$32.00 when purchased online
Target Online store #3991
About this item
Highlights
- Adds volume and bounce
- Strengthens and thickens hair
- Hydrates and nourishes
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
For fine hair, this color-safe, thickening shampoo adds volume & bounce and smells as good as it looks.
Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, Dry, Fine
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Strengthening, Nourishing
Net weight: 10 fl oz (US)
TCIN: 82518831
UPC: 815402021269
Item Number (DPCI): 342-03-4945
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, peg-200 hydrogenated glyceryl palmate, cocamide mipa, parfum (fragrance), panthenol, cocoglucosides hydroxypropyltrimonium chloride, hydrolyzed keratin, biotin, salvia hispanica seed oil, cetrimonium chloride (anti-static agent/agent antistatique), hydroxypropyl guar hydroxypropyltrimonium chloride, glycerin, sodium lauroyl glycinate, peg-150 distearate, propoxytetramethyl piperidinyl dimethicone, trideceth-6, c11-15 pareth-7, peg-7 glyceryl cocoate, sodium chloride, polyquaternium-7, disodium edta, citric acid, sodium hydroxide, tetrasodium edta, potassium sorbate, sodium benzoate, phenoxyethanol, benzyl alcohol, acetic acid, sodium acetate, benzyl salicylate, limonene, hexyl cinnamal
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 2.5 inches length x 2.4 inches width x 5.5 inches height
Estimated ship weight: 0.8 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its ability to leave hair feeling soft, clean, and manageable, especially for fine hair types. The pleasant scent is frequently highlighted, making it a delightful addition to hair care routines. However, some guests experienced issues with dryness, breakage, and overpowering fragrance. Overall, it seems to work well for many, but results may vary based on individual hair needs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 940 reviews
50% would recommend
22 recommendations
Smells like my grandma
2 out of 5 stars
Tammy - 11 days ago
originally posted on http://www.ulta.com
Product did not make my hair full and soft like some reviews stated that it did. Not a fan of the smell of this product.
Makes hair soft. Good balance
4 out of 5 stars
Lauren J. - 12 days ago
originally posted on OUAI
Makes hair soft. Good balance for hair. A little goes a long way so definitely worth the money. 4 stars only because scent is VERY strong and I don’t like it.
Smell is Horrific
1 out of 5 stars
Charlie - 14 days ago
originally posted on http://www.ulta.com
I wanted to love this so bad and I typically never leave reviews but this product has such a strong piercing smell that it's unbearable. Take the smell reviews seriously lol, they're accurate.
♥️
5 out of 5 stars
Melissa P. - 15 days ago
originally posted on OUAI
Loving this shampoo! Smells so good & clean …. gives my hair body and bounce! Really enjoying this brand!
Would purchase again
3 out of 5 stars
Ella - 15 days ago
originally posted on http://www.ulta.com
When I first applied the shampoo onto my scalp, the first thing I noticed was the smell. It smells amazing and that smell stays for days. Along with this, I noticed how easily the product lathered. You definitely do not need a lot of product to cover your scalp. However, the shampoo isn't for oily hair. After a day, your hair will be oily again. Would recommend for drier hair types.
Love Love Love
5 out of 5 stars
Elizabeth B. - 24 days ago
originally posted on OUAI
Love the scent, a little goes a long way. I have long hair, it doesn't tangle as much as it did before. I will be getting the conditioner soon. My husband loves the smell of it and has started using it too.
Love it
5 out of 5 stars
Erin R. - 25 days ago
originally posted on OUAI
Smells great and love the way my hair feels after wash day!
Best quality Shampoo.
5 out of 5 stars
Annamaria C. - 1 month ago
originally posted on OUAI
Best shampoo. Quality is terrific. Balance is the n point. Cleans beautifully. Smells amazing. Hair looks healthy. Feels great. Hair full and luxurious.
scent is DIABOLICAL
3 out of 5 stars
jackie - 1 month ago
originally posted on http://www.ulta.com
i tried this out based on reviews that it made hair feel softer -- definitely can see this! my hair has been feeling coarse recently, but after using this and its matching conditioner, its definitely softer. that being said, the scent is DIABOLICAL. i do not get any of the listed scent notes out of it... it straight up smells like i poured toilet bowl cleaner on my head. its so bad. additionally, for the price you dont get much.
