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Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished - 2 of 4Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished - 3 of 4Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished - 4 of 4
Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished - 1 of 4

Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished

$1,979.00 reg $3,899.99
Sale save $1,920.99 (49% off)

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Eligible for registries and wish lists

At a glance

About this item

Highlights

  • PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15, witness contrast with deep, detailed blacks and dazzling highlights, making movies and shows come to life.
  • BILLIONS OF REAL-WORLD COLORS: Access billions of accurate real-world colors XR Triluminos Pro. POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV.
  • MOVIES INCLUDED WITH THE BRAVIA TV: Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app. Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.

Description

The sleek design and cinematic audio and visuals make BRAVIA 8 the perfect centerpiece for your living space. Pure OLED black and vibrant color brings out vibrant textures and astonishing realism in everything you watch. The screen is the speaker, delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat. KEY FEATURES: Cinema is coming home Feel the emotion and excitement of the movies with BRAVIA. Our decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness, contrast, and color. Immerse yourself in the story with detailed picture quality just as you see in real life. Pure black and stunning highlights Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15, see truly authentic contrast with deep, detailed blacks and dazzling highlights that makes movies and shows burst off the screen. Billions of real-world colors Access billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise color in every scene and makes skin tones look completely natural. Powerful TV processing Watch everything with lifelike picture quality, powered by the intelligent XR Processor™. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time, boosting color, contrast, and clarity, bringing astounding realism to your content. Everything you stream. All on one screen. With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV™ brings together your favorite entertainment from across your apps and organizing it all, just for you. Studio calibrated picture Our film production expertise helps us faithfully reproduce the creator’s vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies, shows, and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.4,5 More immersive movie experience BRAVIA TVs support the rigorous standards of Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®, for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress. Crystal clear picture Bring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image™. See the authentic features of people’s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery. Blur-free action Watching sports and action-packed movies just got a whole lot better. XR OLED Motion™ combats blur and judder by analyzing on-screen motion and precisely controls every frame to ensure picture quality stays smooth, bright, and clear. Hands-free help from Google With Google Assistant, searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying, “Hey Google, find action movies” to search across your favorite apps. Access entertainment, get answers on screen, and control smart home devices. Your favorite streaming apps in one place Sony Google TVs™ give you access to all your favorite streaming apps in an easy-to-navigate interface, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more. Family-friendly smart TV With Kids Profiles, kids get their very own Google TV™ experience — a space that’s just for them, with apps and entertainment designed with kids in mind. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime. Do it all with BRAVIA Connect app Easily control your BRAVIA TV from your smartphone. With BRAVIA Connect app, you can adjust volume and settings without needing your remote or the TVs on screen menu. The app also provides technical support, recommendations, and helps you discover useful features. Perfect for PlayStation® 5 Get detailed, responsive game play and feel the action all around you with BRAVIA TV exclusive features for the PlayStation® 5 console. Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup for detailed, high-contrast scenes. Auto Genre Picture Mode automatically switches the TV to Game Mode when gaming to ensure reduced input lag and back to Standard Mode when streaming for optimized picture quality. All your game settings in one place With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen for precision gaming on your big TV. IN THE BOX: Sony BRAVIA 8 K77XR80 77" 4K HDR Smart OLED TV | Power Cord | Voice Remote Control with Batteries | Tabletop Stand
Dimensions (Overall): 38.75 inches (H) x 67.5 inches (W) x 1.62 inches (D)
Weight: 74.9 pounds
Electronics Condition: Manufacturer Refurbished
Screen Resolution: 4K
Native screen refresh rate: 120 Hz
Screen Mirroring Technology: Apple Airplay
VESA Mounting Standard: 300x300
Backlight type: OLED (No Backlight)
Aspect Ratio: 16:9 Aspect Ratio
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
High Dynamic Range (HDR): HDR10
Screen Size: 75 inches
Stand Depth: 16 inches
Stand Width: 49.6 inches
Product Depth with Stand: 16 inches
Product Height with Stand: 39.88 inches
Product Width with Stand: 67.5 inches
Number of HDMI ports: 4
Battery: No Battery Used
TCIN: 1006428906
UPC: 027242929937
Origin: imported
Energy Guide Label Not Required:
ENERGYGUIDE LABEL NOT REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7 inches length x 75 inches width x 44 inches height
Estimated ship weight: 98.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beach Camera

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

4.4 out of 5 stars with 371 reviews
3 out of 5 stars
2 April, 2026
originally posted on sony.com
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No thrills

Purchased the TV around 6 months ago when changing channel repeats the info around 2 to 3 times Spoke to Curry’s not interested spoke to Sony want a third party company out and fitted new mother board Still the same fault now want to take Tv away and be left with nothing Personally would never buy Sony again would keep to Panasonic
Michael Mills
Did you find this review helpful?
4 out of 5 stars
1 April, 2026
originally posted on sony.com
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Got for my ps5 pro

Great tv, got it for my ps5 pro, was expecting it to be better graphics, and the pictures a bit dull.
1 reply from Sony UK team - 2 days ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your K-65XR80. Yet, we're sorry to learn that you're not fully satisfied with the picture quality. Please make sure to enable the VRR settings by following the steps here and test again: https://cutt.ly/otSoWxbI If the issue remains, try to adjust the picture quality to meet your preferences, following the steps here: https://cutt.ly/rtSoEEcH Furthermore, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser). Menna @Sony Support UK
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5 out of 5 stars
31 March, 2026
originally posted on sony.com
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Good tv

I bought this product yesterday and am very impressed with it.
stevo433
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5 out of 5 stars
30 March, 2026
originally posted on sony.com
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Perfection

