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Similac Advance Powder Infant Formula - 12.4oz: Kosher, Halal, Milk-Based, Brain & Eye Development - 2 of 4Similac Advance Powder Infant Formula - 12.4oz: Kosher, Halal, Milk-Based, Brain & Eye Development - 3 of 4Similac Advance Powder Infant Formula - 12.4oz: Kosher, Halal, Milk-Based, Brain & Eye Development - 4 of 4
Similac Advance Powder Infant Formula - 12.4oz: Kosher, Halal, Milk-Based, Brain & Eye Development - 1 of 4

Similac Advance Powder Infant Formula - 12.4oz: Kosher, Halal, Milk-Based, Brain & Eye Development

$19.99 ($1.61/ounce)

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At a glance

About this item

Highlights

  • EASY TO DIGEST: Similac Advance is nutritionally complete and inspired by breast milk
  • SUPPORTS BRAIN & EYES: Has DHA and lutein, important ingredients found in breast milk
  • NO PALM OLEIN OIL: Designed to support excellent calcium absorption
  • NO ARTIFICIAL GROWTH HORMONES†: Similac was the first leading infant formula brand with no artificial growth hormones. Similac Advance is also kosher and halal
  • SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
  • ELECTRONIC BENEFITS TRANSFER (EBT) ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits in select stores. The SNAP name is a service mark of the US Department of Agriculture; USDA does not endorse any goods, services, or enterprises

Description

Similac Advance* is a nutritionally complete, milk-based, iron-fortified infant formula for baby’s first year. It has our exclusive blend of ingredients to support baby’s brain and eye development. Our no palm olein oil blend supports excellent calcium absorption. Similac was the first leading infant formula brand with no artificial growth hormones† and is the #1 infant formula brand fed in hospitals. * Not for infants or children with galactosemia. † Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows

Serving Size: 5.0 fl oz

Amount :

Calories: 100
% Daily Value*
Total Fat 5.6g
Sodium 24mg
Total Carbohydrate 10.7g
Protein 2.07g
Vitamin D 60mcg
Calcium 78mg
Iron 1.8mg
Potassium 105mg
Vitamin C 9mg
Vitamin E 1.5mg
Vitamin K 8mcg
Thiamin 100mg
Riboflavin 150mg
Niacin 1050mg
Vitamin B6 60mg
Folate 15mcg
Vitamin B12 0.25mcg
Biotin 4.4mg
Pantothenic Acid 450mg
Choline 24Abbreviation Unknown
Phosphorus 42mg
Iodine 15mcg
Magnesium 6mg
Zinc 0.75mg
Selenium 2mcg
Copper 90mg
Manganese 5mg
Chloride 65mg
Omega-6 (linoleic acid LA) 1000mg
Inositol 24mg
Water 133g
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

nonfat milk, lactose, high oleic sunflower oil, whey protein concentrate, soy oil, coconut oil, galactooligosaccharides†, less than 2% of: schizochytrium sp. oil,‡ m. alpina oil,§ beta-carotene, lutein, potassium citrate, calcium carbonate, ascorbic acid, soy lecithin, magnesium chloride, ferrous sulfate, choline bitartrate, choline chloride, ascorbyl palmitate, salt, potassium chloride, taurine, inositol, zinc sulfate, mixed tocopherols, d-alpha-tocopheryl acetate, niacinamide, calcium pantothenate, l-carnitine, vitamin a palmitate, copper sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, phylloquinone, biotin, sodium selenate, vitamin d₃, vitamin b₁₂, potassium phosphate, potassium iodide, potassium hydroxide, and nucleotides (adenosine 5′-monophosphate, cytidine 5'-monophosphate, disodium guanosine 5′-monophosphate, disodium uridine 5'-monophosphate), †prebiotic, ‡source of dha, §source of ara

Allergens & Warnings:

NOT FOR INFANTS OR CHILDREN WITH GALACTOSEMIA, Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. NEVER USE A MICROWAVE TO WARM FORMULA. Serious burns can result., WARNING, CONTAINS MILK AND SOY INGREDIENTS.
Baby Formula Focus: Growth Support, Brain Development, Easy to Digest, Eye Development
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Halal, Kosher
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 12.4 Ounces
TCIN: 14782757
UPC: 070074559582
Item Number (DPCI): 007-09-0097
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.48 inches length x 4.13 inches width x 4.05 inches height
Estimated ship weight: 0.96 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: does target take WIC?

submitted by Mom - 3 years ago

  • A: We don't have details as it can vary by Target location. It would be best to speak with your local Target store or reach out to the Target Customer Service team to see if they can provide details: 800-440-0680 -The Similac Team

    submitted byAbbott Nutrition Team - 3 years ago
    Brand expert

  • A: Yes they take WIC for this formula

    submitted byJulr10 - 1 year ago

  • A: Most of them do call your closest store

    submitted byJenice - 1 year ago

Q: How many ounces is the scoop?

