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RoC Hydration + Replumping Serum Stick - 0.7oz - 2 of 4RoC Hydration + Replumping Serum Stick - 0.7oz - 3 of 4RoC Hydration + Replumping Serum Stick - 0.7oz - 4 of 4
RoC Hydration + Replumping Serum Stick - 0.7oz - 1 of 4

$28.49

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • INSTANTLY: Up to 100 hours of hydration to visibly smooth & plump the look of lines
  • IN 1 WEEK: 5 dry skin symptoms are visibly reduced (lines, flakiness, rough texture, dullness, loss of elasticity)
  • IN 4 WEEKS: Skin is visibly rejuvenated
  • Dermatologist tested • Fragrance-free • Paraben-free • Hypoallergenic
  • Skin types: Oily, Dry, Combination, Normal, Mature

Description

Beyond hydration, discover RoC’s line plumping serum stick developed with dermatologists. Inspired by wrinkle fillers, this cooling serum stick combines 7 concentrated forms of hyaluronic acid, pro collagen* peptide and bio blue peptides to deeply hydrate in seconds for visibly younger looking skin. Achieve up to 100 hours of intense, lasting hydration to visibly smooth & plump the look of lines. In 1 week, 5 dry skin symptoms are visibly reduced (lines, flakiness, rough texture, dullness, loss of elasticity). In 4 weeks, skin is visibly rejuvenated.

WHAT IT IS
RoC Hydration+ Serum Stick is a face serum in a mess free, travel friendly stick format designed to deliver fast, noticeable hydration with a cooling feel on skin. It’s made to help visibly plump the look of dehydration lines while smoothing the look of texture, ideal when skin feels tight, looks dull, or needs an on the go moisture boost.

WHAT IT DOES (VISIBLE BENEFITS)
• Hydrates quickly and supports long lasting moisture for visibly smoother, more supple looking skin
• Visibly plumps the look of fine lines caused by dryness (dehydration lines)
• Helps reduce the look of common dry skin symptoms over time: visible lines, flakiness, rough texture, dullness, and loss of elasticity (as described in the brand results timeline)
• Leaves skin feeling cooled and refreshed with a lightweight, non sticky finish

HOW TO USE (SERUM STICK APPLICATION)
1) Before first use, twist the stick up and remove the inner cover.
2) After cleansing, smooth the serum stick directly onto the face.
3) Use in the AM and/or PM.
4) Follow with your moisturizer; in the daytime, finish with sunscreen as the last step of your routine.

KEY INGREDIENTS (WHY THEY MATTER)
• 7 Forms of Hyaluronic Acid: Hydrates and visibly plumps the look of lines by helping skin retain moisture
• Pro Collagen* Peptide: Helps restore and visibly boost the look of elasticity for a firmer looking feel
• Bio Blue Peptide: Helps restore and visibly smooth the look of texture for a more refined appearance

CLINICALLY PROVEN (from brand-provided claims)
• Tested on consumer volunteers
• IN MINUTES: 100 hours of hydration to visibly smooth & plump the look of lines
• IN 1 WEEK: 5 dry skin symptoms are visibly reduced
• IN 4 WEEKS: skin is visibly rejuvenated

FORMULATION & SKIN COMPATIBILITY
This serum stick is dermatologist tested, fragrance free (no synthetic fragrance), paraben free, and hypoallergenic. It’s designed for a wide range of skin types, including very dry, dry, combination, normal, oily, and mature skin.

HOW LONG IT LASTS
With consistent use twice a day, this product is designed to last about 1–2 months.

TEXTURE & FEEL
• Cooling to skin
• Feels lightweight
• Non drying and non sticky feel
• Non comedogenic (won’t clog pores)

HOW TO USE
Twist up and remove inner cover before first use. Smooth onto face after cleansing. Use AM and/or PM. With consistent twice daily use, designed to last ~1–2 months.
Results Timeline (brand claims): In minutes, up to 100 hours of hydration to visibly smooth & plump the look of lines. In 1 week, 5 dry skin symptoms are visibly reduced. In 4 weeks, skin is visibly rejuvenated.

Why shoppers love the stick format
If you want the benefits of a hydrating hyaluronic acid serum but prefer a fast, clean application, a serum stick can be easier to apply evenly, especially for targeted areas where lines look more noticeable when skin is dry. The solid-stick format also makes it convenient for gym bags, travel kits, or quick touch ups whenever skin looks dull.