Very good picture and sound. All is perfect highly recommended
99 carnations
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5 out of 5 stars
30 March, 2026
originally posted on sony.com
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Mr

It is a wonderful TV and I would recommend it to anyone
Did you find this review helpful?
1 out of 5 stars
26 March, 2026
originally posted on sony.com
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Unhappy customer

What can I say - lets start with no instruction manual - great then there was the issue over the serial number - the one on the invoice was incorrect and when the real number was finally located it was on the outside of the transit box and not labelled serial number. Now lets talk about registering the product for the extended warrantee - what a nightmare - I got the impression that SONY were not interested in this - I will never buy another SONY product - ever
1 reply from Sony UK team - 6 days ago
Hi, Thank you for your feedback. We're sorry to hear that the K-55XR80 didn't meet your expectations. This is not the experience we aim to provide, as we continuously strive to deliver the best quality possible. It's worth to mention that Sony is complying with new EU regulations along with our Road to Zero approach to cut down on paper waste: https://cutt.ly/Fru5mz1q However, you can reach the same manual by using our online help guide as it's really comprehensive and thorough, and you can use the search bar in it to learn more about the K-55XR80 settings and features: https://cutt.ly/2tP6dbMn You can also reach the same user guide by pressing the help button on the remote control of the TV. Additionally, you can easily locate the serial number of your TV by following the steps here: https://cutt.ly/we4zBzVf Furthermore, regarding the extended warranty issue, please reach out to us directly using the following link so that we can check this matter further and provide the needed support: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
Peter fed up with SONY
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5 out of 5 stars
23 March, 2026
originally posted on sony.com
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Good old Sony Bravia

Brilliant television, couldn't be happier unless it had been free.
Cockneyjohn1962
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4 out of 5 stars
22 March, 2026
originally posted on sony.com
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Great picture

Great TV with very good picture shame about the sound. Sound is ok and better than many but does let the TV down overall
Micky69
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3 out of 5 stars
22 March, 2026
originally posted on sony.com
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Not impressed

Bought to replace an LG tv, I don’t think the colour is anywhere near as good and the sound was meant to be much better but again it is only average.
1 reply from Sony support team team - 12 days ago
Hi, Thank you for your feedback. We’re sorry to hear that the picture and sound quality of your K-55XR8A didn't meet your expectations. This is certainly not the experience we aim to provide, as we continuously strive to deliver the best possible quality. To have the optimum experience, you can configure various settings related to the TV’s sound, such as sound quality and sound mode here: https://cutt.ly/wtqegwWS Regarding the picture quality, you can learn more about how to adjust the picture settings to match your preferences by following the steps at this link: https://cutt.ly/mtfcn5iR If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
maz9
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5 out of 5 stars
22 March, 2026
originally posted on sony.com
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Awesome

Absolutely love it , gaming is superb on it, love everything
Pogboom
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5 out of 5 stars
20 March, 2026
originally posted on sony.com
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Superb TV

It is a fantastic tv , A Beautiful picture and sound
Drama king
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5 out of 5 stars
19 March, 2026
originally posted on sony.com
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Top quality Television product from Sony

Top quality product from Sony. Replaces 6 year old Sony TV and the picture quality is so much better. Easy to set up and looks good. Happy customer.
Buzz Cardiff
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5 out of 5 stars
19 March, 2026
originally posted on sony.com
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Great clarity.

Great tv really good clarity. Very pleased we bought it.
Ali40
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5 out of 5 stars
13 March, 2026
originally posted on sony.com
Image

Wow

Wow! What a picture. Excellent quality thin and light weight just looks amazing
Battle12
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5 out of 5 stars
9 March, 2026
originally posted on sony.com
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Good picture quality

Bought this tv a week ago. Great picture quality. Husband vey happy with the clear colourful picture for the football. Probably won’t use most of what is included in the tv itself. Found it difficult to tune in. Instructions poor. Took us 2 hours plus and had to go back to the shop. We are on cable tv and nowhere did it mention the input button. Very frustrating. But it’s working now
Griff58
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5 out of 5 stars
9 March, 2026
originally posted on sony.com
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Stunning picture quality & Google TV

I had the 65" version in Germany so didn't hesitate to have this UK version. Great picture quality & I enjoy the ease of use of Google TV
Did you find this review helpful?
5 out of 5 stars
9 March, 2026
originally posted on sony.com
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Grapevine

Very happyBut can’t do with all this in reviewsThis is really winding me up why do I have to fill this in
Ben1949
Did you find this review helpful?
5 out of 5 stars
8 March, 2026
originally posted on sony.com
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Best ever TV

There are lots of brands to choose from and I originally chose a Sony Bravia more than ten years ago as it had best and clearest picture at the time. Time has moved on and although my old TV is still perfect we wanted to see what all this 4k and OLED was about. I can only say that it is AMAZING. We went for the 77 inch and were worried it might be too big but its definitely worth the investment. We have date night every night at the cinema!
AlanS1
Did you find this review helpful?
5 out of 5 stars
7 March, 2026
originally posted on sony.com
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Stunning picture

Bought this as a replacement for 2019 Sony edge LED display. It’s stunning, displays you so notice the deeper darker blacks.
Dunc T
Did you find this review helpful?
5 out of 5 stars
6 March, 2026
originally posted on sony.com
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Best Picture

Now that I have the TV set up - I can definitely say it’s the best picture on any TV I have ever owned. vibrant natural colours and deep deep blacks, it’s worth using some of the picture pre-sets to get the best out of it - but between the picture quality and the smart features - I could not be happier.
Ian80s
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