PATTERN

The Black-owned & Black-founded hair care brand designed to fulfill the beauty needs of the curly, coily & tight-textured community.

Shampoo & Conditioner

Hydrate, nourish & restore with all the essentials for a self-care wash day.

Treatments

Treat textures with nourishing ingredients honoring the sacred exchange between family and hair.

Styling & Tools

Define, create & hold with thick, buttery creams to strong holding gels.

New in PATTERN
$15.00
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PATTERN Mist Spray Bottle - 250ml - Ulta Beauty
PATTERN Mist Spray Bottle - 250ml - Ulta Beauty
$29.00
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PATTERN Scalp Scrub - 7.4 fl oz - Ulta Beauty
PATTERN Scalp Scrub - 7.4 fl oz - Ulta Beauty
$25.00
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PATTERN Breakage Barrier Mask - 11 fl oz - Ulta Beauty
PATTERN Breakage Barrier Mask - 11 fl oz - Ulta Beauty
$25.00($1.67/fluid ounce)
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PATTERN Styling Custard - 15 fl oz - Ulta Beauty
PATTERN Styling Custard - 15 fl oz - Ulta Beauty
$18.00($1.50/fluid ounce)
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PATTERN Hydrating Mist - 12 fl oz - Ulta Beauty
PATTERN Hydrating Mist - 12 fl oz - Ulta Beauty
$189.00
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PATTERN The Blow Hair Dryer + 4 Attachments - Ulta Beauty
PATTERN The Blow Hair Dryer + 4 Attachments - Ulta Beauty
$29.00
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PATTERN Deep Scalp Detox - 4oz - Ulta Beauty
PATTERN Deep Scalp Detox - 4oz - Ulta Beauty
$25.00($2.50/ounce)
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PATTERN Bounce Back Pre-Poo Shampoo - 10oz - Ulta Beauty
PATTERN Bounce Back Pre-Poo Shampoo - 10oz - Ulta Beauty
$28.00
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PATTERN Moisture Milk - 12oz - Ulta Beauty
PATTERN Moisture Milk - 12oz - Ulta Beauty
$32.00
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PATTERN Texture Travel Kit - 3 fl oz/3pc - Ulta Beauty
PATTERN Texture Travel Kit - 3 fl oz/3pc - Ulta Beauty
$23.00
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PATTERN Shine Spray - 4.75oz - Ulta Beauty
PATTERN Shine Spray - 4.75oz - Ulta Beauty
$20.00
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PATTERN Double Sided Bristle Hair Brush - Ulta Beauty
PATTERN Double Sided Bristle Hair Brush - Ulta Beauty
$20.00
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PATTERN Paddle Hair Brush - Ulta Beauty
PATTERN Paddle Hair Brush - Ulta Beauty
$20.00
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PATTERN Heat Protectant - 4oz - Ulta Beauty
PATTERN Heat Protectant - 4oz - Ulta Beauty
$14.00
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PATTERN Curl Mousse - Travel Size - 4oz - Ulta Beauty
PATTERN Curl Mousse - Travel Size - 4oz - Ulta Beauty
$28.00($2.33/fluid ounce)
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PATTERN Detangling Nectar - 12 fl oz - Ulta Beauty
PATTERN Detangling Nectar - 12 fl oz - Ulta Beauty
$25.00
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PATTERN Transition Mask - 11 fl oz - Ulta Beauty
PATTERN Transition Mask - 11 fl oz - Ulta Beauty
$12.00($4.00/fluid ounce)
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PATTERN Medium Conditioner - Travel Size - 3 fl oz
PATTERN Medium Conditioner - Travel Size - 3 fl oz
$34.00($2.83/fluid ounce)
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PATTERN Mini Stylers Kit - 12 fl oz - Ulta Beauty
PATTERN Mini Stylers Kit - 12 fl oz - Ulta Beauty
$12.00($4.00/fluid ounce)
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PATTERN Curl Gel - 3 fl oz - Ulta Beauty
PATTERN Curl Gel - 3 fl oz - Ulta Beauty
$28.00($2.15/fluid ounce)
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PATTERN Lightweight Conditioner - 13 fl oz - Ulta Beauty
PATTERN Lightweight Conditioner - 13 fl oz - Ulta Beauty
$15.00
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PATTERN Wide Tooth Comb - Ulta Beauty
PATTERN Wide Tooth Comb - Ulta Beauty
$28.00
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PATTERN Treatment Mask - 15 fl oz - Ulta Beauty
PATTERN Treatment Mask - 15 fl oz - Ulta Beauty
$28.00
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PATTERN Scalp Serum - 4 fl oz - Ulta Beauty
PATTERN Scalp Serum - 4 fl oz - Ulta Beauty

Discover more beauty your way with the best from your favorite beauty destination.

