$17.00 when purchased online
Target Online store #3991
About this item
Highlights
- Liquid Eyeliner
- Fine, felt brush tip liner for precise definition
- Delivers high-pigment, rich black color
- Water-resistant and smudge-resistant
- Long-wear formula
- Infused with plant-based ingredients like Aloe and Rosemary to soothe the delicate eye area while keeping make up looking fresh
- This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
Well People’s Fresh Lines Liquid Eyeliner gives clean lines, with a plant-powered formula. This water-resistant liquid eyeliner features a fine, felt brush tip for bold precision and perfect thin or thick lines in just one swipe. Enriched with botanicals like soothing Aloe Vera and Rosemary, the clean formula works to hydrate and calm the delicate eye area while delivering rich black pigment with superior staying power.
Why Well People loves it:
• Fine, felt brush tip liner for precise definition
• Delivers high-pigment, rich black color
• Water-resistant and smudge-resistant
• Long-wear formula
• Infused with plant-based ingredients like Aloe and Rosemary to soothe the delicate eye area while keeping make up looking fresh
Plant-Powered Ingredients:
• Aloe Vera: Hydrates, soothes, and calm the delicate skin around the eye
• Rosemary: Helps keep makeup looking fresh without drying out the eye area
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Fine, felt brush tip liner for precise definition
• Delivers high-pigment, rich black color
• Water-resistant and smudge-resistant
• Long-wear formula
• Infused with plant-based ingredients like Aloe and Rosemary to soothe the delicate eye area while keeping make up looking fresh
Plant-Powered Ingredients:
• Aloe Vera: Hydrates, soothes, and calm the delicate skin around the eye
• Rosemary: Helps keep makeup looking fresh without drying out the eye area
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Sodium Laureth Sulfate-Free, Formaldehyde-Free, Vegan, Sulfate-Free, Non-Toxic, Talcum-Free, Petroleum-Free, Mineral Oil-Free, Propylene Glycol-Free
Color Finish: Natural
Color Palette: Dark Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Plant-Based
Beauty Purpose: Blending
Industry or Government Certifications: EWG Verified
Net weight: .08 Ounces
Features: High Pigment Density, Smudgeproof, Long Lasting
TCIN: 51255956
UPC: 854836006152
Item Number (DPCI): 052-00-2464
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, iron oxide (ci 77499), brassica campestris/aleurites fordi oil copolymer, glyceryl oleate citrate, glycerin, methyl dihydroabietate, sodium cocoyl glutamate, cystine, lauroyl arginine, bentonite clay, lactobacillus ferment, caprylyl glycol, caprylic/capric triglyceride, xanthan gum, caprylhydroxamic acid, aloe barbadensis leaf juice*, tocopherol (natural vitamin e), rosmarinus officinalis (rosemary) leaf extract*, euphrasia officinalis extract*, leuconostoc ferment filtrate. *certified organic
Shipping details
Estimated ship dimensions: 0.72 inches length x 0.72 inches width x 3.52 inches height
Estimated ship weight: 0.026 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S., APO/FPO, Northern Mariana Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The eyeliner has mixed reviews from guests. Some guests appreciate its rich color, smooth application, and clean ingredients. However, many guests have issues with the product smudging and smearing easily, taking a long time to dry, and the applicator being too thick and hard to manage. A few guests also reported irritation and burning sensation in their eyes after application.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.3 out of 5 stars with 126 reviews
easy to apply: 3.14 out of 5
easy to remove: 3.57 out of 5
long lasting: 2.54 out of 5
quality: 2.79 out of 5
value: 2.38 out of 5
28% would recommend
28 recommendations
In love!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Corrie - 1 month ago
The Yuka app recommended this! I was looking for a clean eyeliner that had a felt tip such as this, the applicator make it so easy to draw lines! This will be a new staple of mine!
Great for sensitive eyes
5 out of 5 stars
Ceetee - 2 months ago
originally posted on http://w3llpeople.com/

This eyeliner is easy to remove; don't need any harsh eye makeup removers- the most gentle removers will work like an eyelid scrub. Love it!