submitted by Mama242 - 1 year ago

  • A: To best answer your question, call our Consumer Relations team at: 1-800-986-8800. Thanks! -The Similac Team

    submitted byAbbott Nutrition Team - 1 year ago
    Brand expert

Q: What age is it used for? Is it fine for newborns?

submitted by Robina - 1 year ago

  • A: Similac Advance is designed to meet the nutritional needs from birth through the first full year (12 months) of life. Be sure to check with your pediatrician to see what would be right for your little one. -The Similac Team

    submitted byAbbott Nutrition Team - 1 year ago
    Brand expert

Q: how many ounces does it make?

submitted by missasue - 2 years ago

  • A: The Similac Advance 12.4 oz powder cans will make approximately 90 oz of formula. This would equal about 11 bottles filled with 8 fl oz of prepared formula. Hope this helps! - The Similac Team

    submitted byAbbott Nutrition Team - 2 years ago
    Brand expert

Q: is this formula vegetarian?

submitted by Vegetarian - 3 years ago

  • A: No, Similac Advance is not a good option for vegetarian diets. - The Similac Team

    submitted byAbbott Nutrition Team - 3 years ago
    Brand expert

Q: Is there a spoon in here?

submitted by spoon - 4 years ago

  • A: Yes! There is a scoop included. - The Similac Team

    submitted byAbbott Nutrition Team - 4 years ago
    Brand expert
See all questions (6)

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Guests are saying

Similac Advance Infant Formula is a trusted choice among parents for its smooth mixing, gentle digestion, and essential nutrients like DHA and iron. Many guests appreciate its effectiveness in preventing tummy issues and promoting healthy growth. The packaging is designed for convenience, making it easy to scoop and store. While some mention the price as a concern, the overall consensus is that the quality and reliability of this formula make it worth the investment for their little ones.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1941 reviews
    easy on tummy: 3.23 out of 5
    easy to prepare: 4.5 out of 5
    quality: 3.84 out of 5
    value: 3.59 out of 5
    60% would recommend
    46 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 March, 2026Verified purchase

    Great formula

    Great formula - my child has been on it for months and never had an issue.
    Kate
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Good ❤️

    [This review was collected as part of a promotion.] The formula dissolves easily in water and does not cause gas for newborn. It can be found at almost any supermarket. The price is reasonable and not to expensive.
    QuynhT
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on influenster.com
    Image

    loved the quality

    [This review was collected as part of a promotion.] Yayyyyyy who doesn’t love bay stuff I love getting new things to try it’s so amazing to get this opportunity!!!!! This was perfect for my son I’m glad because some formulas make him constipated or gassy !!! It’s so perfect for him I will be getting this formula again I lived the quality!! It mixed so quickly and easy!! No clumping and no smell at all everything was great!
    NatalieS
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on influenster.com
    Image

    A brand I trust

    [This review was collected as part of a promotion.] I combo feed my baby and similac continues to be a brand I trust. This formula agrees with my son, who is definitely on the sensitive side. I feel that, especially with coupons they offer, this formula is one of the more affordable options on the market.
    MelainaC
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2026
    originally posted on influenster.com
    Image

    Best formula

    [This review was collected as part of a promotion.] This formula has been amazing for my baby. Easy mixes and has a smooth texture. This includes iron and other important nutrients for a baby's healthy growth. My boy loves it
    ZaynabB
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2026
    originally posted on influenster.com
    Image

    Good brand

    [This review was collected as part of a promotion.] My baby really enjoyed the Similac formula I also really liked it because it didn't make her throw up. She had no problems with it. When you put it in the bottle and shake it doesn't get all bubbly or clump up.
    AnahiV
    Did you find this review helpful?
    4 out of 5 stars
    13 February, 2026
    originally posted on influenster.com
    Image

    This is the most reliable, budget-friendly name br

    [This review was collected as part of a promotion.] The Similac Advanced is a standard milk-based formula. If your baby has a sensitive stomach or a true cow’s milk protein allergy, then this is not the one. This formula is the baseline that almost everyone starts with because it’s nutritionally complete and hospital-vetted. And it’s easy to find at any grocery store or pharmacy.
    chloe_m_2170
    Did you find this review helpful?
    5 out of 5 stars
    12 February, 2026
    originally posted on influenster.com
    Image

    It’s great

    [This review was collected as part of a promotion.] So I take this formula as a very trustworthy brand. I’ve used it with all my kids and I totally recommend it versus any other brand ever. The value with it is pretty good. The packaging is your ordinary packaging for baby formula. The scoop is the same as well.
    jordan_and_katy_6370
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on influenster.com
    Image

    Great Formula

    [This review was collected as part of a promotion.] My baby has really liked this formula. It dissolves easily and my baby liked it after I was done breastfeeding. I love that it is available at so many grocery and big box stores.
    Cruz G
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on similac.com
    Image

