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Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished - 2 of 4Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished - 3 of 4Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished - 4 of 4
Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished - 1 of 4

Sony BRAVIA 8 K77XR80 77 inch 4K HDR Smart OLED TV (2024), Refurbished

$1,979.00 reg $3,899.99
Sale save $1,920.99 (49% off)

Out of Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Beach Camera
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15, witness contrast with deep, detailed blacks and dazzling highlights, making movies and shows come to life.
  • BILLIONS OF REAL-WORLD COLORS: Access billions of accurate real-world colors XR Triluminos Pro. POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV.
  • MOVIES INCLUDED WITH THE BRAVIA TV: Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app. Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.

Description

The sleek design and cinematic audio and visuals make BRAVIA 8 the perfect centerpiece for your living space. Pure OLED black and vibrant color brings out vibrant textures and astonishing realism in everything you watch. The screen is the speaker, delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat. KEY FEATURES: Cinema is coming home Feel the emotion and excitement of the movies with BRAVIA. Our decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness, contrast, and color. Immerse yourself in the story with detailed picture quality just as you see in real life. Pure black and stunning highlights Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15, see truly authentic contrast with deep, detailed blacks and dazzling highlights that makes movies and shows burst off the screen. Billions of real-world colors Access billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise color in every scene and makes skin tones look completely natural. Powerful TV processing Watch everything with lifelike picture quality, powered by the intelligent XR Processor™. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time, boosting color, contrast, and clarity, bringing astounding realism to your content. Everything you stream. All on one screen. With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV™ brings together your favorite entertainment from across your apps and organizing it all, just for you. Studio calibrated picture Our film production expertise helps us faithfully reproduce the creator’s vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies, shows, and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.4,5 More immersive movie experience BRAVIA TVs support the rigorous standards of Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®, for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress. Crystal clear picture Bring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image™. See the authentic features of people’s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery. Blur-free action Watching sports and action-packed movies just got a whole lot better. XR OLED Motion™ combats blur and judder by analyzing on-screen motion and precisely controls every frame to ensure picture quality stays smooth, bright, and clear. Hands-free help from Google With Google Assistant, searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying, “Hey Google, find action movies” to search across your favorite apps. Access entertainment, get answers on screen, and control smart home devices. Your favorite streaming apps in one place Sony Google TVs™ give you access to all your favorite streaming apps in an easy-to-navigate interface, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more. Family-friendly smart TV With Kids Profiles, kids get their very own Google TV™ experience — a space that’s just for them, with apps and entertainment designed with kids in mind. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime. Do it all with BRAVIA Connect app Easily control your BRAVIA TV from your smartphone. With BRAVIA Connect app, you can adjust volume and settings without needing your remote or the TVs on screen menu. The app also provides technical support, recommendations, and helps you discover useful features. Perfect for PlayStation® 5 Get detailed, responsive game play and feel the action all around you with BRAVIA TV exclusive features for the PlayStation® 5 console. Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup for detailed, high-contrast scenes. Auto Genre Picture Mode automatically switches the TV to Game Mode when gaming to ensure reduced input lag and back to Standard Mode when streaming for optimized picture quality. All your game settings in one place With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen for precision gaming on your big TV. IN THE BOX: Sony BRAVIA 8 K77XR80 77" 4K HDR Smart OLED TV | Power Cord | Voice Remote Control with Batteries | Tabletop Stand
Dimensions (Overall): 38.75 inches (H) x 67.5 inches (W) x 1.62 inches (D)
Weight: 74.9 pounds
Electronics Condition: Manufacturer Refurbished
Screen Resolution: 4K
Native screen refresh rate: 120 Hz
Screen Mirroring Technology: Apple Airplay
VESA Mounting Standard: 300x300
Backlight type: OLED (No Backlight)
Aspect Ratio: 16:9 Aspect Ratio
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
High Dynamic Range (HDR): HDR10
Screen Size: 75 inches
Stand Depth: 16 inches
Stand Width: 49.6 inches
Product Depth with Stand: 16 inches
Product Height with Stand: 39.88 inches
Product Width with Stand: 67.5 inches
Number of HDMI ports: 4
Battery: No Battery Used
TCIN: 1006428906
UPC: 027242929937
Origin: imported
Energy Guide Label Not Required:
ENERGYGUIDE LABEL NOT REQUIRED
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Shipping details

