L'Oreal Paris EverPure Sulfate Free Volume Shampoo - 8.5 fl oz
$9.99 ($1.18/fluid ounce)
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At a glance
About this item
Additional product information and recommendations
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- $4.89($0.41/fluid ounce)4.4 out of 5 stars with 952 ratings
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- Highly rated$4.99 - $12.99Buy 1, get 1 25% off oral care on select items4.7 out of 5 stars with 3556 ratings
- Highly rated$4.99 - $12.99Buy 1, get 1 25% off oral care on select items4.7 out of 5 stars with 3556 ratings
This item is featured in
L'Oreal Paris EverPure Sulfate-Free Vegan Hair Care Collection
About the collection
Color treated hair requires special care. EverPure formulas are vegan*, gluten free and 100% free of sulfates, parabens and harsh salts. Our anti-fade color care system is non-stripping so it is exceptionally gentle on color-treated hair. Experience gentle cleansing and conditioning with luxurious lather and a fresh aromatic fragrance that blooms.
Because you're worth it!
*no animal deriver ingredients or by-products
Because you're worth it!
*no animal deriver ingredients or by-products
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its ability to add volume and leave hair feeling clean and soft. However, concerns about its scent, potential scalp irritation, and changes in formula have been noted. Guests appreciate its sulfate-free formulation and effectiveness for fine hair, but some have experienced issues with dryness and residue. Overall, it offers a balance of benefits and drawbacks, making it a consideration for those seeking volume without harsh ingredients.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2107 reviews
effectiveness: 2.99 out of 5
quality: 3 out of 5
value: 3.01 out of 5
44% would recommend
95 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2026Verified purchase
BEWARE: Urgent care worthy allergic reaction
This stuff gave me and three other people a horrible allergic reaction. Do not buy if you have any sort of sensitive skin. It was a nightmare.
1 out of 5 stars
16 October, 2026Verified purchase
Dint recommend
It advertises itself as giving more volume but I’d did exactly the opposite and caused my hair to become thin and fall out in huge amounts. My hair is still recovering.
From L'OrealParisProductExpert team
Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Volume Shampoo. We would like to speak with you directly about it. Please give us a call at 888-448-9617, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
12 days ago
1 out of 5 stars
Thumbs down graphic, would not recommend
27 August, 2026Verified purchase
(no review title)
Smell is horrible, like strong cologne. Not feminine scent at all. Also made my hair fall out. It cleaned well but I won’t ever repurchase
From L'OrealParisProductExpert team
Hi Mia, we want to understand what happened just as much as you do. Please call us @ If you would like to speak to us directly about your recent purchase, give us a call @ 800-631-7358 9 AM to 5:30 PM ET M – F. If possible, please have the shampoo with you when you call.
2 months ago
1 out of 5 stars
Thumbs down graphic, would not recommend
27 August, 2026Verified purchase
Scalp residue
I don't like the smell of this shampoo. It also makes your scalp itchy and leaves a residue on your scalp.
From L'OrealParisProductExpert team
Hi Andi. We are sorry to hear about the experience you had with the EverPure Sulfate Free Volume Shampoo and would like to speak with you directly. Please give us a call 800-631-7358 9 AM to 5:30 PM ET M – F. for assistance. Please have the product with you if available. We look forward to speaking with you.
2 months ago
1 out of 5 stars
Thumbs down graphic, would not recommend
25 August, 2026Verified purchase
AWFUL new formula. Fine hair peeps-AVOID!
This is NOT what it used to be. This new clear shampoo makes your roots oily and the rest of your hair DRY as straw. I’ve used it for years (the creamy colored formula) & this is TERRIBLE. Smells the same and that’s about it. Glad I read the reviews and can see everyone feels the same. BRING THE OLD FORMULA BACK.
From L'OrealParisProductExpert team
Hello there! We are very sorry to hear about your experience with our EverPure Sulfate Free Volume Shampoo. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
2 months ago
1 out of 5 stars
Thumbs down graphic, would not recommend
5 August, 2026Verified purchase
(no review title)
It dried my hair and caused rashes
From L'OrealParisProductExpert team
We are sorry to hear about the experience you had with L'Oreal Paris EverPure Sulfate Free Volume Shampoo. We would like to speak with you directly about it. Please give us a call @ 800-322-2036 M-F 9:00 am – 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
3 months ago
1 out of 5 stars
Thumbs down graphic, would not recommend
5 August, 2026Verified purchase
Horrible Customer Service with Damaged Goods
I ordered several tubes of this item, that I actually like. The tops were not taped and one tube covered the contents of the box. I asked for a credit for the one tube and I’m being told I need to return it to get the credit. It’s Target that is horrible. Not the shampoo.
From L'OrealParisProductExpert team
Hi. You have reached the L'Oreal Company. We're sorry to hear the EverPure Shampoo leaked all over your order. Since you placed that order with Target we suggest you reach out to them regarding your issue.
3 months ago
1 out of 5 stars
29 July, 2026Verified purchase
(no review title)
This item was delivered w a broken top and I had shampoo over all other items that were in the package
2 out of 5 stars
14 July, 2026
originally posted on lorealparisusa.com
Color Care Shampoo With a Strong Cleanser?