37 results

$9.00

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Ulta Beauty at Target

PATTERN Hair Pick - Ulta Beauty

PATTERN

4.7 out of 5 stars with 828 ratings

$34.00($2.83/fluid ounce)

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Ulta Beauty at Target

PATTERN Mini Stylers Kit - 12 fl oz - Ulta Beauty

PATTERN

4.5 out of 5 stars with 469 ratings

$13.00

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PATTERN Mist Spray Bottle - 10 fl oz - Ulta Beauty

PATTERN

4.7 out of 5 stars with 1860 ratings

$28.00($1.87/ounce)

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Ulta Beauty at Target

PATTERN Strong Hold Gel - 15oz - Ulta Beauty

PATTERN

4.2 out of 5 stars with 2102 ratings

$28.00

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PATTERN Argan Oil Hair Serum - 3.9 fl oz - Ulta Beauty

PATTERN

4.6 out of 5 stars with 1888 ratings

$28.00

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PATTERN Treatment Mask - 15 fl oz - Ulta Beauty

PATTERN

4.6 out of 5 stars with 2725 ratings

$28.00($2.15/fluid ounce)

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PATTERN Intensive Conditioner - 13 fl oz - Ulta Beauty

PATTERN

4.6 out of 5 stars with 3375 ratings

$12.00

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PATTERN Edge Tool - Ulta Beauty

PATTERN

4.8 out of 5 stars with 889 ratings

$28.00

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PATTERN Scalp Serum - 4 fl oz - Ulta Beauty

PATTERN

4.6 out of 5 stars with 1275 ratings

$28.00($7.18/fluid ounce)

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PATTERN Jojoba Oil Hair Serum - 3.9 fl oz - Ulta Beauty

PATTERN

4.6 out of 5 stars with 2535 ratings

$18.00($1.50/fluid ounce)

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Ulta Beauty at Target

PATTERN Hydrating Mist - 12 fl oz - Ulta Beauty

PATTERN

4.1 out of 5 stars with 2715 ratings

$15.00

Save $10 on $40 select personal care purchase

Ulta Beauty at Target

PATTERN Wide Tooth Comb - Ulta Beauty

PATTERN

4.7 out of 5 stars with 703 ratings

$21.00($2.69/fluid ounce)

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PATTERN Clarifying Shampoo - 7.8 fl oz - Ulta Beauty

PATTERN

4.8 out of 5 stars with 1079 ratings

$28.00($2.15/fluid ounce)

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Ulta Beauty at Target

PATTERN Lightweight Conditioner - 13 fl oz - Ulta Beauty

PATTERN

4.7 out of 5 stars with 565 ratings

$14.00 - $23.00

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PATTERN Curl Mousse - Ulta Beauty

PATTERN

4.5 out of 5 stars with 777 ratings

$12.00 - $49.00

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Ulta Beauty at Target

PATTERN Leave-In Conditioner - Ulta Beauty

PATTERN

4.7 out of 5 stars with 9881 ratings

$12.00 - $28.00

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Ulta Beauty at Target

PATTERN Curl Gel - Ulta Beauty

PATTERN

4.5 out of 5 stars with 3281 ratings

$12.00 - $28.00

Save $10 on $40 select personal care purchase

Ulta Beauty at Target

PATTERN Medium Conditioner - Ulta Beauty

PATTERN

4.4 out of 5 stars with 398 ratings

$28.00

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Ulta Beauty at Target

PATTERN Styling Cream - Ulta Beauty

PATTERN

4.6 out of 5 stars with 3660 ratings

$14.00($3.50/fluid ounce)

Save $10 on $40 select personal care purchase

Ulta Beauty at Target

PATTERN Edge Control Hair Wax - 4 fl oz - Ulta Beauty

PATTERN

4.5 out of 5 stars with 1447 ratings

$28.00

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Ulta Beauty at Target

PATTERN Moisture Milk - 12oz - Ulta Beauty

PATTERN

4.7 out of 5 stars with 453 ratings

$25.00($1.67/fluid ounce)

Save $10 on $40 select personal care purchase

Ulta Beauty at Target

PATTERN Styling Custard - 15 fl oz - Ulta Beauty

PATTERN

4.7 out of 5 stars with 422 ratings

$32.00

Save $10 on $40 select personal care purchase

Ulta Beauty at Target

PATTERN Texture Travel Kit - 3 fl oz/3pc - Ulta Beauty

PATTERN

4.5 out of 5 stars with 73 ratings

$28.00($2.15/fluid ounce)

Save $10 on $40 select personal care purchase

Ulta Beauty at Target

PATTERN Heavy Conditioner - 13 fl oz - Ulta Beauty

PATTERN

4.6 out of 5 stars with 2730 ratings

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PATTERN

Shampoo & Conditioner

Treatments

Styling & Tools

“Be brilliant, be playful, be round, be curly, be coily, be free. Style your Pattern.” –Tracee Ellis Ross

37 results

Get top deals, latest trends, and more.

About Us

Help

Stores

Services

PATTERN

Shampoo & Conditioner

Treatments

Styling & Tools

“Be brilliant, be playful, be round, be curly, be coily, be free. Style your Pattern.” –Tracee Ellis Ross

New in PATTERN

37 results

Get top deals, latest trends, and more.

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About Us

Help

Stores

Services