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Optimum Nutrition, Gold Standard 100% Whey Protein Powder, Vanilla Ice Cream, 5lb - 2 of 4Optimum Nutrition, Gold Standard 100% Whey Protein Powder, Vanilla Ice Cream, 5lb - 3 of 4Optimum Nutrition, Gold Standard 100% Whey Protein Powder, Vanilla Ice Cream, 5lb - 4 of 4
Optimum Nutrition, Gold Standard 100% Whey Protein Powder, Vanilla Ice Cream, 5lb - 1 of 4

Optimum Nutrition, Gold Standard 100% Whey Protein Powder, Vanilla Ice Cream, 5lb

$89.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Packaging May Vary - New look, with the same trusted quality!
  • GOLD STANDARD 100% WHEY BLEND - 24g blended protein consisting of whey protein isolate, whey protein concentrate, and whey peptides to support lean muscle mass - they don't call it the GOLD STANDARD of quality for nothing
  • OVER 5G OF BCAAS - help build lean and strong muscles with naturally occurring BCAAs
  • Any-time formula – Great before or after exercise, between meals, with a meal, or any time of day where you need extra protein in your nutrition
  • Most awarded, best-selling whey protein powder on the planet. Banned substance tested – Highest quality control measures so you feel comfortable and safe consuming the product

Description

Optimum Nutrition's Gold Standard 100% Whey uses pure whey protein isolates as the primary ingredient. Combined with ultra-filtered whey protein concentrate, each serving provides 24 grams of all-whey protein and 5.5 grams of naturally occurring Branched Chain Amino Acids (BCAAs) which are prized by athletes for their muscle building qualities. With more than 20 tempting flavors to choose from, ON Gold Standard 100% Whey gives you plenty of ways to keep workout recovery interesting.
Protein Grams per Serving: 24 g
Product Warning: Adult Use Only
Product Form: Powder
Primary dietary ingredient: Whey Protein
Protein type: Whey Protein
Package Quantity: 1
Primary dietary ingredient amount per serving: 24000 mg
TCIN: 89392667
UPC: 748927028706
Origin: made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Serving Size: 31 g

Serving Per Container: 73

Amount :

Calories: 120
% Daily Value*
Total Fat 1g1%
Saturated Fat 0.5g3%
Cholesterol 35mg12%
Sodium 105mg5%
Total Carbohydrate 4g1%
Sugars 1g
Protein 24g48%
Calcium 130mg10%
Potassium 150mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

protein blend (whey protein isolate, whey protein concentrate, whey peptides), natural and artificial flavor, lecithin, cellulose gum, xanthan gum, salt, sucralose, acesulfame potassium, lactase.

Allergens & Warnings:

CONTENTS SOLD BY WEIGHT NOT VOLUME. SOME SETTLING WILL OCCUR., CONTAINS: MILK AND SOY.

Shipping details

Estimated ship dimensions: 22 inches length x 8 inches width x 8 inches height
Estimated ship weight: 5 pounds
item ships from third party seller: Pattern

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

4.5 out of 5 stars with 305 reviews
5 out of 5 stars
21 March, 2026
originally posted on influenster.com
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Delicious protein shake!

[This review was collected as part of a promotion.] Love the taste of this whey protein. It’s not too strong and not too sweet. I also tried it in my strawberrry, blueberry shake, and it was amazing! For the first taste test, I simply stirred it with a spoon and it dissolved after a bit. In a blender, obviously it dissolves easily. I would recommend drinking it with your favorite type of milk. It’s only 120 calories and a nice 31g of protein per serving, so it’s definitely worth it if you’re working out or just need to make up your protein for the day.
JoelD
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5 out of 5 stars
5 March, 2026
originally posted on influenster.com
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Would highly recommend

[This review was collected as part of a promotion.] Im a big fan of the product and would recommend it to anyone. The appearance is clean and straight forward. Yes you get less in the tub due to settling but it does not effect the taste or how it is supposed to work. The rich smell of the vanilla is pleasing and for a pre or post workout shake it works in a pinch.
JosephG
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5 out of 5 stars
25 February, 2026
originally posted on influenster.com
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Loved this whey protein!

