The designs are drawn from 19th- and early 20th-century sources (1800s and 1900s). Specific reproductions include patterns from period fashion houses and motifs used by French women in the 1800s and early 1900s.
Common vintage motifs include travel labels and advertising posters, tea and coffee themes, alphabets and borders, flower baskets, hens, and other domestic or sampler-style designs.
Patterns are presented with photos of finished projects and mood boards of completed motifs. Many patterns are digitally transcribed for clarity, and some books include indexes (for example, by letter height or border size), an extended stitch library, and thread conversion charts to aid stitchers.
They target adult needlework hobbyists: listed genres include Crafts & Hobbies and Needlework, and several entries note a suggested age of “22 Years and Up.”
The books include photos and mood boards of completed motifs and project examples such as a stitched dish towel, personalized napkin rings, and a small hanging heart made from old linens.