Sponsored
Wet n Wild Prime Focus Primer Serum - 1 fl oz
$7.39
ColorMinimize Pores
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Refines Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.
- Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
- Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.
- For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
- Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Scent: Lavender
Health Facts: Vegan, Contains Retinol
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Priming
Recommended Skin Type: Acne-Prone, Combination, Very Dry
Net weight: 1 fl oz (US)
TCIN: 83706590
UPC: 077802146199
Item Number (DPCI): 052-03-6104
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, glycerin, alcohol denat, isopentyldiol, rosa damascena flower water, peg-40 hydrogenated castor oil, phenoxyethanol, polyacrylate crosspolymer-6, caprylyl glycol, ethylhexylglycerin, hexylene glycol, butylene glycol, camellia sinensis leaf extract, hydroxypropyl cyclodextrin, ribes nigrum (black currant) seed oil, octyldodecanol, lavandula hybrida oil, leuconostoc ferment filtrate, carthamus tinctorius (safflower) seed oil, octyldodecyl oleate, propylene glycol, dimethicone, flavor/aroma, sodium acrylates crosspolymer-2, octyldodecyl stearoyl stearate, caprylic/capric triglyceride, cichorium intybus (chicory) root extract, bakuchiol, lavandula angustifolia (lavender) flower extract, alcohol, iodopropynyl butylcarbamate, hydrolyzed opuntia ficus-indica flower extract, t-butyl alcohol, polysilicone-11, paeonia suffruticosa root extract, sorbitol, hylocereus undatus fruit extract, rosmarinus officinalis (rosemary) leaf extract, solidago virgaurea (goldenrod) extract, oligopeptide-68, decyl glucoside, glycine soja (soybean) oil, hydrogenated lecithin, tocopheryl acetate, ascorbic acid, sodium oleate, disodium edta, titanium dioxide (ci 77891), red 40 (ci 16035), mica, red 33 (ci 17200), blue 1 (ci 42090) [2106-4]' '
Allergens & Warnings:
NOT TESTED ON ANIMALSShipping details
Estimated ship dimensions: 1.205 inches length x 1.205 inches width x 4.539 inches height
Estimated ship weight: 0.216 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this product have any color correcting benefits?
submitted by Snowball - 9 months ago
A: No.
submitted bywetnwildbeauty - 7 months agoBrand expert
Q: does it have a safety seal?
submitted by targetshopper - 1 year ago
A: This item does not have a seal.
submitted bywetnwildbeauty - 11 months agoBrand expert
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Guests are saying
The Wet n Wild Prime Focus Pore Minimizing Primer Serum is a lightweight and hydrating product that leaves skin feeling soft and smooth. Many guests appreciate its pleasant scent and the way it enhances makeup application, providing a natural glow. While some users experienced mixed results regarding pore minimization, the overall consensus is that it works well for creating a fresh base for makeup. Its affordability and cruelty-free formulation are additional highlights.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 135 reviews
easy to apply: 4.2 out of 5
easy to remove: 4.2 out of 5
long lasting: 3.8 out of 5
quality: 3.6 out of 5
value: 3.8 out of 5
50% would recommend
6 recommendations
5 out of 5 stars
14 May, 2025
originally posted on influenster.com
Nice serum primer
This is so fun to use! It has glittery fluid consistency, that is soaked up in seconds, leaves skin nourished, soft and ready for makeup! Ingredients, which are bakuchiol and other natural additives are gentle to my sensitive skin. My recommendation
5 out of 5 stars
21 March, 2025
originally posted on influenster.com
Hydrated with a glow
Hydrated with a glow I tried Wet N Wild Prime Focus pore Minimizing Primer Serum and did not notice any reduction in the visibility of my pores. The serum is thin and goes on like water making the dropper a perfect applicator. It has a sweet, fruity scent to it which is very pleasant. The serum leaves your skin feeling soft and gives it a nice shine even after makeup application. I found that if you would like your foundation to stay you need to combine this primer with another that has more grip to it. A pleasant surprise that I found was when I washed my face at the end of the night, it left my skin feeling delightfully hydrated and smooth! All in all, this is a good primer for those that like to keep their skin hydrated with a natural looking glow.
3 out of 5 stars
27 February, 2025
originally posted on influenster.com
Good
The scent is 3/5 , personally I don't like the smelly texture 4/5 , it's a good sticky effectiveness 4/5 , a good base ingredients 3,5/5 , the ingredients can be better
1 out of 5 stars
13 February, 2025
originally posted on WetnWild
Bad skin reaction!
I bought this product a few weeks ago and I thought that I was fine. I’ve used it three times to make sure it isn’t anything else I’m using. Each time I’ve used it, it has made my face incredibly bumpy, red, and itchy. After my last use, it has now made my skin start feeling on my face like a chemical peel. It’s pretty terrifying and disappointing because I was excited to use and keep using the product..
4 out of 5 stars
1 February, 2025
originally posted on influenster.com
Hydrated with a glow
I tried Wet N Wild Prime Focus pore Minimizing Primer Serum and did not notice any reduction in the visibility of my pores. The serum is thin and goes on like water making the dropper a perfect applicator. It has a sweet, fruity scent to it which is very pleasant. The serum leaves your skin feeling soft and gives it a nice shine even after makeup application. I found that if you would like your foundation to stay you need to combine this primer with another that has more grip to it. A pleasant surprise that I found was when I washed my face at the end of the night, it left my skin feeling delightfully hydrated and smooth! All in all, this is a good primer for those that like to keep their skin hydrated with a natural looking glow.