[This review was collected as part of a promotion.] I got to try this Optimun Nutrition protein powder and it was so good. The flavor was delicious and it was so creamy and it really tasted like vanilla ice cream. It incorporates well with both milk and water and it doesn't have an artificial flavor or gritty texture. I incorporated it after my daily workout and it really made me feel very satisified and I loved the idea that is gluten free with a high quality whey protein. I really recommen it!
KrystalS
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5 out of 5 stars
25 February, 2026
originally posted on influenster.com
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Great protein powder

[This review was collected as part of a promotion.] Great protein powder, the flavor is sweeter than a usual plain vanilla in my opinion. The container stays fresh and is easy to scoop from. I used this powder in milkshakes and dry.
NicoleK
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4 out of 5 stars
24 February, 2026
originally posted on influenster.com
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Creamy smooth protein powder

[This review was collected as part of a promotion.] I’ve been using this product for a few weeks now to add protein in to my diet and aid in weight lifting muscle recovery. I have tried tons of protein powders from various brands and this is one of the best I have tried. Mixed with milk, this is a treat! It feels like I’m outside on a hot Alabama summer day drinking a melting vanilla ice cream milkshake. I get the best smooth texture from mixing this into my cup of milk with a milk frother. The packaging is super sleek and looks great in a gym bag or on a counter top for a male or female. I had never tried this brand of protein before, but I will continue to try other flavors and products!!
LaurenC
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5 out of 5 stars
23 February, 2026
originally posted on influenster.com
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Tastes sweet and creamy without feeling chalky.

[This review was collected as part of a promotion.] I normally dislike most protein shakes but this flavor is actually good. With cold water (best if it’s room temp), it actually melts and the texture is creamy with little to no bubbles. Hot water makes the texture bumpy and very thick, so bad. But overall, it’s a great product 🥤✨
OnohitaeP
Did you find this review helpful?
5 out of 5 stars
23 February, 2026
originally posted on influenster.com
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Taste great.

[This review was collected as part of a promotion.] Great flavor and mixes really well with no clumps. It’s not overly sweet and blends easily with water or milk I used it after workouts and it helps with recovery.
NayelyU
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5 out of 5 stars
19 February, 2026
originally posted on influenster.com
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Gets the job done and more!

[This review was collected as part of a promotion.] I’ve been using the Optimum Nutrition Gold Standard 100% Whey Protein in Vanilla Ice Cream flavor and I have to say that it’s been really good for me so far! It keeps me feeling full and energized. Makes me feel like I can take on any exercise at the gym or to just go about my day. It has a great vanilla flavor and it really tastes like ice cream! Love the way it tastes a lot. Would highly recommend this to anyone who wants to get in their protein intake while drinking something that is high quality and tastes amazing!
MichaelG
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5 out of 5 stars
19 February, 2026
originally posted on influenster.com
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Tastes great and really helps my diet!

[This review was collected as part of a promotion.] I’m always looking for ways to add great tasting protein to my diet and this whey protein powder rocks! It has a great vanilla ice cream taste and I find that it has very little aftertaste which is something I don’t like about other whey protein products. I highly recommend this for anyone looking to add a great tasting protein powder to their diet!
AlexandreR
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4 out of 5 stars
14 February, 2026
originally posted on influenster.com
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A solid protein powder that taste good!

[This review was collected as part of a promotion.] This is a standard vanilla protein shake, but it does taste pretty good! I’ve been taking some after the gym and and I felt like it sufficiently meets my needs. I would recommend to anyone wanting some extra protein in their diet.
TrentonH
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5 out of 5 stars
12 February, 2026
originally posted on influenster.com
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Getting my morning protein in a smoothie everyday.

[This review was collected as part of a promotion.] My Family’s favorite everyday shake, my favorite flavor is Ice Cream Vanilla, the taste is amazing, some times I add some berries and give some extra goodness. With 24 grams of protein on this shake that also taste delicious, is the perfect way to get that morning protein and start the day. Easy shake it in to a mixer or throw in the blender whit ice and ready to enjoy the perfect smooth texture to enjoy.
girasol220_5140
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5 out of 5 stars
7 February, 2026
originally posted on influenster.com
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High quality

[This review was collected as part of a promotion.] This protein tastes really good. It's not too sweet, containing only 2 grams of sugar, which is perfect for my calorie deficit. It satisfies my hunger, making it perfect for snacks between meals. As for the price, I think it's a bit expensive for only 10 servings, but if you can afford it and are looking for a high-quality protein, this would be a great option.
Fabiana D
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5 out of 5 stars
5 February, 2026
originally posted on influenster.com
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Delicious

