$8.49 when purchased online
Target Online store #3991
About this item
Highlights
- Liquid Eyeliner: Introducing liquid liner minus the skips, slips, gaps and struggle; With its hyper easy brush tip, this liquid eye liner delivers the smoothest glide, fitting to the shape of your eye
- Flex-Tip Brush: The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application; It lasts up to 24 hours with intense color that doesn’t smudge
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Introducing the liquid eyeliner minus the skips, slips, gaps and struggle. Liquid Eye Liner goes on Hyper Easy. With its Hyper Easy Brush Tip, it delivers the smoothest glide, fitting to the shape of your eye. The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application. Available in Pitch Black and Pitch Brown, it lasts up to 24 hours with intense color that doesn’t smudge.
Suggested Age: 13 Years and Up
Health Facts: Contains Micellar Water
Color Finish: Satin
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Defining
Net weight: .02 fl oz (US)
TCIN: 76466137
UPC: 041554578607
Item Number (DPCI): 052-07-0342
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients: 62015752 aqua/water/eau, styrene/acrylates copolymer, propylene glycol laureth-21, pentylene glycol, peg-40 hydrogenated castor oil, phenoxyethanol, ammonium acrylates copolymer, caprylyl glycol, ppg-2-deceth-30, sodium dehydroacetate, sodium lauryl sulfate, disodium laureth sulfosuccinate fil#0238371/1
Allergens & Warnings:
May contain: ci 77266/black 2Shipping details
Estimated ship dimensions: 5.56 inches length x 1.83 inches width x 0.52 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this be removed with cold cream?
submitted by Debi - 7 months ago
A: Hi there, Debi! Thank you for reaching out about our Hyper Easy Liquid Pen Eyeliner. We recommend removing our liner with our Expert Eyes 100% Oil-Free Eye Makeup Remover, which gently washes away mascara and eye makeup without leaving skin oily. We hope this helps! XOXO
submitted byMaybelline Consumer Care - 7 months agoBrand expert
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Summary of reviews
The Maybelline Hyper Easy Liquid Pen is a well-received product for its smooth application, precision, and long-lasting wear. However, guests noted issues with the pen drying out quickly and the cap causing damage to the bristles. The product's brown color was appreciated by many, though some found it too dark. Despite some defects, many guests found it comparable to high-end eyeliners and would repurchase.
- Thumbs up graphic, Smooth Application
- Thumbs up graphic, Precision
- Thumbs up graphic, Long-lasting
- Thumbs down graphic, Cap and Bristles
- Thumbs down graphic, Dries Out Quickly
- Thumbs down graphic, Color Pigmentation
Generated by AI from the text of recent reviews (includes incentivized reviews)
4.2 out of 5 stars with 1443 reviews
quality: 3.12 out of 5
easy to remove: 4.08 out of 5
value: 3.3 out of 5
easy to apply: 3.85 out of 5
long lasting: 3.42 out of 5
52% would recommend
123 recommendations
Terrible applicator brush
1 out of 5 stars
Abcdef - 18 days ago
originally posted on maybelline.com
This is the worst eyeliner I've ever purchased. Little bristles immediately popped up out of the brush making it impossible to apply a neat line. I've never had that happen before. Unfortunately, I had bought it just before leaving on a trip and threw it in my makeup kit. I didn't have time to replace it while traveling and had to keep trying to use it. I could only make a messy line then use qtips to try to repair it. Awful
1 reply from Consumer Care Center team - 16 days ago
Hello Abcdef! Thank you so much for sharing your experience with our Hyper Easy®. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations.
Love it!!
5 out of 5 stars
Thumbs up graphic, would recommend
Meli - 21 days ago, Verified purchaser
- Skin concern: Redness
- Eye color: Brown
- Skin tone: Medium
- Skin type: Oily
- Hair color: Black
Love it does not smear I’m super oily does not love around Easy to clean off.
hit or miss on if it works or not
1 out of 5 stars
nich99 - 30 days ago
originally posted on maybelline.com
the eyeliner has a good color pay off and is easy to apply but that’s only when you don’t get a dry product. sometimes you open it brand new, shake it to oblivion, and nothing will come out. i just bought one 20 minutes ago and it just doesn’t work at all, if it does put out color it’s full grey.