Dermatologist perspective (brand-provided quote): “My must-have for plumping lines-fast.” - Dr. Dara Spearman, Board Certified Dermatologist

Cruelty free commitment
PETA approved and 100% cruelty free (per brand-provided information).
Scent: Unscented
Health Facts: Contains Hyaluronic Acid
Product Warning: Eye irritant
Product Form: Stick, Serum
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Plumping, Hydrating
Recommended Skin Type: Normal
Net weight: .7 Ounces
Features: Dermatologist Tested, Dermatologist Recommended, Lightweight
TCIN: 94651948
UPC: 840103215709
Item Number (DPCI): 037-12-9149
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua/eau), butylene glycol, propanediol, glycerin, sodium stearate, ppg-24-glycereth-24, peg-12 dimethicone, bis-peg-18 methyl ether dimethyl silane, peg-8, sodium hyaluronate, copper tripeptide-1, sh-polypeptide-121, beta vulgaris (beet) root extract, spirodela polyrhiza extract, lactic acid, saccharide isomerate, copper gluconate, fructooligosaccharides, potassium lactate, silica, hydroxypropyl tetrahydropyrantriol, sodium citrate, trisodium ethylenediamine disuccinate, silica dimethyl silylate, pentylene glycol, potassium sorbate, phenethyl alcohol, 1,2-hexanediol, caprylhydroxamic acid, citric acid.

Shipping details

Estimated ship dimensions: 1.75 inches length x 3.25 inches width x 4.15 inches height
Estimated ship weight: 0.15 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Can this be used around eyes

submitted by DM - 5 days ago
  • A: Hello, Hydration+ Serum Stick should be applied onto the face after cleansing. We recommend using a dedicated eye cream around the eye area.

    submitted byRoC Team - 4 days ago
    Brand expert

Q: How many applications can you get from one stick?

submitted by Btenda - 7 days ago
  • A: Hello, with consistent use twice a day, this product is designed to last ~1-2 months.

    submitted byRoC Team - 7 days ago
    Brand expert

Q: Can you wear makeup over this?

submitted by BL - 25 days ago
  • A: Hello, yes, this product deeply hydrates and smooths, which can help with flawless makeup application.

    submitted byRoC Team - 25 days ago
    Brand expert

Q: What are the key ingredients in this serum stick?

submitted by AI Shopping Assistant - 2 months ago
  • A: The serum stick contains 7 forms of hyaluronic acid, pro-collagen peptides, and bio-blue peptides for hydration and skin rejuvenation.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How quickly can I expect to see results?

submitted by AI Shopping Assistant - 2 months ago
  • A: Results can be seen in as little as one week, with significant improvements in four weeks.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this serum stick have any fragrance?

submitted by AI Shopping Assistant - 2 months ago
  • A: No, the serum stick is fragrance-free, ensuring a gentle application without added scents.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What skin issues does this serum help address?

submitted by AI Shopping Assistant - 2 months ago
  • A: It helps reduce dry skin symptoms like lines, flakiness, rough texture, dullness, and loss of elasticity.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this product suitable for sensitive skin?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, the serum stick is hypoallergenic and dermatologist tested, making it suitable for sensitive skin.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Additional product information and recommendations

4.8 out of 5 stars with 497 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2026Verified purchase

Great product

This stuff is the real deal. I buy all the expensive products and randomly saw this pop up on my Pinterest page. Thought I’d give it a go. It’s amazing! Going on week two and I see a huge difference. Works better than the $100 products!
LinnyJ20
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
2 February, 2026
originally posted on PINCHme.com
Image

Love it

[This review was collected as part of a promotion.] Pinchme and ROC sent me this product for free in exchange for my honest thoughts. ROC hydration + serum stick works absolutely amazingly. I love that all I have to do is twist it up and apply. I receive hydration that my face needs in one quick step:
Courtney S_gh3I
Did you find this review helpful?
5 out of 5 stars
31 January, 2026
originally posted on PINCHme.com
Image

Compact hydration stick

[This review was collected as part of a promotion.] I received a free stick of ROC's Hydration+ Replumping Serum Stick in exchange for my honest review. The fact that I can throw this in my bag and easily apply it as needed (throughout the day, on a flight, etc.) is greatly appreciated. The formulation is lightly scented, has a beautiful milky, light blue color and easily glides across the skin - the fact that I could apply a deeply hydrating serum without getting my fingers covered in product is *chef's kiss*. While I didn't notice significant plumping of my fine lines, I really enjoyed the rich hydration it imparted - just note that it leaves a slightly tacky residue. The packaging is great - the outer packaging is lightweight, durable, and aesthetic. The lid securely twists on and it has a domed air-tight inner plastic cap. While I received this stick for free, I plan to purchase another one when I finish this one.
Talia L_0LMl
Did you find this review helpful?
5 out of 5 stars
29 January, 2026
originally posted on PINCHme.com
Image

Nice

[This review was collected as part of a promotion.] Good i like it its a nice serum and it hydrates my skin well
Vanesa M__ogR
Did you find this review helpful?
3 out of 5 stars
28 January, 2026
originally posted on PINCHme.com
Image

Its ok

[This review was collected as part of a promotion.] It made my skin feel sticky and rough, It does have a nice cooling effect though.
Evan R_Gvlc
1 guest found this review helpful. Did you?
5 out of 5 stars
27 January, 2026
originally posted on PINCHme.com
Image