[This review was collected as part of a promotion.] I absolutely love the taste of this whey protein powder. It dissolves very easily. It smells amazing and tastes even better. I like to add it to cold milk.
Adolfo R
Did you find this review helpful?
5 out of 5 stars
4 February, 2026
originally posted on influenster.com
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The protien of protien

[This review was collected as part of a promotion.] Been using this brand for years. Honestly it's the lasted trusted one for me. Never seen this flavor but I will say it's amazing. Makes one heck of a protien packed root beer float! Breaks down so easily and settles nicely. No bloating, upset stomach or uncomfortable digestion. Very gentle creamy texture, not very thick or clumpy like other brands. Not exaggerating, i went through this so fast, I wish I had more.... Haven't seen this flavor in stores or vitamin shops yet. At least not where I live.
Jerrid S
Did you find this review helpful?
5 out of 5 stars
1 February, 2026
originally posted on influenster.com
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Smooth vanilla flavor, mixes perfectly, and great

[This review was collected as part of a promotion.] I really enjoyed trying optimum nutrítion 100% whey gold standard in vanilla ice cream. The flavor is smooth, creamy and not overly sweet, and the aroma is pleasant ( it actually smells like vanilla, not artificial) it mixes very easily with both water and milk and I didn’t get any clumps, which I love. It also tastes great in smoothie and makes its easy to reach my daily protein goals. For the quality, taste and how blends. I think it’s a great value and would difinitely purchase it again.
amelias83_5342
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5 out of 5 stars
1 February, 2026
originally posted on influenster.com
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Fast recovery , and amazing flavor with every scoo

[This review was collected as part of a promotion.] I received these products for free from Influenster and Optimum nutrition in exchange for my honest review . I recently started going back to the gym , and I’m always on the lookout for a protein powder that offers great benefits and good flavor. This whey protein powder checks both boxes. Each scoop delivers 24 grams of protein , and the vanilla ice cream flavor is spot on. Even thought it only contains 1 gram of sugar It’s still on the sweeter side , but I just simply add more water to dilute it , which makes it less sweet and easier to drink . The texture is smooth and creamy , almost like drinking a vanilla milkshake without the guilt . So far , I’ve noticed great results , my recovery feels faster , and I’m able to push through longer workout sessions. I usually drink it an hour before working out , and it’s been working out really well for me. overall it’s a great product , and I’m excited to even see more benefits with it .
1 reply from Optimum Nutrition team - 2 months ago
With Vanilla Ice Cream you can take on any kettlebell! 👍
felipeg12_4532
Did you find this review helpful?
5 out of 5 stars
31 January, 2026
originally posted on influenster.com
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Delicious

[This review was collected as part of a promotion.] This protein powder is absolutely delicious! I find that whey powders can be chalky at times but this was smooth and blended in perfectly. The flavor is delicious and the portioning is reasonable.
rd7_3275
Did you find this review helpful?
5 out of 5 stars
28 January, 2026
originally posted on influenster.com
Image

Protein Powder

[This review was collected as part of a promotion.] This protein powder was better than I thought it would be! It does take like a nice vanilla ice cream milkshake. I like making smoothies and cold drinks but you can mix it into any liquid you desire. I would definitely try it!
bigleoenergy_5975
Did you find this review helpful?
5 out of 5 stars
27 January, 2026
originally posted on influenster.com
Image

The 100% whey protein fills me up and sustains me

[This review was collected as part of a promotion.] This Optimum Nutrition 100% Whey Protein Powder is perfection! I add a scoop to my morning smoothie and it tastes so creamy. The vanilla ice cream flavor makes me feel like I am enjoying a decadent shake. The 100% whey protein fills me up and sustains me for hours. I highly recommend!
1 reply from Optimum Nutrition team - 2 months ago
Looks like it turned out great!
kristens133_1326
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5 out of 5 stars
22 January, 2026
originally posted on influenster.com
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Gymmer bestie

[This review was collected as part of a promotion.] Creamy, valuable, clean ingredients and smell so good, like a vanilla ice cream. I like it because it’s not so so sweet like other protein powder, bring you a smooth feeling when drink. Nice to try and good to have
1 reply from Optimum Nutrition team - 2 months ago
GSW 100% is always a bestie for gym lovers!
vin22_5387
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