$5.49 when purchased online
Target Online store #3991
About this item
Highlights
- Prep your skin and use less makeup with this smoothing cream primer base
- Formulated to be long-lasting to help control afternoon shine
- Matte finish helps to keep shine at bay, so you only ever look your best
- Cruelty-free primer excludes parabens and sulfates
Description
Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, were here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother! For external use only. Do not consume. Keep out of reach of children.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing
Recommended Skin Type: Very Dry, Combination, Acne-Prone, Oily, Sensitive, Dry, Mature
Net weight: .84 fl oz (US)
TCIN: 49113131
UPC: 077802585004
Item Number (DPCI): 052-03-1017
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cyclopentasiloxane, isododecane, ethylene/acrylic acid copolymer, methyl methacrylate crosspolymer, butylene glycol, decyl glucoside, polysilicone-11, dimethicone, phenoxyethanol, triethanolamine, carbomer, caprylyl glycol, chlorphenesin, alumina, hexylene glycol, ethylhexylglycerin, hydroxyethylcellulose, 3-0-ethyl ascorbic acid 0614' '
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.49 inches width x 4.14 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This makeup primer has received mixed reviews. Guests appreciate its affordability, oil control, and ability to extend makeup wear. However, some have found it runny, messy, and not suitable for all skin types. It is praised for its matte finish and pore-minimizing effects but criticized for its packaging and consistency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1640 reviews
easy to apply: 4.38 out of 5
easy to remove: 4.65 out of 5
long lasting: 3.82 out of 5
quality: 3.91 out of 5
value: 3.75 out of 5
60% would recommend
30 recommendations
Lightweight, affordable primer that keeps skin mat
5 out of 5 stars
satenika1_6613 - 4 days ago
originally posted on influenster.com
The Wet n Wild Photo Focus Matte Face Primer is a great affordable option for oily or combination skin. It smooths out texture and minimizes pores, helping foundation glide on evenly and stay matte for hours. I like that it feels lightweight and doesn’t have a strong scent. The packaging is simple but practical, and a little goes a long way — definitely worth the price!
Would purchase again!
4 out of 5 stars
caytlinh1_9799 - 6 days ago
originally posted on influenster.com
I had a good experience with this product. I didn’t feel like it had a smell. It went on really smoothly as well. I took one star away only because it would kind of flake off when I used makeup over it. But it was ok when you put JUST the right amount on
Love
5 out of 5 stars
sarahcross88_3744 - 6 days ago
originally posted on influenster.com
I love Wet-N-Wild products it works really well. Great price in. It has a great last long product makes my makeup stay on long. I would rate this a 10 out of 10 for sure.
So good!
5 out of 5 stars
jennah321_2511 - 7 days ago
originally posted on influenster.com
This product really gives you the perfect matte face! It works amazing and have bought multiple bottles of it. Definitely worth giving it a shot!
Matte and blurred
5 out of 5 stars
viviantcaa7_5094 - 9 days ago
originally posted on influenster.com
I love this primer ! I had super oily skin and this is one of the primers that helped combat my oily skin . It made my foundation glide on so smoothly and look blurred . It helped with the longevity of my makeup aswell .
No "dewy" skin for me, matte or nothing! 🩵
4 out of 5 stars
fatedredthread_45 - 21 days ago
originally posted on influenster.com
This will keep you matte ALL DAY. By itself, mixed with makeup or under makeup it keeps your skin shine-free, even if you use a small amount. The thing is, it broke me out. 🙁 It happens with primer very often, but that's just my small warning. Otherwise, total repurchase material!
Brilliant
5 out of 5 stars
lauraj501_1757 - 27 days ago
originally posted on influenster.com
The texture is grate. Packaging is perfect. Grate coverage. The scent is brilliant. Would highly recommend and would definitely buy again, best I've used.
