FIRST AID BEAUTY Ultra Repair Hydration Boost Serum - 1.0 fl oz: Deep Hydration, Face Application, Gluten-Free
$39.00
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Guests are saying
The product has garnered a loyal following for its lightweight and hydrating formula, making it a staple in many skincare routines. Guests appreciate its ability to absorb quickly without leaving a sticky residue, making it ideal for layering under makeup. However, recent changes in packaging and reduced quantity have led to some disappointment among long-time users. Despite this, many still find it effective for maintaining skin hydration and comfort, especially during colder months.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 237 reviews
5 out of 5 stars
7 June, 2026
originally posted on http://www.ulta.com
Great product
[I received this product in exchange for my honest review] Makes my skin feel soft, no residue noticed, the ingredients are clean and the texture is nice. Would recommend this is a good product and absorbed well.
3 out of 5 stars
1 June, 2026
originally posted on http://www.ulta.com
Not greag
[I received this product in exchange for my honest review] I've been using this product and haven't been able to tell much of a difference. The design of the bottle is great and it seems to not affect sensitive skin but haven't noticed a difference.
1 out of 5 stars
24 May, 2026
originally posted on firstaidbeauty.com
same price, half as much in the bottle!
Product is great, i've used it for years... but they changed the packaging and dropped quantity from 1.7 ounces to ONE ounce and kept the price the same!
3 out of 5 stars
17 May, 2026
originally posted on influenster.com
Good texture but no noticeable difference
[This review was collected as part of a promotion.] I’ve been using this product and haven’t been able to tell much of a difference. The design of the bottle is great and it seems to not affect sensitive skin but haven’t noticed a difference.
3 out of 5 stars
15 April, 2026
originally posted on firstaidbeauty.com
Less Product for the Same Price
I absolutely love this serum but really disappointed they changed the size of the bottle and kept the same price. The first picture that shows the packaging change doesn't show the bottom where the size is printed. Used to be 50 ml / 3 fl oz like the other face moisturizers. Only has 30 ml / 1.7 fl oz now. It's great on my skin, product itself is 5/5 stars. Light, doesn't feel sticky or break me out. Sits well under makeup. Doesn't sweat off my skin in summer months. FAB, please lower the price or increase the bottle size. I would like to continue using this product but don't know if I can justify continuing to purchase this at the price for nearly half the size.
3 out of 5 stars
5 April, 2026
originally posted on http://www.ulta.com
Disappointed in FAB
I've been using this product for years, the brand is my literal ride or die and the only product line that I don't have to worry will cause a reaction for me. However, I am thoroughly disappointed fo find out that this new repackaging of the product is basically the same price as the old packaging, but contains 30mL (0.7 fl oz) less product. Super disappointing as a consumer and fan of the brand. I'm considering abandoning the line as a whole and returning the products I've purchased recently.
2 out of 5 stars
3 April, 2026
originally posted on firstaidbeauty.com
They slashed the product and kept the price
Also disappointed with the shrinkflation. I’ve been using this product for years and the bottle has shrunk from 1.7oz to 1oz and the price is exactly the same. I’ll be looking for something else once I finish this bottle because this is ridiculous. Almost half the product for the same price should be illegal.
1 out of 5 stars
25 March, 2026
originally posted on firstaidbeauty.com
Shrinkflation
I’ve been using this product for probably nearing a decade. I just got my first order with the new bottle and it’s only 1 fl oz. The bottle used to be 1.7. I’m discontinuing use after I run out. No warning either that I would be getting less.
3 out of 5 stars
18 March, 2026
originally posted on http://www.ulta.com
Just ok
[I received this product in exchange for my honest review] This product is lightweight and not the best for those needing deep hydration. It's very much a light moisturizer. I feel it sinks into the skin quickly because of its thin formula. It's great for under makeup application. Packing is alright— the cap got stuck a couple of times upon opening. Decent product though I wish it were a bit heavier/longer lasting
3 out of 5 stars
18 March, 2026
originally posted on influenster.com
It’s ok
[This review was collected as part of a promotion.] This product is lightweight and not the best for those needing deep hydration. It’s very much a light moisturizer. I feel it sinks into the skin quickly because of its thin formula. It’s great for under makeup application. Packing is alright— the cap got stuck a couple of times upon opening. Decent product though I wish it were a bit heavier/longer lasting
5 out of 5 stars
17 March, 2026
originally posted on http://www.ulta.com
First aid
[I received this product in exchange for my honest review] I've been testing out this serum and I really like it so far. It has a very light fresh scent which I appreciate. The texture is more on the watery side so it absorbs quickly into my skin. It's way to dispense and I haven't had any irritation.
5 out of 5 stars
17 March, 2026
originally posted on influenster.com
First aid
[This review was collected as part of a promotion.] I’ve been testing out this serum and I really like it so far. It has a very light fresh scent which I appreciate. The texture is more on the watery side so it absorbs quickly into my skin. It’s way to dispense and I haven’t had any irritation.
5 out of 5 stars
17 March, 2026
originally posted on http://www.ulta.com
Cool serum
[I received this product in exchange for my honest review] It was my first time trying out a product from first aid beauty. Thank you for sending me this product in exchange for my honest review. I enjoyed this serum. It did not clump up under my foundation and performed well throughout the day. The packaging is simple and easy to understand. I would say its a good value for the size. I would consider purchasing when i run out
4 out of 5 stars
17 March, 2026
originally posted on influenster.com
Nice serum
[This review was collected as part of a promotion.] It was my first time trying out a product from first aid beauty. Thank you for sending me this product in exchange for my honest review. I enjoyed this serum. It did not clump up under my foundation and performed well throughout the day. The packaging is simple and easy to understand. I would say its a good value for the size. I would consider purchasing when i run out
5 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com
Ultra Repair Hydration Boost
my skin loves this 💕. it glides on well and my skin is calm and hydrated after every use.
5 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com
Love this
[I received this product in exchange for my honest review] This stuff is super good. I like how my skin feels it has cleared up a lot of my dry skin around my nose and I will keep buying it with my own money. Definitely worth the price tag
5 out of 5 stars
12 March, 2026
originally posted on influenster.com
Love this item
[This review was collected as part of a promotion.] This stuff is super good. I like how my skin feels it has cleared up a lot of my dry skin around my nose and I will keep buying it with my own money. Definitely worth the price tag
5 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com
Lovvvvve
[I received this product in exchange for my honest review] I absolutely love this doesn't absorb to my skin so quickly it has the appearance definitely skin, the super sore and porcelain the Value for the money is amazing it dresses all of my concerns
5 out of 5 stars
10 March, 2026
originally posted on influenster.com
Loveee herrrr
[This review was collected as part of a promotion.] I absolutely love this doesn’t absorb to my skin so quickly it has the appearance definitely skin, the super sore and porcelain the Value for the money is amazing it dresses all of my concerns
4 out of 5 stars
8 March, 2026
originally posted on http://www.ulta.com
Really pleased with this!
[I received this product in exchange for my honest review] I've used this 1-2 times a day for about a month and I have really enjoyed it! It's gentle, hydrating, and a little goes a long way!! It's not scented which I really appreciate as well. Overall, I am please with this product!