Define-A-Line Mechanical pencil eyeliner with built-in- sharpener creates defined and smoky eye looks
Available in two shades, this eyeliner glides on smoothly with precise definition - all in one easy stroke
For a smoky look softly blend line upwards using smudger -The contoured smudger tool makes blending easy
This mechanical eyeliner pencil is ophthalmologist tested suitable for sensitive eyes and contact lens wearers
MAYBELLINE NEW YORK is the world's number 1 makeup brand, from foundation to mascara to lipstick Diverse, on the pulse, inspired by the city and tested on its streets
Description
No sharpening necessary! Our mechanical eye pencil glides on smooth with precise definition - all in one easy stroke. The contoured smudge tool makes blending easy. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers.
Packaging May Vary
For a defined look:Glide the pencil along the lash line from the inner to outer corner of the eye. For a smoky look: Follow step one and finish by blending color with the built-in smudge tool. Eyeliner is easily removed with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Eye cosmetics in a scratched, infected or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
Q: How long does this eyeliner last? A: It delivers intense impact and up to 24 hours of wear. Q: Is it waterproof? A: Yes, it is waterproof, fade resistant, smudge resistant, and flake resistant. Q: Is it hard to apply? A: No, the precise brush tip is made with 350 bristles for easy glide and saturation without skipping, dragging, or mess.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Dye-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Defining
TCIN: 12058349
UPC: 041554009071
Item Number (DPCI): 052-07-0513
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.23 inches length x 0.63 inches width x 0.23 inches height
Estimated ship weight: 0.02 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The eyeliner has garnered mixed feedback from guests, with many praising its smooth application and rich pigmentation. However, concerns about smudging and wearability have been prevalent, with some guests experiencing issues with it leaking and not lasting throughout the day. Despite these drawbacks, several guests have found creative uses for the product, such as using it for eyebrows, showcasing its versatility. Overall, it remains a popular choice for those seeking an easy-to-apply eyeliner.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.5
3.5 out of 5 stars
332 star ratings
3.5 out of 5 stars with 332 reviews
easy to apply
4.3 out of 5
easy to apply: 4.35 out of 5
easy to remove
4.2 out of 5
easy to remove: 4.18 out of 5
long lasting
3.4 out of 5
long lasting: 3.38 out of 5
quality
3.5 out of 5
quality: 3.54 out of 5
value
3.7 out of 5
value: 3.72 out of 5
60% would recommend
48 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
15 August, 2026Verified purchase
Skin tone: Light
Skin type: Combination
(no review title)
this is just okay.. it is kinda leaking and throughout the day wears out into your skin.. this was not what I was hoping for
easy to apply
4.0 out of 5
easy to apply: 4 out of 5
easy to remove
3.0 out of 5
easy to remove: 3 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 May, 2026Verified purchase
Skin concern: Aging
Hair color: Blonde
Eye color: Black
Skin tone: Medium
Skin type: Combination
(no review title)
Love this eyeliner
Denise
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 March, 2026Verified purchase
Skin tone: Medium
Skin type: Normal
Hair color: Auburn
Eye color: Brown
Define a Line
I absolutely love this product as I have a different purpose for what I use it for I actually use it for my eyebrows and it is amazing I love to put on every morning and also use the brush which is amazing as well and this is just such a good product even though it's eyeliner I do use it for my eyebrows don't knock it till you try it
Alessandria
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
Awful- do not buy. It will flake onto to the skin under your eye within minutes.
Haley
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
9 February, 2026Verified purchase
To soft
very oily any soft it keeps breaking whenever I use it.
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there! We appreciate you taking the time to reach out about our Define-A-Line Eyeliner. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
Kayla
easy to apply
2.0 out of 5
easy to apply: 2 out of 5
easy to remove
2.0 out of 5
easy to remove: 2 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
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4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
13 June, 2025Verified purchase
great
Love this eyeliner. Color is great - just wish it was bigger because I run out quickly!
Smells great
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
4.0 out of 5
long lasting: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
22 April, 2025
originally posted on maybelline.com
Best eyeliner ever!
Best eyeliner i have ever used, been using it for years, never stop making this!
StephW
1 guest found this review helpful. Did you?
1 out of 5 stars
17 April, 2025
originally posted on maybelline.com
This stuff is a mess!
I got this in the ebony black and while I will say it does have good pigment and glide, those are the only good things about it. This stuff is awful!!! Never have I had a non-liquid eyeliner smear and run as much as this stuff. It didn't even make it an hour. All day long I was constantly having to fix under my eyes and wipe away the raccoon look...I didn't even apply it to my lower lash line! More than once I had a coworker ask if I had been crying and rubbing my eyes, that's how messy this stuff was. I'm not sure how this is still being sold, but you need to fix the formula or discontinue it because this eyeliner is terrible. Waste of money, I've used cheaper that behaved better. If you're looking for a good liner this ain't it.
Danna27
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5 out of 5 stars
1 March, 2025
originally posted on maybelline.com
Simply the Best.
Simply the Best eyeliner. I have ALWAYS used this one, since my teens; I make up every single day. I was going to contact maybelle to complain that there does not seem to be as much product in a stick; I am going through a brownish/black in weeks! I admit I was upset. I had never visited your website, however. I have taken a step back. Your commitment to mental health in girls and women is commendable! Certainly body image and beauty perception looms largest in preteen life; and social media is not helpful. I would honestly suggest you address this issue in your advertising; one life would be worth the price. So, instead of crabbing at the diminished quantity of eyeliner in each stick, I applaud your focus on the total girl/young woman. I will visit your website frequently after this and maybe get out of my comfort zone and try a new look some day. Regardless, the Brownish/Black eyeliner is THE BEST PRODUCT, PERIOD. I have always used the product, I will always use it And your website is socially responsible, attractive, and informative. Congratulations. Well done.