Fine hair shampoo/conditioner
5 out of 5 stars
Justine R. - 1 month ago
originally posted on OUAI
Hair feels so light, clean and volumized after washing with these hair products
OUAI is the WAY!
5 out of 5 stars
Adara H. - 1 month ago
originally posted on OUAI
It’s taken me years to find a shampoo/conditioner that doesn’t immediately make my thin blonde hair look greasy. OUAI is the WAY! Once I tried their products, I was sold
Cannot With The Scent!
1 out of 5 stars
Daria - 2 months ago
originally posted on http://www.ulta.com
Have tried Ouai hair mask and the Beach Spray with great results so didn't hesitate when an Ulta salesperson talked me into their Fine Hair Shampoo and Conditioner. I can say that it certainly cleans nicely and my hair was left bouncy, but the scent is 100% unsupportable. It's beyond Grandma left that perfume on her dressing table a few years too long. Sadly, I purchased it, used it twice to make sure I wasn't dreaming, but had to pack up my bathroom products for a horrible flood in our apartment. I am now out of the Ulta return zone, stuck with two giant bottles of this. Learn from my mistake and buy the travel size of any new hair product first. It saves so much pain!
I like
4 out of 5 stars
Thumbs up graphic, would recommend
gigi005 - 2 months ago, Verified purchaser
Decent, cleans my hair well. I haven’t seen much of a difference from when I use a regular cheaper shampoo but overall satisfied. A little pricey, and the smell is not bad at all.
Great product / bad odor
3 out of 5 stars
Kelly B. - 2 months ago
originally posted on OUAI
I loved the lather and consistency of the shampoo along with how clean and refreshed it made my hair feel. The downside is the chemical odor that goes along with it. It felt like I was inhaling hair spray in the shower.
Helped my hair
5 out of 5 stars
Jess - 2 months ago
originally posted on http://www.ulta.com
This fine hair combo is great. I was conflicted based off price and some negative reviews but this has helped my hair by giving it volume and reducing hair loss. I recieved a lot of compliments after a simple wash.
Smells good, but that’s it
2 out of 5 stars
KIM C. - 2 months ago
originally posted on OUAI
A relative told me about Ouai and how amazing it was, so I bought a bottle of the shampoo for fine hair. It was 3x as expensive as the product I was currently using, so I expected better results than my current shampoo. I wasn’t at all dissatisfied with my current shampoo, but thought if Ouai was better it was worth the splurge. It wasn’t. Suffice it to say it was a huge disappointment. It turns out my current shampoo is the better product. The only reason I gave Ouai two stars instead of one was because it smelled good. No, I would not recommend Ouai.
Irritated my scalp and over drying
1 out of 5 stars
Jojo H - 2 months ago
originally posted on http://www.ulta.com
I have a lot of ine hair and was too overdrying to the point where it irritated my scalp. Wont buy again.
amazing product
5 out of 5 stars
MARIA G. - 2 months ago
originally posted on OUAI
i loveeee, love everything, had made so much difference in my hair, i am so happy very good quality, i really recomend buying the combo with the conditioner feature: it has a lof of quantity
I hesitantly purchased this and
5 out of 5 stars
Kori J. - 2 months ago
originally posted on OUAI
I hesitantly purchased this and was so impressed. My hair is fine and I just had a baby so it’s thin as well and this has made all the difference in the feel and look of my hair. It’s so soft and I don’t have tangles from breakage!
I will definitely be buying this in the big bottle!
5 out of 5 stars
Susan - 2 months ago
originally posted on http://www.ulta.com
Love everything about this shampoo and conditioner! The shampoo lathers good and leaves my hair so soft and smells amazing! Definitely recommend buying the shampoo and conditioner!