Roc hydration stick

[This review was collected as part of a promotion.] Very easy to apply and very effective my skin felt great after just a few days
Sharon K_0Z1Q
Did you find this review helpful?
1 out of 5 stars
24 January, 2026Verified purchase

Sticky

At first it feels nice, but then it’s so sticky and stays that way til you wash it off.
1 reply from RoC Team team - 15 days ago
Hello, we’re sorry to hear about this and we’d like to gather some additional information regarding your experience. Please reach out to our customer service team at roc@rocskincare.com for further assistance. We’re available Monday-Friday 9AM - 5PM ET.
JH
1 guest found this review helpful. Did you?
5 out of 5 stars
22 January, 2026
originally posted on PINCHme.com
Image

Yesss

[This review was collected as part of a promotion.] This is so amazing and hydrating. I use this brand so much because they don't make bad products
christina m_cOgM
Did you find this review helpful?
4 out of 5 stars
22 January, 2026
originally posted on PINCHme.com
Image

Handy for quick hydration

[This review was collected as part of a promotion.] This was great for some quick hydration for the second half of a day. Felt nice on the skin. Love a product that I can carry everywhere and don’t have to apply with my hands if I won’t have access to a sink and soap to wash my hands.
CLARA K_Ec3t
Did you find this review helpful?
5 out of 5 stars
22 January, 2026
originally posted on PINCHme.com
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On the go hydration

[This review was collected as part of a promotion.] I’ve always thought that part of the barrier. A great beauty is accessibility. RoC Hydration+ Serum Stick Makes skin care on the go, a breeze and takes away excuses for why there’s no time to take care of your skin. Beyond the ease of use is.ROC’s innovative results- real results from a brand that knows how to care for skin.
Brandy R_PDwo
Did you find this review helpful?
5 out of 5 stars
19 January, 2026
originally posted on PINCHme.com
Image

Always rock

[This review was collected as part of a promotion.] I received it for free. I love Roc because it's always rock. It's an amazing brand and I always see the transformation in a few days This serum is so hydrating and leave my skin so soft in a very cold weather and the absrbation is so fast
Marina W_TI1w
Did you find this review helpful?
4 out of 5 stars
15 January, 2026
originally posted on PINCHme.com
Image

Great Stick!

[This review was collected as part of a promotion.] I received a free sample of RoC Hydration+ Serum Stick from PinchMe and it is a smooth, easy to glide product that feels good in my skin. I like how it is in the stock form and I do not have to use my hands for it. My skin felt much smoother after use.
Angelena P_3r2n
Did you find this review helpful?
5 out of 5 stars
12 January, 2026
originally posted on PINCHme.com
Image

serum

[This review was collected as part of a promotion.] i absolutely love the scent. i would highly recommend this product.
Perry F__gum
Did you find this review helpful?
5 out of 5 stars
12 January, 2026
originally posted on PINCHme.com
Image

Love

[This review was collected as part of a promotion.] The best I have tried.Easy to use..smooth on my skin.
Marsharee O_ISaX
Did you find this review helpful?
5 out of 5 stars
11 January, 2026
originally posted on PINCHme.com
Image

Amazing!

[This review was collected as part of a promotion.] I love how easy this is to apply. Makes me feel better and look better. Skin is hydrated and healthy. Highly recommend!
Becky S_dmdg
Did you find this review helpful?
5 out of 5 stars
9 January, 2026
originally posted on PINCHme.com
Image

Amazing

[This review was collected as part of a promotion.] I was really surprised with this product. It is so simple to use. My face stayed hydrated throughout the whole day.
Marcia K_q2s7
Did you find this review helpful?
5 out of 5 stars
8 January, 2026
originally posted on PINCHme.com
Image

Works

[This review was collected as part of a promotion.] Love this serum stick. Works really good, hydrates my skin, I can see the difference already in my skin.
Sandra P_CaYq
Did you find this review helpful?
5 out of 5 stars
6 January, 2026
originally posted on PINCHme.com
Image

Fine lines goodbye

[This review was collected as part of a promotion.] After receiving a free stick of Roc, I added it to my daily routine. Immediately I noticed a difference. The more I use it, the more my fine lines disappear! So happy to have scored this!
Jessica D_pvjP
Did you find this review helpful?
3 out of 5 stars
5 January, 2026
originally posted on PINCHme.com
Image

Doesn’t work

[This review was collected as part of a promotion.] I didn’t see any hydration to my skin. It might work on someone else. My skin is very dehydrated that’s why it probably didn’t work.
Mollie D_f9sE
Did you find this review helpful?
5 out of 5 stars
4 January, 2026
originally posted on PINCHme.com
Image

Great hydration

[This review was collected as part of a promotion.] If your looking for a product that provides great hydration this is your product. It leaves no sticky residue only a silky feel. I would highly recommend this product for anyone needing hydration in the seasons to come.
April J_gMDF
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