Smudges easily
1 out of 5 stars
Thumbs down graphic, would not recommend
Cathy - 5 months ago, Verified purchaser
I bought this eyeliner because it is clean and less toxic, but it smudges easily. The brush tip is not good and so the application is uneven. I don't like to waste any product so I will use but I will not buy it again.
Smears!!!
2 out of 5 stars
Thumbs down graphic, would not recommend
Thanh - 5 months ago
- Hair color: Black
- Skin concern: Aging, Redness
- Eye color: Brown
- Skin tone: Medium
- Skin type: Dry
I really liked this brand as I used their eyeshadow so I was excited to try the eye liner. I was so disappointed with the eyeliner. It smears almost immediately and was so hard to clear up. I ended up just removing and went with another eyeliner.
Good clean brand
4 out of 5 stars
Thumbs up graphic, would recommend
- 8 months ago, Verified purchaser
I wear liquid eyeliner almost everyday and this is the first time I switch to a clean non toxic brand. I was impressed that it stayed on all day. Once or twice on very hot days it did smear slightly on the corners but nothing crazy. It is a small bottle for the price.
Dont buy. Smudges
1 out of 5 stars
Thumbs down graphic, would not recommend
michelle - 1 year ago
- Hair color: Brunette
- Skin type: Normal
- Eye color: Blue
- Skin tone: Light
Smears and looks bad after normal wear. Easy to apply but doesn’t set. Raccoon eyes after three hours.
I will never stop buying this product
5 out of 5 stars
Remy - 1 year ago
originally posted on http://w3llpeople.com/

Really great product. Please don't ever change how thin the bristles are. It allows application to be applied effortlessly. :)
Name Should be "Below Liner"
1 out of 5 stars
NYC Senior - 2 years ago
originally posted on http://w3llpeople.com/

I buy high scale makeup so hardly have bad experiences. I wore this eye liner first time today. It's cool out not hot. I drove my car about 1 1/2 hours. When to where I was going, looked in the mirror and the eye liner was BELOW my eyes - smeared. I pride myself in doing the thin-est of lines. I wear very little. I did not even wear the new WP Mascara I bought (haven't tried that yet). But this eyeliner is a COMPLETE WASTE of money. How can you even sell this! Awful.
Fail
1 out of 5 stars
Nickinindy - 2 years ago
originally posted on http://w3llpeople.com/

This product was a fail for me. I struggle to find clean liquid eyeliners. The formula on the one I used for years was changed and now it irritates my eyes. So I was happy to find this product. Unfortunately, it doesn't set. I end up with it smeared all over my eyes. Not a good look.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Nani - 2 years ago
- Skin tone: Light
- Eye color: Hazel
- Skin type: Normal
- Hair color: Brunette
It works really well, glides on smoothly. Reviews made me scared to try it but it actually really good. Just swipe off the edges when you take it out
Is everywhere besides my eyes at the end of the day
1 out of 5 stars
Thumbs down graphic, would not recommend
Paige S - 2 years ago, Verified purchaser
- Eye color: Hazel
- Hair color: Brunette
- Skin concern: Sensitivity, Acne
- Skin tone: Light
- Skin type: Combination
I used the elf precise liquid eyeliner, but after finding it had some harsh chemicals in it, I decided to try this eyeliner as it got a very good rating on the Yuka app. First of all, it was very difficult to apply and didn’t seem to dry down fast as when I would use a q-tip to try and touch up the wing it would smear all over. The tip of the eyeliner is hard and not very long, making for thick and squiggly lines, and makes it practically impossible if you want to line the edge of your upper or bottom lid. I went to a movie, dinner, and drove around a bit and every time I saw myself in a mirror or a photo I had a black smear from the eyeliner somewhere on my face. I was only out for about 3 hours, and don’t touch my face much as I wear fake eyelashes and don’t want to have to re-apply them. When I got home and tried to remove it first with makeup remover, it just completely smeared all over my face. Even after using a face wash made to remove makeup there are still smears of the eyeliner left on my face. The eyeliner doesn’t stick when you need it to, but does when you try to remove it. I definitely do not recommend
Try zuzuluxe instead
2 out of 5 stars
Thumbs down graphic, would not recommend
Courtoats - 2 years ago, Verified purchaser
This eyeliner is not my favorite. I’ve been looking for a clean liquid eyeliner I love since beautycounter discontinued theirs and still haven’t found one. It burns my eyeballs & the applicator is sooo thick so it’s impossible to get a thinner line. Don’t recommend
Clean eyeliner
4 out of 5 stars
Thumbs up graphic, would recommend
- 2 years ago
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Combination
I wish there were more colors including dark brown. The applicator brush is a little hard and thick so it would be nicer if it could be a little thinner and more flexible. It does the job for a clean eyeliner.
