ARM & HAMMER Advance White Extreme Whitening Toothpaste - 6oz/2ct
$6.99 ($0.58/ounce)
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4.4 out of 5 stars with 1549 reviews
effectiveness: 4.46 out of 5
quality: 4.48 out of 5
value: 4.51 out of 5
84% would recommend
172 recommendations
5 out of 5 stars
27 September, 2026
originally posted on armandhammer.com
It actually makes my teeth whiter!
I had given up on the expectation that any toothpaste would actually make mt teeth whiter. I drink coffee every day and refuse to use a straw. I also occasionally smoke a pipe. Guess what? I am gaining ground with this product. My wife is also using it, and she agrees. I'm truly impressed.
1 out of 5 stars
22 September, 2026
originally posted on armandhammer.com
The formulation is not the same!
I have used this toothpaste for many years and never had any issues, but when purchased it last month, I noticed that my tongue was swollen and cracked, my lips were peeling, and the sides of my mouth were cracked little did I think that it was the toothpaste. When another family member mentioned that they experiencing the same symptoms that is when I decided to look and see if others were reporting the same problem. As soon as I stopped using the toothpaste my issues went away.
1 reply from Arm & Hammer Consumer Relations team - 7 days ago
That’s not the experience we want you to have, Normie, and we appreciate you bringing this to our attention. We are going to follow up, so keep an eye out for an email to arrive soon!
4 out of 5 stars
21 September, 2026
originally posted on armandhammer.com
Has the formula changed?
I have been using this for several years at my dentist’s recommendation and the results have been excellent. However, in the last month with a new tube, I have experienced a burning feeling around my lips and now more irritation inside my mouth. I am wondering if you have strengthened this Advance White and if there is another one of your products I should switch to.
1 reply from Arm & Hammer Consumer Relations team - 8 days ago
We want to help make sparkling smiles shine, Rosie. There has not been a change to the product since 2021, and that was to the flavor, not the ingredients. We are going to follow up, so keep an eye out for an email to arrive soon!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 September, 2026Verified purchase
not for me!
terrible taste and hurt my teeth
1 reply from The Arm & Hammer Team team - 7 days ago
That’s not the experience we want you to have, Mrs D, and we appreciate you bringing this to our attention. We’re here to help - Give it the Hammer and call or text us at 800-833-9532, or chat with us at armandhammer.com, Monday - Friday, from 9 - 5 Eastern. Please provide case number: 08141606, and we’ll make it right.
1 out of 5 stars
16 September, 2026
originally posted on armandhammer.com
Made my lips peel
I’ve been using it for a month and it was fine but randomly after using it, it’s made my gums so sensitive and the inside of my lips starting peeling clear jelly like skin and a lot of it very quickly. It’s like my skin is just falling off. My lips also feel so weird and numb
1 reply from Arm & Hammer Consumer Relations team - 13 days ago
That’s not the fresh, powerful clean we strive for, Amber33! We are going to follow up, so keep an eye out for an email to arrive soon!
1 out of 5 stars
13 September, 2026
originally posted on armandhammer.com
Something is Seriously Wrong
After experiencing abnormal issues with my mouth and lips for a couple of weeks now, I finally thought to look into the possibility that it might be caused by my toothpaste, Arm and Hammer Advance White. I wasn't expecting to find any links because I've used Arm and Hammer toothpastes for years without any problems. After reading multiple reviews reporting the exact same issues as I was experiencing, I was actually relieved. I had been very concerned up until now that something was seriously wrong with me! My symptoms were dry, cracked and peeling lips, sores in the corner of my mouth, dry mouth and an overall strange feeling inside my mouth after brushing. I am sad to say that I'm discontinuing using this product immediately.
1 reply from Arm & Hammer Consumer Relations team - 17 days ago
We’re all about fresh solutions and effective results, Mila! We are going to follow up, so keep an eye out for an email to arrive soon!
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2026Verified purchase
Great Product, Highly recommended
This is the toothpaste that was recommended by my husband's dentist. He has used it for several years since that recommendation. He likes it and requests I buy it and Target had a great coupon offer this week. Fast delivery too!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2026Verified purchase
Formula change? Chemical burns!
Ive used this toothpaste for probably 15 years but suddenly now its burning my mouth, feels like brushing with battery acid. Took me a while to figure out the cause because Ive always used this toothpaste but apparently, like with everything else these days, they decided to add some sort of poison to it and now its unusable. Do not use unless you want to ruin your gums and have a mouth full of open sores. Shame on you Arm & Hammer.
1 reply from The Arm & Hammer Team team - 22 days ago
Arm & Hammer™ is built on strength and reliability, Vane, and we want to make sure you’re getting both! The formula has not changed. please reach out by calling or texting 800-833-9532, or chat with us at armandhammer.com, Monday - Friday, from 9 - 5 Eastern. Please provide case number: 08110335, so we can get things back to fresh and powerful. Give it the Hammer!
1 out of 5 stars
24 August, 2026
originally posted on armandhammer.com
Nothing but pain - terrible product
I used this for the first time and now my gums, tongue, and lips hurt. To add insult to injury it did not remove the stains from my front teeth, when my normal toothpaste does.
1 reply from Arm & Hammer Consumer Relations team - 1 month ago
That’s not the powerful clean we stand for, Violetvox! Let’s get this sorted. We are going to follow up, so keep an eye out for an email to arrive soon!
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2026Verified purchase
(no review title)
Good tasting toothpaste. I feel like it cleans my teeth well.
