$7.99 when purchased online
About this item
Highlights
- Liquid Eyeliner: Introducing liquid liner minus the skips, slips, gaps and struggle; With its hyper easy brush tip, this liquid eye liner delivers the smoothest glide, fitting to the shape of your eye
- Flex-Tip Brush: The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application; It lasts up to 24 hours with intense color that doesn’t smudge
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Introducing the liquid eyeliner minus the skips, slips, gaps and struggle. Liquid Eye Liner goes on Hyper Easy. With its Hyper Easy Brush Tip, it delivers the smoothest glide, fitting to the shape of your eye. The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application. Available in Pitch Black and Pitch Brown, it lasts up to 24 hours with intense color that doesn’t smudge.
Suggested Age: 13 Years and Up
Health Facts: Contains Micellar Water
Color Finish: Satin
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Defining
Net weight: .02 fl oz (US)
TCIN: 76466137
UPC: 041554578607
Item Number (DPCI): 052-07-0342
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, styrene/acrylates copolymer, propylene glycol, laureth-21, pentylene glycol, peg-40 hydrogenated castor oil, phenoxyethanol, ammonium acrylates copolymer, caprylyl glycol, ppg-2-deceth-30, sodium dehydroacetate, sodium lauryl sulfate, disodium laureth sulfosuccinate. [+/- may contain: ci 77266/black 2]. d238371/1.
Shipping details
Estimated ship dimensions: 5.56 inches length x 1.83 inches width x 0.52 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.2 out of 5 stars with 1389 reviews
54% would recommend
107 recommendations
easy to remove: 4.04 out of 5
long lasting: 3.43 out of 5
easy to apply: 3.84 out of 5
quality: 3.14 out of 5
value: 3.34 out of 5
worked great at first...
3 out of 5 stars
Thumbs down graphic, would not recommend
RW - 10 days ago, Verified purchaser
Loved the thin precise line was able to make, but after only several days, cover stayed off by mistake and now it doesn't work. Seems it dried up...
Finally found perfect liner but cannot use because
2 out of 5 stars
Pixielu - 2 months ago
originally posted on maybelline.com
I absolutely loved this eyeliner the first few times I used it. But suddenly, the bristles on the became so messed up from putting the cap on, I couldn’t use it anymore? I thought it was a fluke and purchased another one. The same thing happened. I’ve purchased about 20 eyeliner pens and finally found the one I loved. Then I couldn’t use it because of the cap messing up the tip of the pen. Very disappointed. I wish they could fix this flaw in, it would be the best ever :(
1 reply from Consumer Care Center team - 1 month ago
Greetings! We appreciate your feedback regarding the Hyper Easy. We highly value our customers' opinions and suggestions as they serve as crucial inputs to enhance the quality of our products and services. Rest assured that we have shared your valuable comments with our team for further evaluation. Thank you for taking the time to provide us with your feedback.
So smooth
4 out of 5 stars
hollymel1 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The eye pen glides super smooth and the pigment is definitely there but it’s not my preferred eyeliner compared to what I’ve used in the past. I’m also not a fan of the brown.
Love it
5 out of 5 stars
ninoskam3 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This eyeliner is everything super easy to apply I got the brown color which it looks amazing I think i found a favorite eyeliner now 😍
Liquid Liner
5 out of 5 stars
kimberlyaube86 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love the way this was made it makes it super easy to apply a winged liner having it in the shape of a pencil. It’s creamy and goes on easy.
No Drips No mess
5 out of 5 stars
- 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I know this may sound strange but, I used this as a medium for coloring as you can see in the picture that I etheir circled or put a arrow point out where I used it. I like the fact that it does not make a mess everywhere and does not drip etheir. There is nothing to dislike about this product. I would totally recommend this to everyone.
Pretty color
5 out of 5 stars
mamajsweets - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I like how smooth and easy this eyeliner was to use. I also like that once it dried it stayed in place all day. I usually go for black liner but this brown was really nice.
Good eyeliner
4 out of 5 stars
keshiae - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I'll be the first to admit I'm not a big eyeliner person but this stick glided so smooth and that helped create a straight line that I normally have trouble with. It has a brush tip which seems to aid the application and glides easily. I would buy this.
Love this
5 out of 5 stars
cassie_loves_it - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This eyeliner had great staying power on my oily skin. I use it on my top lash line and it looked great with my mascara.
Love ❤️
5 out of 5 stars
stephaniecac2c - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this eyeliner. I been into brown eyeliner for a while now. I was so happy that Influenster sent me the Maybelline eyeliner in brown. I have been using the benefit eyeliner in brown but I like this Maybelline brown eyeliner more. This has a fine tip and make beautiful smooth lines, it’s super easy to use and it’s a dark brown. I have been using it a lot and still hasn’t dried out. Sleek packaging and very comfortable to hold. I will definitely repurchase.
