frida baby grow with me

The line spans newborns through toddlers. Examples: the bathtub is listed for 0–24 months, the baby toothbrush for 6 months and up, potty products for about 1 year and up, and teethers for 3 months and up.

Grow-With-Me potty products are modular: a 3-in-1 potty converts from a standalone potty into a toilet topper and into a step/squatting stool. They include a removable adapter seat for transition to the adult toilet and a rubber edge to help hold the seat securely in place.

The bathtub includes an easy-release drain plug, a built-in drying hook for hanging, and non-slip/no‑skid feet to keep the tub stable and promote draining and drying after use.

The set includes a baby brush (6+ months) that massages gums and a toddler brush (18+ months) with triple-angle bristles to clean three sides at once. Both have easy-grip BPA‑free silicone handles; the toddler brush also includes a color-change feature to time brushing.

The bathtub is listed to hold up to 50 pounds, and the potty products are listed to hold up to 60 pounds.

Cleanup is simplified with removable, easy-clean potty bowls; leak-proof potty liners with super-absorbent pads that soak up to 5 fl oz; and disposable mess mats with waterproof backing to protect floors.