Nana19
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
3 January, 2025Verified purchase
Eye color: Brown
Skin type: Normal
Skin tone: Light
Skin concern: Dark circles
Hair color: Brunette
Wouldnt buy again
Horrible smears really bad doesn’t stay on good
1 reply from Maybelline Consumer Care team - 2 years ago
Hello Kristine. We appreciate you reaching out about Maybelline Define-A-Line Eyeliner. We are sorry to hear this product did not provide you with the results you had expected. We recommend trying Tattoo Studio Sharpenable Gel Pencil Longwear Eyeliner Makeup. This sharpenable pencil eyeliner delivers pigment-rich hues, precise definition, and an up to 36-hour wear that lasts from day-to-night and beyond!
Kristine
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
easy to remove
1.0 out of 5
easy to remove: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
7 August, 2024
Embarassing! Smudges and Doesn't Last
Smudges all over your eyelids/cheeks, and doesn’t last at all. Avoid!!
1 reply from Maybelline Consumer Care team - 2 years ago
Hi there! Thank you for your feedback on the Define-A-Line Eyeliner. We are sad to hear that you did not see the results you expected with this and you had some smudging. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
H
value
1.0 out of 5
value: 1 out of 5
easy to apply
2.0 out of 5
easy to apply: 2 out of 5
quality
1.0 out of 5
quality: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
easy to remove
2.0 out of 5
easy to remove: 2 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
24 July, 2024
originally posted on maybelline.com
Best eyeliner I've ever used!!!!
I've used this product for years now. Even my daughter who buys very expensive makeup borrowed mine and then took it for herself. So many liners just put hardly any product on your skin and some you have to press hard to get it to even show up. This one is great!!
SPG54
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4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 April, 2024
Skin tone: Light
Skin type: Combination
Hair color: Brunette
Eye color: Brown
Super Creamy
The Maybelline Define a Line Eyeliner is one of my go-to drugstore liners. It's super black and incredibly cream, so you don't have to tug at your lids at all to get great color payoff. However, because it is so creamy, it can smudge pretty easily, so you have to be careful how you wear this. When I tightline with it, it transfers to my lower lashes and makes a mess, so I wouldn't recommend it for that. However, the emollient nature of the product is great for creating a smudged, smokey eyeliner look. So this won't be an eyeliner for everyone, but if you like smudging out your liner, this is a great, budget-friendly option.
Larkspur37
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
4.0 out of 5
long lasting: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 April, 2024Verified purchase
Eye color: Blue
Skin tone: Light
Hair color: Blonde
Skin type: Normal
Pass
Nice enough color and easy to apply, but it just vanished and turns into smudge under the eye
1 reply from Maybelline Consumer Care team - 2 years ago
Hi there. We are so sorry to hear you were disappointed with your experience with the Define-A-Line Eyeliner. We appreciate you sharing these comments for our product developments teams consideration. We would like to recommend trying the Tattoo Studio Smokey Gel Pencil. This smudge proof eyeliner doesn’t smear—even in the inner line. We hope you will try it out!
Monika
long lasting
1.0 out of 5
long lasting: 1 out of 5
easy to apply
4.0 out of 5
easy to apply: 4 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
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5 out of 5 stars
5 February, 2024
Skin tone: Medium
Skin type: Combination
Hair color: Black
Eye color: Brown
Love for a good smokey eye!
Great for smudging! I wouldn't recommend for water line
Asap369
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5 out of 5 stars
12 October, 2023
originally posted on maybelline.com
Beautiful!
I don’t understand the bad reviews. I love this eyeliner. I love the ingredients and how it looks. Please don’t change a thing maybelline. It’s easy to apply and looks beautiful.
PinkFlamingo
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 June, 2023
Skin tone: Light
Eye color: Blue
Skin concern: Aging, Dullness, Sensitivity
Hair color: Brunette
Skin type: Normal
Love it!
I’ve literally been using this product for about 15 years. I love it. I use it to line my lash line and then smudge it out a bit. Never had it transfer or run or anything so I’m not sure what these other ladies are doing. I highly recommend it. I’m fair with blue eyes and use the brown black color with black mascara.
Abbaskin
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 May, 2023
Skin type: Normal
Hair color: Blonde
Skin tone: Light
Eye color: Blue
Unexpectedly Awesome!!
I don’t understand poor reviews!! This goes on smoothly and stays all day! I do not line my waterline-and maybe that’s where people are having issues. It’s the perfect brownish black.
Mommato4
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
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5 out of 5 stars
18 January, 2023
originally posted on maybelline.com
Best Eyeliner Ever
I LOVE this eyeliner and have been using the brown black for years. I don't know how other people wear their eyeliner, but I've always lined my upper lashes only and never had a problem with it for everyday use. Love that's is smudgy enough to fill in my lashes to give a fuller look without looking obvious. The few times I have lined my lower lids, this does go on lightly and smudges, but you can go over it again to get a darker look. It stays for me just fine even though I have oily skin. I even asked my makeup coordinator to use this for my wedding because her professional stuff didn't hold. Bonus that this doesn't have any nasty chemicals in it (PFOS). Please don't discontinue this, smudgyness is a preference and I won't use any other kind of eyeliner!