Best Eyeliner I’ve tried
5 out of 5 stars
holywateryassy - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is probably the best eyeliner that I’ve tried to date, it’s extremely easy to apply and the formula is soooo good it’s honestly perfect for soft looks and even bold ones.
not with the waste of plastic
1 out of 5 stars
Meeee - 3 months ago
originally posted on maybelline.com
It’s almost impossible to see on the packaging that this is .0018 fluid ounces! Or is it 0.018 fluid ounces?? either way it’s kind of a rip off and a waste of plastic especially since people are complaining about it drying out and the top not working, right. I noticed that the Maybelline ultra liner is .25 fluid ounces so that's like 15x more for a cheaper price. Also what’s up with not being able to find the size on the website? Disappointing
1 reply from Consumer Care Center team - 3 months ago
Hi there! Thank you for sharing your comments on our Hyper Easy Liquid Eyeliner, Eye Makeup. The eyeliner is 0.021 oz. We are so sorry to hear that this liner did not meet your expectations. We appreciate the feedback, as it helps our team enhance and improve the product. We hope you will continue to explore our products with complete confidence and satisfaction!
PLEASE come out with BROWN colour!!
4 out of 5 stars
Melocola - 3 months ago
originally posted on maybelline.com
(This review was collected as part of a promotion.) I love this eyeliner. It’s very easy precise to work with. Intense colour and long lasting. But please come out with BROWN colour!!!
Terrible; the cap makes it essentially single use.
1 out of 5 stars
RIP I guess - 3 months ago
originally posted on maybelline.com
The one time I was able to use this eyeliner, it was great; easy to apply and lasted throughout the evening. Then, the unthinkable happened: I put it in my purse. The cap popped off and a couple of days later the tip was completely dry. Absolutely nothing I did could revive it; it stayed unusable after several attempts to free/loosen the eyeliner. Hoping that this was a fluke, I bought a second one (yeah, I know) and put it in a more secure compartment. The exact same thing happened. I've never had this problem with a liquid pen before. Avoid this one, unless you plan to never leave the house with it under any circumstances.
1 reply from Consumer Care Center team - 3 months ago
Hello. We are very sorry to hear about your experience with our Hyper Easy Liquid Eyeliner, Eye Makeup. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M-F 9:00 am – 5:30 pm ET for assistance and provide the reference #28507307. Looking forward to speaking with you. It would be helpful if you could have the product when you call.
Personal info
Skin tone:
Medium
Skin type:
Combination
Eye color:
Brown
Hair color:
Brunette
Skin concern:
Uneven skin tone,
Pores,
Aging
Awesome
5 out of 5 stars
Thumbs up graphic, would recommend
Fefe - 3 months ago
I love this liner. Easy to apply, precise, last all day and can’t get any better value than this. One of my favorite things.
Cute, but not very brown
4 out of 5 stars
urmother - 4 months ago
originally posted on maybelline.com
It's a great eyeliner!! Great shape, love the brush tip, grip, super smooth, stays on all day, my only complaint is that I'm a huge fan of brown eyeliner, and it feels closer to black than brown. It was very very dark for a brown and I was looking for a browner brown. If you love true browns, don't get this! If you like darker eyeliners, this is for you!!
Personal info
Skin concern:
Uneven skin tone,
Cellulite,
Dullness,
Sun damage,
Pores,
Aging,
Dark circles,
Puffiness,
Acne
Eye color:
Brown
Hair color:
Brunette
Skin type:
Combination
Skin tone:
Medium
My favorite so far!
5 out of 5 stars
Thumbs up graphic, would recommend
DaisyChristina - 4 months ago
I love this one! One of my favorite so far compared to others I have used. It goes on smooth and precise. Brush is really important for eyeliner and this brush is not too stiff and not too soft. Just right. Very pigmented and application is nice. For people complaining it’s dry they must’ve got a bad one because it doesn’t suppose to be that way. It suppose to be very pigmented and wet. You can always exchange it if you got a dry one.
Personal info
Skin type:
Normal,
Oily
Eye color:
Black
Skin tone:
Light
Hair color:
Black
No pigment
1 out of 5 stars
Thumbs down graphic, would not recommend
Beomgyu - 4 months ago, Verified purchaser
Barely any color give off. I believe a crayola marker would be better.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi Beomgyu. Thank you for reaching out to Maybelline regarding the Hyper Easy Liquid Pen Eyeliner. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-944-0730, M-F, 9am-5:30pm, ET and provide us with your reference #28087263. Looking forward to hearing from you!
Don't waste your money!
1 out of 5 stars
MsGoddess2U - 5 months ago
originally posted on maybelline.com
I think that I would really like this product, IF the brush bristles didn't get hung up on anything, when replacing the cap, causing them to maintain a 90° angle, which poked my eyeball and left a scratch, AND IF it didn't dry out so quickly.
1 reply from Consumer Care Center team - 5 months ago
Hi MsGoddess2U. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with Hyper Easy Liquid Eyeliner. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M-F 9:00 am – 5:30 pm ET for assistance and provide the reference # 27780041. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
formula translucent
1 out of 5 stars
Thumbs down graphic, would not recommend
Honest review - 5 months ago, Verified purchaser
bought the brown liner (I LOVE a good cat eye wing) and the formula was thin and unable to perform. Do not recommend
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there! We appreciate you sharing your experience with our Hyper Easy Liquid Pen Eyeliner. We are sorry to hear that this product did not perform as well as you were hoping for, and we understand how frustrating this can be. We value your detailed feedback and will be passing your comments along to the appropriate department. We hope you will continue to try more of our products in the future with greater results.