Estimated ship dimensions: 7 inches length x 75 inches width x 44 inches height
Estimated ship weight: 98.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beach Camera

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

The Sony Bravia 8 OLED TV impresses with its stunning picture quality, vibrant colors, and excellent sound performance, making it a great choice for movie nights and gaming. Guests appreciate the user-friendly Google TV interface and the ability to enhance dialogue for better clarity. While some guests noted minor issues with setup and sound modes, the overall experience remains positive, highlighting its premium features and cinematic viewing experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 423 reviews
    5 out of 5 stars
    30 May, 2026
    originally posted on sony.com
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    Great for movies

    Ideal for movie lovers, but not bright if you like programmes in bright rooms.
    Jatd
    Did you find this review helpful?
    4 out of 5 stars
    30 May, 2026
    originally posted on sony.com
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    Great but one thing to keep eyes on

    Brought about a month ago. Picture quality very good. Could be slightly brighter, but maybe I need to play with the settings. Could have done with the next size up. Can't really tell the size until it's in place. Oh well, will know next time. One occasion when the screen have been flickering. Changing from digital TV to Netflix or Disney+ don't seem to make any difference. Seem to have solved it by switching it off and back on. Will keep my eyes on it, if it happens again I will get Sony to check it out, if that is possible.
    BitterSweet
    Did you find this review helpful?
    4 out of 5 stars
    29 May, 2026
    originally posted on sony.com
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    Great picture

    I am happy with the TV but when switching to channels its very slow
    Rainby
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on sony.com
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    Just got to find somewhere to put it

    Matched with a Sony sound system, Awesome 👍 Great for your Blue Ray collection 😁
    Lordswood
    Did you find this review helpful?
    4 out of 5 stars
    28 May, 2026
    originally posted on sony.com
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    Nice product, Remote needs a rethink.

    I have had this television for two weeks The picture is very good The sound is very good But I find The menu Not very Intuitive And awkward The remote control I also find To be Very awkward to handle Buttons For volume and Station Selection To be awkward To access The remote Is too small For large hands Otherwise You have a Reasonably Good product .
    Billmac
    Did you find this review helpful?
    5 out of 5 stars
    28 May, 2026
    originally posted on sony.com
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    Excellent tv

    Excellent oled clarity and picture. Great sound dolby atmos.
    Hot dog
    Did you find this review helpful?
    3 out of 5 stars
    28 May, 2026
    originally posted on sony.com
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    We all have our problems.

    Just got this installed and am now getting to grips with its features. The picture is very good, vibrant but not as bright as I would like. Sound is processed through my amp which sometimes shows a slight delay, something to do with picture processing, maybe. I don't know. Don't like the online startup web page type thingy, but guess I'll get used to it. After a few hours the picture can start to blink randomly, I have to unplug the TV for a few minutes to stop this. If it continues this telly is toast.
    Stueee1066
    Did you find this review helpful?
    4 out of 5 stars
    27 May, 2026
    originally posted on sony.com
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    Mm, not sure

    Lack of sound modes lets it down. No instant guide. Bit outdated for the price. Previous Panasonic far better, except for Freely rubbish
    1 reply from Sony UK team - 4 days ago
    Hi, Thank you for your feedback. We're sorry to hear that you're experiencing difficulties with your K-55XR80. This is not the experience we aim to provide, as we continuously strive to deliver the best quality possible. Regarding the sound modes, you can follow the steps in the following link to change the sound quality: https://cutt.ly/dt1qzKfZ Additionally, you can follow the instructions in the following link to use the channel guide: https://cutt.ly/9t1qxBAQ Furthermore, if you need any further assistance, feel free to contact us using this link: https://cutt.ly/heoRCkdW (Please copy and paste the links into your browser) Ismail @Sony Support UK
    Bjb5
    Did you find this review helpful?
    5 out of 5 stars
    26 May, 2026
    originally posted on sony.com
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    Very pleased with quality and features

    Purchased a couple of weeks ago based on my previous Bravia's reliability over 17 years and the picture quality I'd seen displayed in John Lewis. Very happy with the OLED screen, sound quality and Google TV system. I had been planning on buying a soundbar but I'm not sure now as the sound is certainly good enough for movies and TV. I would recommend this TV to anyone as it's just fantastic quality.
    capriz68
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2026
    originally posted on sony.com
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    Happy so far

    I am happy with the TV so far but would like subtitles to be easier to switch on and off. The remote is not as user friendly as previous remotes. I am also of the generation who likes a printed manual. The sound quality and picture are excellent and the TV works well with my ageing Sony surround sound system
    Silverviewer
    Did you find this review helpful?
    3 out of 5 stars
    18 May, 2026
    originally posted on sony.com
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    Good but lacks Freesat.