★☆☆☆☆ I was disappointed to learn that EverPure Volume has been reformulated to include Sodium C14-16 Olefin Sulfonate as one of the primary ingredients. This ingredient is widely considered a stronger cleanser than the gentle surfactants many people look for in color-care shampoos, and I don’t believe it belongs in a product marketed for color-treated hair. What is even more concerning is that the ingredient list on this website does not match the formula currently being sold. The website should be updated to reflect the new ingredients so customers can make informed decisions before purchasing. Many people choose EverPure because they want a gentle shampoo to help preserve their hair color. If the formula has changed, L’Oréal should be transparent about it rather than displaying an outdated ingredient list.
From LeCare team
Hi Erose22! Thank you for sharing how you feel about EverPure Volume Shampoo. We appreciate your concern about the cleansing agent and the ingredient discrepancy at our website. We apologize for the inconvenience. Your feedback is valuable to us and will be shared with others in our company for consideration.
3 months ago
1 out of 5 stars
Thumbs down graphic, would not recommend
9 June, 2026
The absolute WORST.
Absolutely, hands down, the WORST shampoo and conditioner I’ve ever used. It has made my hair like straw. It’s so dying, it’s unbelievable. Never have I ever used something so terrible in my life.
From L'OrealParisProductExpert team
Hi Akm215. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Volume Shampoo & Conditioner. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
4 months ago
5 out of 5 stars
18 May, 2026Verified purchase
Mix and match. Shampoo & Conditioner
Great for thin fine hair, smells good.
1 out of 5 stars
10 May, 2026
originally posted on lorealparisusa.com
Painful and dangerous shampoo.
The new formula for volume shampoo is terrible. Caused a rash on my head that literally hurt and itched so badly I could not sleep. I’ve always used your shampoo for the past 20 years but I now must use baby shampoo to try to heal my scalp. Very dissatisfied.
From LeCare team
Hi Terrible product! We are sorry to hear about the experience you had with EverPure Volume Shampoo. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5, ET. It would be helpful if you could have the product available and provide us with case #46499298 when you call.
6 months ago
1 out of 5 stars
Thumbs down graphic, would not recommend
2 May, 2026Verified purchase
Dont buy this
Made my hair fall out in clumps don’t recommend if you want to keep your hair
From L'OrealParisProductExpert team
Hello Ava. We are sorry to hear about the experience you had with L'Oreal Paris EverPure Sulfate Free Volume Shampoo. We would like to speak with you directly about it. Please give us a call @ 800-322-2036 M-F 9:00AM - 5:30PM EST and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
6 months ago
1 out of 5 stars
23 April, 2026
originally posted on lorealparisusa.com
I am very unhappy in the change to the new formula
I loved your creamy formula of the ever pure volume shampoo before you changed it to the clear formula. The new formula is so drying and I had broken strands from trying to comb through it. The conditioner makes my hair flat no matter if I use a smaller amount. Please bring back the creamy formula that my hair and I loved.
From LeCare team
Hi CyndiF! Thank you for sharing how you feel about EverPure Volume Shampoo. Feedback is valuable to us when making decisions about our products. We apologize for the inconvenience it may have caused, and will pass along your feedback to others in our company for consideration.
6 months ago
5 out of 5 stars
Thumbs up graphic, would recommend
11 April, 2026Verified purchase
(no review title)
This shampoo and conditioner make my hair look so full and thick. I have alopecia and I'm allergic to most hair growth supplements but at least I have these products to help me look my best!
5 out of 5 stars
24 February, 2026
originally posted on lorealparisusa.com
Great wonderful elite product
Gives me elite W fluffy hair moment ayo whys my hair kinda fluffy doe
5 out of 5 stars
Thumbs up graphic, would recommend
13 February, 2026Verified purchase
(no review title)
It’s great
1 out of 5 stars
4 February, 2026Verified purchase
AVOID AVOID AVOID
Terrible shampoo. Doubled my post partum hair loss. The Target I went to didn't have the Moisture version of this line so I tried this one out for a change. My hair loss was absolutely insane. I was losing hair as it was but I was pulling out thick strands with this one. I had so much chunky dandruff. It broke out my scalp and hairline because it was so dry. I was itching like crazy. Just don't buy. The fragrance is horrible as well. Smells like spearmint and burns your nose and eyes to the smell.
From L'OrealParisProductExpert team
We are sorry to hear about the experience you had with L'Oreal Paris EverPure Sulfate Free Volume Shampoo . We would like to speak with you directly about it. Please give us a call @800-322-2036 M-F 9:00 am – 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you
9 months ago
1 out of 5 stars
27 January, 2026
originally posted on lorealparisusa.com
Do NOT like it at all … am returning it
Like the other reviews I loved the old volume shampoo and do not like at all the new formulation which did a great job and the new clear formulation leaves my hair greasy doesn’t lather like the old one and I am returning it and hope you bring the old volume shampoo which was great … bring it back!!!
From LeCare team
Hi Katie!Thank you for reaching out to share that you do not like Ever Pure Volume Shampoo. We are sorry to hear that it's leaving your hair feeling greasy. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
9 months ago
4 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase
Does the job
I use this in rotation with my clarifying shampoo. Leaves my hair soft and hydrated not much hair fall. It also gives my hair a nice shine. I have very oily thin hair.