Horrible applicator and quality
1 out of 5 stars
Thumbs down graphic, would not recommend
E - 2 years ago
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
- Skin type: Normal
The brush my was hard and it did not spread thick.
The Best!
5 out of 5 stars
Thumbs up graphic, would recommend
Dee Natural - 2 years ago, Verified purchaser
- Skin type: Combination
- Hair color: Grey
- Skin tone: Dark
- Skin concern: Dark circles, Aging
This is one of the best eyeliners I’ve ever used. The fact that it’s vegan is even more exciting.
Not worth it
1 out of 5 stars
Thumbs down graphic, would not recommend
- 3 years ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
Unfortunately this sucks. The eyeliner can get thick and gloopy for uneven application. Also, it flakes. Do not recommend.
Perfect liner!
5 out of 5 stars
Thumbs up graphic, would recommend
Kare - 3 years ago, Verified purchaser
- Hair color: Black
- Skin type: Normal
- Skin concern: Sun damage
- Skin tone: Medium
- Eye color: Brown
I like this better than Ilia. I only have to do one pass. The color is really rich. Definitely going to buy a few more!
Messy
1 out of 5 stars
Thumbs down graphic, would not recommend
Ladychangeling - 3 years ago, Verified purchaser
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
- Skin concern: Aging
I’ve been using liquid eyeliner for years and am really disappointed by this one :( the wand is very short and difficult to control. The product goes on THICK. It smears very easily, even when it’s been on for hours. I will not be purchasing again.
Decent product, terrible applicator
3 out of 5 stars
NeedSpace2Think - 3 years ago, Verified purchaser
- Skin tone: Dark
- Skin type: Combination
- Skin concern: Acne, Aging
- Hair color: Black
- Eye color: Brown
I've been using liquid eyeliner with wands for about 15 years now- and like many reviewers here, I wanted to try this brand out because of the clean ingredients. However, like many here, I am disappointed, especially given the price point (I have used better, cheaper liquid eyeliners in the past.) One major pro is that this is very pigmented- it's a true black and doesn't require multiple strokes to get a opaque line. I also didn't have a major problem with smudging, but my line didn't last the entire day consistently (which is fine, it stayed fairly intact otherwise.) What I do take issue with is the applicator- the wand is incredibly short, and inevitably I'd get product in my lashes as I try to maneuver the wand to do my makeup (which made things messy). The applicator itself is hard and has no give (it isnt a brush, more like a hardened sponge), making maneuvering more difficult. (I've used shorter wands and having a softer applicator helps.) I've grown frustrated and stopped using this product, and I'm bummed about it- if they change the packaging/wand I'd go back to using it in a heartbeat.
Dont waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Renata - 3 years ago, Verified purchaser
- Eye color: Green
- Skin tone: Medium
- Skin type: Combination
- Hair color: Blonde
- Skin concern: Blackheads, Aging, Pores, Acne
I wanted to love this eyeliner because of the clean ingredients, but it was terrible. The applicator was bad also. I would not recommend.