loreal absolut

The line emphasizes molecular repair technology and bond-building peptides. Several products also include quinoa and proteins to help repair and strengthen hair fibers.

Many Absolut Repair shampoo descriptions state they are sulfate-free or formulated with gentle surfactants. They claim to cleanse hair while preserving moisture and avoiding harsh stripping.

Descriptions list benefits such as frizz control, detangling, heat protection, enhanced shine, and overall smoothing or softening effects.

Descriptions present it as a professional, salon-quality molecular repair shampoo that uses bond-building peptides to reconstruct broken bonds, restore strength and elasticity, and deliver salon-level restoration at home.

They advertise molecular- or bond-level repair to restore strength and elasticity, intense hydration for dry or brittle strands, reinforcement of hair fibers to reduce breakage, gentle (sulfate-free) cleansing, and styling benefits such as frizz control, detangling, heat protection, and added shine.

Shampoos are offered in bottles such as 10.1 fl oz and 16.9 fl oz, and larger refill sizes (examples include 50.7 fl oz / 1.5 L) are also available.