Súper Good
3 out of 5 stars
adalnyc_1707 - 1 month ago
originally posted on influenster.com
I’ve been using this primer for a while now, and it really makes a difference in how my makeup wears throughout the day. The texture is lightweight and smooth, so it applies easily without feeling greasy or heavy. It creates a nice, even base that helps foundation glide on effortlessly and blend more evenly.
great but…
5 out of 5 stars
lilys473_1109 - 1 month ago
originally posted on influenster.com
this is my favorite everyday primer! I use it for all of my matte looks and it stays all day. I like to use it for basically any look I do for the day when it’s not dewy. tried it dewy and it became cakey. but otherwise, it’s amazing!
Great matte finish
5 out of 5 stars
sarahl1543_532 - 2 months ago
originally posted on influenster.com
This primer left my face looking matte in the best way possible. It afforded extra coverage to help my skin look its absolute best. Definitely worth trying
Would buy again!!
5 out of 5 stars
coco9b9_6518 - 2 months ago
originally posted on influenster.com
The finish is amazing, I has great coverage and keeps your makeup lasting long. The packaging is nice and simple, easy to travel with. The texture is thick and sticky, and I didn’t really have a scent.
Show-Stopping
5 out of 5 stars
carries293_2497 - 2 months ago
originally posted on influenster.com
Smells amazing! Very similar to the MAC primer. Full coverage with a smooth texture and a long lasting finish! Packaging is small and convenient to carry with you at all times!
Must use !
5 out of 5 stars
alexab169_9980 - 2 months ago
originally posted on influenster.com
Love this primer ! Makes my face feel so good and has great coverage of my red blemishes. The scent is great as well . The package is perfect and compact. Works well with other foundations as well .
Doesn’t sit well on the face
1 out of 5 stars
mikaylag56_4812 - 2 months ago
originally posted on influenster.com
For starters I very much disliked the packaging as the product would just squirt or flow out. The scent reminded me of school glue in a way and the way it sat on my face was horrendous. It separated horribly.
Good!
4 out of 5 stars
sapphiresamples_9720 - 2 months ago
originally posted on influenster.com
This was a nice primer for the price. When I wear makeup, I tend to become oily pretty fast, so I have been looking for a good mattifying primer. This is a smooth cream that dries down very fast! I had to use a larger amount of primer than I first thought because as I was putting it on, it was drying. That being said, it did not last very long for me. I was good for about 2.5-3 hours before I could see my face becoming a little oily. BUT it is very affordable and an oil blotter worked fine for upkeep!
Love the primer
5 out of 5 stars
meenar7_4259 - 2 months ago
originally posted on influenster.com
*Wet n Wild Photo Focus Matte Primer * I'm obsessed with this primer! As someone with oily skin, I've struggled to find a product that controls shine without drying out my skin. The Wet n Wild Photo Focus Matte Primer is a game-changer! *Verdict* This primer is a must-have for anyone with oily skin. It's easy to apply, long-lasting, and affordable. I've noticed a significant difference in my skin's appearance and makeup wear. Highly recommend!
Yes Yes YWS
5 out of 5 stars
manall6_4527 - 3 months ago
originally posted on influenster.com
girl gets primer our there period the coverage the texture everything about this gives you a flawless finish the packaging is aesthetic pleasing
Good value!
4 out of 5 stars
nataliyas26_4406 - 3 months ago
originally posted on influenster.com
Great for keeping skin matte and makeup in place all day! It feels lightweight and smooths out pores nicely. I took one star off because it can be a bit drying for very dry skin, so a good moisturizer underneath is a must. Overall, really good quality for the price!
Good product for the price
5 out of 5 stars
daisyd31_1576 - 3 months ago
originally posted on influenster.com
this map primer works really well. Wet and wild products are good and for the price they’re amazing. I usually buy them a stocking stuffers for my nieces and not too overpriced. I like that their cosmetics don’t have any fragrance to them., or low fragrance this is definitely a must buy
great primer to start
4 out of 5 stars
sophiad295_4738 - 3 months ago
originally posted on influenster.com
this primer is great this primer is more of a liquidy primer but great for the start of make up coverage is good it’s a primer packaging is also good