1 reply from Consumer Care Center team - 25 days ago
Hello! We are sorry to hear about the experience you had with Hyper Easy®. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Terrible Cap Designs Ruins Bristles
3 out of 5 stars
Vityvity18 - 1 month ago
originally posted on maybelline.com
Love this eyeliner for the first 3 days! The cap design ruins the brush and it makes it difficult for precision with the bristles going all over the place! If you fix that, it’s perfect!
1 reply from Consumer Care Center team - 1 month ago
Hi there! Thanks for reaching out about our Hyper Easy®. We appreciate your feedback on the liner. We thank you for giving this product a try as we will be passing on your comments to others in our team.
Product won’t flow.
3 out of 5 stars
J0522 - 2 months ago
originally posted on maybelline.com
The first three days I used this, it was amazing. The color was intense and glided on smoothly. Since then, I can’t get the color to come out through the brush. The cap has been on tightly. I’ve shaken it and can hear a little bead inside but I can’t get the product to flow. What am I doing wrong?
1 reply from Consumer Care Center team - 2 months ago
Hi J0522. Thank you for reaching out about our Hyper Easy Liquid Eyeliner. To saturate the tip of the eyeliner, hold the pen face down for 5 seconds or gently wipe the tip on a clean tissue before continuing the application. We hope this helps!
Award Winning Eyeliner
5 out of 5 stars
sam224 - 2 months ago
originally posted on maybelline.com
Amazing eyeliner. Very smooth, easy to control with the hexagonal grip, works perfectly on my small, oily, hooded eyelids. The brown color is a true dark brown. NEVER discontinue or change a single thing about this showstopper, Maybelline.
Love it
5 out of 5 stars
KatHP - 3 months ago
originally posted on maybelline.com
Finally an eyeliner that doesn't skip and is super easy to control! Thank you Maybelline!
KVD dupe with minor flaws
4 out of 5 stars
ash - 3 months ago, Verified purchaser
I initially tried this liner as a substitute for KVD tattoo liner. This formula doesn’t dry out as quick as KVD, however it is not smudge resistant. It never fails to leave a mark on my eyelid (my eyelids are slightly hooded.) It is easy to wipe off, but then I’m left with patchy eyeliner.
Dry, dry, dry!
1 out of 5 stars
Thumbs down graphic, would not recommend
Jaclyn - 3 months ago
- Skin tone: Medium
- Skin type: Combination
Dry!!!! Does not apply well.
1 reply from Maybelline Consumer Care team - 3 months ago
Hello there! We are so sorry to hear about experience with our Hyper Easy Liquid Pen Eyeliner - Black. We would like to help you the best way we can! Please give us a call at 800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Best drugstore eyeliner
5 out of 5 stars
Thumbs up graphic, would recommend
Kenzie W - 5 months ago
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Sensitivity, Uneven skin tone, Redness, Pores
- Eye color: Blue
- Skin tone: Light
This is my favorite drugstore eyeliner- I absolutely love it and have repurchased it multiple times. I’m not exaggerating when I say I wear eyeliner every single day and yet this brush lasts me months. If it ever does get dried out, I run the tip under some water and put the cap on and shake it. It’ll regain its pigment! The only thing I’d say I dislike about this eyeliner is the way the actual product is designed. I don’t care for the angular shape since you have to put the lid on in a specific way or else it’ll push back the bristles. Other than that, it’s great!
Eyeliner
5 out of 5 stars
Thumbs up graphic, would recommend
Lemon - 6 months ago, Verified purchaser
- Eye color: Brown
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
Smooth and easy to apply
Best liquid eyeliner ever
5 out of 5 stars
Thumbs up graphic, would recommend
Jpb95621 - 6 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Uneven skin tone
- Hair color: Brunette
- Eye color: Green
After watching a makeup tutorial, I decided to give liquid eyeliner a try after 30+ years and saw high reviews for this one. It did not disappoint. The pen is easy to hold and the tip smooth and easy to control depending how thin or thick a line you're seeking
Not a great option
3 out of 5 stars
Thumbs down graphic, would not recommend
Targetshopper12 - 7 months ago
- Skin type: Dry
- Hair color: Black
- Eye color: Brown
- Skin concern: Dullness, Uneven skin tone
- Skin tone: Medium
Good jet black color but smudges off very easily giving you panda-like eyes
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there. We are so sorry to hear the Hyper Easy Liquid Pen Eyeliner did not last as expected. We appreciate your honest feedback to share with our teams. We would like to recommend our fade, smudge, and sweat-resistant formula of the TattooStudio Liquid Ink Eyeliner. We hope you will try it out and continue using Maybelline with great satisfaction in the future!