1 out of 5 stars
20 August, 2026
originally posted on armandhammer.com
Burns
I used this toothpaste a few times and made my teeth nice and white and clean. But shortly after brushing my teeth last night, my lips started swelling and burning, and I noticed sores in my mouth and on my tongue. I rinsed my face and mouth well, and this morning I noticed that the roof of my mouth was tender and burned. Definitely this toothpaste. Will not use again.
1 reply from Arm & Hammer Consumer Relations team - 1 month ago
We understand how important this is, LeonD and we’re here to help. We are going to follow up, so keep an eye out for an email to arrive soon!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 August, 2026Verified purchase
Horrible Don't buy
Something is wrong with the formulation, I’ve used this toothpaste in the past and have never had an issue, but like others reviewed, this product has given me a swollen tongue, and my lips are chapped and peeling.
1 reply from The Arm & Hammer Team team - 1 month ago
Arm & Hammer™ is built on strength and reliability, Norma, and we want to make sure you’re getting both! Reach out by calling or texting 800-833-9532, or chat with us at armandhammer.com, Monday - Friday, from 9 - 5 Eastern. Please provide case number: 08072518, so we can get things back to fresh and powerful. Give it the Hammer!
1 out of 5 stars
17 August, 2026
originally posted on armandhammer.com
Dry cracked lips - gum discomfort.
At first this product was great, I bought another tube. All of the sudden I had cracked lips, dermatosis, dry gums, and pain. I thought I was allergic to something I was eating. Went to the doctor had an ointment prescribed, worked for a day or two. Now after switching toothpaste and reading the reviews, I now know it was this toothpaste. This affected my daily life for months!
1 reply from Arm & Hammer Consumer Relations team - 1 month ago
That’s not the experience we want you to have, Leigh, and we appreciate you bringing this to our attention. We are going to follow up, so keep an eye out for an email to arrive soon!
1 out of 5 stars
16 August, 2026
originally posted on armandhammer.com
My mouth burned too! Sores corner of lips!
Wow! I thought i was the only one! It burned the inside of my lips I had to immediately rinse my mouth! Now I have a painful sore on the corner of my lips! Im putting Vaseline on my lips to help it heal. Its extremely uncomfortable. I read im not the only one. Sorry to hear others are expecting the same as me. Definitely not going yo use again. I thought I was just being sensitive and I needed to toughen up so ive used it every night nut I have to use a mouth wash after because the after tast is so bad... in mornings I use a different toothpaste it does not burn my mouth. I hope this review helps others thinking they are the only one experiencing burns.... also for the MFG to adjust the chemicals.
1 reply from Arm & Hammer Consumer Relations team - 1 month ago
That’s not the fresh, powerful clean we strive for, Danielle89YJ. We are going to follow up, so keep an eye out for an email to arrive soon!
1 out of 5 stars
13 August, 2026
originally posted on armandhammer.com
Something is not right
I've used this toothpaste for a few years. I think something is wrong with the latest batch. I bought a new tube in May and I've had the worst experience. Mouth is raw from skin sloughing off everyday. Lips are chapped.mouth is so dry. I'veost a lot of my taste buds. Not fun.
1 reply from Arm & Hammer Consumer Relations team - 2 months ago
Arm & Hammer™ is built on strength and reliability, Jennifercbk, and we want to make sure you’re getting both! We are going to follow up, so keep an eye out for an email to arrive soon!
1 out of 5 stars
11 August, 2026
originally posted on armandhammer.com
(no review title)
Ive used these products in the past and have never had issues. Until now, the inside of my mouth is irritated and swollen. Lips are dried out and have sore in the corners of my mouth.
1 reply from Arm & Hammer Consumer Relations team - 2 months ago
That’s not the fresh, powerful clean we strive for, Tdub! We are going to follow up, so keep an eye out for an email to arrive soon!
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
The best
Had been recommended by my hygienist and since using, have gotten positive feedback (and see the difference) on how much it minimizes buildup between bi-annual cleanings and keeps my teeth cleaner and brighter.
1 out of 5 stars
7 August, 2026
originally posted on armandhammer.com
Why you give the swells?
Used twice, both times swollen lips, irritation inside my mouth and rash on my chin. I do not recommend. Taste wasn't great as well. Not a good product in my opinion.
1 reply from Arm & Hammer Consumer Relations team - 2 months ago
Arm & Hammer™ is built on strength and reliability, BSmith, and we want to make sure you’re getting both! We are going to follow up, so keep an eye out for an email to arrive soon!
1 out of 5 stars
29 July, 2026
originally posted on armandhammer.com
Awful product, causes a chemical burn/rash on lips
This toothpaste has been giving me mouth burns/a horrible rash on and off for 6 months. When I finally figured out what was causing the rash and burning on my mouth, I stopped using this product and the rash has not come back. This rash shows up days later and lingers for days after you stop using the toothpaste. It is very painful. Highly recommend NOT using this product. Awful awful awful.
1 reply from Arm & Hammer Consumer Relations team - 2 months ago
We understand how important this is, and we’re here to help, Abcd123. We are going to follow up, so keep an eye out for an email to arrive soon!
1 out of 5 stars
25 July, 2026
originally posted on armandhammer.com
Severe Allergic Reaction. Ingredient change!??
I’ve used Arm & Hammer Advance White before without issue. This latest tube of toothpaste has given me swollen lips and mouth, dry cracking skin in the corner of my mouth, sores along my gum line and itching around my face. I stopped using it for two weeks and tried it again to make sure this was the culprit and my symptoms returned.
1 reply from Arm & Hammer Consumer Relations team - 2 months ago
That’s not the powerful clean we stand for! We’re all about fresh and effective results. We are going to follow up, so keep an eye out for an email to arrive soon!