    Good product

    I buy this several times a month. My baby does well with this formula so that makes me happy.
    Sarah1004
    Did you find this review helpful?
    4 out of 5 stars
    31 December, 2025
    originally posted on influenster.com
    Image

    Trusted brand

    [This review was collected as part of a promotion.] Similac has been a trusted formula brand for a long time. They definitely delivered with this one! My child feels full and has had no health issues while on it. Definitely recommend.
    gloryp_xo_1338
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on influenster.com
    Image

    DHA (BRAIN NOURISHING), LUTEIN (EYE HEALT) and VIT

    [This review was collected as part of a promotion.] Hello! I have received this formula from SIMILAC advance, complete nutrition for baby's First year. I've been testing it with my 6-month-old baby and he liked it very much! It is a very complete formula contains DHA (BRAIN NOURISHING), LUTEIN (EYE HEALT) and VITAMIN E (GROWTH & DEVELOPMENT)
    ylizethov_7450
    Did you find this review helpful?
    4 out of 5 stars
    29 December, 2025
    originally posted on influenster.com
    Image

    Baby loves it!

    [This review was collected as part of a promotion.] My baby loves the formula. She does not get gassy or have constipation after taking this milk. It mixes very well without forming lumps and doesn’t foam up.
    msmaina_2161
    Did you find this review helpful?
    5 out of 5 stars
    27 December, 2025
    originally posted on influenster.com
    Image

    Trusted and reliable brand

    [This review was collected as part of a promotion.] Our most trusted and used baby formula. I absolutely love similac, this was the very first baby formula that my newborn was fed in the hospital and I continued using once I brought my baby home. I have tried other formulas from other bigger name brands but this one is the one that my baby had the least amount of spit ups. It’s super easy to make. It has great benefits for brain development, growth and eye health and I absolutely love that it’s an infant formula that contains iron. One thing that I liked about the packaging is that the directions are super easy to follow and they also include pictures.
    _mareeem4909_3843
    Did you find this review helpful?
    3 out of 5 stars
    27 December, 2025
    originally posted on influenster.com
    Image

    Better products out there

    [This review was collected as part of a promotion.] I don’t think the baby is a fan of this. Causes too much gas and there are better products out there. Otherwise, I like the packaging and storage..
    1 reply from Consumer Relations team - 2 months ago
    We know finding the right formula can be a challenge, but our team is here to help. Feel free to give us a call so we can learn more: 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04929142. Thanks, and we hope to hear from you soon!
    beautyfeels_8514
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025
    originally posted on influenster.com
    Image

    Definitely recommend

    [This review was collected as part of a promotion.] Similac is the best brand for baby formula. Easy to measure the correct amount of powder and it blends in well with the water. Keeps my baby full and gives nutrition needed!
    erikaannb_6746
    Did you find this review helpful?
    5 out of 5 stars
    21 December, 2025
    originally posted on influenster.com
    Image

    Quality Formula

    [This review was collected as part of a promotion.] We’ve been using Similac Advance to supplement since the hospital started us on it, and it’s been one of the few formulas that doesn't leave our baby super gassy or fussy. The powder dissolves really easily without those annoying clumps that clog the nipple, which is a huge relief when you’re trying to make a bottle at 4 AM. I really appreciate that it doesn’t have that strong, metallic "iron" smell that some other brands have, and our little one actually seems to enjoy the taste. My only real complaint is that it can be a bit pricey compared to the generic versions, and sometimes it's hard to find the larger value cans in stock at our local store. Overall, it’s a reliable choice if you want something close to breast milk that is gentle on a newborn's stomach.
    mollyb3074_2047
    Did you find this review helpful?
    5 out of 5 stars
    21 December, 2025
    originally posted on influenster.com
    Image

    Our favorite formula!

    [This review was collected as part of a promotion.] Similac Advance has been a great choice for our needs. The formula mixes easily with minimal stirring and dissolves smoothly, resulting in a clear, well blended bottle without clumps. The texture is fine and consistent, making feeding hassle free. The packaging is sturdy, easy to store, and keeps the product fresh. I also appreciate the long shelf life; this container is good until December 2026, which adds peace of mind for planning and storage. Overall, it’s a reliable, convenient, and high quality formula.
    sickomold_849
    Did you find this review helpful?
    5 out of 5 stars
    20 December, 2025
    originally posted on influenster.com
    Image

    Best

    [This review was collected as part of a promotion.] Similac is a very good baby formula. I fed my baby with this formula from the maternity hospital. It has good ingredients, with important vitamins and minerals. The formula mixes well and is easy to prepare. My baby drinks it with pleasure. I am happy with Similac and would recommend it to other parents.
    anorau_762
    Did you find this review helpful?
    1 out of 5 stars
    16 November, 2025

    (no review title)

    Hurt my babies tummy and made her constipated
    1 reply from Abbott Nutrition Team team - 4 months ago
    We would like to learn more about your baby's experience with Similac Advance and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04909917 when you call. -The Similac Team
    Ally
    Did you find this review helpful?

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