin like mine, and it layers well with different foundations.
Very o affordable and gentle on skin
4 out of 5 stars
roshnis18_7998 - 3 months ago
originally posted on influenster.com
This product reminds me of my teenage, packaging was super cool. Back then I was only able to afford this product it had no smell, was affordable and it covered my all pores and smooth.