    Happy enough, just wish that it was Freesat compatible.
    1 reply from Sony support team team - 13 days ago
    Hi, Thank you for your feedback. We’re happy to hear that you're enjoying your K-55XR80. Yet, we’re sorry to hear about your disappointment regarding the absence of Freesat. This is not the norm, as we strive to deliver the best quality possible. We appreciate your feedback. Hearing from our customers helps us continuously improve our products to align with your preferences. Rest assured that we've raised it to the concerned team for future consideration. If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
    Bella1234
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on sony.com
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    Fantastic quality

    Bought this 2 weeks ago and its absolutely amazing, the picture is perfect almost like looking through the window
    Jeffsy77
    Did you find this review helpful?
    4 out of 5 stars
    13 May, 2026
    originally posted on sony.com
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    Beware the glare, on this otherwise excellent TV

    A beautiful, slim TV with simple set up and superb picture. My only slight criticism is that due to the screen. being gloss, rather than matt, in daylight we find that the screen reflects a picture of our garden, meaning that we have to close the curtains to watch TV until the light fades. This, however, is the only criticism and we will just adapt our routine, but it may have been a consideration, had we realised this would be the case.
    2dooks
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on sony.com
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    Visually Stimulating

    Upgraded after ten years of owning a Plasma TV. The difference is remarkable! The colours, clarity and sharpness are wonderful. Went for the 65" and it feels like I'm at the cinema every night. i would highly recommend the Sony Bravia 8 as one of the best TV's money can buy.
    Baldybageyes
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on sony.com
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    Bravia 8 OLED TV

    A great picture, as expected from a Sony Bravia TV. The ability to use the TV speakers as a centre speaker in conjunction with my sound system is a surprisingly welcome bonus. It's also great to be able to enhance voices, which is always necessary when playing American movies and TV series. The only niggle being that the mains cable is ridiculously short (as usual).
    Jannessa
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on sony.com
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    Sony Bravia Oled TV Voice Zoom superb

    We bought a 55” Sony Bravia Oled TV. Very happy with it. Picture quality is superb but most of all (as we are both hard of hearing) we appreciate the Voice Zoom feature… this enhances dialogue rather than just increasing the volume. Makes speech so much easier to understand
    GH712
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on sony.com
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    Buy it!

    Absolutely love this television. Incredible resolution and display with no visible movement, great sound, easy to use and a vast range of features.
    StattoEzzy
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on sony.com
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    Google voice control

    Great tv, it would take too long to go into all details, very happy
    Waltraut
    Did you find this review helpful?
    4 out of 5 stars
    6 May, 2026
    originally posted on sony.com
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    Excellent picture, good sound, poor guide.

    This TV was purchased to replace an old plasma TV that had started to malfunction. The picture is excellent, and the sound is good for a modern TV. The live programme guide is not as usable as the old TV, and for some reason several live programmes that are available on other TVs fed from the same aerial are not available on the Sony, despite being shown as so on the guide. This is a problem and not one I would have expected on a new TV.
    1 reply from Sony UK team - 25 days ago
    Hi, Thank you for your feedback. We're happy to hear that you are enjoying your K-55XR80. Yet, we're sorry to hear that your facing difficulties with the programme guide. You can follow the instructions in the following link to perform retuning: https://cutt.ly/TtXBjUqR Additionally, you can use the following link to learn more about the programme guide: https://cutt.ly/ItXCVd2R If the issue remained, please follow the steps in the following link to improve and measure the TV reception signal strength: https://cutt.ly/NtXBzvxa Furthermore, if you need any further assistance, you can contact us directly using this link: https://cutt.ly/teQ6Ci60 (Please copy and paste the links in your browser). Ismail @Sony Support UK
    tony138
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on sony.com
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    Great picture and features

    Have just purchased this TV and am still finding my way round it but so far am really impressed with the sharp picture.
    Nuts08
    Did you find this review helpful?

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