Leaks everywhere!
3 out of 5 stars
Thumbs down graphic, would not recommend
Alexlovescoffee - 7 months ago, Verified purchaser
- Eye color: Brown
- Skin type: Combination
- Skin tone: Medium
- Hair color: Black
I really liked this liner to make thin strokes to fill in my brows. Sadly you’ll get 1 weeks use out of it before it starts pouring out like crazy & leaking. I kept it in a plastic bag to not leak all over my other stuff. Then I’d wipe it off prior to using it, but the leaking became so insane it would drip on my face while using it.
1 reply from Maybelline Consumer Care team - 7 months ago
Hi there! We are so disappointed that our Hyper Liquid Eyeliner did not meet your expectations and began to leak. We know that this can be frustrating and we would like to help you as best we can. Please call us at 1- 800-944-0730 between the hours of 9am and 5pm est we will gladly assist you.
Waste of money and time.
1 out of 5 stars
Thumbs down graphic, would not recommend
dham12 - 7 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Eye color: Blue
- Hair color: Auburn
This is absolutely terrible eyeliner. It’s watered down and has almost no color. I ended up throwing it away because I had to do 5-6 coats before you could even see it. Utter waste of money.
1 reply from Maybelline Consumer Care team - 7 months ago
Hi there! We are so sorry to hear of your experience with our Hyper Easy Liquid Pen Eyeliner in Pitch Brown. We are so sorry to hear our formula was not as expected. We truly appreciate you letting us know about this issue! Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results.
nice and slim eyeliner pencil
3 out of 5 stars
Thumbs up graphic, would recommend
Kaitlin - 7 months ago, Verified purchaser
- Skin concern: Dullness, Pores
- Skin type: Dry
- Skin tone: Medium
- Hair color: Black
- Eye color: Brown
Precise lines but the cap is impossible to open. Definitely not arthritis friendly. It’s also a darker brown that expected; almost looks black
1 reply from Maybelline Consumer Care team - 7 months ago
Hi there. Thank you for sharing your feedback about the Hyper Easy Liquid Pen Eyeliner. We are happy to hear you liked the application with this product. However, we understand how disappointing it may be when it is difficult to open a product. We appreciate your time to share these valuable comments as they will be passed to our product development teams. We hope you will continue using Maybelline with great satisfaction in the future!
Poor pigment - barely there brown
2 out of 5 stars
Thumbs down graphic, would not recommend
T - 7 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Medium
- Eye color: Brown
I keep wanting to like this eyeliner in the color brown but the pigmentation is barely there. The eyeliner rin black is amazing but the brown one needs to be worked on.
1 reply from Maybelline Consumer Care team - 7 months ago
Hello there! We wanted to express our gratitude for your feedback on the Maybelline Hyper Easy Liquid Pen Eyeliner. We truly value our customers' opinions and suggestions as they help us improve the quality of our products and services. We want you to know that we have shared your valuable comments with our team for further evaluation. Thank you for taking the time to provide us with your feedback. We appreciate it!
Dries out very quickly!!
3 out of 5 stars
Thumbs down graphic, would not recommend
L - 8 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
I really liked it at first because of how easy it was applying but after only 4 DAYS it started to dry out! I feel like I just wasted my money. I’m very disappointed.
1 reply from Maybelline Consumer Care team - 8 months ago
Hi There! Thanks for reaching out and sharing your experience with our Maybelline Hyper Easy Liquid Pen Eyeliner. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.
Favorite eyeliner!
5 out of 5 stars
Thumbs up graphic, would recommend
Mrs B - 8 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
- Eye color: Brown
Absolutely my favorite eyeliner! It doesn't clump my lashes when applying. Goes on smoothly. Wish there was a bit more per applicator. Overall love it!
Not enough product
2 out of 5 stars
Thumbs down graphic, would not recommend
Liz - 8 months ago, Verified purchaser
- Hair color: Brunette
- Skin type: Dry
- Skin tone: Medium
- Eye color: Brown
It was easy to use but after only about two weeks it seemed like it was starting to run out of liquid and it was difficult to refill the tip. If I needed to touch up a spot it would just remove any existing liner. I never left the cap off so not sure what the problem was.
1 reply from Maybelline Consumer Care team - 8 months ago
Hi there, Liz! Thank you for reaching out about our Hyper Easy Liquid Pen Eyeliner. We are sorry to hear of your experience with our liner. We appreciate your feedback! XOXO