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Wet n Wild® Photofocus Matte Face Primer - 0.84 fl oz

Wet n Wild® Photofocus Matte Face Primer - 0.84 fl oz - image 1 of 3

About this item

  • Phthalate Free
    Phthalate Free
  • Paraben Free
    Paraben Free
  • Cruelty Free
    Cruelty Free
  • Vegan
    Vegan

Highlights

  • Prep your skin and use less makeup with this smoothing cream primer base
  • Formulated to be long-lasting to help control afternoon shine
  • Cruelty-free primer excludes parabens and sulfates
The Picture Perfect Primer Base from Wet n Wild is a miraculous primer you'll love to add to your makeup routine. An effective and essential step, this smoothing primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking and brighten your complexion for ultra-vibrant color that lasts all day. Its key ingredient of white sapphire helps formulate a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion.
Health Facts: Phthalate-free, paraben-free, Sulfate-free, dye-free, vegan
Color Family: Clear
Color Finish: Sheer
Skin Tone: All skin tones
Recommended Skin Type: Normal
Beauty Purpose: Shine control, smoothing
Sustainability Claims: Cruelty-free
Features: Smoothes, Crease Resistant, Long Lasting
TCIN: 49113131
UPC: 077802585004
Item Number (DPCI): 052-03-1017
Phthalate Free
Phthalate Free
A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates," or A product which is never formulated with phthalates, as confirmed by the manufacturer.
Paraben Free
Paraben Free
A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens," or A product which is never formulated with parabens, as confirmed by the manufacturer.
Cruelty Free
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Vegan
Vegan
A product that carries an unqualified independent, third-party certification or on-pack statement relating to the product being 100% vegan.
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$4.99

Most recent reviews

Not even worth $5

(would not recommend)
1 out of 5 stars
Aubz628 28 days ago
This primer did not matte down my oily skin at all. It also dried my cheeks out so bad they feel completely burnt/chapped. Would not recommend at all.
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Natural and FABulous

(would recommend)
5 out of 5 stars
Caligrl 1 month ago
I love it. I use it without foundation, bc it matte I usually go without facial powder. Works for me.
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This just doesn't work...

(would not recommend)
2 out of 5 stars
btb 4 months ago
Bought this on a whim because I needed a matte primer, and was disappointed to discover that it didn't really make my face matte at all. Since it's only $5 I'm not too upset, but I won't be buying it again.
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Not for oily skin

(would not recommend)
2 out of 5 stars
Anna 5 months ago
This doesn't control my oil. I have oily skin, and while the primer initially dries to a matte finish, my oils come through and obliterate it within an hour. It also doesn't fill in or blur out my pores. It doesn't help foundations last on my face longer. WNW is usually pretty decent, but I'm not di...see moreof the reviewer's review
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Not a fan.

(would not recommend)
2 out of 5 stars
T 5 months ago
I was excited to try this primer because of the good reviews I was seeing, but it didn't work out so well for me. I usually do my research with some MUAs and reviews but since my go-to primer but Sonia Kashuk is nowhere to be found anymore, I was in a pickle to find a new one quick while browsing th...see moreof the reviewer's review
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Great

(would recommend)
5 out of 5 stars
Darling 7 months ago
verified purchaser
I LOVE this primer. I have combination skin, and I also wanted to find cosmetics that are cruelty free. This is the best of both worlds, and the price is an added bonus. I've tried many primers. This is great. I definitely recommend it.see moreof the reviewer's review
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Water based primer

(would not recommend)
1 out of 5 stars
Aaaaa no 1 year ago
This primer made my foundation move around after applying finishing spray. It is water based and that may be the reason for it I had only used scilicone based primer in the past and my foundation and setting spray have worked well before the change in primer. My foundation is medium to heavy coverag...see moreof the reviewer's review
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Wonderful

(would recommend)
5 out of 5 stars
phat 1 year ago
Absolutely amazing. I've tried many primers and I always end up going back to this one. It feels so smooth on the skin and creates a great base for makeup. It never gives me acne, unlike other primers. It doesn't have a strong smell either. I wish it came in a bigger bottle, though.see moreof the reviewer's review
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