Product details list suggested ages such as 13 Years and Up, 16 Years and Up, and 18 Years and Up across different options.
Finish options shown in the listings include metallic, matte, satin, and illuminating.
Product descriptions use terms such as waterproof, smudge-resistant (or smudge-proof), fade-proof/fade-resistant, transfer-resistant, flake-proof, and sebum-resistant to convey longwear and resistance to smearing.
Some listings include labels such as Vegan, Animal By-Product-Free, and Cruelty-Free; one product description also uses the phrase "CRUELTY FREE COSMETICS."
Product details commonly recommend removal with micellar water or an oil-free eye makeup remover.