4 out of 5 stars
2 October, 2024
originally posted on influenster.com
Wet N Wild Prime Focus Pores
It is one of my favorites, it is a fresh primer with a pleasant fragrance and absorbs quickly into the skin. When touched to your skin, it feels cold and is easy to handle. It refines your pores and leaves your skin fresh, when it dries it feels a little sticky, but this makes your makeup look much better and last all day. I love this brand because it is very economical and of good quality and above all it is free of animal abuse, it has natural ingredients. The only thing I don't like very much is that it is very liquid... I give it a 9/10
5 out of 5 stars
31 May, 2024
originally posted on influenster.com
Absolute must-have!
The Wet n Wild Refine Pores Primer Serum is incredible! It minimizes pores instantly, creates a smooth base, and keeps my makeup flawless all day.
2 out of 5 stars
Thumbs down graphic, would not recommend
2 February, 2024Verified purchase
- Skin concern: Aging, Sun damage
- Skin tone: Light
- Skin type: Dry
- Hair color: Brunette
- Eye color: Brown
pass
too fragrancy good price but didn't do anything for my skin
5 out of 5 stars
2 February, 2024
originally posted on influenster.com
Perfect
I won this product in a giveaway and it’s so good! I was skeptical at first as I have very sensitive skin and I have extremely dry skin on my cheeks that peel when I wear makeup BUT THIS primer worked SO WELL for me, my skin glows all day with this primer, most beautiful finish if you love clean girl aesthetic
1 out of 5 stars
Thumbs down graphic, would not recommend
29 January, 2024Verified purchase
- Skin type: Combination
- Skin tone: Light
- Skin concern: Aging, Acne, Dark circles
- Hair color: Brunette
- Eye color: Hazel
Watery.
Very watery. Did nothing for my skin. Left a weird residue on my skin. Returning item.
5 out of 5 stars
24 October, 2023
originally posted on WetnWild
Great
[This review was collected as part of a promotion.] love this primer, it hides my pores, keeps shine away and leave my makeup looking flawless! doesnt have a smell but makes my makeup last literally all day long. such a great primer! love love love!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2023Verified purchase
Bad skin reaction
I used this product one time and it made me break out really bad. It’s almost as if I got a reaction out of it. I had to return it.
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2023Verified purchase
Good serim
I have lots of pores and this is a good serum
4 out of 5 stars
Thumbs up graphic, would recommend
16 June, 2023
- Skin concern: Dullness, Blackheads, Acne, Redness, Pores
- Skin type: Combination
- Eye color: Grey
- Skin tone: Light
- Hair color: Black
Yay, sparkles!
This primer is great! It’s sticky, but not overly sticky, so my products pair with it really well. It also goes over my skincare very nicely. Also, it’s sparkly! I’m assuming that’s for a glowy finish, which you definitely can’t go wrong with. It smells REALLY nice as well! It does a great job at blurring my pores!
4 out of 5 stars
30 January, 2023Verified purchase
It's nice!
Haven't noticed much of a difference in brightness yet but I am going to continue to use it! Smell and texture are nice and it doesn't make my skin breakout or anything
3 out of 5 stars
24 January, 2023
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Combination, Dry, Oily
- Skin concern: Pores, Sensitivity, Uneven skin tone
- Eye color: Brown
eh..
as dewy as this primer is, this is honestly a no for me. it makes my pores look more obvious and just isnt really a good primer for me. however, dont let this review stop you from trying it!
5 out of 5 stars
24 October, 2022
originally posted on WetnWild
love the primer serum
I recently bought this bc I saw young ladies on Tik tok using this for their makeup & I really wanted to try it, even tho radiant products are a no for me since I am really oily this primer helps brighten my skin and give it a nice glow before I put on my makeup it doesn’t feel heavy on the skin & it blends in well. Very good price & doesn’t smell strong either
5 out of 5 stars
Thumbs up graphic, would recommend
10 April, 2022Verified purchase
- Skin tone: Light
- Eye color: Brown
- Skin concern: Aging, Redness, Sun damage, Blackheads, Acne, Pores
- Skin type: Oily
- Hair color: Brunette
It works!
Nothing to dislike. I’ve used it once, I purchased the hydrating one and the minimize pores, both great the purple one does minimize my enlarged pores and very smooth the apply.
5 out of 5 stars
21 February, 2022
originally posted on WetnWild
Works great
[This review was collected as part of a promotion.] I really love this prime focus poor minimizing primer serum. I love that it is lightweight and doesn't feel like it's clogging my pores at all. It goes on smooth and dries quickly enough for you to not have to wait around. I definitely noticed a difference in the severity of my pores and it also made some of them just disappear. I definitely recommend if you're looking for a primer to help you with noticeable pores.
5 out of 5 stars
18 February, 2022
originally posted on WetnWild
Primer Serum
[This review was collected as part of a promotion.] I got the Wet n Wild - Prime Focus Pore Minimizing Primer Serum and it does an amazing job! It's not sticky, easy to use, no mess, and it makes my face feelings amazing! I will be adding this to my makeup and skincare routine. I highly recommend this product!